what are the key issues wih e commerce and m-commerce
TRANSCRIPT
Designing and managing integrated
marketing channels
SHUBHAM VERMA
IIT GUWAHATI
What are the key issues with e-
commerce and m-commerce ?
E-commerce and m-commerceE-commerce uses a website to transact or facilitate the sales of product and services.
CONVENIENT
INFORMATIVE
PERSONALIZED
3 key aspects of transactions
that online market compete for :
1) Customer interaction with
website
2)Delivery
3)Ability to address problem
Success factors of e-commerceSolving the problem of social interaction in online
shopping
• Live Chat
• Avatars
• Privacy
• Security
• Blogs
How does B2B e-commerce has helped the customers ?They make markets more efficient by giving buyers great deal of information from :
1) Supplier Web sites
2) Infomediaries
3)Market Makers – third parties that link buyers and sellers
4)Customer communities – where buyers can swap stories about sellers
Brick and click companiesBrick and Click Companies are those which
sell through both at stores and online
3 strategies to to gain acceptance
from intermediaries to sell both
online and through intermediaries :
1) Order different brand or product
from internet
2) Offer online partner higher
commission
3)Order on site but have retailers
deliver the product
Coming up of SMARTPHONES
Million of Japanese teenagers carry NTT DoCoMo . They use them to
order goods . Each month the subscriber receives bill from NTT listing
the monthly subscriber fee , the usage fee , and cost of all transactions
Anywhere . Anytime
"These slides were created by Shubham Verma( IIT Guwahati ) as part of an internship done under the guidance of Prof. Sameer Mathur(www.IIMInternship.com)"