welcome to the esomar market main fest america 2020! · main fest – digital transformation &...
TRANSCRIPT
PROGRAMME PREVIEW
An impressive list of leading brands is unveiled for our 25th Edition of MAIN FEST LATAM LIMA: Univision Networks, Havanna, Belcorp, LATAM Airlines, The Coca Cola Co., Procter & Gamble, PepsiCo, Holcim, ProColombia, PromPeru, Banco Santander, Banco do Brazil, Givaudan, Entel, Save the Children and many more! Join the movers and shakers from top agencies (big, medium and boutique) such as: GfK, Ipsos, Kantar, Maru, Brain, Synapbox, MESH, Datum International, BMC, ROQUE, Design Narrative, ScaleHouse, New American Dimensions, Euromonitor International, Megaresearch, Activa Research, Synapsis, Captura Consulting, Toluna, Fine Research, Netquest… to name a few 3 days packed with: more than 25 presentations, 5 Panel Discussions, 6 Business Demos, Training Sessions and a unique expo lounge overlooking Lima’s skyline and roof pool access! Yes, simultaneous translations and immersive networking experiences will be back due public demand...This is “just a hint” as this edition promises to be the most memorable of them all! EXPLORE THE PROGRAMME AND REGISTER SOON!
WELCOME TO THE ESOMAR MARKET INTELLIGENCE FESTIVAL FOR LATIN AMERICA 2020!
www.esomar.org/latam
MAIN FEST LATAM2020Lima | 18-21 October
25thedition
SUNDAY18 OCTOBER
MONDAY 19 OCTOBER
* Full delegates can sign up for this complimentary session as they register for the conference. Note that space is limited and places for this complimentary session are given on a first come, first served basis.
REGISTRATION13.00 – 19.00
15.30 - 16.00
16.30 – 17.00
17.30- 19.00
19.00 – 20.00 EXPO LOUNGE & WELCOME RECEPTION
Masterclass topic to be confirmed
Masterclass topic to be confirmed
A meet-up for research buyers (only) to network and share best practice in an informal private setting
BUSINESS SOLUTIONS TRAINING SESSION 2* (SPONSORED)
BUSINESS SOLUTIONS TRAINING SESSION 3* (SPONSORED)
CLICK! (CLIENTS LEARNING & INSPIRING CLIENTS WITH KNOWLEDGE)
On Monday 19th and Tuesday 20th, the programme starts at 09:00 sharp and ends around 18:00.
Final timings will be featured 2 weeks prior to the event. Simultaneous translations from and into Portuguese, Spanish and English will be provided.
8.00 - 9.00
8.00 - 18.00
REGISTRATION
EXPO LOUNGE
WELCOME By APEIM
INTRODUCTION TO THE PROGRAMME AND SESSIONBy Urpi Torrado, Programme Committee Chair & ESOMAR Representative in Peru
OPENING By ESOMAR
LUNCH
INTRODUCTION BY SESSION CHAIRMarcello Garritano, MESH, Brazil
Monetising NPS to drive investment in CXHow monetising NPS helped LATAM Airlines take CX investment decisions
CASE STUDY
Shane Baxendale, MESH Experience, UKAndré D’Abreu, LATAM Airlines, Brazil
MAIN CUSTOMERS, MAIN EXPERIENCE
An interactive debate with the speakers of this block EXPLORING CCC: CUSTOMER CENTRIC CULTURE
Pitch Competition!YES (YOUNG ESOMAR SOCIETY)
From Customer Satisfaction to Customer ExperienceCASE STUDY
Flavia Lage, Brain Brand Intelligence, BrazilMarco Silva, Banco do Brazil, Brazil
From traditional satisfaction research to customer experience in a hybrid real-time model
Biometrics to optimize customers engagementCASE STUDY
Francesca Castañeda, Belcorp, PeruAndres Botero, Synapbox, Colombia
How measurement of the non-conscious response facilitates brand relaunch
An interactive debate with the speakers of this block
REGIONAL CHALLEGES & OPPORTUNITIES IN THE GLOBAL STAGE
BUSINESS SOLUTIONS SPONSORED DEMO
NETWORKING BREAK AT THE EXPO
MAIN FRAME, MAIN CONTEXT
Innovate or Die! Or Die Innovating?FIRESTARTER
Noelia Bellucci, Maru Matchbox, Argentina
Innovation from the perspective of Latin American Consumers
Hispanics Across the AmericasCLIENT TOPIC
Roberto Ruiz, Univision, USARachel Bonsignore, GfK Consumer Life, USA
Evolution of the Hispanic culture in USA and the global impact of Latin America today
Havanna ReinventionCASE STUDY
Fernando Moiguer, Moiguer Compañía de Negocios, ArgentinaAlejandro Alcedo, Havanna, ArgentinaMagdalena Locco, Moiguer Compañía de Negocios, ArgentinaAlan Aurich, Havanna, Argentina
How to keep brands relevant in a volatile global context
MONDAY 19 OCTOBER
INTRODUCTION BY SESSION CHAIRPatricia Grisolle, Yanbal International, Peru
CALL TO ACTIONBrands with PurposeTaking advantage of social trends by defining a purposeItala Padilla, Datum International, PeruAna Sofía Hernández, Procter & Gamble, Peru
CLIENT TOPICInca Kola Reconnection StrategyBoosting connection with the Peruvian consumerFabian Jalife, BMC Innovation Company, ArgentinaTomas Gross, The Coca-Cola Company, Peru
Future Proof StrategiesUser centered innovation for the cement market
METHODOLOGICAL INNOVATION
Gonzalo Roqué, ROQUÉ Marketing Insights, ArgentinaJuan Ignacio Urani, Holcim, ArgentinaTomas Ortiz, Design Narrative, Hong Kong
MAIN CLIENTS, MAIN BRANDS, MAIN BUSINESS
An interactive debate with the speakers of this blockMONEY TALKS: ROI (RETURN ON INSIGHTS)
BUSINESS SOLUTIONS SPONSORED DEMO
NETWORKING BREAK AT THE EXPO
INTRODUCTION BY SESSION CHAIRMariela Mociulsky, Trendsity, Argentina
Gender, Race and Power in AIHow do we ensure that the AI we utilize doesn’t produce bigger data gaps than it fixes?
CALL TO ACTION
Kristin Luck, ScaleHouse, USA
Across the RainbowA qualitative dive into Mexico’s LGBTQ Communities
CASE STUDY
David Morse, New American Dimensions, USA
DIVERSITY HEROES!
Get ready for an unforgettable FIESTA! More details coming soon...
NETWORKING COCKTAIL
MONDAY 19 OCTOBER
TUESDAY20 OCTOBER
8.00 - 9.00 REGISTRATION
8.00 - 18.00 DIGITAL EXPO LOUNGE
INTRODUCTION BY SESSION CHAIRMariela Mociulsky, Trendsity, Argentina
THE TOURISM TWISTERA high-speed format of 3 presentations of 10 minutes each! Followed by a panel discussion with the presenters.
Sustainable TourismThe Next Big Opportunity for Latin America
FIRESTARTER
Julia Fillingame, Euromonitor International, USA
PromPeruExploring big data while highlighting Peru as international destination
INVITED CAPSULE
The Power of your Own DiasporaLearnings about the use of online communities
CLIENT TOPIC
Pedro Fernandez, ProColombia, ColombiaLaura Gomez, ProColombia, Colombia
An interactive debate with the speakers of this block
TOURISM TALKS:
BUSINESS SOLUTIONS SPONSORED DEMO
NETWORKING BREAK AT THE EXPO
Blinded by TechnologyA future proof CMI framework
THOUGHT LEADERSHIP
Tom De Ruyck, Join the Dots-InSites Consulting, Belgium
Insights 24/7Understanding the consumer in real time: step to anticipate change
METHODOLOGICAL INNOVATION
Sebastian Silva, Givaudan, MexicoDamian Suarez, Megaresearch, Argentina
MAIN FEST – DIGITAL TRANSFORMATION & INNOVATIONINTRODUCTION BY SESSION CHAIRNicolas Kiczij, Netquest, Argentina
The Evolution of Product Testing in the Digital WorldHow mix-methods AI, VR, AR, and social media enhance product experience
THOUGHT LEADERSHIP
Nikolai Reynolds, Ipsos, GermanyAnna Taranyan, PepsiCo, Russian Federation
An interactive debate with the speakers of this block
MAIN FEST – DIGITAL TRANSFORMATION & INNOVATION
LUNCH & CLIENT LUNCH
The successful case of Banco Santander ExperienceTracing the Path of Digital TransformationCASE STUDY
Rodrigo De La Riva, Activa Research, ChileCristóbal Mestre, Banco Santander, ChileDaniella Inostroza, Activa Research, Chile
BUSINESS SOLUTIONS SPONSORED DEMO
MAIN FEST – TECH TOOLS & AUTOMATION
INTRODUCTION BY SESSION CHAIRNicolas Kiczij, Netquest, Argentina
Talking with MachinesChatbots as a powerful insights tool
METHODOLOGICAL INNOVATION
João Pedro Calixto, On The Go, BrazilPatricia Boccuzzi, Netquest, Brazil
Augmented RealityAn ally for digital marketing research
METHODOLOGICAL INNOVATION
Francisco Calixto, Synapsis Research, ColombiaCristina Leo, PepsiCo, Guatemala
Artificial Intelligence in TelecomBuilding genuine relations to improve customer experience
CASE STUDY
Catalina Bonnet, Kantar, PeruAndrea Maldonado, Entel, Peru
An interactive debate with the speakers of this blockMAIN FEST – TECH TOOLS & AUTOMATION
BUSINESS SOLUTIONS SPONSORED DEMO
NETWORKING BREAK
By Urpi Torrado, Programme Committee Chair & ESOMAR Representative in Peru
PROGRAMME SUMMARY
YES (YOUNG ESOMAR SOCIETY) AWARD WINNERPecha Kucha Presentation!
ESOMAR UPDATE
MAIN CELEBRATION: SOCIAL IMPACT & AWARDSINTRODUCTION BY SESSION CHAIRFinn Raben, ESOMAR Director General
CLOSINGBy ESOMAR
FAREWELL DRINKS & DEMO EXPERIENCE
The Healthy Priorities ProjectA call to action for the Venezuelan health crisis
SOCIAL IMPACT
Diego Casaravilla, Fine Research, ArgentinaLuca Bon, Toluna, BrazilAna Maria Mendez, Save The Children, Colombia
LATINOVATION AWARD WINNERS 2019Agile techniques in MR and brand positioning routesThe case of Cremositas Bolivia
Giselle Abugattas, Nestle, BoliviaSebastian Arias, Captura Consulting, Bolivia
TUESDAY20 OCTOBER
LUNCH
SPONSORSHIP AND COMMERCIAL OPPORTUNITIES CONTACTS
NOTE: Exhibiting or Sponsoring at Latin America 2020 allows you to make invaluable business contacts, promote products and services, generate sales leads and business opportunities.
For more information contact
Sumbul Fatima at [email protected]
Bart-Jan Langereis at [email protected] or
Angela Canin at [email protected]
PREGUNTAS SOBRE EL CONTENIDO DEL PROGRAMA
NOTA: Si requiere información sobre el contenido de la agenda en Español favor de ponerse en contacto con el manager del programa:
Alfonso Regalado vía [email protected]
CONTACT US /CONTACTENOS
WEDNESDAY 21 OCTOBER
TalkIN EVENT
We are delighted to announce that as part of the event’s re-scheduling, APEIM will now host its TalkIN event on the third day, Wednesday 21st of October. TalkIN, the leading Peruvian Insights Event will circulate more information via APEIM Social Media Channels shortly.
HOSTED BY APEIM