AsafHanuka–TheRealist

WelcometoIllustra8on1

LearningBe*ertogether:Howtogetthemostoutofthisclass!

Instudioclassessuchasthisonethegrouplearningprocessiscalledacri$que.Acri8queistheprocessinwhichstudentsandprofessorlookateachother’sworkandgiveresponsestoit.

Responsessuchas"Ilikeit"or"Idon'tlikeit"arejudgmentsofvaluethatsaynothingspecificaboutartwork.

Insteadincri8que,wepointoutposi8veaspectsoftheworkandwegiveeachothervaluablefeedbackandspecificsugges8onstoimprove,intheendmakingeveryone'sworkstronger.

WHATISILLUSTRATION?

LetsexaminewhatweTHINKisbyfirstlookingthroughafewimagesthatweknowtobeillustra8onswiththepurposeoffindingthecommonali8esanddifferences.

SaulSteinberg, "ViewoftheWorldFrom9thAvenue,”TheNewYorkercover,March29,1976,coloredpencilandink

TomerHanuka,"PerfectStorm,"TheNewYorkercover,February10,2014,digital

RalphSteadmanforFlyingDogBrewery,inkonpaper.

RedNoseStudio,labelforBlastedChurchRiesling,sculpturalillustra8on

•  WORKINGDEFINITION:

Theartformofillustra$onisnotdefinedbythemethoditismadeby,butinsteaditisdefinedbythepurposeitismadefor,andul$matelybythecontextofitsuse.

WHATISILLUSTRATION?

“Illustra8ontakesdisparateelements,textandimage,anddoesnotmakeajumbledFrankenstein,butanewthing––awholethatisgreaterthanthesumofitsparts.WhatIloveaboutillustra8onisthisstarkhumility––itiswillingtosubvertitselftodeliveritscontent.”

--IllustratorJohnHendrixfromThisisCulture,ICON7keynotespeech

Sotheactofbeingcommissionedormadetosolveaspecificproblemorillustrateaspecificconcept,infactiswhatmakesillustra8on,illustra8on!

NormanRockwell,SaturdayEveningPostcover,October8,1938,oiloncanvas

Illustra8onsarebroughttolifethroughtheircontext

RalphSteadmanlabelforFlyingDogBrewery

LabelforBlastedChurchRieslingbyRedNoseStudio

Let'strytothinkaboutillustra8onandspecificallyourworkinthiscoursethroughthislens.Theprocessweundertakeincrea8nganillustra8onisthejourneywewillbeoninthisclass.Developingaworkingknowledgeofthisprocessiscri8cal.

"Thejourney,notthearrivalma_ers.” T.S.Eliot

DannyGregory,coverfor:AnIllustratedJourney

Yes,arrivalatthefinalartdoesma_er,butourprimaryaiminthiscourseistodevelopanunderstandingofthetriedandtrueprac8cesandconceptsusedbyprofessionalsontheroadofillustra8on.

Bytheendofthecourse,weyouwillallbecomefine-tuned,illustra8on-genera8ngmachines!

ChrisWare

Illustrator: Culture Creator and Visual Problem-Solver

Greatnews!You,thelucky,hardworkingillustrator,havejustreceivedacallfromadreamclient!

PROJECT1-productillustra8on

Illustra9onforabeveragelabelwine,beer,ortea,etc.

–  Youhavebeenapproachedbyaclienttowhowishestoredesignanexis8ngbeveragelabel.Youmayiden8fyyourownclientforthisproject.

–  ArtmustbemadeinscaletotheProduct.Illustra8onshouldbe2xthesizeitwillbeprinted.

–  Winelabelartshouldfitonabo_leofwine,teashouldfitateabox.–  FINALlabelisArtrequiredtobeBlackandWhiteonly.–  FINALartwillbeaprimarilyIllustratedlabel.Thoughtextmaybe

included,ifitisnothanddrawntextandpartoftheart,thanitshouldnotbeincludedinthefinalart.

–  FortheFinal,presenttheillustra8onalone,andadigitalmockupofitontheproduct,withallnecessarytextincluded.

GingaNinjaversusKokoBuniinthefinalsoftheCNBC2016Ba_leoftheBeerLabelschampionship.

Crahbeerillustratedlabels:21stAmendmentBrewery.

InvisibleManRioja

Celes8alSeasoningshashadalonghistoryofuniqueproductillustra8onstobrandforit’steas.

ARTIST:BRALDTBRALDS

•  You'vediscussedtheideawiththeartdirector(AD)andexpressedinterestintheproject.

•  You'veagreedona8melineandcompensa8on.

•  Great!ThenextstepisusuallyfortheADtosendyouabrief,whichisawri_enoverviewoftheprojectthatoutlinesexactlythescopeofthejob.Ifwethinkaboutillustra8onasproblemsolving,thenthebriefshouldoutlinetheproblem.

•  Thesolu8ontotheassignmentwillbeinyourpersonalvisualreac$ontosomething.

•  Usuallythatsomethingistext,suchasastory,anar8cle,oranad.

NickDewarforTheAtlan$c

WHERETOBEGIN?

WhatproblemisJohnHendrixsolvingthroughthisvisualreac$on?

JohnHendrix,theRuleoftheRich

You the illustrator are responsible to identify the problem to solve.After all, if you aren't sure what the problem is, you can't solve it.

Thenextstepistothoroughlyunderstandthesubjectma_er.Havingagutreac8ontoatopicmightmakeyouthinkyouunderstandit.

Youdon't.

Tocreateaninteres8ng,intelligent,anduniquesolu8onwemustcarefullyexaminethesubjectma_erthroughresearchbeforepulngpenciltopaper.

AllisonBruce,"StemCellHierarchy,"coverforCancerCell,April13,2010

ResearchIsIdeaFactoryFuel!

Researchensuresyouareinformedaboutyoursubjectma_er.Itinspiresyourvisualsolu8onsandmakessureyouavoidmakingmistakes.

JanetLee–JaneAusten’sPrideandPredudice

HowdoWeResearch?

MasamuneShirow,"MajorMotokoKusanagi,"GhostintheShell

Libraries,museums,books,films,first-handaccounts,journalismandofcoursetheInternetallshouldbepartofyourresearchingskillset.

PersonalVisionandTheImportanceofMul8pleSolu8ons

Thevisualproblemsofillustra8oncomeininfinitevaria8ons,withequallyinfinitesolu8ons.However,illustratorswhoreallydotheirjobswellrejecttheclichésthatwehaveseenbefore,theobvioussolu8ons.

Forexample,ifyouwereaskedtocreateanillustra8ondepic8ng"brainstorming"forthisclass,howmanyofyouwouldseethisimagepopupinyourminds?

REJECTALLVISUALCLICHÉS!

PersonalVision

Themostbrilliantillustratorsnotonlysolvetheassignmentuniquely,buttheydosowithouteversacrificingavoiceoftheirown.Theycreateworkofwhichtheyandonlytheycouldbethecreator,workloadedwithpersonalvision.

Idea8on:BrainstormYourWayOutofBoring!

Themostimportantpartofanillustra8onisnottheexecu8on;it'stheconceptbehindit.Aherall,ifit'snotagoodidea,whybother?

1.  Lookatthebriefcarefullyandpickitapart.2.  Research.3.  Then,Brainstorminyoursketchbook.

JackyGilbertson,"FellAsleepWhileDrawing"

WORDWEBS-OnewaytoBrainstorm!

You’vereadthebrief.You'vedonesomeresearch.

Now,beginbywri8ngdownanykeywordsoranyideasthatcometomindimmediatelyuponreadingthebrief.

ThisBrainstormisforaseriesofposterscommissionedbytheConsulGeneralofJapanforanannualculturalfes8valtakingplaceinNewYork'sCentralPark.

Keywords:Japan,CentralPark,NewYork.

Nextallowyourselftofreeassociateonthosethreekeywords.Writedownanywordsorideasthatcometoyourmindbasedonthebrief.

Therearen'twronganswers.

Itisimportantnottocensoryourideas––justletthemflow.Ohentheonesthatseemrandomendupinspiringthemostcrea8vesolu8ons!

SaraWoolleyGómez-Illustra8onsforJapanDayCentralPark