What content types should you create?

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All content is not created equal.

An overwhelming percentage of companies is doing content marketing.76% of B2B and 77% of B2C marketers are creating more content than they did a year ago.

Half of all marketers will increase spending.

The average number of tactics (or types of content) used by B2Bs is 13. B2Cs average 12.

Do content marketers know what to create?

Clearly, that is a more elusive question. Effectiveness ratings vary widely.

Infographics is the tactic that had the greatest increase in usage for B2B marketers.

Infographic usage increased from 51% last year to 62% this year.

The use of blogging declined from

72% to 67%

in 2015

Determining the kinds of content your brand should create can be perplexing.

Contently's Sam Slaughter suggests you begin by considering:

Theme

Length

Volume

Format

Content marketers exploring their options also might want to know... What are the leading benefits of the most popular content types?

Where are their sweet spots in the digital marketing world?

What will it cost to outsource production?

How difficult is it to produce the content?

What can you do to make your content type perform more powerfully?

The Marketers

B2B Marketersemploy an average of 13 CONTENT MARKETING TACTICS. When asked to rate them by effectiveness, their TOP 5 were:

The Marketers

B2C Marketersaverage 12 TACTICS. Their TOP 5 effectiveness ratings were:

What should you create?

How much time and money will it take?

How can you make your efforts pay?

Start smart by understanding your options.

Here are is an overview of 11 popular content types:

01Popular Content Types

02Popular Content Types

03Popular Content Types

04Popular Content Types

05Popular Content Types

06Popular Content Types

07Popular Content Types

08Popular Content Types

09Popular Content Types

10Popular Content Types

11Popular Content Types

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