werkveld conferentie pop cultuur 2011
DESCRIPTION
Closing notes Werkveld conference. Leeuwarden, The Netherlands. September 2011.TRANSCRIPT
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D
#SOCIETY30
Werkveldconferentie Popcultuur23 septemberLeeuwarden
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RONALD VAN DEN HOFF
#SOCIETY30
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Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
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CONSUMER
€
GOVERNMENT &POLITICIANS
REGENTS –QUANGO’S
FINANCIALS
PRODUCERS
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“WE TRY TO SAVE JOBS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
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INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – SELF EMPLOYED PROFESSIONAL
“A Knowmad is a nomadic knowledge
worker that is, a creative, imaginative,
and innovative person who can work
with almost anybody, anytime,
and anywhere.”John Moravec
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GOVERNMENT
REGENTS
PROSUMER
PRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
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ABUNDANCE
PROSUMER
GOVERNMENT3.0& PRODUCERS3.0
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Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
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TRANSFORMATIONSIGNALS
TRANSFORMATION SIGNALS
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SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
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SIMPLE&SMART:
DISRUPTIVE BYPASS
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SMARTSOLUTIONS&MOBILITY
Which information is relevant, where and when?
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SMARTSOLUTIONSRETAIL
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SMARTSOLUTIONS
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ALTERNATEREALITYGAMES
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TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITY
GIVE AWAY:AWAY=GONE
SUSTAINABLENETWORKS
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SELFORGANIZINGBYSHARING
CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION
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CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETY
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CROWD COLLABORATION
!SHARINGSELFORGANIZINGSOCIETY
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sharing
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COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION
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MONEY
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MONEY:CROWDFUNDING
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SMARTSIMPLECOSTEFFECTIVE
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SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
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SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
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MIRRORVIRTUALITY
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“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
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SOCIAL MEDIASTRATEGY
V
V
V
V
V
V
V
V
V
VV
V
V
M
VV
THE S2M MESH
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SEATS2MEET.COMBUSINESS MODEL
8
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
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BUSINESSMODEL
TRUST AGENT
TEAMBUILDER
RELEVANCE ANALYST
ENVIRONMENTAL SCANNER
KNOWLEDGE GUARDIAN
BARRIER FIGHTER
CONTENT CURATOR
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SIMPLE,SMART, SHARING& SUSTAINABLE