Marketing Management Tasks

This presentation Addresses on

What are the tasks necessaryFor

Successful Marketing Management?

For Better UnderstandingLet us take

“Titan”

Leading Watchmakers in India

Titan Enters a New fieldOf MakingSpectacles

What would be titan’s Marketing Plan?

How to make the productSuccessful?

Let’s take a look on How titan will approach

1.Developing marketingstrategies

Concrete marketing plans

Titan’s Strategy

2.Assesing Market OpportunitiesAnd

Customer Value

Both in

Microenvironments

Macroenvironments

Stylish Eye wearsTargeting

Youth Customers

3.Choosing a Value

Either High quality-High Price

OrSimple Quality-Fair price

Ensures to keep an eye on itscompetitors

Price Fixing

4.Designing a Value

Decisions on offers and discounts

5.Delivering a Value

6.Communicating a Value

Thank you