Ethos, Pathos, or Logos?What appeal are advertisers using to get you to buy their product?

Can some advertisements have more than one appeal?

• Yes! The more appeals used in an ad the more likely the consumer is to connect with it.

• For the case of this lesson or power point, pick the MOST emphasized appeal used in each ad to write onto your sheet.

Class Example in journal

Sample #1: CrestI think in the ad Ethos is being used because it states, “Dentists recommend crest. Dentists are reliable and trustworthy people.

Class example

Sample #2 Starbucks

I think that in this ad Pathos is being used. The ad mentions spreading cheer which is a happy emotion. I also think that Ethos is used because of the brand name of Starbucks. This product has been around and proven a reliable, trustworthy product.

Assignment: Ethos, Pathos, Logos

• #1: Advertisement Title:• Ethos, Pathos or Logos:• (Why) do you thing ethos, pathos or logos

is being used?

Ethos, Pathos, or Logos?#1: Michelin

Ethos, Pathos, or Logos?

#2

#3

Ethos, Pathos,

or Logos?

#4

#5

Ethos, Pathos, or Logos?

#6

Ethos, Pathos, or Logos?

#7

Ethos, Pathos, or Logos?#8

Ethos, Pathos, or

Logos?

#9

#10