welcome to the inbound revolution - inbound 2015 2 4 f
TRANSCRIPT
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WELCOME TO THE INBOUND REVOLUTION
How to leverage years of experience to get more executive support & budget in 2016
DANIEL TYRE, Director, HubSpot
1. Welcome & Introductions
2. Is this Really a Revolution?
3. Inbound Marketing Defined & Explained
4. Winning Your Battle
5. Q&A
AGENDA
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1 WELCOME & INTRODUCTIONS
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DAN TYRE
@dantyre
Employee # 6 at HubSpot
HubSpot is my 5th Start Up
Pioneer in the Inbound Revolution
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2 IS THIS REALLY A REVOLUTION?
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1. Started as a tiny idea and grew quickly
2. Driven by a philosophy and ideology of human control
3. Spread like toe fungus at the YMCA – large scale growth
4. Data backed results lead to more widespread usage
5. Mainstream acceptance
What do we mean when we say Revolution?
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86% skip TV ads
91% unsubscribefrom email
200Mon the Do Not Call list
44% of direct mail is never opened
BROKEN.
THE OLDMARKETING PLAYBOOK
IS
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3 INBOUND MARKETING EXPLAINED
1
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SALES + MARKETING = SMARKETING
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How do you implement inbound?
Search Optimized &
Responsive Website
Lead Capture Forms
& Landing Pages
Social Media Marketing
& Monitoring
Blogging
Email Marketing &
Marketing
Automation
Marketing Analytics
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TANIA KATAN
@taniakatan
Creator of #ItWasNeverADress
Instigator at Axosoft
Award-winning author + performer
Pioneer in Creative Trespassing
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Analyze, Analyze, Analyze
• Track weekly analytics
• Define where traffic is coming from
• Understand where leads and
customers are generated
• See which pages generate the
most traffic and leads
• Identify which social media posts
and channels are most beneficial
• Optimize your marketing efforts
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4 WINNING YOUR BATTLE
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1. Get the data and the facts
2. Download the Convincing your CFO on Inbound eBook
3. Bear hug your SVP of Sales or CRO
4. Pull Competitive Information & Showcase the curve
5. Move from EXPENSE to CUSTOMER ACQUISITION
Your 2016 Bigger Budget Checklist
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WHAT HAPPENS NEXT?
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SUCCESS
HEDGEHOG
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