what are the diffeences between marketing in a developing and a developed market
TRANSCRIPT
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Differences between marketing in a developing and developed market
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Possibilities in Developing markets
Grameenphone marketed cell phones to 35,000 villages in Bangladesh
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Colgate-Palmolive rolled into Indian Villages and became a huge success
Corporation GEO builds low-income housing in Mexico
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% Revenue from Developing Markets
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Developing markets
BrazilRussi
a
China
Indonesia
South Africa
IndiaBangladesh
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BRIC Countries
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Many companies prefer to sell to neighboring countries because they understand them better and can control their entry costs more effectively
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PROXIMITY
Psychic Proximity determines choices. Given more familiar language, laws, and culture, many U.S. firms prefer to sell in Canada, England, and Australia.
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Recap :• Possibilities in Developing market• Revenue from developing market• Developing Countries• BRIC Countries• Evaluating Personal Markets
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CREDITS :
www.mappingwords.comwww.allianceboard.comwww.operationworld.orgwww.dreamstime.comwww.plrinternetmarketing.comOpenmarkets.inwww.firststopshop.co.ukLizprovasi.wordpress.comwww.slideshare.netwww.geogroup.com
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