In This Issue...• Steep Slope Roofing: Specialty

Shingles• Low Slope Roofing: Silicone

Solutions for Low Slope Roof Repair

• Doors: Premium Fiberglass Doors

• Insulation: Blown-In Attic Insulation Opportunities for Roofers

• Air Sealing: Stop Air Infiltration in Gaps, Cracks, and Rough Openings

• Houzz: Examine This Social Media Tool for Remodelers

• Plus Much More!

PO Box 609Wayne, MI 48184800.497.9000wimsattdirect.com

Electronic ServiceRequested

All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.Contact your Wimsatt Territory Manager Today • 800.497.9000 • wimsattdirect.com

PRESORTEDSTANDARD

U.S. POSTAGE PAIDWESTLAND, MIPERMIT NO.211

Steep Slope & Low Slope Roofing • Exterior Cladding • Windows & Doors • General Building Materials

Lansing1615 E. Miller Rd.

Lansing, MI 48911P: 517.272.6900F: 517.272.6933

Saginaw3460 Bay Rd.

Saginaw, MI 48603P: 989.497.0100F: 989.497.1991

Sterling Heights33663 Mound Rd.

Sterling Hts., MI 48310P: 586.978.8740F: 586.978.8910

Traverse City7201 E. M-72

Williamsburg, MI 49690P: 231.267.5700F: 231.267.5742

Wayne36340 Van Born Rd.

Wayne, MI 48184P: 734.722.3460F: 734.722.0031

Waterford1131 Sylvertis

Waterford, MI 48328P: 248.673.7435F: 248.673.2830

800.497.9000 • wimsattdirect.com facebook.com/wimsattdirect @wimsattdirect

Customer NewsletterSeptember 2014

September 2014 Newsletter

Contents• Your Wimsatt

Showroom See right• Specialty Shingles In

Stock See inside spread• Therma-Tru Fiberglass

Doors See poster, top left• GacoFlex Silicone Roof

Coatings See poster, top right• Blown-In Attic

Insulation See poster, bottom left• Dow Great Stuff and

Froth-Pak Air Sealing Products

See poster, bottom right• Benjamin Obdyke

Xtractor Vent Special See inside left sidebar

Toledo26440 Southpoint Rd. Perrysburg, OH 43551

P: 419.873.9800 F: 419.873.9833

Grand Rapids1456 28th St SW

Wyoming, MI 49509P: 616.885.1500F: 616.885.1510Double Points on

Specialty Shingles, plus look inside to see how you can earn a FREE

Insulated Cooler Chair!

SeptemberDoublePoints

Therma-Tru Classic-Craft Canvas Fiberglass Door Entry System

Welcome to (Y)our ShowroomLet Us Help You Sell Roofing, Siding, Windows and More!

Great Impressions. Each Wimsatt Branch has a clean, spacious showroom featuring large installed displays of our building products. These displays serve as a tool to help explain the installation process. This is also the perfect environment for you to send your customers to for product selection. Let them see the possibilities in a way no sample board, brochure, or flip book can allow.

Helpful Demonstrations.Our friendly and courteous sales staff will be happy to meet with you and/or your client to answer any product-related questions and assist in product selection. Set up an appointment or just stop by the branch and our knowledgeable salespeople will be sure to help you demonstrate product options for your clients!

Pro Presentations.Need a professional conference space for important customer meetings? Most of our showrooms feature a conference room with internet access and a phone. Contact your Branch Manager to reserve our space for your important meeting - we’ll make you look good! Remember, we’re here to help.

ManufacturerPrice Changes

Berger 9/2/14• All aluminum products ............................. approx. 5% inc.

Mastic Home Exteriors 9/2/14• All aluminum products except gutter and

downspout coil.......................................... approx. 7% inc.

Metal Sales 9/8/14• All products ..........................................approx. 4-6% inc.

These are manufacturer-announced price increases affecting Wimsatt Building Materials. They do not represent price increases for Wimsatt customers. Our Territory Managers will notify customers if or when Wimsatt implements these price increases.

Fall VentilationInventory Cleanup!

Earn Points TWICE AS FAST through September!

DoublePoints

September

Customers enrolled in Wimsatt Rewards earn DOUBLE POINTS on their Designer and Luxury Shingle purchases during the month of September! Whether you’re traveling with us to Hawaii next year or earning points towards items in our rewards catalog, you can earn those points TWICE AS FAST this month on products from these manufacturers (in-stock AND special order)!

Double points will be earned for rewards-enrolled customers on the following

products for orders that ship in the month of September: CertainTeed Landmark Premium,

Highland Slate, Hatteras, Independence, Landmark TL, Landmark Solaris, Presidential

Shake, Carriage House, Grand Manor; GAF Timberline Ultra HD, Slateline, Monaco,

Woodland, Grand Sequoia, Country Mansion II, Camelot II/Ultra, Grand Canyon Ultra,

Sienna; Owens Corning Berkshire; IKO Crown Slate and Royal Estate.

Our installed displays allow you and your customers to get up-close and personal with exterior building products.

Stop by your local Wimsatt Showroom today!

800.497.9000 • wimsattdirect.comAll Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.

Weathered Wood

• 36”x18”size • 8”exposure• Approx.

240 lbs/sq

$112.95/sq

FieldstoneBlack Granite

Saddle BrownNew England Slate

Tudor BrownSmokey Quartz

Weathered WoodVenetian Red

Royal Estate

Harvest Slate Mountain Slate

Taupe Slate Shadow Slate

• 40” x 17” size• 5” exposure• Approx.

240 lbs/sq

$131.95/sq

Autumn Brown

Slate Blend

Cedar Blend

Charcoal Blend Mesa Brown Blend

• 40” x 17” size• 6-1/2” exposure• Approx.

285 lbs/sq.

$131.95/sq

Canterbury Black

Woodberry Brown

Castlewood Gray

Cedarwood Abbey Tuscan Sunset

Woodberry Brown

• 34-1/2” x 17” size

• 7-1/2” exposure• Approx.

295 lbs/sq

$131.95/sqAntique Slate

Barkwood

Charcoal

Shakewood

Weathered Wood

• 36”x12” size• 5” exposure• Approx.

300 lbs/sq

$129.95/sq

Driftwood Georgetown Gray

Cottage RedColonial Slate

Charcoal Black Burnt Sienna

Hunter Green

• 40”x14-1/4” size

• 4” exposure• Approx.

355 lbs/sq

$138.95/sq

Weathered Wood

ChestnutClassic

Weathered Wood

Chaparral CedarCharcoal Black

Autumn Blend Aged Bark

Slate Gray

Shadow Gray

Weathered Wood Heather Blend

• 36”x18” size (4 tab)

• 8” exposure• Approx.

425 lbs/sq

$206.95/sq

Weathered Wood

Georgian Brick

Colonial SlateGatehouse Slate

Brownstone Black Pearl

Terra Cotta Stonegate Gray

Sherwood Forest

Tudor BrownWeathered Wood

Specialty Shingles In Stock

Weathered Wood

Ask your Wimsatt salesperson about specialty shingles in stock at Wimsatt!

Xtractor Vent X18 Xtra Shingle-Over Ridge Vent

Length: 4’; Weight: 2.2 lbsNet Free Area: 18 sq. in./lnft

Install on slopes: 3/12 - 16/12Fasteners included

$5.95/pc (ctn qty of 12)Plus...

Buy a pallet (144 pc)and earn a FREE

Insulated Cooler Chair!

Offer valid while supplies last on orders placed and shipped 9/1/14 through 9/30/14. Cannot be combined with other offers or special pricing.

• 40”x13”size• 5”exposure• Approx.

275 lbs/sq

$112.95/sq

800.497.9000 • wimsattdirect.comAll Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.

Doors of Distinction

Classic Craft American Style CollectionInspired by the Craftsman style of the early 1900s with its purity of design.

Classic-Craft Advantages• Lowest maintenance• Resists denting and scratching• Won’t rot, deteriorate or rust• Energy efficient• Can be painted or stained• Won’t warp, bow or twist• Five times the insulation value of wood• Secure• Five styles to choose from• Accugrain multi-die door casting

process creates the appearance of real wood

• Lifetime limited warranty

Classic-Craft Options• Dozens of glass styles• Factory-installed multi-point locks• Venting sidelites• Deadbolts at specified heights• Commercial options - peep holes, mail

slots, fire labels, panic bar prep, etc.

Classic-Craft Mahogany Collection

Rich, elegant look of real Mahogany wood with

fiberglass performance.

Classic-Craft Oak Collection

Deep Oak grain detail, with long lasting beauty and

performance.

Classic-Craft Rustic CollectionSouthwestern and

European style with lasting beauty and performance.

Classic-Craft Canvas Collection

A sleek, modern entryway that can be adapted to

individual styles.

Aesthetics.Security.Energy Efficiency.Performance.

Take $200 OffYour next Therma-Tru Classic-Craft

Door System order of $2000 or more!Offer valid on orders placed 9/1/14 through

9/30/14. Cannot be combined with other offers or special pricing.

Attics Of Opportunity Air Sealing Advantage

Over the course of September, earn a FREE Cooler Chair for your purchase of any of the following:

• 30 bags of CertainTeed InsulSafe Blown-In Insulation• 5 cartons of Dow Great Stuff Pro Window & Door• One Dow Froth-Pak Kit (200BF or 620BF A&B)• A pallet of Pactiv Fanfold U/L Board 1/4” (45 bdls)

Stop by your local Wimsatt branch or contact your Wimsatt Salesperson to learn more about selling Insulation!All insulation and housewrap pricing shown on this flyer is good for orders shipped between 9/1/14 and 9/30/14. Cannot be combined with other offers or special pricing. No limit on coolers earned! Coolers will be distributed in October.

free insulateD cooler chair!

For 2”+ spaces, choose FROTH-PAK.Put a stop to air infiltration with Dow FROTH-PAK Class A Foam Insulation. FROTH-PAK FS is a two-component, quick-cure polyurethane foam that quickly expands to fill cavities, penetrations, and cracks greater than 2". And its Class A rating qualifies it as an effective insulation for wall, attic, and crawl space applications.

For small spaces, use GREAT STUFF.Increase the insulating value of window & door installations with Dow GREAT STUFF Pro Window & Door. It’s formulated to air-seal the gap between the window or door and its rough opening, without bowing frames. We also stock GREAT STUFF Pro Gaps & Cracks for general air sealing.

From

Froth-Pak Class A 620BFA Kit (ISO) $299.95/kitB Kit (Polyol) $349.95/kitGun/Hose Assembly15’: $54.95 ea.30’: $69.95 ea.(620BF system requires A kit, B kit, and a gun/hose assembly)

Froth-Pak Nozzles (25/bag)Caulking: $27.45/bagCone Spray: $27.45/bag

Pro Gaps & Cracks 24ozFor Gun: $7.25/can Straw: $7.55/can(ctn qtys of 12)

Froth-Pak Class A 200BF Kit$369.95/kit

Pro Window & Door Foam 20ozFor Gun: $9.15/can Straw: $9.45/can (ctn qtys of 12)

Attention Owens Corning Preferred Contractors: We’ve got you covered with AttiCat fiberglass blowing insulation in stock and AttiCat insulation blowing machines available for rent or purchase.-

Fiberglass Blown-In Insulation

$28.95/bag($434.25/1,000 sqft @ R-30; 15 bags)

InsulSafe SP is a fiberglass blowing insulation used as a thermal and sound absorbing insulation designed for pneumatic installation in open (attic) and closed (sidewalls/floor) construction cavities.

Applegate R-Value Premium Cellulose Insulation is made of 85% recycled paper and is a low-dust, Class 1 Type A building material. It is designed for attics, side-wall cavities, flat decks, and vaulted ceilings.

Cellulose Blown-In Insulation

$8.30/bag($282.20/1,000 sqft @ R-30; 34 bags)

Increase Your Re-Roof Profit Potential

Fiber Glass Blowing InsulationAislamiento por Soplado de Fibra de Vidrio

Baffles(50/bag)4’ $0.95/pc6’ $1.45/pc

Attic Insulation Accessories

One way to differentiate your roofing company from the competition is to educate the homeowner on the benefits of increasing their attic insulation and adding it to your proposal. Doing so can position yourself as the expert and add profit to your sale. Ask your Wimsatt salesperson about selling blown-in insulation... we’re here to help!

Unlike blowers available at many home centers, the Intec WASP is designed for the building trades professional, not the DIY homeowner.

• Superior capacity allows you to empty an entire bag of insulation into its hopper, rather than just half a bag - making it easier to load and operate.

• Higher production rate blows in insulation more quickly than competing blowers - saving you labor time on the job.

Pro Equipment for Professional Contractors.

freeblowerrental

Attic Stairway Insulator Kit$39.95/ea

Light Fixture Covers(non-IC rated lights)$7.45/ea

Insul-ShieldRolls(14”x24’, 6-8 fixtures)$29.95/roll

Dust Masks$9.75/box(25 masks/box)

SafetyGoggles$2.95/ea

Fiberglass Cellulose

Our Everyday Service Commitment To You...Purchase 10+ Bags of Fiberglass

or 20+ Bags of CelluloseAnd Rent the Insulation

Blower for FREE!See your local branch for the rental agreement,

terms, and conditions.

Great StuffPro 14 Dispensing Gun $36.95

Gun cleaner, 12oz $4.95

Remod + Social Media?This is Houzz You Do It

Even after 25 years, fiberglass remains the most advanced material for entryways — able to satisfy both today’s and tomorrow’s homeowners by giving them the distinctive look of wood doors and the strength of steel doors, without the compromises of either. In fact, fiberglass doors offer just what homeowners want — the optimum combination of security, energy efficiency, performance and aesthetics. Therma-Tru pioneered the fiberglass door category and continues to lead the industry with their Classic Craft line of premium door entry systems.

CertainTeed Wall/Ceiling Batt Insulation

Polar Fanfold FoilU/L Board 3/8”$25.95/2sq bdl

Pactiv GreenGuard XPSFanfold U/L Board 1/4”$26.95/2sq bdl

Pactiv GreenGuardXPS Square EdgeR-3.0 1/2”x4’x8’ $14.75/pcR-3.8 3/4”x4’x8’ $16.25/pc

Pactiv GreenGuardValue Wrap9’x100’ $44.95/roll

Tyvek Homewrap5’x200’ $139.95/roll9’x150’ $174.95/roll1-7/8”x55yd Tape $12.95/rollCertainTeed CertaWrap9’x150’ $154.95/roll1-7/8”x55yd Tape $12.95/rollJames Hardie Wrap9’x150’ $164.95/roll

Housewrap & FanfoldIn Stock at Wimsatt

When it comes to fanfold and housewrap, you have many options in stock at Wimsatt!

CertainTeed’s Fiberglass Building Insulation comes in a high-quality fiber glass batt used for thermal and acoustical insulation of walls, ceilings, floors, and attics. Batts are compression packaged for ease of handling, and are lightweight and flexible for easy installation.

Depth R-Value Cost/1K sqft Kraft Unfaced

3-1/2”

R-11 $279.95 $249.95

R-13 $289.95 $279.95

R-15* $599.95 $549.95

6-1/4” R-19 $399.95 $389.95

5-1/2” R-21* $699.95 $649.95

8-1/4” R-30* $899.95

10” R-30 $649.95

12” R-38 $849.95*Denotes High Performance - higher density battprovides greater R-Value in smaller form factor

Two Systems to Choose From: S20 Series GacoRoofSolvent Free X

Solvent Based X

One-Coat Application-smooth surfaces XNo Primer Required XHighly Reflective Glossy Finish XLabor and Mat. Warranty Avail. XSolids By Volume 95% 69%Coverage Rate/100 sqft, smooth surfaces 1.5 GAL., ONE COAT 2 GAL., TWO COATS

Silicone Roof CoatingCan be applied to virtually any existing roofing surface to create a seamless membrane that seals and protects against permanent ponding water, ultraviolet light and severe weather.

Seam & Fastener Preparation Reinforces seams, cracks, roof penetrations and fasteners. Both sealants are a thick, high-build, rubber-like liquid comprised of 100% silicone and microfibers.

Primer Excellent adhesion to most surfaces including metal roofs, metal flashing, other coatings and more. Improves adhesion of GacoFlex coatings and other top coats.

No primer needed for most substrates.

Silicone SolutionsFor Economical Low-Slope Roof Repair

GacoRoof5 Gal Pail1Gal=100 sq ft$269.95/5g pail

SeamSeal5 Gal Pail1 Gal = 75-100 lnftof seams 1 Gal = 450 Fasteners $396.95/5g pail

Liquid RoofTape5 Gal Pail1 Gal=50 lnft 3” wide, 20-25 sq ft 1/8” thick as roof tape $309.95/5g pail

S20005 Gal Pail1.5 Gal=100 sq ft$289.95/5g pail

Are you on Houzz? Wimsatt is! Houzz is a new social networking site that homeowners are using as a source of inspiration for remodeling projects and as a directory to find contractors in their area. Contractors on Houzz post pictures of their completed projects for potential customers in the area to browse, share, and connect with. As an online portfolio, you’ll appreciate how Houzz makes it easy to share your body of work electronically, at any time.

In-Home Selling. Houzz has an app for Apple iOS and Android that can assist you with in-home selling! Using the Houzz app during a sales presentation allows you to dramatically demonstrate your

work in Projects that illustrate job progress step-by-step.

Referrals and Leads. We all know referrals are a key factor in generating new business. But what kind of word-of-mouth buzz is your company generating online? Reputation Management is an emerging aspect of social media that contractors need to monitor - simply put, it means knowing what people say about your company online, and engaging in the conversation.

Houzz is a great tool for you to start taking control of your online reputation. Houzz allows customers to review your work, and even engage with your company by asking questions about pictures that you post. Users are able to save photos of work they admire in Idea Books, which they then share with friends and family. As your work is shared out to other users, your photos are always credited back to your Houzz Page – allowing potential customers to contact you if they are interested in your services.

Try it Today. Houzz is quickly becoming a household name (get it?) and now has over 20 million users, with thousands of home improvement professionals in Michigan and Northern Ohio alone! Wimsatt has its own Houzz page with Projects and Idea Books to give you ideas and help you get started. Check out Houzz.com! It could be a great opportunity to generate new business!

We’re excited to introduce GacoFlex, a 100% Silicone Roof Coating that can be applied to virtually any existing roofing surface to create a seamless membrane that seals and protects against permanent ponding water, ultraviolet light and severe weather.

• 100% Silicone• Withstands permanent ponding water• Unaffected by UV Rays• Temp. application range: 32°-120°F• 50 Year Limited Material Warranty

Offer valid on orders placed 9/1/14 through 9/30/14.

E5320 Pt. A & Pt. B5 Gal PailsOne mixed A&B Gal = 70-100 sq ft$209.95/5g pail

Deluxe Insulated Cooler Chair Features• Durable metal frame with padded seat• Removable, adjustable shoulder strap• Space to store all your food & beverage essentials• Metal bottle opener attached for easy access• PEVA lining, heat sealed interior, 32 can capacity

Economical New Entries In Gutter Protection!

Leaf Logic 5” $1.43/lnft*Wet leaves can stick to almost any surface. That’s why Leaf Logic is rippled. The ripples act like a drying rack significantly reducing maintenance. Leaf Logic harnesses the power of the

wind to help keep your gutters clean. Leaf Logic attaches at front and back for a secure fit. There’s no need to lift shingles or disturb roofing and risk voiding the roof warranty. Fits standard gutters on both new and older homes. Made of heavy-duty aluminum, Leaf Logic won’t rust even after years of service. Backed by a 20 year Warranty. 8’ length, 20pc/ctn. *ctn qty price of $11.45/pc; valid thru 9/30/14.

Wimsatt is stocking two new economical gutter protection products from Mastic Home Exteriors!

Leaf Smart 5” $.81/lnft*From the size and shape of the holes to the “roll-off” design, Leaf Smart’s steel mesh screen is engineered to allow maximum water flow while preventing debris

collecting in gutters. It’s ideal for both new and older homes and can be installed in minutes. 4’ length, 25 pc/ctn. *ctn qty price of $3.25/pc; valid thru 9/30/14.

Try it out - get $50!Now you can get $50 back when you buy any combination of 5 cartons of Leaf Logic and/or Leaf Smart between 8/15/14 and 9/30/14! See your local Wimsatt Branch for the rebate form or download it from wimsattdirect.com/promotions.html!