what are the different levels of market segmentation?

Identifying Market Segments &Targets Pleasurable Nourishment

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Page 1: What are the different levels of market segmentation?

Identifying Market Segments &Targets

Pleasurable Nourishment

What are the different levels of market segmentation?

Group of customers sharing a similar set of needs and wants

Levels of market segmentation

1.Geographic

Air cooler at Rajasthan Air cooler at karnataka

Page 5: What are the different levels of market segmentation?

2.Demographic

Gender

Family sizeGender

Page 6: What are the different levels of market segmentation?

Family income

Religion

Page 7: What are the different levels of market segmentation?

3.Psychographic

LifestylePsychological/personality traits

Page 8: What are the different levels of market segmentation?

Psychographic MeasurementsWhat you know about( SBI) VALS framework?

You know nothing JOHN SNOW

My love ,VALS segmentation framework are consumer motivation & consumer resources,

Page 9: What are the different levels of market segmentation?

4.Behavioral

Attitude towards product

Occasions

Loyalty Status

User status

Reading Stage

Page 10: What are the different levels of market segmentation?

Sameer Mathur

MBASkills.in

Indian institute of Management Lucknow

Marketing professor 2013-

Marketing professor 2009-13

Ph.D and MS(marketing)2003-2009

Madhusudan DahalNational Institute of Technology surat

intern

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