What Are Solutions For the Non-Recyclables That Our Industry

Generates?

Channeled ResourcesGroup

Calvin Frost

WFLA & PINC Webinar

Agenda

• My Background

• Preamble

• Definition of Sustainability and Sustainable

Packaging

• Review of pressure sensitive technology-

advantages and disadvantages

• Change and facts

• Summary

• Large corporate structure, focus on resin technology

• Small, niche business in recycling- grows into a focus on “non-recyclables”

• A business built to provide alternative to the landfilling of “non-recyclables.”

My Background and Our Business

Preamble“So today we dumped another 70 million tons of global warming

pollution into the thin shell of atmosphere surrounding our planet, as

if it were an open sewer. And tomorrow we will dump a slightly larger

amount, with the cumulative concentrations now trapping more and

more heat from the sun.

As a result, the Earth has a fever. And the fever is rising. The experts

have told us it is not a passing affliction that will heal itself. We

asked for a second opinion. And a third. And a fourth. And the

consistent conclusion, restated with increasing alarm, is that

something is basically wrong.”

Al Gore – accepting the Nobel Peace Prize

• There were 23 out of 57 pages in the May issue of Packaging Design that referenced sustainable packaging.

• At the CMM Exhibition in early June, there were two conference sessions on waste reduction, green chemistry, and sustainability.

• Exactly what is the definition of sustainable packaging?

Definition of SustainabilityLoosely defined as: seeking to provide the best outcomes

for the human and natural environments both now and

into the indefinite future. It is a systemic concept,

relating to the continuity of economic, social,

institutional and environmental aspects of human

society, as well as the non-human environment. Many in

the industry believe that this term has not been properly

defined. (Source: www.wikipedia.com)

• Packaging has to be sourced responsibly.• Designed to be effective and safe.• Competitive in performance and cost.• Made from renewable energy.• Recyclable.

Sustainable Packaging Means:

These dynamics helped create the Sustainable Packaging Coalition

Albertson

Coca-Cola

The Dannon Company

Estee Lauder Company

Johnson & Johnson

Kraft Foods

McDonald’s

Some of the more than 200 members of SPC:

How long before you may be asked what you are doing about sustainability? Many SPC members make sustainability part of

their corporate vision and mission, and are demanding that PSA labeling technology make change to become more

environmentally benign.

Microsoft

Nike

Pepsi Cola/Frito Lay

REI

Starbucks

Target

Unilever

The requirement that matrix be diverted from landfills

The use of waste-to-energy

Products that are recyclable

Recycling of liners

Embracing new, green technologies

Green certification standards.

SPC Members Will Demand:

• Historically the printing industry has focused on

excellent products at competitive prices

- Growth- Efficiency

- Cost

- Profit• Suppliers, customers, end-users• Enter pressure sensitive labeling

Our Industry As I See It

Typical Pressure Sensitive Adhesive

Focus Points/Reasons for Growth:

• Wide range of substrates• More adhesives• More processes & combinations-

High quality print/embellishments/conversions• Easier, cleaner, efficient, flexible• Accurate positioning of labels• Versatile, innovative, functional

The Strengths of Pressure Sensitive Labeling

In the meantime, there has been a shift in the 21st century to:

“People, and therefore companies, have a growing awareness of the undeniable link between healthy natural systems and human well being.”

- Steven McCormick- president & CEO of Nature Conservancy

“A shift from the environment as a subset of it’s economy to the economy as a subset of the environment.”

- Lester R. Brown, author & president of Earth Policy Institute

The end user will demand it.

Sustainable Packaging Coalition members will demand it.

Therefore,

There’s an incongruity with pressure sensitive labeling and sustainable packaging.

On the one hand- efficiency, versatility, high quality.

On the other…

• Contaminants• Contaminants• Contaminants

Problems for Paper Recycling:

Mean:

• Landfills• Landfills• Landfills

No- landfills are “graves” in unsustainable “cradle to

grave” approaches to waste.

Current reality: the majority of self adhesive by-product

ends up in landfills:

Liner

Matrix

Is Landfill Disposal Sustainable?

We manufacture 2 million tonnes of base for silicone coating in Europe & America.

70% is paper based

30% is film based

The Undeniable FactsLiner Recycling

100%

of the 2 million tonnes is recyclable

The Undeniable FactsLiner Recycling

Less than 50,000 tonnes of the 2,000,000 is recycled.

It is landfilled or burned.

What next?

The Undeniable FactsLiner Recycling

What About Matrix?

100% of non-PVC Contaminated Matrix is Thermally Recyclable

Matrix

What About Spent Metalized PET?

100% of Spent Metalized PET Can Be Recycled.

Metalized PET

Solutions are available

Liner Recycling

Business plan requires 30,000 tons by 2011

Liner Recycling

Formation of C4G in America

Liner Recycling

You become environmentally responsible and reduce landfill or incineration costs.

All paper and film release liners are recyclable. However, paper and film must be segregated.

Call a reliable liner recycling expert and ask about the one pallet program.

No adhesive contamination or contraries such as labels, tapes, and trash.

Packages must be secured with shrink

wrap or banding and must weight a minimum of 800 pounds.

With or without inner core.

Without cores only.

Shipper is responsible for the cost of freight to the service center.

Liner Recycling

Solutions are available

Matrix

Solutions are available

Metalized PET

• Logistics

• Packaging

The Primary Issues Are

• An adhesive that is substantially removed during

the paper recycling process

• Refers to behavior during paper recycling only

• Usually applies to a pressure sensitive adhesive.

Recycle Compatible AdhesivesEmbracing New Technologies

• All PSA stamps in the U.S. use RCAs

• Four companies currently make RCAs

– Two companies offer on open market

• A number of companies make RCA label stock

• Dyna-Tech Adhesives reports positive experience

– Cost equivalent to regular adhesive

– RCAs convert like ordinary PSAs

– RCAs perform well for the user

• Low usage of RCA by label makers, less than 1% of the market

• Low awareness of RCA by government, business, & consumers

Status of Recycle Friendly AdhesivesEmbracing New Technologies

Biopolymers

• PLA is the 1st family of biopolymers to be used successfully in commercial applications in self adhesive

• 2nd family is PHA, which utilizes non-food sources of raw materials

• Sugar cane as biopolymer

Embracing New Technologies

What is ?

L.i.f.e.™is essentially a certification standard for narrow web print technology

that utilizes a scorecard for assisting members with evaluating and improving

their environmental performance.

Certification Standard

What is ?

The L.i.f.e.™ scorecard is organized into 4 categories with 31 total metrics

Clean production technologiesEnergy & greenhouse gases

Product designManagement practices

This certification standard supports the SPC concept of transparent reporting

Certification Standard

Summary & Future Developments for Sustainable Packaging

• Require liner recycling

• Require diversion of matrix from landfills

• Require diversion of metalized PET from landfills

• Support waste-to-energy

• Support recycling

• Consider friendly, innovative technologies

• TLMI’s Best Practices Initiative, L.i.f.e.™certification

Thank you.

Calvin FrostCEO, Channeled Resources Groupcfrost@channeledresources.com312-733-4200www.channeledresources.com