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FELIPE VI, KING OF SPAIN,

HONORARY PRESIDENT OF THE WORLD RETAIL CONGRESS 2018

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PRACTICAL INFORMATION

WORLD RETAIL CONGRESS

CONTENTS

JOIN THE CONVERSATION #WRC2018 #FUTUREOFRETAIL

04 Chairman’s welcome05 Spanish retail overview06 Day 1 Agenda The first full day programme09 Ideas Factory Insight: Artificial intelligence, supply chains and Facebook10 Indochino’s new age of commerce12 Floorplan Find your way around the event14 Day 2 Agenda The full second day programme16 Metro looks to digital18 Day 3 Agenda The full third day programme20 Q&A with Richard Liu 22 Hall of Fame Our three new inductees for 201823 Thank you To our partners & sponsors

CONGRESS PRESENTATIONS

Presentations will be available to attendees on the website within 10 days of the event taking place. The distribution of presentation materials is subject to the speakers’ approval.

CLOAKROOM

Kindly note, as standard practice there is no cloakroom available. Therefore if you have any luggage please ensure you leave this with the concierge at your hotel.

MEALS

All refreshments and Congress lunches have been carefully selected to offer you the best in banqueting. Please check the agenda for timings.

WIFI

Complimentary Wi-Fi is available throughout the Marriott Auditorium. The network name is “Marriott_Guest”

FIRST AID

If you require first aid please speak with a member of the World Retail Congress team or Marriott staff.

EMERGENCY PROCEDURES The venue staff will take on the role of Fire Marshalls and will direct all guests and other staff to the emergency assembly areas. Upon hearing the fire alarm, please leave the venue by the nearest available fire exit. Fire exits are marked by signage and marshals will be there to assist. Security will ensure all areas are evacuated. After leaving the building go directly to the assembly points. LOST & FOUND

Please ensure you take care of your valuables and inform a member of staff if you misplace any items.

All items found within the venue should be referred to a member of staff. Kindly note that the venue and organisers decline any responsibility for any lost items.

AWARDS TICKETS Awards tickets can be collected from the registration desks throughout the Congress.

OPENING TIMESTuesday 17th April 07:45-17:45Networking Reception: 17:45 - 19:00Wednesday 18th April 07:45-17:00Thursday 19th April 07:45-16:00World Retail Awards 19:00

EVENT APP The event app is your go-to source for all things Congress. Build your profile, get the most up-to-date agenda, send messages to other attendees, and submit live feedback after each session. If you have misplaced your login details, emailbooking_enquiry@worldretailcongress.com

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HEADLINE PARTNER

Innovation. Celebration. Reward.

CELEBRATE EXCELLENCE IN RETAILThe hottest ticket in retail, join the celebration and get your ticket for the Awards – available to purchase from the registration desk.

On behalf of the World Retail Congress team, it is my great pleasure to welcome you to Madrid and the 2018 Congress, which promises to be a vibrant and important meeting, coming at a time of escalating change.

From the many conversations with retail leaders over the last few months, one of the key issues that preoccupies all is in understanding what will deliver a point of difference to win the customer; coming from technology investment or other strategic choices. Transcending that is a rediscovery of innovation and how to unleash a culture that produces new ideas, radical thinking, exciting new products and services and reinvigorated teams. This will create a competitive edge and attract consumers and is why our theme for 2018 is “Innovate to Win”.

Over the next three days, over 175 speakers will focus on this theme to share ideas and encourage debate that will directly help your business. As always, it is also about the powerful connections you will make by meeting your fellow attendees. We look forward to speaking to you throughout the Congress and hope that you have an enjoyable and invaluable week.

WELCOME FROM THE CHAIRMAN

WORLD RETAIL CONGRESS 2018

IAN MCGARRIGLE

ChairmanWORLD RETAIL CONGRESS

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The first half-day in Madrid introduces disruptors, start-ups and innovation

For the first time at World Retail Congress, the opening morning will be dedicated to the Ideas Factory, introducing a new wave of retailers, innovators and futurists to outline the changing consumer and retail environment.

Stream sessions from 8.30am will cover diverse topics including wearable technology, engagement, retaining talent, artificial intelligence, digital campaigns, reinventing retail and how to make money in today’s climate.

“We really wanted the opening sessions of the Congress to reflect the dramatically altered face of international retail and, more importantly, where it may be heading,” said World Retail Congress Chairman Ian McGarrigle. “Not only is it a packed agenda, with a wide range of stream sessions, but we have an international cast of cutting-edge thinkers offering their views.”

Jen Rubio, Co-Founder and Creative Director of Away, is speaking at 9am and said: “I think retailers will continue to find new and innovative ways to create physical spaces that are about more than just a single product, and that emphasise the importance of in-person experiences in an increasingly digitally-driven economy.”

Away opened six stores in different global cities in its first year and Rubio added: “I think we’ll also see more companies start to use what they’re learning online to inform what they do offline—really using the data regarding digital consumer patterns and testing how that applies to the in-person experience.”

CONGRESS NEWS

IDEAS FACTORY KICKS OFF FIRST DAY OF THE CONGRESS 2018

JEN RUBIO

Co-Founder & Creative DirectorAWAY

According to figures published by the Spanish Association of Shopping Centres (AECC), retail sales grew to reach €43.6bn in 2017, up 3.5% year-on-year and 0.97 percentage points less than the increase recorded in 2015.

The latest figures posted by the ShopperTrak index confirm that the shopping centre sector – hammered by the global economic downturn - is flourishing and that footfall climbed 1.8% year-on-year, 0.9 percentage points more than in 2016 and the highest growth seen since 2007.

Traditional retail space in Spain, including shopping centres, outlets, leisure centres, retail parks and hypermarkets, amounts to circa 16.5m sqm, up 1.4% on the year. Capital Madrid, Andalusia and the Region of Valencia

continue to lead the regional gross lettable area (GLA) rankings and between them they account for 50% of all retail space in Spain.

At the other end, Extremadura, the Balearic Islands, Navarre, Cantabria, La Rioja, Ceuta and Melilla account for just 6% of the total stock, with around 940,000 sqm. At national level, retail density stood at 353 sqm per 1,000 inhabitants, climbing 1.1% compared with 2016 and 2.2% compared with 2015.

According to the ICSC (International Council of Shopping Centres), excluding hypermarkets, Spain ranks 16th in Europe with a density 3% less than the European average of 312 sqm.

One of the most awaited openings in 2017 was Plaza Río 2 (38,931 sqm) to the south of Madrid city centre, which opened its doors on 20 October. Developed by La Sociedad General Inmobiliaria de España (LSGIE), the project is set in a densely populated area that follows the course of the Madrid Río park. It has three retail floors, while a fourth floor covering more than 3,000 sqm is entirely dedicated to food and beverage.

There were also considerable retail park openings in 2017, with a total of four new openings, 54,300 sqm of new retail park space came onto the market, which accounted for 23% of the total GLA added to the market over the year.

More than 500,000 sqm of retail space is expected to come onto the market in 2018, which would boost GLA by 3% over the year and exceed the growth rate seen in recent years. Over the longer term Intu Costa Del Sol and McArthurGlen and Sonae Sierra’s joint venture for a designer outlet will boost Malaga’s retail provision, while the Four Seasons hotel and luxury retail will open at Centro Canalejas in central Madrid.

Compared with the rest of Europe, there is still room for online sales to grow in Spain, although online penetration is accelerating.

At World Retail Congress speakers from Spanish retail include Grupo Cortefiel, El Corte Ingles, Inditex, Mango and Real Madrid.

JAUME MIQUEL

CEOGRUPO CORTEFIEL

“HAVING MORE INFORMATION, MORE DATA, WILL HELP US TO SUCCEED; TO BUY LESS AND SELL MORE”

FOOTFALL AND SALES UP AS SPANISH RETAIL DEFIES EUROPEAN CHALLENGES After being hit hard by the global economic downturn, World Retail Congress host country Spain has bounced back and a slew of schemes are in the pipeline

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07:45 REGISTRATION OPENS WELCOME BREAKFAST AND NETWORKING

FOUNDERS & INNOVATION

DAY ONE

A EXPERT INSIGHTS B TECH SOLUTIONS C FOUNDERS FORUM D THE THINK TANK E MARKETING & CONTENT LEADERS PROGRAMME

The impact of changing shopper expectations and their implications for food retailersGRAEME MCVIEChief Business Development Officer | Precima

Next-gen packaging to enhance the consumer experienceDR BJÖRN THUNSTRÖM SVP, Marketing & Innovation, Packaging Solutions | Stora EnsoVILLE VOIPIO Senior Manager, Business Development, Intelligent Packaging | Stora Enso

How RFID technology can drive digital transformation strategies BILL TONEY Global Vice President for RFID and Digital Market | Avery Dennison

A really bad time to be boring: Reinventing retail in the age of AmazonSTEVE DENNIS Founder & President | SageBerry Consulting, Contributor, Forbes Magazine

Winning the future of retail: Optimising the retail journey for both your business and customerDAVID SHEEKEY Director Retail Planning APAC | TXT Retail, an Aptos company

Fireside chat: A survival guide for the new retail worldLOREN PADELFORD Vice President and General Manager | ShopifyMODERATOR | DEBORAH WEINSWIG Founder & CEO | Coresight Research

The “Self-Aware Store”: How AI can pull stores into the future, todayHEALEY CYPHER Founder & CEO | OAK Labs

AI and its role in the 24-hour cashless future: Where to next for retail?KENNY CHEN General Manager | Deep Blue Technology

Beyond the buzzwords: How machine learning and personalisation works in the real world of retailMARKUS STRIPF Co-Founder & Co-CEO | Spoon Guru

The flaw of averages: The pursuit of one-to-one personalisationLARS RABE Managing Director Europe | True Fit

Fireside chat: Building a brand for today’s consumer – the need for speed, authenticity and partnershipsJEN RUBIO Co-Founder & Creative Director | AwayModerator: STACEY WIDLITZ Contributor | CNBC; President | SW Retail Advisors

When hardware goes soft!BILLIE WHITEHOUSE Co-Founder & CEO | Wearable X

Fireside chat: Placing demand ahead of distributionBRANDON TRUAXE Co-Founder & CEO | DECIEMModerator: FAWN HUDGENS Head of Content | World Retail Congress

Fireside chat: Moving toward an online to offline model – advantages, disadvantages and consequencesCONSTANTIN EIS Co-Founder & Global MD | CasperModerator: STACEY WIDLITZ Contributor | CNBC; President | SW Retail Advisors

What it means to build a great communityTINA SHARKEY Co-Founder & CEO | Brandless

Cryptocurrencies in retailPAUL SULLIVAN CEO & Founder | PSM

The brain science behind engagement – and how digital is changing thisDAVID KEPRON Vice President of Global Design Strategies | Marriott International; author of Retail (r)Evolution

Making money in today’s retail industry: Keep it simple, stupidGAVIN ALDRED Owner & Chairman | Supremebeing.com

Growing a retail start-up: Going global fastMICHELLE FEENEY Founder | Floral Street

Welcome to the experience game: Creating stores that speak to your brand valuesMARTIN URRUTIA Head of Retail Innovation, Retail Development | LEGO Group

08:40-09:10 Moving at the speed of socialLAURA HENDERSON SVP of Marketing | Buzzfeed

09:15-09:45 Building a retail marketing function for the future (and present)JACKSON JEYANAYAGAM CMO | Boxed

09:50-10:30 Advertising strategies for the new consumer age: Planning your campaign to deliver the ultimate Golden QuarterTAMMY EINAV CEO | adam&eveDDBNEIL HENDERSON CEO | St. Luke’sORLANDO WOOD Chief Innovation Officer | System 1 Group Moderator: JANET HULL, Director of Marketing Strategy | Institute of Practitioners in Advertising

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THE RETAIL LABIn-depth sessions on key retail areas designed to provide tangible takeaways and encourage learning, knowledge sharing and debate.

14:00-14:40

14:45-15:25

The new world of media: How media brands are harnessing new channels to consumers and the lessons for retailLAURA HENDERSONSVP of Marketing | Buzzfeed XAVIER ROMATETVice President | Condé Nast InternationalROB NEWLAN CEO, EMEA | Virtue WorldwideModerator: CARLA BUZASI Managing Director | WGSN

Introducing your future consumerCARLA BUZASI Managing Director | WGSNEspecially commissioned by World Retail Congress with WGSN, this in-depth global consumer study delves deep into tomorrow’s customer – where they’re shopping, how they’re shopping, how much they’re spending, on what and why.*exclusive research

Delivering experience in physical retail – the measure of successDREW GREEN Chairman & CEO | IndochinoSILVIO VIGATO Head of Brand, Licensing and Retail | JuventusSIMONE SWEENEY VP of Retail Development | LEGO GroupModerator: BEN BLAND International Broadcast Journalist

Seeking inspiration: Lessons from hospitality and F&BJOHN VINCENT Co-Founder | LEONModerator: BEN BLAND International Broadcast Journalist

The tech tide: Riding the wave of changeSTEVE SACKS Former Chief Customer Officer | BurberryTOM ATHRON Group Development Director | John LewisGULCIN ALICI GOKCE Trade Marketing and Retail Management Director | TurkcellModerator: DR CAREN GENTHNER-KAPPESZ CEO | Glossybox

The retail tech insider: What to look for when investingMATT NICHOLS Co-Partner | Commerce VenturesFRÉDÉRIC BIOUSSE Co-founder, Experienced Capital | Former CEO | SMCPDEBORAH WEINSWIG Founder & CEO | Coresight ResearchModerator: DANIEL PIETTE Founder | L Capital; Chairman | First Founders

Dear retailers, you can’t do everything: The value of partnerships in today’s industryKARLA GALLARDO, Co-Founder | CuyanaMAXIM GRISHAKOV CEO | Yandex MarketSHARMILA MURAT General Manager | Tryano & Saks Fifth Avenue Bahrain, Chalhoub GroupModerator: ELIZABETTA CAMILLERI Founder & CEO | Shopological

The customer conundrum: How to reach them; how to understand them; how to influence themDR BARBARA KAHN Chaired Professor of Marketing, Director of the Jay H. Baker Retailing Center | The Wharton School at the University of PennsylvaniaModerator: PATRICK BOUSQUET-CHAVANNE Executive Director, Customer, Marketing & M&S.com | Marks & Spencer

Personalisation and new ways to engage the customer SUZY DEERING CMO | eBayKATHERINE POWER Co-Founder & CEO | CliqueModerator: JANET HULL Director of Marketing Strategy | Institute of Practitioners in Advertising

Personalisation and the future of conversational commercePAULA PAYTON Lecturer, Applied Analytics | Columbia University

A FUTURE CONSUMER B EXPERIENCE/ENGAGE C TECH & TRENDS D FUTURE OF RETAIL E MARKETING & CONTENT LEADERS PROGRAMME

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10:30 MORNING REFRESHMENTS AND NETWORKING

12:40 CONGRESS LUNCH AND NETWORKING

FOUNDERS & INNOVATION DAYIntroduction and welcome from World Retail CongressMARIANO RAJOY Prime Minister of Spain, introduced by DIMAS GIMENO ÁLVAREZ Chairman | El Corte InglesIAN MCGARRIGLE Chairman | World Retail CongressJAUME MIQUEL Group CEO | Grupo CortefielNAGA MUNCHETTY | International Broadcast Journalist

Fireside chat: Innovating to win RICHARD LIU Founder, Chairman & CEO | JD.com

Hospitality x.o – The path to full customer centricityOLAF KOCH Chairman & CEO | METRO AG

Fireside chat: Building a culture of innovation and bridging the bricks & mortar/digital divideH.E. MOHAMED ALI RASHED ALABBAR Chairman | Emaar

Future of retail: How China is leading the transformation (invitation only) Sponsored by JD.com, Lab CRICHARD LIU Founder, Chairman & CEO, JD.comModerator: IAN MCGARRIGLE Chairman | World Retail Congress

Leadership Lunch briefing: Disrupt or be disrupted, where do you stand? (invitation only) Sponsored by JDA, Lab BTERRY VON BIBRA General Manager, Europe | Alibaba, CONSTANTIN EIS Co-Founder and Global Managing Director | Casper , LUCY HARRIS Partner | Clarity Moderator: LEE GILL Group Vice President, Global Retail | JDA

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15:30 AFTERNOON REFRESHMENTS AND NETWORKING

17:45 WORLD RETAIL CONGRESS NETWORKING RECEPTION

19:00 SPEAKER & VIP DINNER SPONSORED BY IBM (By invitation only)

19:00 PRECIMA DINNER (By invitation only)

Beyond OpEx reduction: IoT and ESL as a strategic lever (Roundtable)Exhibition floorGUILLAUME VICOT General Manager, EMEA | Altierre

Surviving Amazon: Innovation, agility and the only strategy that mattersDR BARBARA KAHN Chaired Professor of Marketing | The Wharton School at the University of Pennsylvania

Becoming truly customer-focused: Innovating mind-sets and leading through business model changePETER MCGUINNESS Chief Marketing, Commercial & Demand Officer | ChobaniCHRIS BALDWIN President and CEO | BJ’s Wholesale Club, Chairman | National Retail Federation

The gateway to China and the power of the “New Retail”JET JING President | Tmall, Alibaba Group

The Forum: Interactive Q&A session broadcast live around the worldJOHN ROBERTS Founder & Executive Director | AO.comDANIEL LOPEZ Deputy Chairman | MangoModerator: DAVID ROTH CEO of EMEA and Asia | The Store WPP

DAY ONE CONTINUED

12 - 13 September 2018 • Printworks, London

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EUROPE’S LARGEST TWO-DAY FESTIVAL OF INNOVATION IN RETAIL TECHNOLOGY

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This year’s Future Retail Challenge focuses on ideas to reinvigorate the city in which competing colleges are located

World Retail Congress asked each team to find a location or building that is currently empty or no longer being fully utilised. It need not be a retail location. But the decline of the building is likely to be reflected in the surrounding area too with little or no good consumer-focused provision.

The task set has been to develop a strategy and creative approach to revive the chosen building so that it could become a new consumer experience, with retail a part of the plan but not exclusively.

This year’s entries are:The N.E.S.T. - Nurturing our Earth Sustainably

Together - which repurposes a historical Bushwick brewery into a lifestyle haven, integrating technology and accessibility.

A vertical farm to introduce lush greenery that city dwellers have long been yearning for and gathers global customers to Guangzhou, the City of Flower.

CircleCity, a place which provides the functions of working, living, shopping and relaxing all together.

The Hackney Bathhouse – Renovation of a derelict Victorian swimming pool in Hackney into a multi-purpose destination, involving a skate park, cinema and a space for wellbeing, leisure, food and retail. BETI - The innovation embassy for the most disruptive retailers, where they will get the chance to test the limits of technology and challenge companies towards the future of customer experience.

weather conditions, calendar events and consumers’ website searches to predict future demand. Moreover, retailers can use real-time sales data to reallocate stock between stores for maximum full-price sell-through.”

Such a move will allow more retailers to compete with Amazon, while supply-chain technology is “one of the hottest areas right now”.

Aside from AI, this ranges from robotics in distribution centres to algorithms managing deliveries. “These technologies do not get seen by the consumer but have meaningful impacts on measurables such as product availability and speed of delivery,” she added.

Technologies such as augmented reality and virtual reality are entering mainstream retail but Weinswig questioned whether they “move the needle meaningfully on sales and profitability”.

As for the recent furore over Facebook, she said: “The apparent furore appears to ignore that most consumers are probably aware they are giving their data to Facebook and that Facebook or its partners will use that data for commercial purposes,” she said. “We think that consumers are not as naive about the trade-off between convenience and data as some media reports suggest.”

CONGRESS NEWS

COLLEGES BATTLE IT OUT TO REVIVE THEIR HOME CITIES

TINA SHARKEY

Co-Founder & CEOBRANDLESS

“THE SYSTEM BY WHICH GOODS ARE PRODUCED, MARKETED, AND SOLD IS BROKEN. YOUR VALUES HAVE VALUE AND PEOPLE SHOULD NOT BE PRICED OUT OF THEM”

WINNING IDEAS

Last year’s winnersFASHION RETAIL ACADEMY, LONDON

IDEAS FACTORY INSIGHT: ARTIFICIAL INTELLIGENCE, SUPPLY CHAINS AND FACEBOOK

AI and supply chain technologies could revolutionise behind-the-scenes retail priorities, says Deborah Weinswig

Retailers should step back and ask themselves what they want to gain from deploying technology if they are to make informed decisions about implementation, according to Deborah Weinswig, Founder and CEO, Coresight Research.

Weinswig, who appears twice today, including in a 9am Fireside Chat, told World Retail Congress: “Do they want to increase in-store excitement and engagement? Do they want to make the shopping experience smoother at checkout and payment points? Do they want to optimise deliveries of online orders? Or focus on basics such as inventory availability and pricing.”

She added: “Artificial Intelligence is the biggest technology in retail right now. A lot of the conversation has focused on personalisation and communication such as chatbots. We see the more meaningful application behind the scenes, especially in inventory management and price optimisation. These can directly impact availability, markdowns and full-price sales.”

Many retailers hold too much inventory and allocate it inefficiently, she warned. “AI can help retailers reduce their inventory by using historical transactions and variables such as

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Tmall Global plans to open six new procurement centres across the world

The move to establish a stronger and more geographically spread supply chain infrastructure will help overseas vendors capture Chinese consumers’ booming appetite for newer and better imported goods, according to Tmall President Jet Jing.

The centres will be established in Japan, South Korea, and Hong Kong, as well as in North America, Europe and Oceania, Jing said while speaking at the Tmall Global 2018 Global Partners Summit held in Hangzhou.

Launched in 2014, Tmall Global is Tmall’s dedicated channel for cross-border e-commerce. The platform currently accounts for nearly a quarter of the market, making it one of the largest cross-border B2C online marketplaces targeting the Chinese market. The latest move underscores owner Alibaba Group’s ambitions to further globalise and its commitment to allow China’s consumers to access international brands.

Tmall Global provides overseas vendors insights into Chinese consumers’ shopping behaviour and preferences, which gives vendors more clarity and greater confidence in choosing what to sell in China, Jing said.

“This year, we are committed to offer our overseas merchants more personalised and customised solutions so they can receive faster and more direct assistance from the platform, which will enable them to accelerate their growth in China,” Jing, who will be speaking at 5pm on day one of the World Retail Congress, said at the annual event.

CONGRESS NEWS

TMALL AIMS TO BRING WORLD TO CHINA

JET JING

PresidentTMALL, ALIBABA GROUP

US fashion specialist Indochino was created out of the belief that the luxury experience of ordering custom clothing should be available to everyone, according to Drew Green, Chairman and CEO, who will join a panel debating the physical retail experience at 2pm today along with Lego and Juventus.

“As the world’s largest made to measure apparel company, we’ve redefined custom clothing for a new generation and disrupted the fashion industry by offering tailored suits and shirts at a price comparable to ready to wear alternatives,” he said. “Today’s consumers are increasingly demanding products personalised to them, and innovation and technology is finally allowing them to access this at a price they can afford.”

He believes that the “engaging, personalised experience” of the retailer’s showrooms is a part of the company’s overall product. “Upon arrival, they are designated their own personal stylist who consults and assists them in designing their suit and building their custom

wardrobe,” said Green. “This VIP treatment paired with what was traditionally seen as a luxury product, is something the majority of our customers have never had the opportunity to experience before.”

Having established as a pure player, Green said that “a new age of commerce”, coupled with consumer expectations mean that retailers can no longer rely on one channel to be successful.

“Like other web-native brands, when we developed our retail concept at Indochino, we invented a completely new format and experience for our customers,” he said. “In contrast to most retail brands, because every garment is custom, we don’t carry inventory in our stores. This allows us to open stores far more quickly and cost effectively than most traditional retailers. Over the next few years, I predict that there won’t be any significant purely online retailers – they’ll have to figure out a physical retail strategy in order to succeed.”

NEW AGE OF COMMERCE DEMANDS MORE THAN PURE PLAY

Moving from online to offline, Indochino is one of a growing brand of e-commerce players seeking to redefine the physical store experience says Drew Green

VALERIA MAZZA

Supermodel, Businesswoman, Philanthropist

FOOTBALL MEETS FASHION IN MADRID

On Wednesday former Real Madrid football star and now director of institutional investors, Emilio Butragueño, will discuss how the club has established itself as a global brand, whilst on Thursday, Valeria Mazza, South America’s first supermodel, will discuss brands and the power of celebrity.

Butragueño played for Real Madrid from 1984-1995 and for Spain in two World Cups and two European Championships.

Mazza’s fashion career has seen her working with designers including Versace, Armani, Dolce & Gabbana, Dior and Valentino, plus fellow supermodels Cindy Crawford and Naomi Campbell. In conjunction with Starlite Shop, she has now launched her new brand of accessories, called Valeria Mazza Design, internationally.

THE DRIVING FORCE OF NEW RETAIL

Tmall created the world famous “Double 11” Shopping Festival in 2011. In 2017, total sales on Tmall Double 11 Shopping Festival reached 168.2 billion yuan that’s 25.3 billion US dollars - from 225 countries and regions, 90% of these sales coming from mobile.168.2 billion yuan sales is not only a record in China, but also a record worldwide.

Tmall is China’s largest third-party platform for brands and retailers

Home to more than 200,000 renowned brands around the world

89,000 flagship stores and 515 million active customers

BRINGING THE WORLD TO CHINA

BRINGING THE WORLD TO CHINA

TMall-AnuncioPrensaA4.indd 1 7/4/18 10:52

FLOOR PLAN

1 JD.COM 6 D’S DAMAT 10 TULIP 12 LOGILITY 13 PALL MALL 14 WOOQER 16 GENUINE COCONUT 18 TMALL, ALIBABA GROUP 24 SES IMAGOTAG

38 GIBAM SHOPS SPA 42 STORA ENSO OYJ 46 IBM 50 DIGITAL GOODIE 52 ORGANISERS OFFICE 54 DEPARTMENT FOR INTERNATIONAL TRADE 58 TXT RETAIL, AN APTOS COMPANY 60 DEEP BLUE TECHNOLOGY 72 SHOWCASE INTERIORS

EXHIBITORS

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THE BIG PICTURETHE SMALL DETAILS

DAY TWO

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SHANE NOLAN Director | Google

International Director’s Forum – Hot or not: The market updateLeadership Programme Room GUILLAUME PROU President, EMEA | Alpargatas ANTONIS KYPRIANOU General Manager, Franchising | Grupo Cortefiel Moderator: BART DENOLF CEO – Franchise | Sacoor Brothers

Retail store apocalypse? Think again.Lab EJOHN RYAN Stores Editor | Retail Week

THE BIG PICTURE, THE SMALL DETAILSCongress Chair: NAGA MUNCHETTY International Broadcast Journalist

The Economic EdgeDR DIEGO RODRIGUEZ PALENZUELA Head of the Output and Demand Division, Director General Economics | European Central BankIRA KALISH Chief Global Economist | Deloitte

Retail’s role in alleviating scarcity and creating a consumer class CORINNE FLEISCHER Director, Supply Chain | United Nations World Food Programme

The future of retail / The future of citiesJEAN-PIERRE HEIM Founder/Architect | Heim Design

2018: The year of disruption (Roundtable – By invitation only) Sponsored by Intel. Exhibition floorJOE JENSEN Vice President, Internet of Things Group, General Manager, Retail Division | Intel

Fireside chat: Adapting to survive: Is the traditional retail model still relevant?VÉRONIQUE LAURY CEO | Kingfisher

Building a global brandEMILIO BUTRAGUEÑO Director of Institutional Relations | Real Madrid

Diversity in leadership: Changing the face of the retail boardMICHELLE FEENEY Founder | Floral Street WENDY SIU Founder & President | Heather & March, Advisory Board Member | Laurent-PerrierVERONIKA POUNTCHEVA Global Director, Corporate Responsibility | METRO AG

SPENCER FUNG Group CEO | Li & Fung Moderator: MATT SHAY President & CEO | National Retail Federation (NRF)

08:00 BREAKFAST BRIEFING The age of assistance: Conquering the new battlefield for growth through data-driven transformation. Sponsored by Google. Lab C

10:30 MORNING REFRESHMENTS AND NETWORKING

12:30 CONGRESS LUNCH AND NETWORKING

12:30 - 13:20 LEADERSHIP LUNCH BRIEFING Digitising the supply chain – retail’s big challenge (invitation only) Sponsored by Li & Fung Lab C

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Sustainability in retail – when making a difference makes business senseJOANNA YARROW Head of Sustainable and Healthier Living | IKEAANDREAS STREUBIG Director Global Sustainability | Hugo Boss MICHAEL BEUTLER Sustainability Operations Director | KeringModerator: THOMAS TOCHTERMANN Chairman | Global Fashion Agenda

The great debate: Sustainability over turnoverJAVIER GOYENECHE President & Founder | ECOALFJOHANN BÖDECKER CEO | Miniwiz Europe & Pentatonic ANNE CHARLOTTE MORNINGTON Head of International Expansion | OlioModerator: CHRISTIAN EWERT Director-General | Amfori

Building on heritage: Winning with innovationSIMON COTTON CEO | Johnstons of ElginALBA TOUS Chairwoman | TousModerator: DR MARC SCHUMACHER Managing Partner | Zeitgeist Group and Liganova

Taking luxury to the next levelSÉBASTIEN BADAULT MD France & Israel, International Director, Luxury & Fashion | AlibabaADAM PRITZKER Founder, Assembled BrandsFRÉDÉRIC DE NARP CEO | BallyModerator: NAGA MUNCHETTY International Broadcast Journalist

Transformation and turnaround: The reality of rebuilding a retail businessDAVID PUN Chairman & CEO | EvisuJAUME MIQUEL Group CEO | Grupo CortefielModerator: OLIVIER SALOMON Managing Director, Paris | AlixPartners

Thriving in an environment of store closures: What it takes to flourish TJEERD JEGEN CEO | HEMAMICHAEL KUCHMENT Co-Founder and Vice President | HOFFHEIKO SCHÄFER CEO | Tom TailorModerator: JOHN VINCENT Co-Founder | LEON

Store design + technology = future of customer experienceTIM KOBE Founder & CEO | Eight Inc.MATTHEW DRINKWATER Head of Fashion Innovation Agency | London College of FashionModerator: RACHEL ARTHUR Chief Intelligence Officer | The Current

Beauty and the basics: Going back to the emotional roots of retailERIC FEIGENBAUM New York Editor | VMSD MagazineJANET WARDLEY Head of Visual Display | Harvey NicholsModerator: KIRSTY KEAN Retail Consultant | Visual Thinking

How to stay relevant in this fast-moving retail world BERNIE BROOKES Former CEO | EdconSTACEY CARTWRIGHT Deputy Chairman | Harvey NicholsANDREW JENNINGS Chairman | HEMATONY DE NUNZIO Chairman | Pets at HomeModerator: IAN MCGARRIGLE Chairman | World Retail Congress

Company culture and leadership: Lessons in success – and failureMICHAEL HARDWICK CFO | Cotton OnANDERS DAHLVIG NED | H&M, Chairman | Inter-IKEAVÉRONIQUE LAURY CEO | KingfisherModerator: CHRISTIAN VERSCHUEREN Director-General | EuroCommerce

Innovation in grocery: Revolutionising an industryVIPUL PAREKH Co-Founder and Head of Marketing | Big BasketTINA SHARKEY Co-Founder & CEO | Brandless JAUME GOMÀ Co-Founder & CEO | UlaboxModerator: BORIS PLANER Chief Economist | Planet Retail

Food wars: What does Amazon mean for grocery?SARAH DAVIS President | Loblaw Companies Ltd.STEPHAN DUCHARME Chairman of Management Board | X5Moderator: GUILLAUME BACUVIER CEO | dunnhumby

More than a trend: Machine learning and its impact across the retail spectrumJOE JENSEN Vice President | Internet of Things Group, General Manager, Retail Division | IntelEUGENE ROMAN EVP Digital XCellence | Canadian TireModerator: JAMES ASHTON | Business Journalist

The logistics lowdownIVÁN ESCUDERO RIAL Head of RFID | InditexFELIPE FERREIRA Head of Supply Chain | Worten Moderator: HENRI SEROUX Senior Vice President of EMEA | Manhattan Associates

Rebooting the department store: A new flagship for a new customerJuan Carlos Escribano CEO | El Palacio del HierroSTACEY CARTWRIGHT Deputy Chairman | Harvey NicholsModerated by: ANDREA WEISS Founder | The O Alliance

The great debate – what next for malls?STEVEN LEVIN Founder & CEO, Centennial Real EstateLARA MARRERO Senior Associate, Strategy Director | GenslerDIEGO DE VICENTE Founder & CEO | MODDO Moderator: MARK FAITHFULL Editor | Retail Property Analyst

13:40-14:10 Direct to consumer: An engagement channel or a driver for sales? ALEJANDRO VICENTE Senior Vice President, Global Head of M&A | Coty and Chairman | YouniqueModerator: MARTIN NEWMAN NED | White Stuff

14:20-15:05 Around the world in marketplaces: Revealing the fundamentals to succeeding in these diverse markets XIAO WANG Vice President | Kaola JENNY COSSONS Chief Partnerships Officer | Lyst JORGE J. QUIROGA CEO | TodoRetail - Compra por MexicoModerator: MICHELLE GRANT Head of Retailing, | Euromonitor International

15:35-15:55 Route to market: A practical guide to direct to consumer MOIZ ALI CEO | Native

16:00-16:50 Making marketplace + brand = A winning formula ANIL GOTETI Vice President | Flipkart and Head of Marketplace | eBay IndiaCARSTEN KELLER Vice President Partner Solutions | ZalandoBART MAES European eCommerce Director | HasbroModerator: MICHELLE GRANT Head of Retailing | Euromonitor International

A SUSTAINABILITY B STORES/TRANSFORMATION C ORGANISATION D FUTURE OF RETAIL E ECOM PROGRAMME

A SUSTAINABILITY B STORES/TRANSFORMATION C ORGANISATION D FUTURE OF RETAIL E ECOM PROGRAMME

17:00

18:30

End of Day Two

International Women in Retail Networking Event (Pre-booked only)Sponsored by El Corte Ingles

19:30 HALL OF FAME DINNER (invitation only)

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CONGRESS NEWS

In a special session on Thursday, delegates will be able to hear from some of the brightest and best students

The World Retail Congress is delighted to have formed a partnership with America’s biggest and longest established fashion industry scholarship organisation, the YMA Fashion Scholarship Fund. Each year the Fund runs a National Merit Scholarship which encourages college students from across the US to submit a detailed and extensive case study in response to a challenge set by retail professionals.

The 2018 challenge focused on the new transformational and disruptive technologies which companies such as Rebecca Minkoff are embracing. Each student was asked to identify a new technology and then select an established retailer and develop a proposal for how their chosen technology solution could help. Four of the very best case studies were chosen by the FSF which has brought them to the Congress and they will present their proposals in Madrid.

THURSDAY 19 APRIL, 11-12, STREAM A Introduction and moderation by: Douglas Evans, CEO, The YMA Fashion Scholarship Fund and Ellen Davis, President of NRF FoundationTHE STUDENTS:Katherine Kykta, The University of Texas, Austin Maryam Shehata, University of California, Los AngelesCatherine Clock, FIT Fashion Institute of Technology, New YorkAnnie Carson, Syracuse University, New York

The new Metro is much more clearly aligned as a retail company with a strong focus on food, and is firmly established in wholesale at an international level. This is according to Olaf Koch, Chairman of the Management Board, who is speaking at the plenary session at 12 o‘clock today.

Koch said: “Financial year 2016/17 was a decisive year for Metro. We have created the

perfect conditions for more growth and innovation. Our clear focus makes us significantly more agile and faster. To continue to grow, we need to add value for our customers and help them become even more successful. We are convinced that the digitisation of the hospitality industry and the delivery business are key success factors and growth drivers for the future.”

Following the demerger of the former Metro Group, the new Metro achieved in financial year 2016/17 like-for-like sales up 0.5% and EBIT before special items amounted to €1.11bn, the level of the previous year.

Metro Wholesale’s delivery business has developed and increased its sales by more than 25% compared to the previous year. The acquisition of French delivery specialist Pro à Pro in February 2017 contributed to this, while Metro Wholesale has expanded its trader-franchise business into many Eastern European markets.

Real has progressed its reorientation. In Krefeld, the company has been trialling its Food Lover concept since November 2016 and this hybrid market concept will be rolled out to additional stores in the future, initially in Brunswick and Bielefeld.

Metro has also advanced its digitisation efforts, for example with its Metro Accelerator powered by Techstars. The programme promotes the development of digital solutions in hospitality and retail businesses. Metro is applying these solutions in around 500 pilot locations in Berlin, Paris, Milan, Barcelona and Vienna. Metro also launched a digital platform for the hospitality industry in December 2017 offering digital tools, advice and support.

Metro last year separated its consumer electronics retail brand Media-Saturn into a separate company, Ceconomy, to focus on wholesale and retail food. 

Metro reported strong growth in online grocery shopping. Internet sales at its German supermarket brand Real in the first quarter were 45% higher than a year before and now account for 2% of overall sales.

THE FUTURE OF RETAIL BY RETAIL’S FUTURE TALENT

OLAF KOCH

Chairman & CEOMETRO AG

“WE ARE CONVINCED THAT THE DIGITISATION OF THE HOSPITALITY INDUSTRY AND THE DELIVERY BUSINESS ARE KEY SUCCESS FACTORS AND GROWTH DRIVERS FOR THE FUTURE”

DOUGLAS EVANS

CEO THE YMA FASHION SCHOLARSHIP FUND

METRO LOOKS TO DIGITAL GROWTH OPPORTUNITIES FOLLOWING DEMERGER A new-look Metro has focused on its digital endeavours and making its business model clearer

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THE FUTUREOF RETAIL

DAY THREE

08:00

09:00

09:00

09:20

09:50

10:15

10:35

11:00-12:00

The new secret ingredient to winning in retailNICK MARTIN Head of Google Cloud, Retail & CPG | Google

Getting retail’s voice heardCHRISTIAN EWERT Director-General | Amfori CHRISTIAN VERSCHUEREN Director-General | EuroCommerceLORENZO FORMOSO Vice Chairman | FAPRA; Chairman | PRA MATT SHAY President & CEO | National Retail Federation (NRF) Moderator: MASSIMO VOLPE Chairman | FIRAE

THE FUTURE OF RETAILCongress Chair: NAGA MUNCHETTY International Broadcast Journalist

Partnering in the age of assistanceMARTIJN BERTISEN UK Director of Retail and Technology | Google

Fireside chatSIR MARTIN SORRELL Founder & CEO | WPP

‘Next Year’ to ‘Now’ - Transforming a $6 billion business into a modern brandAVERY BAKER Chief Brand Officer | Tommy Hilfiger

Innovation and experimentation in global retailLAURA ALBER President & CEO | Williams-Sonoma, Inc.

Q&A

Special Presentation: The future of retail by retail’s future talent Lab AIntroduced and moderated by DOUGLAS EVANS CEO | The YMA Fashion Scholarship FundThe students: KATHERINE KYKTA | The University of Texas at Austin MARYAM SHEHATA | University of California, Los AngelesCATHERINE CLOCK | FIT Fashion Institute of Technology, New York ANNIE CARSON | Syracuse University, New York

Brands on the run: Upending the future of traditional retailHOWARD SAUNDERS Futurist

How mobile and social media are driving offline salesMARTIN BARTHEL Global Head of Retail & Ecommerce Strategy | Facebook

#influencers: The future of consumer connectionJOHN QUILTER AKA FOOD BUSKER Founder | CRU Kafe GEIR OVE PEDERSEN AKA GEEOHSNAP

The rise of the robots: Automation acceleration and the impact on productivity and society DAN O’CONNOR | Founder & CEO, RNG, Fellow, Advanced Leadership Initiative | Harvard University

Future Retail Challenge: World Retail Congress Student Competition final presentations Sponsored by Grupo Cortefiel Lab C – lunch to be provided in roomJudges: BERNIE BROOKES Former CEO | Edcon ANTONIS KYPRIANOU General Manager, Franchising | Grupo Cortefiel

08:00 BREAKFAST BRIEFING (By invitation only) Sponsored by Google Cloud Leadership Programme Room

08:00 BREAKFAST BRIEFING Lab E

10:50 MORNING REFRESHMENTS AND NETWORKING

12:50 CONGRESS LUNCH AND NETWORKING

12:50 RETAIL AWARD FINALIST CELEBRATION LUNCH (By invitation only) Lab B

11:20

11:40

12:00

12:30

13:00-14:30

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GILBERT HARRISON Chairman | Harrison Group, Chairman Emeritus | Financo JODIE FOX Co-Founder & Chief Creative Officer | Shoes of Prey

Fireside chat: Achieving global ambitionsSTEFANO PESSINA Executive Vice Chairman & CEO | Walgreens Boots Alliance Moderator: JAMES ASHTON Business Journalist

Innovating to win today’s consumerENRICO MISTRON EVP Corporate Business Services | Luxottica FREDERICO TRAJANO CEO | Magazine LuizaENRIQUE FERNANDEZ CEO | M.video Moderator: STEVE LAUGHLIN Vice President & General Manager, Global Consumer Industry | IBM

Fireside chat: Being a market leader, staying a market leaderDIMAS GIMENO ÁLVAREZ Chairman | El Corte InglesModerator: IAN MCGARRIGLE Chairman | World Retail Congress

Brands and the power of celebrityVALERIA MAZZA Supermodel, Businesswoman, Philanthropist Moderator: FERNANDO MAUDO MD | Starlite

Fireside chat: A beautiful success storyCHRISTOPHER DE LAPUENTE CEO | SephoraModerator: DANIEL PIETTE Founder | L Capital; Chairman | First Founders

End of Congress

14:00

14:20

16:00

19:00 AWARDS DRINKS RECEPTION

19:30 WORLD RETAIL CONGRESS GALA AND AWARDS

22:00 AWARDS AFTER-PARTY

KEY SPEAKERS ON DAY 3

Phot

o: M

ark

Selig

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ON THURSDAY HEAR FROM SPEAKERS INCLUDING AVERY BAKER, CHRISTOPHER CHRISTOPHER DE LAPUENTE, SIR MARTIN SORRELL, JOHN QUILTER, VALERIA MAZZA AND MARTIJN BERTISEN

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Q&A WITHRICHARD LIUJD.com has grown on a mobile-first platform and by battling against counterfeits. Richard Liu explains why taking the long road was the right path for success

WHAT DIFFERENTIATES JD.COM? RL: We have always believed that over the long-term the Chinese market would be won with the best customer experience. While other e-commerce players were trying to compete on price, we were focused on selling quality, authentic products. Then we built out our national, self-operated, same- and next-day delivery network to offer our customers not only the best e-commerce experience in China, but one unmatched globally.

AND YOU CRACKED DOWN ON COUNTERFEIT PRODUCTS RL: This is the right thing to do both ethically, and also as a business proposition. In the short term we could have made more money by weakening our standards and cutting corners. However, in the long-run, we would have only been undercutting our brand, and hurting our partners and customers. As the Chinese market has matured and the focus has shifted from price to quality, we have benefitted from our commitment to high-quality, authentic products.

HOW HAS BUYING ONLINE EVOLVED IN CHINA? RL: The shift from prioritising price to quality and service has been the most pronounced, as well as the move to mobile—about 80% of our orders are now placed on mobile. We are also seeing a big shift towards the purchase of even more fresh food and luxury products taking place online. As we’ve improved the quality of our fresh product selection, and combined that with a superior cold-chain logistics network, online has become the primary place where many people buy fresh food. I don’t think there are other markets in

PROFILE

the world where people are buying so much imported fresh food online. Similarly, luxury and high-fashion are doing increasingly well online. Chinese consumers were always ahead of the curve in terms of buying apparel online, but the big shift now is niche and luxury.

YOU HAVE GLOBAL ASPIRATIONS RL: Long-term we want to offer that level of service to consumers around the world. For now, our focus is on Southeast Asia, where in terms of the population size, urban density, income levels, e-commerce penetration and the development of local logistics, the markets that we are competing in—Indonesia, Thailand and Vietnam—are very familiar to us as we look back on our history in China.

AND YOU WANT TO INTRODUCE CHINESE PRODUCTS GLOBALLY RL: Many people still think of China as having cheap, low-quality products. However, China now has a wide range of consumer products, electronics and food that can compete internationally as top-quality products at very reasonable prices. It may still take a little time for consumers to appreciate the quality, but I know that people will be pleasantly surprised.

RICHARD LIU

Founder, Chairman and CEOJD.COM

DANIEL PIETTE

Founder & Former Chairman; ChairmanL CAPITAL; FIRST FOUNDERS

THREE THINGS LUXURY BRANDS SHOULD BE DOING OR CONSIDERING

1 E-RETAIL – All brands have to be able to offer their product online

2 E-COMMUNICATION – You’ve got to play with social media.

There is a new advertising paradigm, new communities and new ways to talk

3 NEW MANAGERIAL SKILLS To get it all done

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optimize merchandising and marketing decisions across the entire store for all categories

simultaneously, the same way your customers shop the store.

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management – to position your organization for the shopper of today and the future.

• Assortment Optimization• Price Optimization• Promotion Planning• Personalized Marketing• Supplier Collaboration

Precima’s Total Store Optimization Solutions include:

To get started, visit precima.comor email us at inquiries@precima.com for more information.

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RICHARD LIU

Founder, Chairman & CEOJD.COM

President of the Board of DirectorsMAGAZINE LUIZA

Executive Vice Chairman & CEOWALGREENS BOOTS ALLIANCE

LUIZA HELENA TRAJANO STEFANO PESSINA

RICHARD LIU Founder, Chairman & CEO | JD.COMRichard Liu has been the CEO of JD.com since its founding in 2004. He established JD.com as an e-commerce business dedicated to providing consumers with the best possible shopping experience, online or off. From day one his vision was to provide authentic products to customers at amazing speed. Today, the company is known for its strict zero tolerance policy toward counterfeits and same- and next-day delivery that covers a huge geographical area with a population of more than 1 billion people.

Under Liu’s leadership, JD.com listed on NASDAQ in June of 2014 and in 2016 it became the first Chinese Internet company to make the Fortune 500 List. He has also been named on Fortune’s list of the “World’s Greatest Leaders.”

He holds a bachelor’s degree in sociology from Renmin University in Beijing.

LUIZA HELENA TRAJANO President of the Board of Directors | MAGAZINE LUIZALuiza Helena Trajano is president of the board of directors of Magazine Luiza and graduated in Law and Business Management. She is responsible for the development of the Magazine Luiza Group.

Trajano has received much recognition and many awards during her career and was ranked number four in Latin America’s Most Important Executive, ranked by América Economia magazine, in 2007. She has also received the ANEFAC Woman 2008 Prize from the Brazilian National Association of Executives in Finance, Administration and Accounting, and an award as Executive of Value: The most competent executives of each economy, in May of 2009.

Trajano believes that the human being has to be recognised and be the priority and feels this is one of the most important values for the business.

STEFANO PESSINA Executive Vice Chairman & CEO | WALGREENS BOOTS ALLIANCEStefano Pessina is the executive vice chairman and chief executive officer of Walgreens Boots Alliance, the first global pharmacy-led, health and wellbeing enterprise. The company was created in December 2014, as a result of the merger between Alliance Boots and Walgreens.

Born in Italy, Pessina graduated in nuclear engineering from the Milan Polytechnic, before starting his career in academia and later enlisting with market research firm ACNielsen in Milan. In the mid-1970s, he joined his family’s local pharmaceutical wholesale business. He set about re-structuring the family company and then made a number of acquisitions of other small pharmaceutical wholesale businesses to create Alleanza Farmaceutica in 1977, which later became Alleanza Salute Italia. By 1985, he was overseeing Italy’s leading pharmaceutical wholesaler.

Launched in 2007 with a founding group of 100 members, The Hall of Fame honours retail’s greatest influencers. At each Congress we induct new members, with three more to be celebrated this year

HALL OF FAME INDUCTEES 2018

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ANNUAL PARTNER:FOUR STAR SPONSOR:

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THANKS TO OUR SPONSORS & PARTNERS

WORLD RETAIL CONGRESS

14-16 MAY

2019 AM

STERDA

M

WORLD RETAIL CONGRESS 2019Join us for our annual global gathering of the retail industry as the Congress moves to Amsterdam on the 14-16 May 2019.Experience three unforgettable days of retail ideas, innovation and inspiration and learn from the giants, the disruptors and the gamechangers of the industry. Secure your place today and benefit from the lowest rate for the 2019 Congress.

Visit worldretailcongress.com to purchase your pass.WORLD RETAIL CONGRESS WHERE IDEAS GO GLOBAL

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