Moderator: Agoritsa Baka - Hellenic CDCRapporteur: Dina Zota

HProImmune European Workshop Athens 25 & 26 April, 2013

WG4: Discussion on the possible contents of the hospital/PH ToolKit

Conclusions on overcoming organizational barriers towards immunizations -I

Proposed related contents for the HProImmune Toolkit & relevant activities

The importance of leadership, working with leadership and offering leadership material and tools to use

Address vaccinations with newly employed workers – take the opportunity to inform about vaccinations during orientation

Offer easy access and solutions

Surveillance

The importance of the occupational setting

Conclusions on overcoming organizational barriers towards immunizations -II

Proposed related contents for the HProImmune Toolkit & relevant activities

Information delivery should be accompanied by easy access to vaccinations

Obtain management support

Use incentives

Address the severity of diseases, offer information about disease

Different information material for doctors, nurses and other personnel

Conclusions on overcoming organizational barriers towards immunizations -III

Proposed related contents for the HProImmune Toolkit & relevant activities

Use available tools to implement a personalized approach (emails for example) Use reminders – prompts etc

Address multiple VPDs and not only influenza

Use examples of immunization schedules – they possibly will need to be different for different HCWs categories

For private physicians professional bodies could be used as a way of reaching out to them

Include information to convince HCWs about their role in protecting their patients but also their families and themselves

Conclusions on overcoming behavior related barriers towards immunizations -I

Proposed related contents for the HProImmune Toolkit & relevant activities

Complacency

Vaccine = risk, nowadays

Uncertainty acknowledged and explained

Historical facts

Include high quality up to date factual information on currently available vaccines, include some historical facts and explain uncertainty in lay terms

Perception of “risk” for the public

Common language, misconceptions

Education/knowledge issue

New developments

Professional development

Conclusions on overcoming behavior related barriers towards immunizations -II

Proposed related contents for the HProImmune Toolkit & relevant activities

Lack of trust in institutions varies per countryconflict of interest for policy makers or physicians

Peer pressure For enablers also Narrative of personal experiences

Do not attack message sources that have credibility, not in dialogue

Target their audience

Approach should vary per vaccine

Conclusions on overcoming behavior related barriers towards immunizations -III

Proposed related contents for the HProImmune Toolkit & relevant activities

Alternative ways of communicating

Become familiar with HCW networks, blogs etc

Reframe the messages towards the risk of the diseases

Prepare well and wait

Legal aspects

Understand current ways to get message out

Social media Google terms Trends of public opinion