What are the Pros and Cons of

Advertising Via Email Newsletters?

One of the great things about advertising is that there

are now multiple ways of reaching your target

audience. Traditional marketing methods now sit side

by side with online forms of advertising, with the latter

proving to be very popular with small businesses,

mostly due to the lower costs associated with running

an online campaign. One strategy that has been around

as long as the internet is email marketing. Many

businesses are now working hard to build a mailing list

that they contact on a regular basis via an email

campaign or newsletter. Let us take a quick look at the

pros and cons of advertising this way:

Potential Savings

Generally speaking, the biggest investment you will

have to make in email advertising is time. It costs very

little to send an email. But it takes time to put a good

newsletter together so that your recipients get something

of value to them. Just because they have opted to get

something for free does not mean they should be

provided something of low quality. If your recipients

find no value in the email or newsletter, they will surely

decide to unsubscribe.

Tracking

If you want to run a successful email marketing

campaign, you need to be aware of what people are

doing with the emails and newsletters that you send out.

The good news is that there is tracking software

available that can help you quickly see who is opening

the emails, clicking on the links or ads within them, and

taking some sort of action when they do. If you do not

use these types of metrics, you will be unaware of what

is working and what is not and will hence not know

what changes you should make to improve your sales.

Using an email ad server, you can track these data and

maximize your revenue from email advertising.

Speed

Yes, it takes time to put together a newsletter that looks

great, and which has a ton of information that will

entertain, inform, and entice your target audience to

buy whatever it is that you are selling. The beauty here,

though, is that once you have done that hard work, the

fruits of your labor can be delivered to your audience in

a matter of seconds. There really is no quicker way to

contact your customers than via email.

Reliability and Deliverability

While email marketing is fast and affordable, it is not

always as reliable as you had hoped. Web-based email

clients like Gmail and Yahoo will often send items to

the spam or bulk folder that they consider to be

unsolicited or mass marketing. Unless your audience

has set their spam filters accordingly, all of your great

emails could end up being unseen. Using a double opt-

in setup can help avoid this particular issue.

Your Business Reputation

If you limit your emails to one or two per week, you

can build your brand and your reputation rather quickly,

especially if your newsletters are full of great

information. On the other hand, blasting out emails two

to three times per day will lead to your customer

feeling as though you are cluttering their inbox and will

surely lead them to filter your email or unsubscribe to

your mailing list. This is a situation where “less is

more” is very applicable.

Adspeed Adserver software is reliable for ad serving

and ad management. Adspeed ad server for publishers

serves your ads, track impressions, etc in real-time. Ad

servers for publishers combines latest ad serving

technologies with advanced web analytics to maximize

your advertising revenue. Driven by the changing

needs, Adspeed Ad server goal is to help you execute

online advertising strategy efficiently.