weymouth and portland sports clubs meeting 19 march 2015
TRANSCRIPT
Weymouth and Portland Sports Clubs Meeting 19 March 2015
Creating a lifelong sporting habit
What the market said….
Consultation with Sport England colleagues,NGB’s, CSP’s, LA’s and 200+ clubs
Creating a lifelong sporting habit
What is Club Matters?
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Creating a lifelong sporting habit
The target market
4
InsightsCustomer Experience
Data
Sport ClubGym/Health
club / Leisure Centre
Self-organised Pay and play
New elements-Club Improvement Plan
Club Views
Clubmark
Impact on your role
• Promotion of wider support available
Available online content
Available online content
Club finances
• Budgeting • Generating income• Managing costs
Club management
• Planning • Club structures• Governance
Available online content
Club people
• Volunteers • Coaches • Members &
participants
Club marketing
• Market research, market strategy
• Traditional marketing, digital marketing
Club Matters – Benefits to Clubs
• Access to one stop shop framework for wider support - Clubmark accreditation, volunteering, mentoring, etc.
• Support retention, transition and increased participation in sports clubs.
• Better equipped to become economically sustainable
• Placing the “customer” at the centre of club development.
Creating a lifelong sporting habit
Web Address
• http://www.sportenglandclubmatters.com/about-club-matters/
www.sportenglandclubmatters.com
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