what are solo ads? and you can use them to promote your business

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What Are Solo Ads? And You Can Use Them to Promote Your Business

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What Are Solo Ads? And You Can Use Them to Promote Your

Business

If there is a hard and fast rule of successful marketing, it is this:

List Building.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

Business needs a constant flow of new people coming into it to be an ongoing

success. People are the life force.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

So let’s explore a paid advertising medium that can change the course

of your business almost immediately.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

The solo ad is completely different

from all other forms of marketing and advertising.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

A “Solo ad” is when you pay someone to send an ad to THEIR email subscriber list on your behalf.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

A solo ad is a stand-alone ad where an email, ezine, or newsletter is sent out

to email lists.

The email only contains your ad – solo.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

This way your ad gets the reader’s undivided

attention, prompting them to take action if the ad is

good.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

The strategy of using Solo advertising is primarily to grow

your business email list.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

You pay someone to send an email to a list of people related to your niche market,

resulting in a heavy flow of traffic to your lead capture page.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

The Benefits of a Solo Ad are Twofold: 

Access to instant highly targeted niche traffic to build your email list.

With thousands on your list, your sales multiply.

www.ezineadvertisingservice.com

This form of advertising is huge because it has the potential of reaching thousands of leads.

That’s the difference between free and paid advertising!

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

What Is The Cost Of A Solo Ad?

Highly targeted lists cost more and are the most effective.

However start with small lists that offer about 100 clicks.

You may have to pay anywhere between $10 and $50 or more.

www.ezineadvertisingservice.com

Spend money on one solo ad at a time and track the leads generated.

For every 500 visitors, you may end up generating at least 150 leads.

However if you've spent $50 with no results, leave that supplier and try another.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

Where Are The Solo Ad Publishers?Forums

 Forums like the Warrior forum is a great

place to research and find good publishers.

You’ll find many in the “Classified ads” section.

www.ezineadvertisingservice.com

Forums are a good idea because customers leave honest feedback

for everyone to see.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

Directory of Ezines (DOE)

The DOE enables you to buy solo ads in Ezine Newsletters.

I like this site because it keeps its list and rates updated at all times.

www.ezineadvertisingservice.com

You will find plenty of material that teaches how to run a solo ad in the DOE

With great ad copy, you can get plenty of clicks and conversions.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

Find Highly Targeted Newsletter and Ezines.

Write directly to the ezine owner and find out how big their list is and the rates.

Subscribe to the list yourself to see what they’re sending and how they’re doing it.

www.ezineadvertisingservice.com

SOLO AD PROVIDERS

There are many solo ad providers that are known to have highly responsive mailing

lists.

Google it, to find a name and look for feedback in forums and social networking sites.

www.ezineadvertisingservice.com

FINAL PIECE OF ADVICE

If you buy a solo ad and the conversion rate is very high then be wary.

Whilst there are many reputable vendors, some may not be.

www.ezineadvertisingservice.com

The very best lead capture pages convert at around 50% give or take.

If you are getting opt ins higher than this it’s possible that the opt-ins are not genuine.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

To test this, segment these opt-ins in your

auto-responder account and send a promotional

email to test if these opt-ins click on your link. 

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com

Solo ads are a great way to build your list if you are

sensible and do your due diligence.

WHAT ARE SOLO ADS?

www.ezineadvertisingservice.com