WESTERN WEAR: USING CUSTOMER DATA TO YOUR ADVANTAGE

UNDERSTAND YOUR CUSTOMER’S TRADE

Knowing your customer’s trade is essential for buying inventory that your customers want and need.

Running reports on inventory that has been purchased in the past will offer insight into the types of apparel or western wear gear your customers consistently buy.

You can also add customer notes at the point of sale to indicate their trade so you have helpful information to guide buying decisions.

KNOW WHAT BRANDS THEY LIKE

Supplying your customers’ favorite brands will get them to come back in and keeping buying from you.

You can run reports on what brands are the best and worst-selling so you are always appealing to popular demand.

Having conversations with your customers about their favorite brands will also help you know what they like and you should keep buying.

PERSONALIZE YOUR MARKETING EFFORTS

Using your customer notes that include their trade and favorite brands, you can personalize marketing tactics to capture their attention.

Let customers know when new inventory relevant to them arrives. For example, email those customers when you receive a shipment of Ariat boots, Resistol hats, or Montana Silversmiths belt buckles.

Adding as much customer information as you can will help make your marketing campaigns more specific and applicable to who the recipients are.

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