welcomehomeprogram credit union
TRANSCRIPT
Offers your Credit Union and your Members more!
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Program Overview
• Personal Program Specialist ready to assist your members’ with questions regarding the program
• Assistance with buying, selling and financing a home, discounts on other ancillary services
• Recommendation to specially trained and certified Real Estate Agents from select real estate companies from leading firms in each market
• Member receives cash back (in most states) based on the sale and/or purchase price when they close through the recommended program agent
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Real Estate Assistance Program
Features & Benefits– No cost to you or your member to participate
– Personal Specialist to provide guidance and advocacy through the move process
– Referral to high performing, Affinity certified agents in closed broker network
– Redirects / cross-sells to your credit union mortgage program, successfully impacting your mortgage conversion
– Cash-back based on the purchase and/or sale price of a home (in most states)
– Convenient access via web or phone (Monday – Friday, 7:30am – 8:00pm and Saturday, 8:30am – 5:00pm CST)
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Real Estate Assistance (Buying & Selling)
Budget Truck Rental (Self Moves)
HomeExpress (Vanline Services)
PODS (Portable On Demand Storage)
Rental Assistance
Menu of Services
Affinity Program Offerings
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Typically costs less than half of what moving companies charge.
Designed to provide insurance coverage for personal belongings during transportations.
Covers all goods from their pick up by the movers until they are received at the policyholder’s new residence.
Available for moves in the US or around the globe.
Available for individual purchase or as part of a corporate benefit program.
Can be purchased online.
Moving Insurance
Member Benefits
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Cash Back
Your member receives cash back when they buy and/or sell through the program recommended agent
• If member Buys and Sells they could Receive Two Bonuses • Cash Back Provided in Most States (prohibited in NJ, MS, OK, AK, LA and
program is not available in IA)Sale/Purchase Price Rebate
< $75,000 $175
$75,001 - $125,000 $350
$125,001 - $175,000 $525
$175,001 - $225,000 $700
$225,001 - $275,000 $900
$275,001 - $325,000 $1,100
$325,001 - $375,000 $1,300
$375,001 - $450,000 $1,500
$450,001 - $550,000 $1,550
$550,001 - $650,000 $1,600
$650,001 - $750,000 $1,800
$750,001 - $850,000 $2,000
$850,001 - $950,000 $2,220
$950,001 and above $2,400
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Our Program Broker Network
• “Best of the Best”– Market Leader with Proven Track Record– Contractual Obligations– Single point of contact: relocation department
• “Brokers are Measured”– Service performance surveys to members (Interim/Final) – Monthly metrics (mortgage conversion of our partners
mortgage products)
• Utilize “A” team of Agents– Committed to affinity business model / service excellence– Minimum 2 years full-time experience / 1 year community
resident– Participate in on-going affinity training and certification
(2 trainings required / year)– Background check required
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Our Program Partner
• Who are Realogy and Cartus?• Realogy is the world’s largest Real
Estate franchisor. • Cartus has over 50 years relocation
industry experience, Affinity programs since 1989
• 2,800+ employees worldwide• 100,000+ corporate/member moves
per year
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Welcome Home Program Specialist
Did you know…Specialists receive incentives based on mortgage conversion and service provided to members
Specialist-Single Point of Coordination
• Identifies Member's Home Event needs • Counsels on buy / sell process• Immediately notifies broker for same
day agent contact (electronic connectivity)
• Sets expectations for next steps • Performs 7-9 proactive follow up calls • Performs cross-sell of client’s services
(via warm handoff & re-directs) • Acts as advocate for your member • Resolves issues
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Typical Member Experience
Member closeson home having received excellent overall service
Same daycontact
Sends areaHousing data
3 days
ListingAppointment
Within 1 weekof initial call
After listingAgreement,
WeeklyContactongoing
Househunting permember’srequest
Attends Closing
ContactEvery 2
weeks forHomefinding
Initial call
24-hourFollow-up
“Live”
5-dayFollow-up
“Live”
30-dayFollow-up
“Live”
Follow-upon house
Hunting trip“Live”
Post-Closing
Follow-up
Follow-up onListing activity& Expiration as
appropriate “Live”
2 weekFollow up
“Live”
After contractSigned
Contractsweekly orAs agreed
The Member’s Experience: High Touch
Welcome Home Program Specialist
Network Broker “A” Team Agent
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Credit Unionpromotesprogramasmemberbenefit.
Memberaccesses informationon credit unionwebsite orother literature and calls1.800-xxx-xxxxnumber.
A dedicated Program Specialist willdetermine the member home buying, selling, renting,mortgage andmoving needs.
The Specialistacts as theiradvocateand provides guidance throughouttheir realestate transaction.
The Specialistrecommendsa participatingReal EstateBroker and refers member to other related ServiceProviders.
Agent contacts memberwithin 24hours providingexpert service from initialcall to post-closing.
Member closes on property. Property fundedCash back / Credit issued.Service evaluations mailed.
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How Welcome Home Works
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Marketing Plan
– Co-Branded Website• See next slide
– Educational Articles
– Newsletters
– Credit Union Information Desk
– Online/ Intranet
– Home Buyer Seminars
Build member awareness through integrating with Current Mortgage Marketing
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Co-Branding WelcomeHomeProgram
Logo
Website Homepage Sample
FooterWelcome Home Program is a service offered by Continental Federal Credit Union in partnership UNFCU Financial Advisors . Copyright © 2008 UNFCU Advisors, A United Nations Federal Credit Union owned company. All rights reserved.
Custom footer and logo are applied to ALL pages.
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Our Process is Simple
Is member committed to agent?If not, introduce member to Welcome Home Specialist
Program Specialist counsels member, reinforces / refers to mortgage / contacts Realtor
Agent makes same day contact / reinforces mortgage throughout process
Warm hand-off
Member speaks toCredit Union Mortgage Loan Officer
Member selects prompt or receives call from web inquiry
Member responds:• Calls program 800 # • Completes web inquiry form
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Program Process Flow
Frequent “Need-driven” Follow-up with member by Real Estate Specialist and Real Estate Agentto Ensure Service Satisfaction / ConversionUse of Home Lending Program Reinforced on Every Call
Member Closes on PropertyMortgage Funded Cash-bonus mailed to memberFinal Service Evaluation sent to member
Credit Union Promotes Program as Part of Purchase Home Lending Program Marketing Plan.
Member calls Program 800 #M-F 7:30am-8pm Sat 8:30am 5pm CST
Real Estate Broker Receives Referral via Broker Center • Selects Agent based on needs analysis provided • Relays member’s needs (real estate, mortgage)• Reinforces Use of Home Lending Program (Phone Number Provided by Real Estate Specialist) – Mortgage Ack. Form
Broker Agent contacts member same dayExpert Service Provided:• Criteria-specific Homes Researched / Identified• Review Mortgage Features / Benefits• Reinforces use of Home Lending Program• Community Selection Assistance• Sends Housing information & schedules HH date• Listings: Provides Market Analysis
Starts with...
• Initial Call• 24hr Follow-up• 5 day Follow-up• 2-week Follow-up• Monthly Follow-up• Critical Milestones• Broker Follow-up• Congratulations at Contract• Pre-Closing• Post-Closing
Fulfillment Kit Mailed• Welcome Letter• Buy Smart• Sell Smart• Finance Smart
If no Participation, Personalized Letter Mailed to member
Service Results CompiledProgram Participation &Performance Analysis Reported
Welcome Home Specialist
- Identifies member needs- Counsels Home Buying / Selling Process- Cross-sells use of Home Lending Program (warm hand off &
redirects)- Sets expectations of next steps- Defines role as advocate throughout- All notes / transaction activity captured- Mortgage Phone Number / Loan Specialist Name noted in file and on referral to broker• Data transferred “real time” via web based Broker Center
Interim Service EvaluationEmailed to member (2 Wks)
Real Estate Program Presence on Mortgage Website
Cross sell and Warm Hand-off from LS
Member Selects Option for Real Estate Assistance
Member Selects Optionfor Mortgage
Inquiry Form Sent to email box
Warm Hand-off to MortgageLoan officer if Applicable
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Thank You!We look forward to “Welcome Home” your members.
Proprietary Notice: This presentation includes data that shall not be disclosed outside the Credit Union and shall not be duplicated, used, or disclosed - in whole or in part - for any purposes other than to review this presentation. This restriction does not limit the Credit Union’s right to use information contained in this presentation if it is obtained from another source without restriction. Each sheet in this presentation is subject to the above restriction.
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Contact Information
• UNFCU Financial Advisors, LLC24-01 44th RoadLong Island City, NY 11101T + 1-212-324-3900http://www.unfcuadvisors.com
• Stephen Ryerson, PresidentT + 1-212-324-3901F + 1-212-324-3991C + 1-917-254-9337
• Markus Bruderer, Vice PresidentT + 1-212-324-3902F + 1-212-324-3992C + 1-646-591-9378
• Please visit www.EZretirementsolutions.com to learn about our innovative Retirement Solutions.