what are the major trends with marketing intermediaries?
TRANSCRIPT
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MANAGING
Retailer
Wholesaler
CHAPTER 15-
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MARKETING
INTERMEDIARIES
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SATISFY
CUSTOMERS
BOOKSTORE SELLS COFFEE
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GAS STATION INCLUDES
FOOD STORE
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Intertype
Competition Walmart
Types of stores
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Store Retailing
Nonstore Retailing
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GLOBALISATION
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GROWTH OF SHOPPER MARKETING
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PRESSURE ON WHOLESALERS
WHOLESALERS
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DISTRIBUTION TRENDS
LARGE RETAILERS
LARGE WHOLESALERS
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INCREASE IN SERVICING FOR RETAILERS
SERVICES - ONLINE ACCOUNTS MARKETING
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MAJOR FOCUS