welcome tto iinternet ttelephony conference && eexpo ##6 · welcome tto iinternet...

WWeellccoommee TToo IINNTTEERRNNEETT TTEELLEEPPHHOONNYY®®

CCoonnffeerreennccee && EEXXPPOO ##66

2 www.itexpo.com Contact Bruce Hirsch to Register: (203) 852-6800, ext. 130.

Previous INTERNET TELEPHONY® Conference & EXPOs in SanDiego have established this event as THE event where the entireIP telephony marketplace gathers.

Join thousands of enterprise and government buyers, resellers,service providers, developers and vendors in San Diego and findout for yourself why this show has become the place where IPtelephony buyers like you find solutions.

Thanks to All Event Sponsors:Conference Overview ........3NEW! Special Summits......4World Class Conference

Descriptions...............6-14Agenda At-A-Glance...10-11

NEW! IP-PBX Shootout ...15Exhibit Hall......................16Networking......................16Important Information....18Registration Form ...........19

TTaabbllee OOff CCoonntteennttss

Dear Colleague,

TMC® is proud to be hosting the 6th INTERNET TELEPHONY® Conference & EXPO this October at the HotelDel Coronado. What’s exciting about this year’s show is that as telecom markets continue to flounder, IP-based services are thriving. Some of the recent statistics support this:

• ITXC CCorp. sset aa rrecord oof 111.4 mmillion mminutes iin oone dday ccarried oover IITXC.net oon MMother's DDay,2002. TThis iis aa 1100% ggrowth ffrom tthe 55.7 mmillion mminutes IITXC ccarried oon MMother's DDay 22001.

• As oof yyear-eend 22001, mmarket lleader CCisco hhas sshipped mmore tthan 5500,000 IIP pphones aand mmore tthan6,000,000 VVoIP pports. TThey aalso aannounced tthat AALL oof ttheir eenterprise pproducts aare VVoIP-ccapable!

• According tto AAtlantic-AACM, NN. AAmerican IIP ttelephony mminutes wwill aapproach 1100 bbillion bby 22007.

My staff and I have created a program and an environment to facilitate your learning about how to takeadvantage of the amazing cost-savings your company can realize with a shift to IP telephony. And we thinkthis program is absolutely the best available at any price.

Don’t mmiss tthese ggreat hhighlights:• New WWorkshop SSummits:

SIP Developers Day, Wireless IP Telephony Summit and SALT Summit... see page 4.

• An amazing, comprehensive conference program... see pages 6-14.• Two NNetworking RReceptions on the picturesque grounds of the Hotel del Coronado... see page 16.

• ALL NNEW ffor 22002! IIP PPBX SShootout. Come hear leading vendors debate the virtues of theircompeting products. Find out which solutions best suit your needs.

• NEW! BBirds oof aa FFeather BBreakfast — Come share ideas and address challenges with colleagues.

TTaakkee AAddvvaannttaaggee ooff VVaalluuaabbllee NNeettwwoorrkkiinngg aatt TThhee HHootteell DDeell CCoorroonnaaddoo

Every year I look forward to returning to the Hotel Del and spending three great days in its uniqueatmosphere. Which reminds me, PLEASE be sure to contact the Hotel Del Coronado right away and reserveyour rooms. The hotel has sold out at this event for the past three years. Make sure you’re there not onlyfor its beauty, amazing Pacific views, and terrific service, but also so you don’t miss out on any impromptunetworking opportunities that invariably present themselves in the lounges, restaurants, elevators, andoceanside courtyards. With virtually every attendee, speaker and exhibitor dining at and mingling aboutthe hotel, you are sure to engage in unexpected, invaluable conversation throughout the three days of theshow. The pphone nnumber ffor rreservations iis 11-6619-5522-88000.

I look forward to greeting you personally at the event.

Rich Tehrani, TMC President & Conference Co-Chairman

P.S. YYou ccan ttake aadvantage oof sspecial rrates bby rregistering eearly. DDetails aare oon ppage 119.

Come Learn How Deployment of Cost-Saving IP Telephony Products &Services Can Improve Your Bottom Line.Learn About and Compare The Latest and Most Effective Solutions:

•• VViiddeeoo CCoonnffeerreenncciinngg SSoolluuttiioonnss •• EENNUUMM•• UUnniiffiieedd CCoommmmuunniiccaattiioonnss •• NNeexxtt-GGeenn SSwwiittcchhiinngg SSoolluuttiioonnss•• IInntteerrnneett TTeelleepphhoonnyy GGaatteewwaayyss •• IIPP-PPBBXXss•• RReemmoottee//BBrraanncchh OOffffiiccee SSoolluuttiioonnss •• LLAANN TTeelleepphhoonnyy•• DDSSPP CChhiippss && BBooaarrddss •• BBrrooaaddbbaanndd AAcccceessss OOppttiioonnss•• IIPP CCeennttrreexx •• IIPP BBiilllliinngg SSyysstteemmss•• CCaabbllee TTeelleepphhoonnyy •• SSSS77 FFoorr AAddvvaanncceedd SSeerrvviicceess•• NNeettwwoorrkk TTeesstt EEqquuiippmmeenntt •• SSooffttsswwiittcchheess•• SSIIPP-BBaasseedd SSoolluuttiioonnss •• IIAADDss•• WWiirreelleessss IIPP TTeelleepphhoonnyy •• OOuuttssoouurrcceedd SSoolluuttiioonnss

PLUS, NEW for 2002 — Three Special Workshops (see pgs. 4-5):

•• LLeevveerraaggiinngg SSIIPP ffoorr PPrreesseennccee && II..MM.. •• WWiirreelleessss LLAANN TTeecchhnnoollooggyy•• TThhee RRoollee ooff SSIIPP && HH..332233 iinn •• 33GG SSeerrvviicceess

NNeexxtt-GGeenn TTeelleepphhoonnyy •• IIPP TTeelleepphhoonnyy ffoorr HHaannddhheellddss•• SSIIPP ffoorr NNeexxtt-GGeenn MMoobbiillee DDeevviicceess •• WWiiFFii TTeelleepphhoonnyy

Don’t Miss Out! Call to Reserve Your Space at Hotel Del Coronado now. 619-522-8000 3

The 11//3 RRule:1/3 ooff wwhhat yyou ggain ffrom aa ttrade sshhoww iis wwhhat yyou llearn iin tthhe cconfference ssessions

CCoommmmeennttss FFrroommPPaasstt AAtttteennddeeeess

"Internet TTelephony®

Conference && EEXPOprovides aa ffirst-cclasslearning fforum fforanyone iinvolved iin IIPtelephony. TTheconference pprogramwas vvery iinformative,and tthe EExhibit HHallwas ffilled wwith vvendorsshowing ooff tthe llatesttechnologies. IIrecommend tthe eeventto aanyone nneeding ttolearn mmore aabout tthisgrowing, ddynamicindustry."- Rob Swanson

Program ManagerMicrosoft

"Internet TTelephony®

Conference && EEXPOwas vvery wworthwhile.Worth ccoming ffor.Glad yyou hhad iit. BBeback nnext yyear."

- Bob ChamberlainSr. Network Admin.

Titako, Inc.

"This iis aa ggreat pplaceto ggo iif yyou're sseriousabout aan IIP ttelephonystrategy."— Counse Broders

Principal Analyst,Current Analysis, Inc.

• Enterprise MIS/IT Managers • Government Technology Buyers• Service Providers • Resellers• Developers • Consultants/Analysts• Contact Center Managers • Manufacturers/Vendors

SALTSummit

•• LLeeaarrnn tthhee rroolleess SSAALLTT aanndd VVooiiccee XXMMLL ccaann bbootthhppllaayy iinn yyoouurr vvooiiccee-WWeebb iinniittiiaattiivveess..

•• EExxaammiinnee tthhee ccaappaabbiilliittiieess SSAALLTT bbrriinnggss ttoo tthheeddeevveellooppmmeenntt ooff vvooiiccee-eennaabblleedd WWeebb aapppplliiccaattiioonnss..

•• CCoommppaarree tthhee kkeeyy ssiimmiillaarriittiieess aanndd ddiiffffeerreenncceessbbeettwweeeenn SSAALLTT && VVooiiccee XXMMLL..

A UUniqque TTrade SShow CCenttered oon TThe BBestt CConference PProggram ffor:


8:30 - 9:30 amIntroduction to SIPSIP, or Session Initiation Protocol, is (as the name implies)a next-generation protocol that is designed for use in callsetup and call control. And as ubiquitous as this protocolmay seem if you were to look at any vendor's marketingmaterials, SIP is far from being deployed everywhere. Butthat is changing. SIP is constantly evolving. This sessionwill serve as an introduction to SIP; what it is, and howdevelopers can take advantage of all it has to offer. Othertopics of discussion include SIP and 3G wireless, the useof SIP in next-gen cable telephony, SIP's role in Presenceand Instant Messaging technologies, and more.

9:45 - 10:45 amKeep it SIMPLE:Leveraging SIP for Presence and I.M.SIP for Instant Messaging and Presence LeveragingExtensions (SIMPLE) is a specification from the IETFworking group focusing on leveraging SIP for use withinstant messaging and presence applications. And now,with Microsoft having thrown its considerable weightbehind the initiative, it appears that SIP will indeedfacilitate the addition of presence features to manytelephony and conferencing applications. Come addressthe potential use of this technology in service providerenvironments as well as the ramifications for enterpriseusers, and how developers the world over can work tocreate new and exciting enhanced services based on SIP.

11:00 am - 12:00 pmThe Critical Role of SIP & H.323 Interworking inNext-Generation TelephonyWhile many industry pundits have tried to liken SIP versusH.323 to the "Thrilla in Manila", the fact is both protocolshave their place in the next-generation network and theywill have to interoperate for years to come, especiallywhen deploying an end-to-end IP network. Come to thissession and hear the truth about these two would-becombatants, get a feel for what each standard brings to thetable, and see how much they might just come to dependon each other as next-generation networks evolve.

1:00 - 2:00 pmSIP for Next-Generation Mobile ServicesPPrreesseenntteedd bbyy:: AArrjjuunn RRooyycchhoowwddhhuurryy,, HHuugghheess SSooffttwwaarreeThe proliferation of wireless devices such as cell phones,PDAs, etc. is creating an increasingly mobile workforce. Andas third-generation wireless IP networks emerge, it makesperfect sense to augment the new generation of enhancedIP services with SIP. By embedding SIP in the multitude ofdevices that enable a wireless workforce, developers cancreate a network in which applications are accessibleacross any variety of these devices — applications such asunified communications, instant messaging, andmultiplayer gaming to name but a few. Attend this sessionto learn how SIP is surmounting the challenges andenabling a whole new generation of mobile services.

2:15 - 3:15 pmSIP: Bridging the Chasm Between Legacy andNext-Generation NetworksPPrreesseenntteedd bbyy:: JJiinngg CChheenn,, PPrroodduucctt MMaarrkkeettiinngg MMggrr..,, SSppiirreennttAs more next-generation network elements are deployed,and enterprises increasingly migrate to IP-basedcommunications, the need for interoperability with theexisting PSTN becomes more apparent. SIP, as alightweight, increasingly ubiquitous protocol, may play animportant role in helping eliminate the gap between thePSTN and tomorrow's next-gen network. Attend thissession and find out how developers are taking advantageof SIP to create a seamless bond that will bridge the chasmbetween legacy and next-generation networks.

3:30 - 4:30 pmSIP? NAT? NOT!Traversing the Firewall for SIP Call CompletionPPrreesseenntteedd bbyy:: JJoohhnnssoonn WWuu,, VVPP,, JJaassoommii NNeettwwoorrkkssSecuring the network has always been of utmost importance,but it's become an even more pressing issue these days.Carriers thinking about implementing SIP in their networkshave a number of concerns at the network's edge, includingthe need to assert some sort of control on the signaling andmedia streams entering the network, the need to preventunauthorized access, and how to deal with Network AddressTranslation (NAT) issues that would otherwise render thenetwork useless to SIP calls. Join us for this session as wedelve into the world of SIP, and the protocol's relationshipwith NATs, firewalls, and so much more.

Tuesday, October 1, 2002

SSppoonnssoorriinngg OOrrggaanniizzaattiioonn::

New FFor 22002! SSpecial WWorkshops


8:00 - 8:45 amNo More Wires!Wireless LAN Technology Comes of AgeLet's face it: Wiring a building is a costly, time consuming,and hideously limiting way to get communications fromhub to endpoint. Wireless LAN products are makingserious inroads — not only in homes and in conferencerooms, but all over — from the cubicle to the airport.Technologies such as 802.11b and Bluetooth are driving awireless voice and data revolution. Attend this session todiscover the real-world benefits that wireless LANs canoffer your enterprise.

9:00 - 9:45 am3G Services: Holy Grail or Wild Goose Chase?PPrreesseenntteedd bbyy:: JJeerrrryy WWiillssoonn,, SSrr.. DDiirreeccttoorr,, MMoottoorroollaaAre third-generation (3G) wireless services going to deliveron the rather large promises fueled by so much industryhype? Or is it a foregone conclusion that next-generationmobile services are the cornerstone of tomorrow's next-generation application deployments? No matter which sideyou stand on, there is no question that 3G is somethingyou should know much more about. Is it coming? Is ithere? Do we need it? Do we care? Come to this session andlearn all you need to know. After all, it may (or may not) bethe future of communications.

11:00 - 11:45 amIP Telephony Applications for HandheldsAs the line between voice and data delivery blurs, IPtelephony applications for handheld computers such asPDAs are being developed that will allow users to integratephone features into their handheld computers. Users cannow use their handhelds to look up and dial telephonenumbers and initiate voice conversations via wireless LANsand the Internet. Such applications will allow handhelds toreplace PBX desk phones — freeing the employee from thedesk and reducing the cost of voice communications byutilizing private and public data networks.

12:45 - 1:30 pmThe Role of the Media Server for WirelessApplication DeploymentAs wireless networks grow increasingly based on packettechnologies, it becomes necessary to deploy the propernetwork equipment to wring the most out of a wirelessdeployment. As an essential part of a packet-based solutionmedia servers are able to provide for applications such asconferencing, interactive voice response (IVR), speechprocessing, and more. Come to this session to learn moreabout next-generation packet networks, the equipmentthat goes into creating them, the enhanced services andapplications that are being offered as a result, and how thisends up influencing wireless networks deployments.

1:30 - 2:30 pmWi-Fi TelephonyAnyone over 18 who has enjoyed a Reese's Peanut ButterCup remembers those television commercials wherebysomeone was always running their chocolate intosomeone else's peanut butter and vice versa. Regardless ofwho was at fault, the result was a match made in heaven.So it is for Wi-Fi and VoIP. Come learn all there is to knowabout the marriage of these two hot technologies. Comeexplore what you need to know to best deploy a Wi-Fi/VoIPsolution in your enterprise. You'll learn which hardwaresolutions will work best for you and what software youneed to leverage to discover the most effective solutions.

2:45 - 3:30 pmTrends in Wireless Enabling TechnologyPPrreesseenntteedd bbyy:: DDrr.. MMaajjiibb FFooooddeeeeii,, EEnnggiinneeeerr,, CCeennttiilllliiuummWireless enterprise computing and mobility solutions areall the rage. People everywhere are leveraging thistechnology to extend the enterprise, and to realizesignificant savings to boot! But what is it that lies justbeneath the surface? This session explores the enablingtechnologies that make wireless tick. From super-fastchips to software stacks that enable new and enhancedmobile apps, you’ll learn what to expect from the nextgeneration of wireless enabling technology.

Thursday, October 3, 2002

Tuesday, October 1, 2002 — 1:00 - 4:30 pmPPrreesseenntteerrss:: DDrr.. SSaannddeeeepp SSiibbaall,, CCTTOO,, KKiirruussaa

BBrriiaann MMaarrqquueettttee,, CCTTOO,, SSaannddCChheerrrryy,, IInncc..PPiiyyuusshh MMooddii,, VVPP,, IIPP UUnniittyy

SALT, for Speech Application Language Tags, is a newopen standard that gained instant credibility in late 2001when the SALT Forum was announced by a powerfulconsortium including Microsoft, Cisco, and Intel.Although SALT Forum proponents insist that theannounced standard is complementary to Voice XML,today’s leading standard, many industry insiders believethat SALT has been designed to compete with VXML.This special workshop will examine the specificcapabilities that SALT brings to the development ofvoice-enabled Web applications, and compare the keysimilarities and differences between the two standards.Don't allow market confusion to stall the development ofinnovative voice-enabled Internet applications -- attendthis in-depth SALT tutorial and learn the roles SALT andVoice XML can both play in your voice-Web initiatives.

SALT Summit

New FFor 22002! SSpecial WWorkshops

ENTERPRISE SSolutions


8:30 - 9:30 amFace to Face Without Ever Leaving The Office:Video Conferencing & Collaborative ComputingPPrreesseenntteerr:: DDaavviidd SSookkoolliicc,, VVPP,, RRAADDVViissiioonnThere is no substitute for dealing with people face-to-facewhen important business objectives must be achieved. Butwith business travel suffering its steepest decline in years,companies need to research alternatives to hitting theroad. Today's leading-edge IP-based video conferencingand collaborative computing technologies allow users tofully interact and share applications and documents as ifthey were in the same room, enabling efficiencies neverbefore attainable through traditional means. Attendees willlearn about the various collaboration products andconferencing applications available, the benefits of theiruse, and the special considerations related to theirsuccessful deployment.

9:45 - 10:45 amCome Together... Right Now… Over IP —Unified Communications Rocks OnPPrreesseenntteerr:: NNiitthhyyaa RRuuffff,, AAvvaayyaaEmployees everywhere are being overwhelmed by thesheer number of messages assailing them at any giventime. E-mail, faxes, voice mail… seems like everybodywants a piece of you! Unified communications — a singlemessage store intelligently linked to any number ofproductivity enhancing applications — can help increasean employee's ability to handle the deluge, and increaselevels of customer service and communications. Comeexplore the state of unified communications, and theeffects on your corporate environment.

11:00 am - 12:00 pmTake Advantage of IP Telephony for a PracticalTelecommuting StrategyPPrreesseenntteerr:: DDaann AAccqquuaaffrreeddddaa,, VVPP,, SSTTAARRBBAAKK CCoommuunniiccaattiioonnss

EEdd DDyyllaagg,, PPrroodduucctt LLiinnee MMaannaaggeerr,, IInntteellWith an increasingly distributed and demandingworkforce, businesses need to reformulate the remoteaccess model they've come to rely on. New options forenabling the well-connected telecommuter areproliferating, including high-speed wired and wirelesssolutions. Learn which solutions will benefit yourorganization, enhancing the productivity of your remoteworkers, and enabling them to collaborate more effectivelywith each other and on-premises staff.

1:00 - 2:00 pmIP Phone Bazaar: Choosing the Right DeviceSearching for the right IP phone can be akin to wanderingamidst the stalls of a Turkish bazaar. The sights, thesounds… it's enough to make you lose your bearings.Every vendor promises you that his wares are the ones for

you — just the right spice, just the right flavor, just theright interoperability and functionality for your enterpriseIP Phone deployment! And of course, everyone is willing tonegotiate on price. Choosing the right device shouldn't bean exotic experience. Come to this session to learn aboutwhat makes an IP Phone an IP Phone, the differencesbetween various vendors' offerings, and most importantlywhat you should be looking for as you embark upon yourenterprise IP telephony journey.

2:15 - 3:15 pmOut of Sight, But Not Out of Touch: Remote Office/Branch Office IP Telephony SolutionsPPrreesseenntteerr:: CChhuucckk RRuuttlleeddggee,, VVPP,, QQuuiinnttuumm TTeecchhnnoollooggiieessRemote offices provide both boon and bane to enterprises.While offering presence in multiple markets, the cost ofputting an infrastructure between those offices is often ahurdle, as is implementing the effective links in thecommunications systems of those offices. Security issues,QoS, voice and video services, and unified messaging areall aspects that need to be considered when installing an IPtelephony solution in remote offices. Discover the newgeneration of solutions now available that promise newlevels of efficiency and productivity for your staff.

3:30 - 4:30 pmSmall Office/Home Office IP Telephony — Who Says You Can't Run With The Big Dogs?Whether the goal is to appear to all the world as a largecorporation, or simply to take advantage of the economicand operational efficiencies offered by IP telephony, smalloffice/home office (SOHO) organizations are takingadvantage of IP-based voice, video, and fax products andservices in ever-greater numbers. This session givesdetails of the available offerings and the benefits thatSOHO users can glean from them. After all, productivity-boosting technology isn't just for big enterprises any more.

Day Two — Wednesday, October 28:00 - 8:45 amReap the Benefits!A Guide to Effective Deployment of IP PBXsPPrreesseenntteerr:: JJoohhnn DDrroolleett,, VVPP,, CCIITTEELL TTeecchhnnoollooggiieessThe decision to migrate to IP has been made and themoney allocated to begin the evolution, now where do youstart? Next-generation enterprise telephony systemsembody the best of the PBX, networking, and Internet; andthe openness of these systems will allow for thedevelopment of ever-sophisticated applications. Thissession will discuss the important features offered by thegrowing numbers of IP-PBXs and allow you a betterunderstanding of the choices and the factors to considerwhen enabling your next-gen enterprise network.

Day One — Tuesday, October 1

ENTERPRISE SSolutions


9:00 - 9:45 amEnterprise Case StudyPPrreesseenntteerr:: RRiicchhaarrdd DDeeSSoottoo,, SSrr.. VVPP,, AAggiilleenntt TTeecchhnnoollooggiieessCome hear true tales of deployment from courageousentrepreneurs who have "bitten the bullet" to implementnext-generation network products and services withintheir enterprise. Attend this session and you will learn andbenefit from their experiences. You'll gain insights into theproblems they encountered, the mistakes they made andthe lessons they learned — and in the process avoid costlybacktracking, false starts, and delays in your own next-generation network strategy. This is truly a can't-misssession for those of you interested in hearing a real-lifetale from the trenches.

2:00 - 5:15 pmState of the Industry — ENTERPRISE ROUND TABLEPPrreesseenntteerrss:: MMiikkee RRoobbiinnssoonn,, CCTTOO,, CCIITTEELL TTeecchhnnoollooggiieess

TToommmmyy NNiijjeemm,, DDiirreeccttoorr ooff TTeecchhnnoollooggyy,, VViissttaa IITTHHaannkk LLaammbbeerrtt,, DDiirreeccttoorr,, CCiissccoo SSyysstteemmss

This special super-session will feature the industry'sleading experts in a round table discussion of where exactlywe stand in regards to Enterprise IP telephony. Attendeeswill come away with a true sense of what's happening inthe industry, with perspectives from the leaders serving theenterprise market, including the latest developments, thecurrent crop of enterprise IP telephony solutions, a glimpseat the future, and some real-life implementation tales thatyou won't want to miss. Attendees are encouraged to bringtheir questions, and we'll bring the industry leaders whoare best positioned to provide the answers.

Day Three — Thursday, October 38:00 - 8:45 amJustifying the Migration to IP Telephony inthe EnterprisePPrreesseenntteerr:: JJooaann VVaannddeerrmmaattee,, VVPP,, SSiieemmeennss EEnntt.. NNeettwwoorrkkssResearch says there is a significant up-front investment inthe technology required to migrate to IP telephony formost organizations (e.g., network upgrades to addadditional bandwidth and quality of service support).However, over a multiyear migration program, the totalcost of ownership (TCO) can be reduced, particularly formultisite organizations and those with rapid growth and adynamic user community. Questions such as — "What arethe benefits to switching to an IP-based system?" and "Howcan existing systems be upgraded?" — will be discussed.

9:00 - 9:45 amA Practical Guide to the World of LAN TelephonyPPrreesseenntteerr:: JJaammeess PPuucchhbbaauueerr,, AAllttiiGGeenn CCoommmmuunniiccaattiioonnssTelephone bills remain a significant part of a corporation'smonthly outlay and LAN-based telephony is an excellentway to dramatically reduce voice and fax toll charges.Whether you are a small, medium, or large business,converging your networks will enable you not only to save,but also to host a cadre of applications such as unifiedmessaging, call control, video conferencing, andcollaborative computing in order to boost employeeproductivity. Attend this session and learn what it takes to

plan your company's migration from a circuit-switched toa packet-based communications system.

11:00 -11:45 amBroadband Access Options TodayThe shift to broadband is not going as fast as the punditshad predicted a scant few months ago. In fact, for a numberof reasons, among them pricing, availability, etc.broadband deployments are uniformly slow throughout theindustry regardless of technology. Still, there are plenty ofoptions available to the savvy consumer of broadband:DSL, Cable, wireless, fiber to the home — these solutionsare all out there. The choice falls to you to decide whichtechnology is right for you. This session will help clear upthe confusion by noting the pros and cons associated witheach method of broadband access and by helping you makethe choices that will decide which means is best for you.

12:45 - 1:30 pmParting is Such Sweet Sorrow:Adding IP Telephony to Existing "Big Iron"PPrreesseenntteerr:: MMiikkee RRoobbiinnssoonn,, CCTTOO//DDiirreeccttoorr,, CCIITTEELL TTeecchhnnoollooggiieessLet's face it, that PBX you have sitting in the closet over byMIS was expensive. And maybe you're not done paying forit. Or maybe you're just plain attached to it? On the otherhand, you keep hearing about all of these wonderful newservices and cost savings that can be had by incorporatingIP into your phone system. Are folks telling you to swapout "old faithful" for one of those new-fangled IP PBXs?What's an IT manager to do? Well, a new breed of IP-enabling upgrades and enhancements is on the market,including software, IP line and trunk cards, and IP phonesets, enabling the addition of voice and fax over IP inmanageable increments to legacy phone switches. Attendthis session and reflect on the issues and considerationssurrounding the deployment of this technology.

1:45 - 3:30 pmFocus On: IP CentrexPPrreesseenntteerrss:: IIttzziikk PPaarrnnaaffeess,, VVPP,, KKaaggoooorr NNeettwwoorrkkss

MMaarrkk FF.. WWhhiittttiieerr,, SSrr.. VVPP,, VVooccaallDDaattaaGGlleennnn LLeeBBrruunn,, SSrr.. PPrroodduucctt MMaannaaggeerr,, GG

Does the cost of a new PBX seem too high? And given theconstant buzz of “IP” this and “convergence” that, areyou sure a PBX is even the best choice at this time? Still,are you afraid to take the leap and commit to next-generation IP PBX technology? If so, you might consider"renting" your telecom services from your friendlyneighborhood service provider. Centrex services havelong been a favorite of customers who either don't havethe desire or don't have the resources to run their owntelecom in-house. Adding IP into the mix means thatthese Centrex services can theoretically be accessed fromanywhere at any time. Come learn what IP Centrex is allabout, and what it means to you — the enterprisetelecommunications manager. You'll learn all you need toknow to make wise purchasing decisions, how best totake advantage of IP Centrex services, and what effectthis will all have on your bottom line.

MEGA-SESSION

COMPREHENSIVE DOUBLE SESSION


Day One — Tuesday, October 18:30 - 10:45 amSERVICE PROVIDER ROUND TABLE DOUBLE SESSIONState of the IndustryPPrreesseenntteerrss:: LLaauurraa TThhoommppssoonn,, VVPP,, SSyyllaannttrroo

DDaavvee SSppeeaarr,, EEVVPP,, CCeeddaarr PPooiinntt CCoommmmss..SStteevvee SSwweeeett,, DDiirreeccttoorr,, VVooIIPP DDeevv..,, AArrbbiinneett

This unique double session features the industry's leadingexperts in a round table discussion of where exactly westand in regards to Service Provider IP telephony. You’llcome away with a true sense of what's happening in theindustry, with perspectives from the leading serviceproviders exploring next-generation solutions, includingthe latest developments, a glimpse into the future, andsome real-life implementation tales that you won't want tomiss. Bring your questions, and we'll bring the industryleaders who are best positioned to provide the answers.

11:00 am - 12:00 pmBundling IP Telephony Services to ReduceChurn & Build a Loyal Customer BaseAs long as the only difference between service providers isprice, you can expect consumers to jump around fromcarrier to carrier in search of the cheapest plan. But factorin a few simple additional services, like follow-me, oraccess to a personalized Web-based directory, andsuddenly you have a customer who might not be so willingto switch. Bundle in even more "must-have" services, forthe right price, and you have a customer who will swearallegiance to you like you never thought possible. Thissession provides a roadmap for service providers trying toretain their hard-won customers and to attract a newgeneration of loyal customers as well.

1:00 - 2:00 pmGuide to IP Centrex for Service ProvidersPPrreesseenntteerr:: LLaauurraa TThhoommppssoonn,, VVPP,, SSyyllaannttrrooService providers looking for that "sticky app" that willkeep enterprise customers coming back for more (andpaying that monthly premium to do so) would do well toconsider offering IP Centrex services as a way todifferentiate themselves from the rest of the pack. A savvyservice provider will be able to bundle not onlytraditional phone functions such as hold, transfer,conference, etc… but also next-generation services suchas unified communications, Web-enabled directoryservices, and more. Come see what the buzz is all about,and learn what IP Centrex can do for you.

2:15 - 3:15 pmThe Edge is Where the Action is:Next-Generation Switching Solutions ExploredPPrreesseenntteerrss:: JJeerreemmyy BBrraalleeyy,, LLaauurreell NNeettwwoorrkkss

CClliiffff SSppeenncceerr,, AAccmmee PPaacckkeettA vast array of recent developments such as faster networkaccess, increased use of the Internet, greater proliferationof technology driving greater network usage, etc… haveplaced a tremendous burden on the switchinginfrastructure deployed at the network's edge. In order to

keep pace with the rapid changes and increases in networkusage, it’s become necessary to consider alternatives tothe existing class of equipment that serves as the point ofentry into the carrier's network. Come explore the state ofnext-generation switching technology, focusing on theneeds and requirements of existing infrastructure as wellas efficient and scalable provisioning of emerging services.

3:30 - 4:30 pmTales From the Trenches: Real Success StoriesCome hear true tales of deployment from a ServiceProvider who has "bitten the bullet" to implement next-generation packet telephony products and services. Learnand benefit from their experiences. You'll gain insights intothe problems they encountered, the mistakes they madeand the lessons they learned — and in the process avoidcostly backtracking, false starts, and delays in your ownnetwork strategy. This is truly a can't-miss session for theservice provider looking to chart a clear course to thenetwork of the future.

Day Two — Wednesday, October 28:00 - 8:45 amEmergency Services & Regulatory Compliance:CALEA, E911, and More!PPrreesseenntteerr:: BBeennjjaammiinn FFrreeeeddmmaann,, VVPP,, JJaassoommii NNeettwwoorrkkssIn the wake of recent global events, the security of circuit-switched and packet-based telecommunications networkshas become a vital concern. Efforts to ensure the safety andintegrity of the telecommunications infrastructure will leadto greater government involvement, which will escalate theimplementation of existing regulations, such as E911,CALEA, and others. E911 will potentially be mandated forall packet-based networks, and CALEA (theCommunications Assistance for Law Enforcement Act)issues will move to the forefront as the Justice Dept. tries tokeep pace with the deployment of next-generation networkdeployment. Come to this session and learn the latest inregulatory compliance issues and what they mean to you.

9:00 - 9:45 amFrom TV to TELCO: Transformation of Cable IndustryPPrreesseenntteerrss:: AAhhmmeett OOzzaallpp,, VVPP,, NNaarraadd NNeettwwoorrkkssCoaxial cable surrounds and envelops us. The groundbeneath us is teeming with the stuff, and new technologiesare helping us to realize the power and flexibility it offersto those awaiting inexpensive broadband. With cablebroadband surpassing DSL deployment, many are toutingcable telephony as the great equalizer — bringingadvanced IP services to the SOHO arena at an affordableprice. But the questions remain — how can we use thesebig, "dumb" pipes to implement voice over cable, and whatfeatures are to drive the adoption and migration? Thissession will help to answer those questions, as well as setyou on the track to understanding the future thatbroadband cable is creating for all of us.

SERVICE PPROVIDER SSolutions


2:00 - 3:00 pmThe State of the Softswitch MarketPPrreesseenntteerr:: MMeehhddii GGhhaasseemm,, VVPP,, TTeelliiccaa

JJoonnaahh NNiinnggeerr,, VVPP,, TTeellccoorrddiiaaEmerging softswitch offerings are taking center stage inthe next-gen network due to the promises of overcomingmany of the limitations of traditional carrier-based centraloffice gear. Come discover the softswitch advantages ofemploying industry-standard server hardware and openAPIs, and providing service providers the flexibility torapidly deploy new services in response to subscriberdemand. Learn how the distributed architecture of thesoftswitch model allows service providers to select best-of-breed products, facilitates multivendor integration, andopens up the development of new services and innovation— all at a substantially lower cost and reduced footprint.

3:15 - 4:15 pmSLAs Mean Never Having to Say You're SorryPPrreesseenntteerr:: CChhrriiss DDaallee,, PPrroodduucctt MMaannaaggeerr,, AAggiilleennttSLAs were once simple formalities, usually put on the tableonly for larger "major account" customers who purchasedlarge amounts of telephony services from a provider. Theyheld little water, and even less in the way of a good night'ssleep for enterprise IT managers. Competitive businessenvironments have changed everything and these "telecomservice pre-nups" are gaining in importance. Today,effective SLAs are key to enterprises and service providersalike. Attend this session to learn how to keep uptime at amaximum in a world where a minute can mean a million.

4:30 - 5:15 pmProfit From a Practical IP Billing SolutionPPrreesseenntteerrss:: RRiicckk WWooooddss,, VVPP,, IInntteecc TTeelleeccoomm SSyysstteemmssImagine self-provisioned, self-configured enhanced servicesand service providers who can deploy their services and billfor them on-the-fly. Today's customers are demanding fasterprovisioning and more flexible configuration options.Question is, how do you identify and authenticate users asthe network evolves? As a service provider, you're well awarethat provisioning and accurate billing are two inescapablechallenges. This session details the options available to thesavvy next-gen telco, including converged billing,authentication and identification strategies, rating engines,scalability, backwards compatibility with a carrier's existingbilling system, and much more.

Day Three — Thursday, October 38:00 - 8:45 amMoving Beyond Internet Offload:What's Next in the Next-Gen Network?PPrreesseenntteerrss:: CClliiffff SSppeenncceerr,, AAccmmee PPaacckkeett

DDoonnnnaa BBaassttiiaann,, SSeenniioorr MMaannaaggeerr,, AAggiilleennttThe amount of bandwidth-consuming traffic spawned bydial-up Internet access threatened to overcome the existinginfrastructure and crash the PSTN. So carriers tookadvantage of emerging next-generation technology tooffload traffic onto data networks, away from the preciousresource that is the revenue-generating voice network.Thus ensconced in a carrier’s network, next-generation

equipment manufacturers have been hard at work comingup with solutions that move beyond simple offload andtrunking. This session will describe next-gen offerings thatmove into the realm of Class 5 switches and enhancedservices, and attendees will come away with a much clearerunderstanding of what's next in the next-gen network.

9:00 - 9:45 amENUM: IP-Enabling The Global Telephone DirectoryPPrreesseenntteerrss:: FFrraannkk EEsstteess,, TTrraannssnneexxuussENUM is an IETF protocol designed to facilitate theconvergence of IP networks and the PSTN. The protocol(IETF RFC 2916) essentially enables the mapping oftelephone numbers to Internet URLs. ENUM was developed,in part, in response to questions on how to access serviceson the Internet using the ubiquitous 12-key telephonekeypad. Thus, ENUM enables users to access Internetservices from not only next-generation Internet-awaretelephones and appliances, but also from regular phonesconnected to data networks through the use of gateways.One of the goals of our industry has been to make VoIP astransparent as possible, enabling VoIP calls to be as easy tomake as regular PSTN calls. ENUM goes a long way toensuring that objective is met. Come see what this meansfor you and for the future of our industry.

11:00 - 11:45 amHarness The Power of SS7 to Deliver Advanced IP ServicesPPrreesseenntteerr:: TToomm KKeerrsshhaaww,, VVPP,, SSSS88You want to roll out flexible, new Internet telephony servicesto your customers, but the technology is continuallymaturing and the standards are in constant flux. So how willyou roll out sophisticated enhanced services as fast as yourcustomers demand them? The solution lies in integratingthe best of the IP and circuit-switched networks andcreating a hybrid network with the flexibility of IP and therobustness, scalability, and maturity of SS7. Come explorehow AIN technology can provide an efficient and flexiblefoundation to provide a number of enhanced services, anddiscussion will focus on SS7's network architecture, out-of-band signaling, the SS7 protocol, and SS7's support forinter-switch services. Newer protocols affecting yourdecision-making process will also be addressed.

12:45 - 3:30 pm — Focus On: SoftswitchPPrreesseenntteerrss:: AAllii KKaaffeell,, VVPP,, AAddvvaanncceedd FFiibbrree CCoommmmuunniiccaattiioonnss

JJiinngg CChheenn,, PPrroodduucctt MMaarrkkeettiinngg.. MMaannaaggeerr,, SSppiirreennttLLaauurriiee SShhooookk,, VVPP MMaarrkkeettiinngg,, VVooccaallDDaattaa

Alas poor softswitch we hardy knew ye. OK, maybe that'snot the true state of the softswitch market, but theindustry has certainly seen its share of winnowing asvendor shakeout has left gaps in the once endless line ofsoftswitch manufacturers. But fret not, today’s softswitchplayers are leaner, meaner, more serious, and proudly wearthe hard-earned scars of real-world deployment. Today'ssoftswitch solutions are entrenched in Class 4-typeenvironments, and are making headway into worlds onceruled solely by Class 5 switches. Come to see just how farthis ever-advancing technology has come, and what thefuture has in store for softswitch-based networks.

SERVICE PPROVIDER SSolutions


EnterpriseSolutions

DDaayy OOnnee:: TTuueessddaayy - OOccttoobbeerr 11,, 22000022

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44::3300 - 66::0000 ppmm 44::3300 - 66::0000 ppmm

Come Together... RightNow… Over IP Unified

Communications Rocks On

Take Advantage of IPTelephony for a PracticalTelecommuting Strategy

IP Phone Bazaar:Choosing the Right Device

Face to Face Without EverLeaving the Office:

Video Conferencing &Collaborative Computing

Service PProviderSolutions

Bundling IP TelephonyServices to Reduce Churn &Build a Loyal Customer Base

Guide to IP Centrex forService Providers

Service ProviderRound Table

Double SessionState of the Industry

Small Office/Home OfficeIP Telephony —

Who Says You Can’t RunWith the Big Dogs?

Out of Sight, ButNot Out of Touch:

Remote/Branch OfficeIP Telephony Solutions

Tales From the Trenches:Real World Success Stories

The Edge is Where theAction Is:

Next-Generation SwitchingSolutions Explored

SIP? NAT? NOT!Traversing the Firewall for

SIP Call Completion

SIP: Bridging the ChasmBetween Legacy and

Next-Generation Networks

SALTSummit

Special1/2-DayWorkshop

Keep it SIMPLE:Leveraging SIP forPresence and I.M.

The Critical Role of SIP &H.323 Interworking in

Next-Generation Telephony

SIP for Next-GenerationMobile Services

Introduction to SIP

Introduction ttoIP TTelephony

Interoperability Update:Where We’re Going,Where We’ve Been

The Leading Trends inInternet Telephony

VoIP 101:The Fundamentals of

IP Telephony

8:30 am -9:30 am

9:45 am -10:45 am

11:00 am -12:00 pm

1:00 pm -2:00 pm

2:15 pm -3:15 pm

3:30 pm -4:30 pm

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EnterpriseSolutions

—— CCOONNFFEERREENNCCEE BBRREEAAKKFFAASSTT ——7:00 am - 8:00 am 7:00 am - 8:00 am

Enterprise Case Study

Reap the Benefits!A Guide to Effective

Deployment of IP PBXs


Emergency Services &Regulatory Compliance:CALEA, E911, and More!

From TV to TELCO:The Transformation of the

Cable Industry

Next-GGen CContactCenter SSolutions

Deploying the VirtualContact Center

Introducing IP TelephonyInto the Contact Center

Finance, MMarketing& BBusiness IIssue

Solutions

Round Two & Beyond!A Recipe for Success

Making the Pitch:How to Attract the

Venture Funding YouDesperately Need

8:00 am -8:45 am

9:00 am -9:45 am

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DDaayy TTwwoo:: WWeeddnneessddaayy - OOccttoobbeerr 22,, 22000022

EnterpriseRound Table

Mega-SessionState of the Industry

The State of theSoftswitch Market

Profit from a PracticalIP Billing Solution

Honor, Commitment…SLAs Mean Never Having

to Say You’re Sorry

The Web ConnectedContact Center

Building a Next-GenerationContact Center from the

Ground Up

Adopt a Winning PublicRelations Strategy

Effective MarketingStrategies for IP Telephony

Next-GGen CContactCenter SSolutions

IP Contact CenterSuccess Stories

Finance, MMarketing& BBusiness IIssue

Solutions

Investing Strategies for IPTelephony and the Next-

Generation Telecom Market

EnterpriseSolutions

EnterpriseSolutions

DDaayy TThhrreeee:: TThhuurrssddaayy - OOccttoobbeerr 33,, 22000022

—— CCOONNFFEERREENNCCEE BBRREEAAKKFFAASSTT ——7:00 - 8:00 am 7:00 - 8:00 am

A Practical Guide to theWorld of LAN Telephony

Justifying the Migration toIP Telephony in the

Enterprise



Moving Beyond InternetOffload: What’s Next in the

Next-Gen Network?

ENUM:IP-Enabling the Global

Telephone Directory

DeveloperSolutions

Selecting an IP PhoneReference Design

Essential Toolkit forDesigning Enterprise IP

Telephony Solutions

3G Services:Holy Grail or

Wild Goose Chase?

No More Wires!Wireless LAN Technology

Comes of Age

Parting Is Such SweetSorrow:

Adding IP Telephony toExisting “Big Iron”

Broadband AccessOptions Today

Harness The Power ofSS7 to Deliver

Advanced IP Services

Service ProviderMega-Session

Focus On: Softswitch

Design and Monitor YourNetwork to Deliver Optimal

Quality of Service

The Importance ofApplication Testing

ComprehensiveDouble Session

Focus On: IP Centrex

ComprehensiveDouble Session

Focus On: Standards

IP Telephony Applicationsfor Handhelds

2:00 pm -3:00 pm

8:00 am -8:45 am

9:00 am -9:45 am

11:00 am -11:45 am

12:45 pm -1:30 pm

1:45 pm -2:30 pm

2:45 pm -3:30 pm

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4:30 pm -5:15 pm

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CCoonnttiinnuueedd......


The Role of the MediaServer for Wireless

Application Deployment

WiFi Telephony

Trends in WirelessEnabling Technology


Day Two — Wednesday, October 28:00 - 8:45 amIntroducing IP Telephony Into the Contact CenterPPrreesseenntteerr:: AAll BBaakkeerr,, VVPP,, SSiieemmeennss EEnntteerrpprriissee NNeettwwoorrkkssInternet telephony is ready for prime time in the contactcenter. It has become a viable technology that can helpreduce telephony costs, provide options for remote agentsand offer a higher degree of routing control. Come learnhow IP telephony can be the vehicle for providing supportfor your company's new e-commerce initiatives,connecting remote contact center sites, reducing phonecharges, and helping you cut down on the number ofproprietary (and incompatible) communications solutions.

9:00 - 9:45 amDeploying the Virtual Contact CenterPPrreesseenntteerr:: CChhrriiss RReecchhsstteeiinneerr,, AApprrooppooss TTeecchhnnoollooggyyIP-based technologies are revolutionizing the contactcenter. IP telephony, Web-based solutions, newnetworking and interconnects, wireless technologies,open architectures, powerful CRM suites, etc. — all cancombine for providing efficiencies and cost advantages.Benefits? Aside from transforming the entire enterpriseinto a bastion of customer interaction, you can realizesavings on facilities, energy and administrative expenses;reduced supervisory presence, greater selection of skilledworkers and less turnover, etc. Learn more by attendingthis session.

2:00 - 3:00 pmIP Contact Center Success StoriesPPrreesseenntteerr:: AAllaann PPeerrccyy,, AAuuddiiooCCooddeessCome hear tales of deployment from a contact centerveteran who has "bitten the bullet" to implement next-generation packet telephony products and services in theircontact center. Learn and benefit from their experiences.You'll gain insights into the problems they encountered,the mistakes they made and the lessons they learned —and in the process avoid costly backtracking, false starts,and delays in your own network strategy. This is truly acan't-miss session if you're interested in deploying thecontact center of tomorrow today.

3:15 - 4:15 pmBuilding a Next-Gen Contact Center from theGround UpPPrreesseenntteerr:: TToommmmyy NNiijjeemm,, DDiirreeccttoorr ooff TTeecchhnnoollooggyy,, VViissttaa IITTTake a step by step journey through what you need to doto set up a cutting-edge, IP-based, multimedia customerinteraction center. Learn how to proceed logically to set upsystems for inbound, outbound, e-mail, voice and textchat, IVR, and workforce management, as well as covervoice and network options, so you can have your customerinteraction center delivering satisfaction — not only toyour customers but also to your management team.

Hosted by:

4:30 - 5:15 pmThe Web Connected Contact CenterPPrreesseenntteedd bbyy:: LLeeee KKeeddrriiee,, CCoonnvveerrggeennccee AArrcchhiitteecctt,,

HHeewwlleetttt-PPaacckkaarrddTo succeed in today's digital marketplace, it's not only criticalfor every company to have a Web site, but to also provide acommunications link from their Web site into their contactcenters. Come explore the most important issues — andsolutions — determining the success of any e-commerceinitiative — delivering the highest quality customer servicepossible. Even if you offer detailed online content, manycustomers prefer to ask questions from a live agent whilebrowsing. By Web-enabling your contact center, you providethe level of customer service that instills customer confidenceand loyalty — and creates highly profitable repeat business.

Day Three — Thursday, October 38:00 - 8:45 amThe Essential Developer's Toolkit forDesigning Enterprise IP Telephony SolutionsPPrreesseenntteedd bbyy:: JJiimm MMaacchhii,, DDiirreeccttoorr,, IInntteellAs a developer, you have many tools to choose from. Thereare hardware decisions to make, including selecting DigitalSignal Processors (DSPs), ASICs, and other chip-levelsolutions, as well as software-related choices, includingBoard level APIs, application generators, JTAPI, and TAPI 3.0-based development tools. These resources all have theirplace on your workbench. Just as in any other profession,you can only be as productive as your tools allow you to be.Come learn about the latest Internet telephony developmenttools and decide which best suit the job at hand.

9:00 - 9:45 amSelecting an IP Phone Reference DesignIP Phones are fast becoming important elements of amodern enterprise communications strategy, as LAN-based telephony goes mainstream. The logic is compelling:If pushing intelligence to the PC was such a good idea inmainstream computing, why not in telephony? Why can'tthe phone itself run applications? A number of companieshave created IP Phone reference designs and developedspecial development kits expressly for developers lookingto create the next, killer IP telephony end-point device.This session will review and compare the latest offeringsand help you make the right choice in enabling technology.

Next-GGen CCONTACT CCENTER SSolutions

DEVELOPERSolutions


Day Three — Thursday, October 311:00 - 11:45 amThe Importance of Application TestingPPrreesseenntteerr:: NNeettIIQQWhen a developer suggests that a network operator deploya new application, what's the first thing the operator willneed? Reassurance that the application will deliver thenecessary quality over the network. The thorough operatorwill demand a quantitative demonstration that yourapplication will perform adequately in terms of delay, jitter,echo, and overall voice quality, and that it can balancevoice quality with network efficiency mechanisms, such assilence suppression and voice compression. Learn thecritical importance of application testing and how toachieve your testing goals.

12:45 - 1:30 pmDesign and Monitor Your Network toDeliver Optimal Quality of ServicePPrreesseenntteerr:: PPaauullaa AAcckkeerr,, PPrroodduucctt MMaannaaggeerr,, NNeettIIQQOf course every packet should reach its destination, butsome packets — specifically, packets associated with voiceand video transmissions — demand real-time treatment.But how to ensure priority to packets associated withparticular applications? How to selectively reduce latencyand jitter to acceptably low levels? The key is enforcingQuality of Service (QoS). Moreover, QoS may figure into avariety of applications, including billing and service levelenforcement applications, as well as applications thatcoordinate market segmentation and the enforcement ofnetwork policies. Attend this session, and understand theimpact of QoS on application development.

1:45 - 3:30 pmFocus On: StandardsPPrreesseenntteerr:: DDoonn SSttaannwwyycckk,, VVPP,, IIPP UUnniittyyIt's been said many times, but it's never been truer: Thegood thing about standards is that there are so many tochoose from! It's not an easy task being asked to navigatethe alphabet soup that's constantly being churned out bythe IETF and the ITU (and the W3C, ISC, etc…) Comereview the history of IP telephony protocols and standardsand highlights the advances in standards and protocolsthat enable critical functions, including quality of service(QoS), differentiated services, and effective networkmanagement. Truly a can't miss super-session.

Day One — Tuesday, October 18:30 - 9:30 amVoIP 101: The Fundamentals of IP TelephonyPPrreesseenntteerr:: BBiillll SSiimmmmeelliinnkk,, GGMM VVooIIPP UUnniitt,, TTeexxaass IInnssttrruummeennttssIP telephony is revolutionizing communications. Enhancedservices, efficiency increases, and of course, cheaper long-distance are all playing a part in driving this amazingtechnology forward into the marketplace. This sessionfocuses on the what, how, and why of IP telephony. You'lldiscover the real-world benefits of implementing IPtelephony solutions in your business, and how you can nowtake advantage of a host of productivity boostingapplications. Learn how Internet telephony can positivelyimpact your bottom line — and how many Internettelephony implementations can pay for themselves in amatter of months by reducing voice and fax toll charges.

9:45 - 10:45 amInteroperability Update:Where We're Going, Where We've BeenPPrreesseenntteedd bbyy:: TToomm KKeerrsshhaaww,, VVPP,, SSSS88Once upon a time, interoperability was the "Holy Grail" of theInternet Telephony industry. Now many consider it the "thirdrail." Yet the fact remains that for this industry to truly beconsidered a mainstream threat to the status quo, productinteroperability is an issue that must be addressed. Thissession looks at the strides made in various standards bodiesto come up with the guidelines equipment manufacturersneed to follow. Likewise, this session explores a real worldimplementation and how adherence to standards can bothhelp and hinder an IP telephony deployment.

11:00 am - 12:00 pmThe Leading Trends in Internet TelephonyPPrreesseenntteerr:: DDeebbbbiiee GGrreeeennssttrreeeett,, DDiirreeccttoorr,, TTeexxaass IInnssttrruummeennttssInternet telephony is only beginning to realize its truepotential. As applications emerge and networks converge, asstandards evolve, and as service providers make the shift toa packet-centric operating model and corporations embracenew packet-based communications systems, the future ofInternet telephony seems brighter than ever. This sessiondiscusses where we've been and where we're going: Thehistory and future trends; today's and tomorrow's leadingapplications; and the impact Internet telephony will have onthe way we communicate in the future.

Introduction ttoIP TTelephony

DEVELOPERSolutions

Media Support Provided by:

Media Sponsors:

COMPREHENSIVE DOUBLE SESSION


Day Two — Wednesday, October 28:00 - 8:45 amMaking The Pitch: How to Attract the VentureFunding You Desperately NeedPPrreesseenntteerr:: TTiimm WWiillssoonn,, GGeenneerraall PPaarrttnneerr,, PPaarrtteecchh IInntt’’ll..So you think you've come up with an idea that willrevolutionize telecom, but you don't have the financialresources to carry out your research, or to see your dreamthrough to fruition. You need to attract some venture capitalto get your business off the ground. But what does a venturecapitalist look for before plunking down the cash youdesperately need? This session will discuss what VC's want tosee and what you need to show them in order to get thefinancing you need to get your company off the ground, andyour products into the market.

9:00 - 9:45 amRound Two & Beyond! A Recipe for SuccessPPrreesseenntteerr:: PPaauull DDuuffffyy,, PPrreessiiddeenntt && CCEEOO,, CCaallllSSeerrvveeThings are going well for you, so well in fact that you needto expand operations, adding employees and resources sothat you'll be ready to compete when the product is out ofbeta and ready for the open market. What you need isanother round of financing to achieve your goals. But what'sthe best way to secure that financing without giving up yourhard-earned stake in your own company? Come find outwhat you need to know to secure that key second round offinancing in order to grow your business while avoidingcostly miscues that await even the savviest entrepreneur.

2:00 - 3:00 pmInvesting Strategies for IP Telephony and theNext-Generation Telecom MarketPPrreesseenntteedd bbyy:: SStteepphheenn MMccCCaarrtthhyy,, PPrreessiiddeenntt,, GGlloobbaallPPhhoonneeOne of the most exciting things about this next-generationtelecom market is the wealth of ideas, products, andcompanies that has been spawned by the incredibly fertileground of IP-based technology. Even though this sector ofthe economy has yet to fully recover, analysts are stillprojecting VoIP call revenue to continue to grow, and VoIPminutes of use to keep rising. There is still a vast amount ofpotential in our industry. With the current state of capitalmarkets, however, investing in this sector has become achallenging undertaking. Learn how to develop a smart,focused investment strategy that will help you uncover theopportunities that still exist.

Day Two — Wednesday, October 23:15 - 4:15 pmEffective Marketing Strategies for IP TelephonyYou've spent time and money installing the equipment,provisioning the required network resources andinterconnects, and firing up your billing and accountingsystems. You're ready to transport anything and everythingthat comes at you. What are you forgetting? Getting the wordout, of course. Whether you're doing prepaid, basic bypass orsome newfangled enhanced service; or whether your marketis local, regional, domestic or global — without the rightpromotional and marketing strategy to brand your serviceand entice customers to give you a try, all your hard work willhave been for naught. So don't get caught with your pantsdown: Learn about the various tactics and strategies fordeveloping and executing a successful marketing plan — andstart reaping the bounty as soon as your switches go live.

4:30 - 5:15 pmAdopt a Winning Public Relations StrategyPPrreesseenntteerr:: PPaauull SScchhnneeiiddeerr,, OOwwnneerr,, PPaauull SScchhnneeiiddeerr PPRRSometimes just having the best product available is enough.But more often than not, a company needs to hone its image,and create and deliver a message that explains to the publicwhy they in fact need this product and why it's the bestchoice. In today's competitive environment, it is crucial topromote a good impression of your company, in order forpeople to view your company as more appealing than anyrival firms. Other benefits of a winning PR strategy includebuilding a positive image for your business, creating astronger knowledge of and interest in your products andservices, and the successful management of your company'sreputation in the world at large. This session will help youunderstand why you need to adopt a PR strategy and whatfirst steps you can take to make sure the plan you choose isthe best one for you.

FINANCE, MMARKETING && BBUSINESS IISSUES

Special Diamond Team PlanSend Up To 25 People to the Conference

for Only $140 Per Person*The DDiamond PPlan ggrants uunlimited aaccess tto aall

conference ssessions, aall kkeynotes, aall mmeals, aall VVIPnetworking rreceptions ffor uup tto 225 ddelegates ffromyour ccompany. IIt's VVIP ttotal aaccess. OOnly $$3495*.

*See page 19 for details.

Don’t Miss

Reseller NightAll solutions providers are invited toa one-hour seminar followed by a

focused networking reception.Visit www.itexpo.com for details

Hosted by:


IP-PPBX SShootout

If you have one IP-PBX manufacturer, it’s a “bleeding edge”innovation. Two IP-PBX manufacturers is cause to takenotice. Three IP-PBX manufacturers constitutes a trend.Four IP-PBX manufacturers is an industry; and anythingmore than that is certainly an indicator that IP-PBXs aregoing mainstream.

TMC Labs reported in the May 2002 issue of INTERNET TELEPHONY® magazine that at least ninevendors now manufacture IP-PBX systems, which is a sign of good things to come for the IP-PBX market.While most phone systems sold today are still traditional PBXs, multi-billion dollar companies such asCisco, Avaya, Siemens, and others have seen the writing on the wall — one-wire to the desktop voiceand data convergence is not just a passing fad, but the future of corporate phone systems.

IInn tthhiiss lliivveellyy ppaanneell ddiissccuussssiioonn,, lleeaaddiinngg mmaannuuffaaccttuurreerrss eexxppllaaiinn wwhhyy tthheeiirr ssoolluuttiioonn iiss bbeesstt ffoorr yyoouurrccoommppaannyy —— oorr wwhhyy iitt iissnn’’tt!!

Don’t Miss The 1st

IP-PBX ShootoutFREE For All Attendees

• • • • •

Hear aa PPanel oof LLeading MManufacturers DDebate tthe BBenefits oof TTheirProduct AAgainst TThose oof TTheir CCompetitors

• • • • •Find OOut WWhich SSolutions BBest SSuit YYour NNeeds

• • • • •WWeeddnneessddaayy,, OOccttoobbeerr 22nndd —— 99::4455 AAMM

Tuesday, OOctober 11 —— 77:30 - 88:30 aam

Begin your week by drawing on the experienceand knowledge of other INTERNET TELEPHONY®

Conference & EXPO attendees.

Come network at this informal breakfastget-together where each table will be discussinga different topic of interest.

Choose your table and join in the conversation. Get answers toyour most pressing questions in this comfortable atmosphere.

Birds oof aa FFeather BBreakfast


We wwon’t ssay tthat tthat ccocktail pparties aalone aare rreason eenough tto iinvest iin aattending aaconference. BBut iin tthe ccase oof IINTERNET TELEPHONY® Conference && EEXPO, tthe ccontactsyou mmake dduring oour ffabulous rreceptions ccould jjust mmake iit wworth tthe ttrip.

The first two days of the show conclude with focused networking cocktail receptions held onthe exquisite grounds of The Hotel Del Coronado. They are ‘can’t miss’ events on the programwhere virtually every exhibitor, speaker and attendee gathers to unwind, discuss the day’ssessions, and grow their network of contacts.

Come exchange ideas with some of the brightest minds in theIP telephony business in a relaxed, picturesque setting overlookingthe Pacific Ocean.

Unmatched Networking Opportunities!Tuesday, October 1 at 6:00pm & Wednesday, October 2 at 5:15pm

Nightly Receptions on the Ocean Deck of the Hotel Del Coronado

The N Rule:N of what you gain from a

trade show is what youlearn networking with colleagues

EExxhhiibbiitt HHaallll HHoouurrss::Wednesday, October 2: 11:15 am - 5:00 pmThursday, October 3: 10:00 am - 1:00 pm

TToo EExxhhiibbiitt,, CCoonnttaacctt::Hilary Inman: 1-203-852-6800,x146 or [email protected]

• Softswitches• Boards of all types• VoIP-enabled

handheld devices• H.323 protocol stacks• Internet telephony API• SIP software• VoIP testing hardware• Billing solutions• DSP chips & boards• LAN-based telephony• SS7 solutions

• Web-based customer service• IP Centrex• Applications servers• Carrier Class gateways• Firewalls• Internet telephony

gatekeepers, switchers,routers, appliances

• IP Phones• Internet telephony ASPs• Wireless IP telephony

Come See, Test & Compare Hundreds of Cutting-Edge IP Telephony Products & Services

TThheeNN RRuullee::

NN of what you gain from a trade showis what you learn from the

vendors exhibiting

To Sponsor the Receptions, Contact Hilary Inman: (203) 852-6800, ext. 146 or [email protected]

Exhibit HHall IINNTTEERRNNEETTTTEELLEEPPHHOONNYY®®

CCoonnffeerreennccee && EEXXPPOO wwiillllbbee ffiilllleedd wwiitthh ccoosstt-ssaavviinngg

IIPP tteelleepphhoonnyy ssoolluuttiioonnssyyoouu ccaann iimmpplleemmeenntt ttooddaayy..

SSoo yyoouu ccaann ssttaarrtt ssaavviinnggmmoonneeyy rriigghhtt aawwaayy!!


The Historic Hotel Del Coronado isSouthern California’s only oceanfrontresort. With breathtaking views and ahistory that dates back to 1888, it is aworld-renowned landmark.

The amazing Hotel Del is just one ofthe reasons INTERNET TELEPHONY®

Conference & EXPO is the IP telephonyindustry’s most popular event. Weexpect record attendance.

As the site of INTERNET TELEPHONY®

Conference & EXPO, Hotel delCoronado offers a variety of roomstyles and sizes.

Rooms in the Victorian are unique,varying in shape, size and structure.Rooms in the Ocean Tower/Poolsidebuilding are a traditional hotel style.

Attendees to the show can enjoy aspecially discounted room rate of $259.

Please contact the Hotel directly tomake your reservations and identifyyourself as an INTERNET TELEPHONY®

Conference & EXPO attendee.

CCaallll nnooww::661199-552222-88000000 oorr 880000-446688-33553333.. RReesseerrvvaattiioonn DDeeaaddlliinnee:: AAuugguusstt 1155,, 22000022

INTERNET TELEPHONY® Conference & Expo has selected American Airlinesas an official airline for the upcoming event in San Diego. We are pleased tooffer affordable and flexible zone fares from American Airlines. These fares

are fully refundable, less the $100 service fee and require a 7-day advance purchaseand a 2-night minimum stay. Call 1-800-433-1790 and request file number#35H2BA/Technology Marketing Corporation to obtain these special fares.

TheHotelDel Coronado Resort

URGENT Hotel NoticeSave Time & Money

Official EventHeadquarters!

"Some oof tthe oothershows aare tturninginto gghost ttowns aandyours iis ttaking ooff.Other sshows hhaveconferences tthat aarecommercials wwhileyours aare oobjective."

— Rick Hatton,VP Marketing,

Garuda Networks

"We wwere vverypleased wwith IIT EExpo2001 iin SSan DDiego.Based oon ttheexcellent rresults, wwewill llook iinto aaddingboth IInternetTelephony sshows ttoour 22002 eeventsschedule."

— Jennifer Van Vliet,Digiquant

Travel Info

Due to the exclusive nature of this event and a limited amount of rooms at Hotel DelCoronado, we strongly urge you to make your reservations immediately to assure thatthere will be space for you. By staying with us at The Del, you:

• AAvoid tthe iinconvenience aand aadded eexpense oof ccommuting ffrom aanother hhotel.• EEnjoy tthe aamenities oof aan hhistoric, ffour ddiamond rresort.• CCapitalize oon aall iimpromptu nnetworking oopportunities aat tthe sshow hhotel.

Rooms for past INTERNET TELEPHONY® Conference & EXPOs have been sold outbefore the end of August. We urge you to call and reserve space RIGHT NOW to avoidbeing shut out. 619-522-8000.

““Onne oof tthe WWorrld’’s FFinnest HHotels””

Important DDetails


FFRREEEEFFRREEEEVIP Pass...

SSaavvee $$5500Register for FFRREEEE admission to the Exhibit

Hall, all keynotes and networking receptionsvviiaa wwwwww..iitteexxppoo..ccoomm anytime.

A $50 fee applies to all onsite registrations.

1. Online:www.itexpo.com

2. Fax:Fax your registration form to (203) 866-3326

3. Phone:(800) 243-6002 or (203) 852-6800 ext. 130

4. Mail:Send your completed registration to:INTERNET TELEPHONY® Conference & EXPOSan Diego 2002 RegistrationTechnology Marketing Corp.One Technology PlazaNorwalk, CT 06854 USA

Vendors: Exhibit At The Event That Attracts IP Telephony Buyers

• Admission to allsessions orworkshops for whichyou have registered

• Meals served ondays in your plan

• Unlimited accessto Exhibit Hall

• Admission toall Keynotes

• Admission toall networkingreceptions

Your Paid ConferencePlan Includes:

When you register, be sure to include your prize code(on the back panel) on your reg. form. One luckyattendee drawn at random will win a Palm PDA*.

*Random drawing held October 7, 2002 from all registrations includingprize code. Winner must have attended show and will be notified via e-mail. No purchase necessary.

Enter Your Prize CodeYou Could Win a Palm PDA!

On-Site Registration HoursTuesday - OOctober 11 .. .. .. .. ..7:00 aam - 44:30 ppmWednesday - OOctober 22 .. .. ..7:00 aam - 55:00 ppmThursday - OOctober 33 .. .. .. ..7:00 aam - 11:00 ppm

Conference HoursTuesday - OOctober 11 .. .. .. .. ..8:30 aam - 44:30 ppmWednesday - OOctober 22 .. .. ..8:00 aam - 55:15 ppmThursday - OOctober 33 .. .. .. ..8:00 aam - 33:30 ppm

Exhibit Hall HoursWednesday - OOctober 22 .. ..11:15 aam - 55:00 ppmThursday - OOctober 33 .. .. ..10:00 aam - 11:00 ppm

Special DiamondTeam Plan...

Up To 25 People from Your CompanyCan Attend the Full Conference

for Only $140 Per Person*TThhee DDiiaammoonndd PPllaann aalllloowwss uupp ttoo 2255 ddeelleeggaatteess ffrroomm

yyoouurr ccoommppaannyy ttoo hhaavvee uunnlliimmiitteedd aacccceessss ttoo aallllccoonnffeerreennccee sseessssiioonnss,, aallll kkeeyynnootteess,, aallll mmeeaallss,, aallllVVIIPP nneettwwoorrkkiinngg rreecceeppttiioonnss,, eevveerryytthhiinngg tthhaatt ggooeessoonn aatt tthhee eevveenntt!! UUssee tthheessee aallll-aacccceessss ppaasssseess ffoorrnneeeedd-ttoo-sseeee cclliieennttss,, gguueessttss ooff yyoouurr ccoommppaannyy,,

eettcc......IItt''ss VVIIPP ttoottaall aacccceessss.. OOnnllyy $$33,,449955**..

*$3,495.00 up to 25 employees from your location. Only $140.00 perdelegate. This promotion is first come first served.

*Early-bird rate. After 9/15/02 the rate increases to $4,995.All attendees must be from the same company location.

Contact Hilary Inman to exhibit or sponsor special events: 203-852-6800, x146 or [email protected]

4 Easy Ways to Register


EEaarrllyy-BBiirrdd TThhrruu SSttaannddaarrdd AAfftteerr SSeelleecctt99//1155//0022 99//1155//0022 DDaayyss

SSppeecciiaall DDiiaammoonndd PPllaann BBEESSTT VVAALLUUEE!! $3,495 $4,995Includes full access to all conference events for up to 25 people

PPllaattiinnuumm CCoonnffeerreennccee PPaassss $995 $1,295Includes full access to all conference events Save $$300!

GGoolldd CCoonnffeerreennccee PPaassss $895 $1,195Includes access to all conference events any two days

SSiillvveerr CCoonnffeerreennccee PPaassss $795 $995Includes access to all conference events any one day

FFRREEEE VVIIPP PPaassss FREE $50Includes Keynotes, receptions and all Exhibit Hall attractions onsite fee

TuesdayWednesdayThursday




WednesdayThursday

NAME TITLE

COMPANY

ADDRESS

CITY STATE ZIP

COUNTRY

PHONE FAX

E-MAIL (REQUIRED)

Faxed Registrations Must Include A Valid Credit Card

Total Amount Due: $_________________(Payable in U.S. dollars drawn on a U.S. bank only.)

Check Enclosed CT residents add 6% sales tax(Make checks payable to: Technology Marketing Corp.)

Charge My: American Express MasterCard VISA

Card #: _____________________________________

Exp. Date: ___________________________________

Signature: ___________________________________

AAtttteennddeeee IInnffoorrmmaattiioonn2 PPaayymmeenntt IInnffoorrmmaattiioonn3

PPiicckk tthhee ppllaann tthhaatt bbeesstt mmeeeettss yyoouurr nneeeeddss11. Online:www.itexpo.com2. Fax:203-866-33263. Phone:800-243-6002/203-852-6800 4. Mail:TechnologyMarketing Corp.1 Technology PlazaNorwalk, CT 06854

IItt’’ss EEaassyyTToo RReeggiisstteerr

PPlleeaassee aannsswweerr aallll qquueessttiioonnss.. IInnccoommpplleettee ffoorrmmss ccaannnnoott bbee pprroocceesssseedd..41. BUSINESS TYPE (CHECK ONLY ONE) COMPUTER INDUSTRY❏ 1. Network/System Integrator❏ 2. Distributor❏ 3. Reseller/Wholesaler/VAR/VAD❏ 4. Consulting❏ 5. Manufacturer/Software Developer❏ 6. Service (non-ISP)❏ 7. Other (Specify) ________________

TELEPHONY INDUSTRY❏ 8. Telecom Developer❏ 9. Manufacturer❏ 10. Distributor❏ 11. Reseller/ Interconnect❏ 12. Consulting ❏ 13. Other (Specify) ________________

SERVICE PROVIDER/CARRIER INDUSTRY❏ 14. Next-Gen Telco/ ITSP❏ 15. CLEC❏ 16. Integrated Communications Provider (ICP)❏ 17. Telco/RBOC/ IXC/Long Distance❏ 18. ISP❏ 19. Wireless/PCS❏ 20. Cable❏ 21. Application Service Provider/ Outsourcing

(CASP)❏ 22. PTT❏ 45. BLEC/MDU LEC❏ 46. ILEC❏ 23. Other (Specify) ________________

E-COMMERCE/E-BUSINESS INDUSTRY❏ 42. Business to Business❏ 43. Business to Consumer❏ 44. Both (B to B & B to C)

GENERAL INDUSTRIES❏ 24. Manufacturing❏ 25. Business Service/Consulting/Consumer

Service/ Non-Profit/Trade Assn❏ 26. Government❏ 27. Wholesale/Distribution/Retail❏ 28. Transportation/Travel/

Recreation/Entertainment❏ 29. Utilities❏ 30. Finance/Banking❏ 31. Insurance❏ 32. Hospitality❏ 33. Healthcare/Medical❏ 34. Real Estate❏ 35. Catalog Marketing/Publishing❏ 36. Direct Marketing❏ 37. Market Research❏ 38. Advertising/Public Relations ❏ 39. Teleservice Agency/Outsourcing/

Collections/Call Center❏ 40. College/ University/School❏ 41. Other (Specify) ________________

2. JOB FUNCTIONS (CHECK ONLY ONE)❏ 1. IT/ IS/MIS/DP Management ❏ 2. Telecom/Datacom Management❏ 3. Software/Engineering Management❏ 4. LAN/Network Apps/Systems Management

❏ 5. Internet/ Intranet/Extranet/Web Mgmt❏ 6. Corporate*/General/Financial/Management

(*includes: Chairman, CEO, President,Owner, Principal,Partner)

❏ 7. Sales/Marketing/Advertising/Product Management

❏ 8. Call Center/Telemarketing/ Credit Collectionor Fundraising Mgmt.

❏ 9. Customer Svc/Help Desk/Tech Support Mgmt❏ 10. Business Development/Operations/Human

Resource/Training/Project/Purchasing Mgmt❏ 11. Consulting ❏ 12. Other (Specify) ________________

3. TOTAL EMPLOYEES IN YOUR COMPANYALL LOCATIONS:

❏ A. 10,000+ ❏ D. 11-999❏ B 5,000-9,999 ❏ E. 1-10❏ C. 1,000-4,999

4. WOULD YOU LIKE TO RECEIVE FREEPRODUCT INFORMATION AND SPECIALPROMOTIONAL OFFERS VIA E-MAIL FROMTHE INDUSTRY'S LEADING VENDORS?

❏ Yes ❏ No

VViissiitt wwwwww..iitteexxppoo..ccoomm ffoorr ffaasstt,, eeaassyy rreeggiissttrraattiioonn..

Would you like toreceive (continue toreceive) INTERNETTELEPHONY®

magazine FREE?

Yes No

Signature (Required)

Date (Required)

CANCELLATION PPOLICY:Full payment is requiredprior to admittance to theconference. Registrationsare transferable and non-refundable. Registrants mayhave a dollar-for-dollarcredit towards another TMCconference. Program andspeakers are subject tochange without notice.

TMC® reserves the right touse attendees photos forfuture promotions.

Please Check Two

Please Check One

Registration FForm

You CCould WWin aa NNewPalm PPDA*

Enter PPrize CCodefrom bback ppanel

*Random drawing held October7, 2002 from all registrationsincluding prize code. Winnermust have attended show andwill be notified via e-mail. Nopurchase necessary.

Hosted by TMC®

1 Technology PlazaNorwalk, CT 06854 USA

Sponsored byThe VoIP Industry’sLeading Publication

Your Prize Code

"I ggo tto ffour sshows aa yyear aand tthis iis tthebest cconference II've bbeen tto iin 55 yyears. TThecontent, qquality oof tthe sspeakers, ffacility aandnetworking wwere aall vvery iinformative."— Robert Smallback, Jr., Lee Cty. Port Authority

Thanks Sponsors:

welcome tto iinternet ttelephony conference && eexpo ##6 · welcome tto iinternet...

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