What Are the Content

Marketing Trends to

Watch in 2015?

A Resonance FTQ

(Frequently Tweeted Question)

“Now that we’re in the final

stretch of 2014, what are

some trends to watch as we

head into the new year?”

@resonancecont

Trend #1: Demand for Quality

@resonancecont

Trend #1: Demand for Quality

@resonancecont

As the content marketplace gets more and more crowded …

Trend #1: Demand for Quality

@resonancecont

… “just good enough” content isn’t going to cut

it.

Trend #1: Demand for Quality

@resonancecont

Step it up and strive to be the New York Times of

your industry.

Trend #2: Mixed Media

@resonancecont

Trend #2: Mixed Media

@resonancecont

Text alone is no longer enough to make an

impression.

Trend #2: Mixed Media

@resonancecont

Look for innovative ways to combine text, audio,

video, and images.

Trend #3: Customized Experience

@resonancecont

Trend #3: Customized Experience

@resonancecont

Customers are in control … and they know it.

Trend #3: Customized Experience

@resonancecont

“Shotgun content,” meant to appeal to the broadest audience possible, is dead.

Trend #3: Customized Experience

@resonancecont

Find out what content your tribe needs from you

and how they want to consume it.

To Sum Up … •  Make an investment in QUALITY — strive to be the

New York Times of your industry.

•  Use MIXED MEDIA to boost your engagement factor and tap into demand for audio and visual content.

•  Offer your audience a CUSTOMIZED EXPERIENCE that makes them say “Wow, they’re talking to me!”

@resonancecont

Got a question

for our next

FTQ?

Hit me up at

@resonancecont