Welcome to Publici-TeaExpress!

Presented by:

Nancy Juetten Main Street Media Savvy

mainstreetmediasavvy.com

Today’s Agenda

Nancy’s Welcome Message – Teaching Penguins to Fly!

Patrick Snow - Is publishing a book the right path to take to build your expertise?

Nancy’s Stunning and Decisive DIY Publicity and Social Media Stories, Tips, and Resources

Connecting and Shopping!

Thank You Sponsors

Puget Sound Business Journal Seattle Design Center Seattle Chocolate Company Biscot-Tea

Patrick Snow

Inspirational Speaker Best-Selling Author Entrepreneur Publishing Coach His book and photo made front page news in

USA Today. 

Tell Me a Story

Don Hewitt and 60 Minutes My Story

- Take the “Google” temperature

- Take stock

- Get into action

- Get what you want

- Slow and steady DOES win the race!

You’ve Got to Have a Hook

Everyone wants to sell more products and services

Key to inviting media attention: elevate your story to be bigger

How does what you offer solve a problem, tell a story, or make a difference now?

What is News?

Timely Newsworthy Relevant Interesting Local Why should anyone care?

Get Your Story Together

Make it easy for the media to get what they want

AND make it easy for you to get what you want

Be prepared Get a professional photo taken Write a fabulous bio

4 S’s of Great Bios

Stunning results Succinct stories Sassy sound bites Social information to help your ideal

customers connect with you

Wow!

Bye-Bye Boring Bio Action Guide

First impressions are crucial in today’s internet age. To make the most of yours, purchase the Bye-Bye

Boring Bio Action eGuide for $49 at this link:

www.byebyeboringbio.com! It’s the best “first impression” tool on the market

today that actually guides you to write a bio that makes you sound like the rock star you are so you can get to “yes” faster and invite the media and consulting and other wins you seek.

Bette James Laughrun

A bio that delivers the goods and showcases the recipe

Bette’s stunning decisive results Will you have what Bette’s having?

See, Hear & Celebrate the Media and You Will Be Rewarded

Prioritize the media Pay attention to each Make a pitch the media can’t resist Decisive, stunning results for Zook Hooks

Press Releases Can Deliver

Your message to the media Your message directly to consumers,

bloggers, and more

All You Need is Love and …www.PRWeb.com

Compelling headline with news value Visuals Make it easy for reporters and bloggers to

connect with you by phone and email. Beatles Expert Bill Stainton’s Decisive,

Stunning Result

Pitch Your Target Media Directly

To be seen in the PSBJ, make winning pitch Growing Your Business story criteria Stunning Decisive Results

Resources That Invite More Pitching Success with Ease

www.HelpaReporter.com - free www.PitchRate.com – free www.ReporterConnection.com - free www.PRLeads.com - $99/mo

Write Articles

Traditional media– Puget Sound Business Journal

Online article directories- www.ezinearticles.com- www.articleteller.com

Social networks- www.Biznik.com - www.startupnation.com

Nancy’s Decisive, Stunning Results

Posted article to Biznik Over 4,000 people read it Radio interviews, podcasts, and meet up

opportunities followed including recurring role on CNN Radio

Product sales Speaking invitations and more

Six Social Media Tactics to Help Ideal Customers Find You Fast

• Put your business on the Google map• Solicit customer reviews for Yelp.com• Blog – learn more at www.problogger.net • Add value to social networking conversations• Have a Put your business on the Google map• keyword strategy

http://freekeywords.wordtracker.com/

Action is the Key

List 5 things you intend to act on as a direct result of what you learned today

12345

Will you take your own temperature on Google?Finally write your rock star bio?

Will you sign up for HARO and PitchRate?Make a pitch? Post an article? Splash in social media waters at Biznik

and beyond? Action is the key!

Actions to Take Today

Opt-in to receive the Media-Savvy-to-Go Ezine at www.mainstreetmediasavvy.com.

You’ll receive a special report to help you say bye-bye to your boring bio now when you do!

While there, sign up for the RSS feed so you never miss a blog post to guide your DIY publicity success.

Visit www.bit.ly/TheNList for access to Nancy’s golden rolodex of time-tested and proven resources to support your journey to DIY publicity success!

Purchases to Make Today

Write a rock star bio. Buy your Bye-Bye Boring Bio Action Guide at www.byebyeboringbio.com.

If you need Nancy’s help to guide your story from “boilerplate” to “really great” in short order, sign up for an Extreme Bio Makeover at www.mainstreetmediasavvy.com/rent-a-brain.

And here is welcome news. Since you are now a Publici-Tea graduate, you benefit from preferred rates for this service!

Purchases to Make Today

Enroll in Best-Seller Publishing Institute and Book Coaching Program with Patrick Snow.

www.BestSellerPublishingCoaching.com You must mention “Nancy Juetten” when

you sign up to qualify for the special Publici-Tea rate of $2,995.

Big Finish

Pay attention to the media that matter for your message.

Be intentional about asking for the coverage you seek.

Tell your story well. A great bio is a great way to begin.

Good publicity lasts forever. Start today!

Main Street Media Savvy

Get seen, heard, and celebrated in your own backyard … and beyond!

With gratitude and best wishesfor your stunning and decisive success,

Nancy “Publici-Tea” Juetten