Slide 1

Trent (Westside)

Prepared by--Prashant Sakariyaprashantsakariya@yahoo.in

Agenda-IntroductionFeaturesSTP4 PsProductPricePlacePromotion

Mission Statement-To be the most preferred and consistently profitable lifestyle retailer.

A word on WestsideEstablished in 1998 as part of theTata Group, Trent Ltd. operates Westside, one of India's largest and fastest growing chains of retail stores.Started by Mrs. Simone Tata after acquiring Littlewoods.Today, it has reached 28 cities with 49 stores.Currently headed by Noel Tata.Designed to cater to shopping needs of various customers.

ContdAhmedabad Jabalpur PuneBangalore Jaipur RaipurChandigarh Kanpur RajkotChennai Kolkata SuratDelhi Ludhiana VadodaraGurgaon Lucknow JammuGhaziabad MangaloreNoida MumbaiHubli MysoreHyderabad NagpurIndore Nashik

ContdThe store sizes range between 15000-30000 sq. feet.

Annual Sales for 2010 was Rs. 543 cr.

With net profit of Rs. 40 cr.

FeaturesDesigned to be one-stop shop for complete family.

Offers broad product variety.

There is huge price band.

STP of WestsideSegmentation and TargetingDemographicFamilyEconomicUpper middle and lower upper classPsychographicLifestyle types.

STP of Westside2. Positioning

Initially started off with Fashion at affordable price

Westside as a BrandThe name itself gives an upbeat feel.

The stores are designed to convey this message.

4 Ps

Product StrategyHas about 7-8 product category.

Displays majorly in-house brand.

Has tie-ups with other brands.

Product Range-Mens Wear and Accessories.Womens Wear and accessories.Kids Wear.Crockery and Kitchen.Daily Necessities.Branded JewelleryGift items.Furniture.Footwear.Interior decoration.

Beyond ProductsEmployees are trained on various aspects like:Product Knowledge.Workplace Ethics.Communication SkillsCourteousness.

Pricing ..Types of Pricing:Promotional discountsSeasonal PricingProduct form PricingPsychological PricingProduct bundling Pricing

Place strategyChain of stores mainly functioning in malls.Stores mostly located very near its competitor.Products distributed from Mumbai headquarter.Stock replenishment done mainly on Fridays.

Place strategy Contd

Product availability mainly depends on the city of operations.Opening of exclusive store to women, keeping in mind that, women form the biggest and most loyal customer base for them.

Promotion Strategy

Promotion Strategies.. In 2002, Yuvraj Singh was chosen as Brand Ambassador. Club west card membership to retain the customers.Theme based stores. Like one in Shalimar Bagh(Westside Woman).

Problems faced by Westside-Target customer base changed over a period of time.Not much shelf-space is given to the International brands.Customer preferences are changing from in-house labels to international brands.

CompetitorsPantaloonsRuchis Big lifeMaxxShoppers StopGlobusBig Bazaar

Strategies adopted by Westside- Planning to introduce canned continental food like sushi, wine and cheese on their counters.

HAPPY SHOPPING!