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www.westwindsorsun.com MAY 15-21, 2013 FREE

Calendar . . . . . . . . . . . . . . . . 8Classified . . . . . . . . . . . . 14-15Editorials . . . . . . . . . . . . . . . 6

INSIDE THIS ISSUEStudent

Student wins song-writingcompetition. PAGE 7

KATIE MORGAN/The West Windsor Sun

Members of the West Windsor Arts Council demonstrated Capoeira, a Brazilian martial art that combines elements of dance andmusic, at the Art Council of Princetons annual Communiversity Festival of the Arts, which took place on April 28.

CommuniversityTeentackles

businessventure

BY HEATHER FIOREThe West Windsor Sun

West Windsor residentMatthew Sheffield may be only 18years old, but he is currentlyworking on his third businessventure, Shady Eyedeas.

An entrepreneur since he was12 years old, Sheffield has alwayshad a keen eye for business andtaking his ideas to the next level.

I started to develop an eye forwhat would sell and what would-

nt at 12 years old, he said. Istarted buying things out ofgarage sales that I went to withmy grandpa and would resellthem on eBay.

That transitioned into meopening an eBay store, where Iwould import products wholesalefrom China and Hong Kong andthen retail them online.

Entrepreneur workson third company

please see SHADY, page 2


2/16

2 THE WEST WINDSOR SUN MAY 15-21, 2013

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Shady Eyedeas offers firstinterchangeable sunglasses

Since Sheffield didnt want tocontinue paying eBays fees orship up to 30 packages each week,he started his own business anauction company.

I liked selling things, but Ididnt like shipping them, hesaid. So, I segued over to a mar-

keting company [eTeq LLC],which catered toward smallerwebsites like mine.

Sheffield created eTeq LLC in2011 when he was only 16 yearsold. Under this company,Sheffield developed an app forAndroids, known as FriendLock, which has appeared onAmazons Top 100 Free UtilitiesList for Androids for three con-

secutive months.Im taking all of these differ-

ent businesses [and the knowl-edge Ive learned] and culminat-ing them with the Shady Eyedeasproduct, he said.

Shady Eyedeas is the first in-terchangeable sunglasses prod-uct, which Sheffield justlaunched on the popular crowd-funding website, indiegogo.com,with a goal of raising $25,000 tobring his idea to market.

Sheffields idea all startedwhen he was browsing a designersunglass website, he said.

I was looking through all ofthe different options and had anaha moment, he said. I real-ized that most of the sunglassesused many of the exact samecomponents, but were just differ-ent combinations.

For example, most pairs had

the same standard black lenses,yet if I purchased three pairs ofsunglasses, I had to purchasethree sets of the same lenses. So Isaid, why cant I make the partsinterchangeable so you only haveto pay for the parts once? whichis where the idea for Shady Eye-deas came about.

Sheffield created a total ofeight parts for Shady Eyedeas four sets of lenses and four col-ored frames his patent pending

mechanism.People can purchase a selec-

tion, or all, of the parts to make avariety of sunglass combina-tions, ranging from 16 to hun-dreds of sunglasses.

However, if a person purchas-es all eight parts, they can create2,048 different pairs of sunglass-es.

SHADYContinued from page 1

please see SHEFFIELD, page 4


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Sheffield has raised $1,800toward his goal of $25K

I dont think youll ever repeata pair of sunglasses with 2,048 op-tions, Sheffield said.

Since Sheffield isnt an experi-enced programmer or contractor,he hired freelancers to help withthe logistics CAD drawings, 3Drenderings, 3D printings and all

other necessary components.He came up with the different

color combinations, which in-clude The Patriots, a red, whiteand blue pair; Shady Ladies, apink and white pair; and The Pi-rates, a green and gold pair tolend homage to his high school.

Throughout the process, Ihave used and received help fromfriends at High School South, as

well as from the West Windsorcommunity, both helping me de-velop the idea, modeling in someof my promotional materials, andby pre-ordering Shadys, he said.

Sheffields indiegogo campaignis crucial to the funding of thisnew project, he said.

Im raising funds to afford themanufacturing costs, he said.The solid steel mold to make thesunglasses costs five figures.

So far, Sheffield has raised a lit-

tle more than $1,800.If he reaches his goal, pairs of

Shady Eyedeas could be shippedas early as this summer.

I did not set out looking to de-sign an entirely new style of sun-glasses, he said.

My goal was to take a designwhich has been popular fordecades and add my own twist.

Sheffield is a senior at High

School South and will be attend-ing Lehigh University in the fallto major in finance with a minorin entrepreneurship.

Im hoping Shady Eyedeasand eTeq will take off and Ill beable to continue to run them incollege, he said.

After college, Ill either go intothe finance field or be a largecontributor at my own company,depending on which way itworks itself out in the next four

years.To make a donation to Shady

Eyedeas via indiegogo, go tohttp://igg.me/at/shady/x/2837348. People can donate anywherefrom $1 to $150; donors of $25 andmore will receive free Shady Eye-deas parts.

To learn more about ShadyEyedeas, go toShadyEyedeas.com.

SHEFFIELDContinued from page 2


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1330 Route 206, Suite 211

Skillman, NJ 08558

609-751-0245

The Sun is published weekly by ElauwitMedia LLC, 1330 Route 206, Suite 211,Skillman, NJ 08558. It is mailed weekly toselect addresses in the 08550 ZIP code.

If you are not on the mailing list, six-monthsubscriptions are available for $39.99. PDFsof the publication are online, free of charge.For information, please call 609-751-0245.

To submit a news release, please [email protected]. For advertis-ing information, call 609-751-0245 oremail [email protected] Sun welcomes suggestions and com-ments from readers including any infor-mation about errors that may call for a cor-

rection to be printed.

SPEAK UPThe Sun welcomes letters from readers.Brief and to the point is best, so we look forletters that are 300 words or fewer. Includeyour name, address and phone number. Wedo not print anonymous letters. Send lettersto [email protected], via fax at609-751-0245, or via the mail. You can dropthem off at our office, too.

The Sun reserves the right to reprint your

letter in any medium including electroni-cally.

PUBLISHER Steve Miller

EXECUTIVE EDITOR Tim Ronaldson

VICE PRESIDENT OF SALES Joe Eisele

MANAGING EDITOR Mary L. Serkalow

PRODUCTION EDITOR Patricia Dove

WEST WINDSOR EDITOR Heather Fiore

ART DIRECTOR Tom Engle

CHAIRMAN OF THE BOARD Russell Cann

CHIEF EXECUTIVE OFFICER Barry Rubens

VICE CHAIRMAN Michael LaCount, Ph.D.

ELAUWIT MEDIA GROUP

CHAIRMAN OF THE BOARD Dan McDonough, Jr.

EDITOR EMERITUS Alan Bauer

County college offers noncredit coursesLooking to expand your knowledge orpick up a new hobby? Mercer County Com-munity Colleges Center for ContinuingStudies is offering a variety of noncreditcourses this summer, including severalnew offerings. Classes are held weekendsand evenings on the colleges West Wind-sor campus at 1200 Old Trenton Road.

For those with an interest in growingtheir own garden, CCS is offering threehorticulture courses Organic Gardening(May 15 to June 5), Sustainable Gardening

(July 17 to Aug. 14), and Topics in Horticul-ture: Gardening (May 28 to June 27), whichcan also be taken as a credit course.

This summers offerings include popu-lar culinary courses at the MCCC CulinaryCenter. Among them are Sensational

Snacks for Casual Company with ChefBenson Yu on June 30, Spanish Tapas withChef Bill Conrad on July 13, and WholeMeal and Half the Time! with Chef JeremyStahl on June 9.

Wine connoisseur Bruce Smith will alsooffer four new wine courses Lighter StyleRed Wines on June 26, Summer Ross onJuly 10, New Jersey Wines on July 17, andBlended Summer White Wines on July 24.

For those looking to explore the greatoutdoors, fitness and recreation courses

are abundant. Among them are Introduc-tion to Golf (eight sessions) and Intermedi-ate Golf (five sessions), which both havevarious start dates, as well as Beginnersand Intermediate Kayaking, both offeredin one-session courses from May through

August. Boating Safety (May 28 to May 30)is a two-session course that prepares stu-dents and satisfies the state of New Jerseyrequirement to lawfully operate a boat orpersonal watercraft. Participants take a li-censing test at the conclusion of thecourse. Many six-week online courses areavailable through CCS. More informationis available at ed2go.com/mccc.edu.

Learners of all ages who want to knowmore about CCS course offerings can at-tend Back to School Night for Adults on

Tuesday, Sept. 10, at 5:30 p.m. in the Confer-ence Center. For more information or toregister for these and other classes offeredthrough MCCC's Center for ContinuingStudies, call (609) 570-3311 or visitmccc.edu/ccs.

With each passing day, it

seems as though it gets

harder and harder for peo-

ple to smoke cigarettes in public.

Not that thats a bad thing, necessar-

ily. It has been medically proven, after-

all, that cigarettes are addictive and

harmful to the health of both thesmoker and the people who inhale sec-

ond-hand smoke.

But at what point are we taking the

regulation of smoking too far? Or,

rather, is there a too far when regu-

lating smoking?

Much like alcohol and gambling, cig-

arettes are a highly taxed and regulat-

ed, yet completely legal, vice.Unlike alcohol and gambling,

though, the act of smoking itself is

harmful to others, whereas drinking

alcohol and placing a bet are not. So it

makes sense, then, that the govern-

ment is doing everything it can to pro-

tect non-smokers from being negative-

ly affected by smokers.That deserves an obvious bravo.

The move toward healthier public

living began with the outlaw of smok-

ing inside bars and restaurants. No

longer were there smoking and

non-smoking sections; smokers had

to travel outside to enjoy a puff.

These restaurants and bars coun-

tered by building decks, porches and

other attached structures where smok-

ers could inhale, and non-smokers

could frequent at their own risk.

Next came the outlawing of smoking

in cities and publicly-owned property

such as parks and recreational areas.

Now, these health improvements

have begun to trickle down to the local

level.

Municipalities throughout New Jer-

sey are beginning to propose, and pass,

smoking bans on public property, at

parks and recreational facilities.

We applaud any move that improvesthe health of the majority, but we cau-

tion municipalities to be careful not to

take it too far.

Cigarettes are not a controlled sub-

stance, so rules that govern how they

can be regulated are limited.

Earlier this year, Oregon tried to

make cigarettes a controlled substance

in their state, but that idea didnt passas of yet.

Were all for improved public health

and for not punishing non-smokers.

But we dont want to do it at the ex-

pense of the rights and freedoms of

smokers.

No smoking, no problem?Is our government taking smoking bans too far?

Your thoughts

Do smokers have a right to puff outsidein public places? Are we taking smokingbans too far, or are we not taking themfar enough? Let your voice be heard.


7/16

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Student wins annual

song-writing competitionBY HEATHER FIOREThe West Windsor SunGrover Middle School sixth-

grader Louis Josephson recentlywon the Seventh Annual YoungPeoples Jewish Song-WritingCompetition for his compositionentitled, A Blessing.

His winning song was basedon a poem about the Torah byAmerican Jewish poet Danny

Siegel, and was performed bySharim VSharot, Central NewJerseys Select Jewish Choir atRider University on May 5.

Louis is inspired by all types ofmusic and has written manyother songs, including a full-length musical.

Hes also performed his com-positions at Grover MiddleSchools talent show, the WestWindsor-Plainsboro talent showand other venues.

Louis has a strong passion forsinging and composing, as wellas playing, including the piano,harmonica and drums.

My music allows my creativi-ty and imagination to be ex-pressed in any way, shape orform, he said.

Music is something hes beenintrigued by ever since he couldwalk, said his mother, Emily.

He has been playing music

and writing songs for as long as Ican remember, she said.We bought him a little kiddie

piano at Toys-R-Us when he was 2years old, and he never stoppedbanging on it and singing. Then,a series of keyboards followed ashe kept outgrowing each of them,and finally a regular uprightpiano for his eighth birthday.

He first showed an interest indrums and percussion in fourthgrade and joined the Village

School Band.Music is an essential part of

Louis life. He attends Long LakeCamp for the performing artsduring summers, takes piano andcomposition lessons year-round,plays percussion in his schoolband and performs in the boysvocal ensemble.

My career path will definitelyinclude music, but I dont knowwhat I will focus on yet, he said.

Since I mix and record my owncompositions, I might be interest-ed in combining my performingtalents with music production.

Louis competed in this compe-tition last year and won for hissong, Pray for the Peace ofJerusalem.

Music is who I am, he said.Winning this contest is wonder-ful, and Im proud of myself. Itmakes me feel very happy andspecial.

Cub Scout Fishing Derbyon Sunday, May 19

West Windsors Cub ScoutPack No. 66 invites anyone inter-

ested in joining Cub Scouts (boys,grades K through 5) to attend itsannual fishing derby on MercerLake at the Mercer County ParkMarina on Sunday, May 19 from 3p.m. to 5 p.m.

The annual fishing derby, a freeevent, is more than a simple con-test to determine who can catchthe biggest fish. Cub Scouts learnthe fundamentals of fishing, suchas how to make a fishing pole,identify fish, tie knots, cast, baithooks and identify the contents of

a tackle box.After the fundamentals are

covered, then everyone can com-pete to see who can catch thebiggest fish (catch and releaseonly), with prizes awarded.

The fishing derby is an openevent, designed for both currentand potential Scouts. CurrentScouts will earn their Cub ScoutFishing Belt Loop.

Potential Scouts can see what

Scouting is all about, meet theScout leaders and fellow Scouts,and have a fun day in the park.Parents and siblings are welcome,too.

Participants are encouraged tobring a fishing pole if they haveone, but fishing poles are not re-quired to join in the fun.

Pack No. 66 is always lookingfor new Scouts to join. For moreinformation, go to westwind-sor66.mypack.us.

Mercer Dance Ensembleshows Shades of pinkThe Mercer Dance Ensemble,

featuring students and communi-ty dancers, presents "Shades of

Pink" at Mercer County Commu-nity College's Kelsey Theatre. Per-formances will be held on Satur-day, May 18 at 8 p.m. and Sunday,May 19 at 2 p.m. Kelsey Theatre islocated on Mercer's West Windsor

campus at 1200 Old Trenton Road.MDE will present a fast-pacedmodern production as dancerscombine lyrical movement withimpressionistic and symbolic sto-rytelling.

Tickets are $16 for adults, $14for seniors, and $12 for students.Tickets may be purchased onlineat kelseytheatre.net, in person atthe Kelsey Theatre box office, orby phone at (609) 570-3333. KelseyTheatre is wheelchair accessibleand provides assisted listening

devices upon request.The MCCC Dance program in-

cludes the study of jazz, ballet,and modern dance styles from thefundamentals to advanced in-struction.

BRIEFS


8/16

CALENDARPAGE 8 MAY 15-21, 2013THURSDAYMAY 16Picture Books and Craft: Ages 3 to

5. 10:30 a.m. to 11 a.m. at the WestWindsor Library. Join us for sto-

ries, fingerplays, clotheslinerhymes and music, followed by acraft. No registration required.

D.I.Y. Craft: Ages 6 to 11. 4 p.m. to4:45 p.m. at the West WindsorLibrary. Come explore your cre-ative side. Various materials willbe provided in this art program inorder to help the participantengage in creative thinking. Noregistration required.

SATURDAYMAY 18Chair Yoga. 10:30 a.m. to 11:30 a.m.

at the West Windsor Library.Enjoy a full, rich yoga experiencethat is satisfying for all and per-fect for those who are uncom-fortable working on the floor.There are 21 spaces available. Call(609) 275-8901 or register onlineat mcl.org.

Rubik Cube Program: Ages 7 to 14.3 p.m. to 4:30 p.m. at the West

Windsor Library. Learn to solvethe Rubiks Cube and be part ofan historic event. West Windsorand Plainsboro School District isaiming to set a new world recordfor the maximum number of peo-

ple solving the cube at the sametime by June. Help the districtreach a target of 1,000. Onlineregistration is required. You mustbring your own Rubik Cube toparticipate.

SUNDAYMAY 19Chess Club: Grade 3 to 6. 3 p.m. to

4:30 p.m. at the West WindsorLibrary. Would you like to join achess club? Online registration isrequired for each program.

MONDAYMAY 20Kelleys Kids: Ages 1 to 2. 10:30 a.m.

to 11 a.m. at the West WindsorLibrary. No registration required.

Magic Tree House Book Club: Ages5 to 9. 4 p.m. to 5 p.m. at theWest Windsor Library. Itll endwith a craft. Online registration isrequired.

Alphabet Time: Ages 4 to 6. 6 p.m.to 6:45 p.m. at the West WindsorLibrary. Join Ms. Lisa for thebeginning of a new weekly pro-gram. Besides focusing on oneletter each week, Ms. Lisa hasplanned a few surprising newways to practice your alphabet.Registration is required. Call(609) 275-8901 to register.

TUESDAYMAY 21Toddler Story Time and Craft: Ages

2 to 4. 10:30 a.m. to 11 a.m. at theWest Windsor Library. Join us forstories and a craft gearedtowards toddlers. Siblings arewelcome. No registrationrequired.

Weird Science in the Library Gar-den: Ages 4 to 11. 4 p.m. to 4:45p.m. at the West Windsor Library.Join us for Weird Science, a pro-gram in which we discuss scientif-ic topics related to gardening, aswell as taking care of our bodies,our communities, and the planet.Registration is not necessary, butrecommended. Call (609) 275-8901 to register.

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May is National Elder LawMonth. Elder law is an area oflegal practice that serves the sen-

ior population. The bulk ofRothamel Brattons elder lawwork is focused on helping fami-lies pay for long-term care. Quali-fying for Medicaid is incrediblyimportant to millions of families.However, just as important aremany other areas of elder lawsuch as financial planning, estateplanning and elder abuse preven-tion.

Although there are manyfacets to elder law and estate plan-

ning, lets just consider three ofthe basics that are often on peo-ples minds.

1.) Do I need a power of attor-ney? The bottom line to the ques-tion is, absolutely and unequivo-cally, yes.

Each and every adult needs apower of attorney to authorize atrusted adult to act on his or herbehalf to handle financial, day-to-

day business and medical deci-sions.

The two main types of powers

of attorney are the generaldurable power of attorney andthe medical power of attorney.

2.) How will I pay for long-termcare if an illness strikes? Its notsomething you look forward tothinking about; however, consid-er that the cost of one year ofnursing home care, in a privateroom, hovers around $110,000(perhaps $220,000 if both spousesrequire care) in the South Jerseyarea.

Our firm helps thousands ofclients figure out exactly how topay for their care and continue toprovide for their family, whetherthrough the use of private funds,long-term care insurance orthrough Medicaid.

3.) Will my heirs pay taxeswhen I die? It depends on a num-ber of factors, including whereyou reside, the value of your en-

tire estate and who receives yourassets. The recent federal lawchanges do not make any changes

to the NJ Estate and Inheritancetaxes, and it is just as importantnow as it ever was to plan for NewJerseys paltry estate tax exemp-tion of $675,000 as well as the NewJersey Inheritance tax.

These taxes can range any-where from 4.5 percent to 16 per-cent.

As with all estate planning, thesooner you consult with an attor-ney and map out a plan, the moremoney youll be able to protect,

and the more choices you willhave. But, its never too late tostart.

Protect the ones you love. Re-quest a free copy of our ElderLaw Checklist [email protected] for your free copy.

For a free consult, contactRothamel Brattons Attorney,Charles Bratton, at (609) 219-1680.

Three legal issues to consider10 THE WEST WINDSOR SUN MAY 15-21, 2013


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Tips on finding a place to putsparkle into the golden years

(NAPSI) If youre ever amongthe estimated 65 million Ameri-

cans caring for loved ones, a lookat one famous familys experiencemay be useful to you.

Joan Lunden, former host ofGood Morning America, wife,mother of seven and caregiver toher mother, Gladyce, was facedwith the challenge of finding theright senior living community forher mom. Lunden found herselfcompletely unprepared for whatwas ahead.

As a result of her experience,

Lunden has partnered with thenations largest senior living re-ferral service to help educateAmericans on what they need toknow about this difficult, com-plex process.

At A Place for Mom, knowl-edgeable and compassionate advi-sors counsel families through theprocess, offering guidance at eachstage of their search. These ex-

perts advise theres no better wayto learn about a community than

to visit. Families should tour theplaces theyre considering, to-gether, to fully gauge if its theright fit.

What to look for on a visit Check for cleanliness. Follow your nose. Visit during an activity. Meet the management. Go outdoors. Dine. Ask security and safety ques-

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Farmers Market openthrough Nov. 23

The West Windsor CommunityFarmers Market announced theopening of its 2013 season. Con-tinuing through to Nov. 23 (rainor shine), the market will be openon Saturdays from 9 a.m. to 1 p.m.

The market hosts 15 farms and10 artisan food and natural prod-uct vendors in its 2013 line up.Visit westwindsorfarmersmar-ket.org for up-to-date weeklyevent listings and a full listing of

vendors.On Saturday, May 18, the WestWindsor Bike and Pedestrian Al-liance will be hosting a Learn toBike Day. For more information,email [email protected].

There will also be blood pres-sure screenings by the UniversityMedical Center at Princeton andmassages by The Touch ThatHeals.

The market is located in theVaughn Drive parking lot of thesouthbound side of the Princeton

Junction Train Station, one milefrom the Alexander Road andRoute 1 intersection. Parking isfree. For directions to the market,go to westwindsorfarmersmar-ket.org. For more information,call (609) 933-4452 or [email protected].

Concert At YourRequest May 18

Sinfonietta Nova concludes the

2012-2013 season with a specialconcert entitled At Your Re-quest. To show our heartfelt ap-preciation and thanks to you, ourloyal audience, for all of your sup-port, we have put together a pro-gram from pieces that you haverequested.

Please join us on Saturday, May18 at 7:30 p.m. at the Prince ofPeace Lutheran Church, which is

located at 177 Princeton-Hight-stown Road in Princeton Junc-tion.

Tickets are available at thedoor for $15 (general admission),$12 for seniors, $8 for students;children under 12 are admitted

free. Discount tickets are avail-able by ordering with a creditcard online ($13, $10, and $6 re-

spectively).Additional parking is available

at Community Park, which is ad-jacent to the church. Please visit

sinfoniettanova.org for more in-formation.

Sinfonietta Nova presents orig-

inal and innovative orchestralconcerts in a convenient perform-ance setting, offering sustenancefor both mind and spirit.

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classifiedT H E W E S T W I N D S O R S U N

MAY 15-21, 2013 PAGE 14

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L I N E

A D S

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3160 Asbury Avenue Ocean City, NJ 08226Office: 609-399-0076 email: [email protected]

Very well maintained2nd floor condo locatedon a wonderful block.This 3 bedroom 2 bathcondo is being offeredfurnished with a greatrental history. $534,900Call (609) 992-4380 for yourprivate showing today!

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15/16

CLASSIFIED MAY 15-21, 2013 - WEST WINDSOR 15

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