Are You Targeting the Hispanic Demographicfor Diabetic Prescription Vitamin Supplements

Understanding how human instinct responds to

any advertising makes it considerably easier to

increase the ROI in any mobile advertising.

Selecting the right motivational wording

necessary to creating a strong click2call

advertising response is in understanding who

the people are that use mobile apps and which

products or services are more likely to be

something that they are going to search for in the first place.

Nearly all retailers sell at least one product that would attract any particular demographic group

and individuals within that group. Remember this: Click2Call advertising is all about selling an

item right this minute – not next week.

A year ago, the age group using mobile and responding to any mobile marketing was basically

limited to ages 21 – 32. These users encompassed college students and young professionals.

There interests were equally as limited to those items that were for fun and for getting started

with a home and family.

Mobile users, more specifically, the way in which mobile users access information through

searches, apps and websites has significantly changed in just twelve months is what Wesley

Yuhn & Media Oasis have discovered. Furthermore, the age demographic now spans 18 – 62

with a respectable percentage of users beyond this on each of the median.

More than 70% of all searches done for anything – products, services or news information – now

take place on mobile devices and of those 95% are on smartphones. These statistics suggest that

desktop PCs are now being used for work where typing on an actual keyboard into a document

or spreadshet is required.

Most employers have some type of rule forbidding employees from accessing the internet during

work hours and are able to track what their workers are looking at – which may explain why

mobile devices are being used instead. Many employees take their smartphones to work and on

breaks or when things are slow, use their phones to search for items to purchase, services to

access and news that will affect their life right now.

Inspire potential customers with straight-forward descriptions at a fair price. For successful

results, use email marketing and click2call advertising to market just one product or service at

a time.

For example, advertising “women’s shoes” on click2call may get you a lot of responses but not a

lot of sales – and the end goal is a sale not a phone call. There are too many types of women’s

shoes and you can count on not having the style, color, brand or size that any number of women

are seeking to buy right this minute.

On the other hand, advertising “women’s string sandals in white or beige” during the late

spring/early summer, will narrow the target market and get you calls and sales.

Click2call buyers have already researched products and service that they are interested in. They

aren’t calling to have a meet-n-greet and ask a lot of general questions. They are calling to find

out if you have what they want. Period. Be honest and don’t fudge on descriptions.