what clients expect from a hotel marketing agency
DESCRIPTION
Managing client expectations is an integral part of a digital marketing agency. View this side share to learn how to be great at client management. For more info visit our blog at http://www.tambourine.com/blog/TRANSCRIPT
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What Clients Want As presented by Adriana Suao and Colleen Delaney
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Strategy Maker not Order Taker
• Be a partner not a vendor
• Big Picture
• Proactive not reactive
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Strategy Maker not Order Taker
• Stop & Think
• Best Way to Execute the Task
• Keep Campaign Success Measurement - Top of Mind
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Accountability
• Answer in a Timely Manner
• Honest
• Managing Expectations
• Gain Respect
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Accountability
• Educating the Client
• Explaining the Process
• Deliver as promised
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Think Like a Boss
• Know the client’s Business Market
• Would I spend this out of my pocket?
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Think Like a Boss
• Stay on top of industry trends
• Consistently testing for ROI
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Be a Friend
• Your client has a boss
• Relationship Building
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Be a Friend
• Help them be a rockstar to their boss!
• Friends don’t always say yes
• Let’s get out of the office
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Be an Expert
• Know you niche
• Idea Generators
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Be an Expert
• Continuing Education
• Never stop innovating
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that’s all folks
Brought to you by Tambourine Hotel Marketing. For more info visit us at www.tambourine.com/blog