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7 Things Every Enterprise Can Learn about Video from

Universities

Case Study: Microsoft

9,000 videos

vs. University of Essex

Microsoft

Microsoft Academy

Company-wide video portal for knowledge sharing, social learning, training videos

Results: 9,000 videos in year 3

100k employees: almost 1 video for every 10 people

Adopted by engineering, marketing, sales, support, operations, legal, finance, L&D

Case Study: Microsoftvs. University of Essex

80,000 videos

Year 3Essex

University of Essex

Created a campus-wide video portal for knowledge sharing (recording lectures, supplementary course material)

Results: In the third year, 80k videos uploaded into the system

11k students

Case Study: Microsoftvs. University of Essex

80,000 videos

Year 3

9,000 videos

Year 3EssexMicrosoft

Video Learning in Universities and Corporations:Same Use Cases, Different Names

Video Learning in the EnterpriseRecording Instructor-led Training

Video Learning in the EnterpriseDelivering Video to Remote Offices and Employees

Video Learning in the EnterpriseCapturing Information During Meetings

Planning for 2014

- Budget allocation

- Recruiting and Retention

- Leadership development

- Succession planning

- Citizenship initiatives

Video Learning in the EnterprisePresenting Information from Your Laptop

Video Learning at UniversitiesLecture Capture

Labs & Colloquia

Marketing 301

- International Growth

- Brand building

- Case studies

- Key considerations

Distance Learning

Flipped Classroom

Overcoming 7 Common Video Challenges

Problem:Specialized AV Hardware is expensive and doesn’t scale

Solution: Software and commodity cameras are reliable, affordable, and scalable

#1The Hardware Issue

The Videographer Dilemma #2Problem:

Recording even a simple course or a presentation can be difficult, expensive, and time-consuming

Solution: Distributed Recording• Record video at back of room into one laptop

• Record screen at front of room into another

• Auto-Upload both to the cloud where they're synchronized and converted into formats that can be played on any device

Problem:Departmental silos adopt own solutions, fail to enable cross-organization knowledge sharing

Solution:Campus recording treats video like CRM or security. One consistent system supports all needs

Business

LawEngineering

Medicine Science

#3Fragmented Video Solutions

Problem: Video is scattered across the network. It’s hard to find and hard to support

Solution: A single library, video content management system enables videos to be found easily and played on any device

SharePoint

Laptops

File Shares

avimp4

3gp

mov

wmv

flv

asf

mpg

flv

VCMS

Web Tablet Mobile

#4Video Chaos

Network Capacity Issues

Solution:Adaptive Bitrate Streaming allows you to throttle back video quality based on available bandwidth.

#5Problem

Video is a rich, visual way to better present info. But video takes up a lot of network bandwidth.

Scalability Limitations

Cisco WebEx500 viewers

GoToMeeting1,000 viewers

Adobe Connect1,200 viewers

WebcastingCDN + WAN Caching

Tens of Thousands of Viewers

#6

Solution:Webcasting allows you to live stream to thousands of viewers

ProblemWebinar solutions are great for real-time discussions...with small groups

The Video Search Problem

Corporate compliance

#7

Solution:Inside Video Search• Automatic metadata

generation• Slide text ingestion• Human and machine

transcription

ProblemMost video is impossible to search. Employees can’t find what they need.