what are the dam benefits?
TRANSCRIPT
DAMbenefits?
W H A T A R E T H E
WHAT IS DAMREALLY?
Digital Asset Management is a repositoryfor various types of assets from media, toartwork and content.
The number of businesses currentlyutilising a Digital Asset Managementsystem.
1 IN
10
Hosted in the cloud, a DAM system freesup your hard drive and gives you anytime access from anywhere.
5 KEYBENEFITS FOR
small TO mediumSIZEDpublishers
STOPwasting
timeALL THAT
1.
High volume of assets shuffled between editorial,production, design and marketing departments forany given title.
This means plenty of scope for lost files, insecureFTP, and files stored on desktops. That's a waste oftime and resources.
83 TIMESPERWEEK
Did you know that the average creativeperson searches for files
OF THE TIME!*
35%AND FAILS TO FIND THEM
*Pro Video Coalition, How to Calculate ROI for Digital Asset Management
valueKNOW THE
contentOF
YOUR
2.
DAM makes all assets transparent and accessible.
So publishers can review existing content to reuse orre-purpose rather than commissioning creation ofnew assets.
*Survey by Gleanster's Research
70% OF RESPONDENTS CITECONTENT RE-PURPOSING
as the primary benefitof using DAM.
When asked about using DAM,
greaterACCESSIBILITYcontrolAND
3. GAIN
Key permissions functionalityallows for greater control of accessand dissemination of assets.
Contacts from any location aroundthe world can can view anddownload assets, eliminating thetimely process of getting files fromone party to another.
Storing valuable assets in the cloudaffords:
- greater security, should overworkedhard drives crash
- immediate access from any location- improved ability to share content instantly
content4. METADATA
searchablemakes
YOUR
In a business where so much emphasis is placedon the searchable nature of content and assets,the incorporation of metadata against assets isvitally important from a sales perspective.
Metadata comprises the fundamental informationthat makes up a book, from ISBN to title, extentand RRP.
In a digital asset environment, where assets areautomatically synced with ONIX standards, thiscan help to ensure all necessary information iscorrectly tagged.
distribute5. MAKE IT
disseminateEASIER
AND
to
Having a repository for all assets enablespublishers to distribute and disseminate theirfiles more effectively to third parties, vendors,printers and distributors.
Some DAM solutions even have the ability totransfer bundles of relevant assets directly to theseparties, eliminating further steps in the post-production process.
Find out more about Deanta's digital assetmanagement platform, DeantaSource.
Check out our video demos below.