DEMOGRAPHIC DEVELOPMENT OFTEN MOVE AT AFAIRLY PREDICTABLE PACE.

MARKETERS MONITORS :-

BY POPULATION IN CITIES, REGIONS AND NATION

AGE DISTRIBUTION

EDUCATIONAL LEVELS

HOUSEHOLD PATTERN

REGIONAL CHARACTERISTICS

THE TOTALITY OF ECONOMIC FACTORS, SUCH AS EMPLOYMENT, INCOME, INFLATION, INTEREST RATES, PRODUCTIVITY, AND WEALTH, THAT INFLUENCE THE BUYING BEHAVIOR OF CONSUMERS AND INSTITUTIONS.

CONSUMER PSYCHOLOGY

INCOME DISTRIBUTION

FROM OUR SOCIOCULTURAL ENVIRONMENT WE ABSORB, ALMOST UNCONSCIOUSLY, A WORLD VIEW THA DEFINES OUR RELATIONSHIP TO OURSELVES, OTHERS, ORGANIZATRION, SOCIETY, NATURE, AND THE UNIVERSE.

THE NATURAL ENVIRONMENT HAS BEEN UNDERGOING RAPID CHANGE.

TRENDS IN NATURAL ENVIRONMENT FOR MARKETERS TO BE AWARE OF INCLUDE THE SHORTAGE OF RAW MATERIALS, ESPECIALLY WATER, THE INCREASED COST OF ENERGY, INCREASED POLLUTION LEVEL, AND THE CHANGING ROLE OF GOVERNMENT.

IT IS THE ESSENCE OF THE MARKET CAPITALIISM TO BE DYNAMIC AND TOLERATE THE CRETIVE DESTRUCTIVENESS OF TECHNOLOGY

AS THE PRICE OF PROGRESS.

ACCELERATING PACE OF CHANGE

UNLIMITED OPPORTUNITIES FOR INNOVATION

VARYING R&D BUDGETS

INCREASED REGULATION OF TECHNOLOGICAL CHANGE

THE POLITICAL AND LEGAL ENVIRONMENT CONSISTS OF LAW, GOVERNMENT AGENCIES, AND PRESSURE GROUPS THAT INFLUENCE VARIOUS ORGANIZATION AND INDIVIUALS.

INCREASE IN BUSINESS LEGISLATION

GROWTH OF SPECIAL INTREST GROUP

Demographic environment Economic environment

Socio-cultural environment Natural environment

Technological environment

Political- legal environment

CREDIT

Philips kotler

Marketing Management : a south Asian perspective

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Prof. Sameer Mathur IIM-L

Marketing Management : DR. Ajeet Kumar Shukla

Slideshare.net

PRESENTATION BY

B. COM, MAHATMA GANDHI KASHI VIDYAPITH

VARANASI

INTERN IIM-L (MARKETING MANAGEMENT)

MENTOR: PROF. SAMEER MATHUR

kumarajeet50@gmail.com

THANK YOU