What Changes People?

What Changes People?Experiences are the catalyst for change

Experience/Usability Design is a methodology.

This means that the experience of the user is an approach to our work as opposed to a specific

element within a project. Everybody is responsible.

Experience Design

...is based on the belief that people change their behaviors, actions and thinking in response to

mental input.Good experience design depends on knowing (or

discovering) when, where and how to effect people in a particular manner. In short, it is

driven by psychology.

Some Types of Experiences

Star Trek Holodeck

Painting, Composing, Reading, Writing

Improv Theater

Film/TV

MySpace browsing

Online training

Instant Messaging

Lifting something heavy

Interactivity

“Richness”

Cooking, Snowboarding

Elements of Experience Design

Interface design Interaction design

Information design

content

» They can be:»

subtle or OVERT

»

» They can:

» Change Purchasing Behaviors...

» Attitudes…

» Knowledge…

» Productivity...

5S Beauty Jungle Sitean Experience that Changes Purchasing Behaviors

Schizophrenia- Open the Doors sitean Experience that Changes Attitudes

Interconnected Gamean Experience that Changes Knowledge

Yesmail.coman Experience that Changes Productivity

Designers must adopt methods and language that ties their success with the

business goals of their customers.

In other words, think and act in terms of design giving customers a ROI: a return on

investment.

This doesn’t necessarily mean a flashy site. Engagement can be compelling content,

too. But within that time frame, every site must become relevant and compelling to

that particular audience.

“People are visual learners; if they are not engaged in a site

within the first 10 seconds, they will leave.” (Forrester Research)

Visual Design : Differentiates

Visual Design : Differentiates

Visual Design : Enables Navigation

Visual Design : Speeds visual recongition

Visual Design : Engenders trust

»aiga.org - advocate organization of Experience Design

»Coolhomepages.com - collected repository of engaging web sitess

»Goodexperience.com - statistics, market analysis

»Nathan.com - articulate advocate of a complete design approach

»Useit.com - usability and informational clarity