An overview of online giving

channels and giving habits.

What are Online Giving

Channels?

What are giving channels?

Network for Good processes donations for

charities on multiple platforms or channels.

Because we process so many donations, we

have the ability to segment donation data based

on the channel of giving to produce our annual

Digital Giving Index.

What is the Digital Giving Index?

Network for Good created the Digital Giving Index to

provide insights on charitable giving for nonprofits seeking

to strengthen relationships with donors and companies

seeking to engage with consumers and employees.

The Digital Giving Index examines giving behavior across

Network for Good's online donation platform. This Index

builds on data and observations from The Online Giving

Study, created in 2010, and is updated regularly to provide

snapshots of the state of online giving.

Here are the 5 different giving

channels represented in the Digital

Giving Index.

A generic giving page is an

online donation page that does not visually match the nonprofit’s brand.

Our generic giving pages include Network for Good

branding with the nonprofit’s address clearly

displayed. This is an online shopping cart or

“checkout” experience for donors.

Generic Giving Page

Network

for Good

branding

Nonprofit

name and

address

Checkout

experience

A branded giving page is an

online donation page that looks and

feels like the nonprofit’s brand.

Branded giving pages include

customized giving options and

personalized messaging.

Branded Giving Page

Nonprofit

branding

Custom

giving

options

Nonprofit’s

imagery

Personalized

messaging

Portal giving is an online giving

option where donors can search a

database of nonprofits and give to a

charity of their choice.

Portal Giving

Employee giving is a giving

option in which employers allow

employees to give directly to their

favorite charities through a payroll

deduction.

Employee Giving

Peer-to-peer giving is a

growing form of fundraising in

which a nonprofit’s individual

supporter raises money on

behalf of the nonprofit by

reaching out to their social

network.

Peer-to-Peer Giving

Here’s a sneak peek of the Digital

Giving Index’s findings on gift

sizes across all channels.

Want to learn more?

Check out the full

and download the

Digital Giving Index Infographic

2015 Online Fundraising Report.

Thank You!

www.networkforgood.com@Network4Good