welcome to floydfest
TRANSCRIPT
WELCOME TO FLOYDFEST ... Across-the-Way Productions is excited to present in 2021 the nationally accredited FloydFest Music and Arts Festival, dubbed FloydFest 21~Odyssey, July 21-25, 2021. FloydFest is five days of music, magic and mountains, featuring outdoor adventures, vibrant and varied vendors, quality brews and chews, workshops and whimsy, children’s activities, art installations, and a lineup featuring more than 100+ artists performing on nine stages over 5 days.
Website: FloydFest.comFacebook: facebook.com/FloydFestVATwitter: twitter.com/floydfestInstagram: instagram.com/floydfestvaYouTube: youtube.com/channel/UCYGlZZwwbnhiW5cJZO_todwFloydFest Bus Stop: youtube.com/channel/UCvv0PqKimhH1nfgJuq05RfQ
Our mission is to be the best music festival experience of our time. To sell a limited quantity of tickets to the highest quality event experience, bar none, celebrating music,
art and life in an intimate, visually stunning environment; and to embody our values day-to-day within the organization, balancing relaxed style and a chill authenticity
with detail orientation and high-quality work standards.
FLOYDFEST STRIVES FOR “BOUTIQUE FESTIVAL” • Since debuting in 2002, FloydFest has garnered a reputation for being one of the finest events in the music festival business. The event, which draws thousands from across the country (and globe!), has enjoyed an average annual increase in attendance of 15%. When the event reached capacity in 2013, festival organizers decided to cap the attendance at 13,500/per day, giving the patron a one-of-a-kind boutique experience of music and outdoors. In 2019, FloydFest sold out to a capacity crowd of 13,500 per day.
• Partners will reach 13,500+ attendees with 54,000 impression opportunities over the five-day festival, 100,000+ dedicated subscribers through e-newsletters and our website, which receives 75,000 unique visitors/month and 100,000+ page views/month.
• Through FloydFest’s social media channels, partners will reach 51,500+ Facebook followers, 6,900+ Twitter followers, and 14,100+ Instagram followers. Through our creative campaigns, promotions, and contests, your brand will gain maximum exposure throughout the year to targeted customers.
• FloydFest functions as a BRAND MARKETING vehicle for your products and services. It is one of the top festival destinations on the East Coast, with national recognition. Across-the-Way Productions represents lifestyle branding ideals in music, quality, family, outdoor adventures, eco-conscious practices, social responsibility, and sustainability.
WHO IS AtWP?
Producers of eXcellent Events
Across-the-Way Productions, Inc. creates, designs and executes one-of-a-kind LIVE events. Music is our Business!
At AtWP, we believe in the transformative potential of music and celebration and are dedicated to the art of the outdoor festival. Our vision is to build community event experiences through inspired creativity, combining artistic instinct with detailed planning and dedicated customer service.
With two decades of success conceptualizing and implementing unique outdoor events, AtWP is a forerunner in the field of event management.
FloydFest 19~Voyage Home Recap Video (2019)
https://youtu.be/jNmD3kYEvz0
“FloydFest is the Shangri-la of the East”
FLOYDFEST COMMUNITY
• 13,500/per day attendees in 2019 • 57.2% female, 42.4% male • 47% between ages 26 & 55• 15% between ages 56 & 65• Highly educated — 70.8% hold college and post graduate degrees• Loyal — 75.8% are repeat attendees!• High Discretionary Income -22.1% over $150,000 -18.3% $100,001-$150,000 -18.7% $75,001-$100,000• 75.5% are from the Southeast and Mid-Atlantic
CREATING AN EXPERIENCE:
FloydFest Puts the Fun in Family Friendly
Children’s Universe - At FloydFest, kids are never an afterthought — they are a centerpiece. Our Children’s Universe encompasses several acres of prime real estate in FloydFest’s main field area, such that kids can engage in enriching activities, enjoy an imaginative playground, or debut an act during the kids’ Open Mic. * The Forever Young Stage hosts wonderful entertainment for the entire family, such as open mic, workshops in music, arts and greening, rides, a rock climbing wall and so much more.
*On-going activities include a toddler playground, family-sized sandbox, rock stacking, free balloon creations with Becki the Balloon Lady, a huge wooden play arc and more! Our “family tent” offers a semi-private area for changing diapers, feeding little ones, etc.
“The Blue Ridge Mountains and FloydFest is better than candy!” 7-year-old patron
Teen Scene Program - We are engaging teens as roaming agents to experience and contribute to programming across the entire festival. Teens are invited to explore and to discover — and then document — parts of the festival that they may not be aware of.
Keller Williams performing with daughter, Ella Williams
OUTDOOR ADVENTURE
FloydFest offers a variety of outdoor activities to heighten and enrich the festival experience, fully engaging patrons with the beauty of our natural festival environment.
FloydFest is built on three main keystones — live music, craft libations, and OUTDOOR ADVENTURE! We love to see our patrons get outside, get active, and commune with nature.
FloydFest Outdoor Adventure offerings: • Ferrum College’s 5K Trail Running Race• Rock Climbing Wall• The Merry Moonstompers Belcher Mountain Beatdown Mountain Bike Tour• On the Water Float Trips on Floyd’s Little River• Innova Discs Disc Golf Tournament• Sunrise Hike to Buffalo Mountain• Moonstomper Trail Time Trials and Race & Group Mountain Bike Rides• Hikes to Rocky Knob, Grassy Knoll, Rock Castle Gorge• Ziplining • Family Fun Hikes• Bike Skills Clinics with RIMBA• Cast Iron Campfire Cooking with Aaron Deal• Bird Hikes • Yoga Classes• Ferrum College Workshops• Wilderness Skills Workshops… AND SO MANY MORE!
FloydFest! Clean it. Green It. Mean It.
SUSTAINABILITY ‘OUR GREEN IS OUR GOLD’
Conscious environmentalism and sustainability has been a cornerstone of Across-the-Way Productions since its inception. Limiting our environmentally-negative footprint goes hand-in-hand with every decision the company makes, and hiring a passionate and skilled Green Team has been in place since year one.
Acknowledging the waste created by disposable cups and water bottles, FloydFest was an early-adopter of reusable pint glasses for each patron, which has saved hundreds of thousands of single-use cups over the years. All of our vendors are required to use 100%-compostable products, and we recycle all food vendor vegetable oil.
Each year, FloydFest presents Sustainability Panels and Green Jam Sessions, where artists, staff and industry professionals intimately discuss green living, sustainability, new green trends and ideas and world perspectives. Intermingled with intimate live performances, these sessions create memorable, lasting experiences.
How Music Festivals Are Going Green - MTV News, April 2017 (http://www.mtv.com/news/3007019/music-festivals-green-recycling/)
AWARDS2020‘Best Festival Overall’ — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2020
‘Best Kid-Friendly Festival’ — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2020
‘Best Non-Food Festivals in Southwest Virginia’ — Virginia Living, 2020
2019‘Best Music Festival’ — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2019
‘Rowdiest Festival’ — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2019
‘Best Family-Friendly Festival’ (Runner-Up) — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2019
‘Weirdest Festival’ (Runner-Up) — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2019
2018‘Best Music Festival’ — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2018
‘Best Kid-Friendly Destination’ — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2018
‘Best Music Festival’ — Blue Ridge Country’s Best of the Mountains, Spring 2018
‘Best Place to Hear Mountain Music’ — Blue Ridge Country’s Best of the Mountains, Spring 2018
‘Best Quirky Festival’ (Runner-Up) — Blue Ridge Country’s Best of the Mountains, Spring 2018
2017‘Best Southern Event’ — USA Today, 2017
‘Best Music Festival’ — The Roanoke Times, 2017
‘Best Outdoor Music Festival’ — Blue Ridge Outdoors, 2017
2016‘One of the Reasons to Celebrate America’ — TIME Magazine, 2016
‘Hottest Music Festival of the Year’ — FOX News, 2016‘
2015‘Best Summer Festival of Southern Virginia’ — Forbes Travel Guide, 2015
‘Best Music Festival’ — The Roanoke Times, 2015
2014‘The 20 Can’t-Miss Summer Festivals of 2014’ — Smithsonian, 2014
‘Best of Virginia 2014: Sweet Sounds of Summer’ — Virginia Living, 2014
‘The Eight Can’t-Miss Festivals’ — OutsideOnline.com
2013‘Art of the Festival’ — National Endowment for the Arts’ National Council for the Arts, 2013
WHAT PEOPLE ARE SAYING …
“Virginia is for music lovers!” - Mark Warner, Virginia Senator and FloydFest Patron
“I still just have to write what an especially rare and inspiring environment you have created at FloydFest.” - Ben Harper, 2014 Performer
“The organizers of FloydFest truly made their best effort to give festival-goers a weekend to remember — from a wonderfully varied lineup featuring local favorites and national icons, to special activities for all ages and interests. Each of the five days that weekend was a festival in itself, and with such a strong history, fans can expect to be visiting Floyd, Virginia, for many more years to come.” - JamBase.com
“No matter their age, kids will love exploring, creating, and imagining in the Children’s Universe and Little Planets play area at FloydFest. Bring some instruments and costumes, too, to participate in the annual Peace Parade.” - Blue Ridge Outdoors Magazine
“This was my fourth year and unless something changes on my end I will continue attending until I can’t anymore. I do the VIP High-Roller thing every year and the care we get is phenomenal. I have been to other festivals as a VIP and none of them come close to the treatment we receive at Floydfest. Can’t wait for next year.” - Matthew D., FloydFest Patron
“By far the best. Thanks for what you do.” - Ron B., Vendor
“I left a little piece of my heart up there on that mountaintop, so that when next year rolls around and I return to FloydFest, I’ll be coming home.” - AppalachianJamwich.com
“This is an amazing venue.” - Alison Krauss, 2012 Performer
“In its 19th installment, FloydFest has been around the block, but somehow it’s maintained its place as one of the best-kept secrets on the national festival circuit. Situated on a mountaintop in rural southwest Virginia, the event is tucked down a dirt road just off the winding Blue Ridge Parkway. You have to look to find it, and that’s kind of the point.”- Rolling Stone Magazine
Past Performers Include:Alison Krauss & Union Station featuring Jerry DouglasALOAmos LeeAnders OsborneAni DiFrancoAvett BrothersBen Harper & Charlie MusselwhiteBig Sam’s Funky NationBlues TravelerBrandi CarlileBruce Hornsby and the NoisemakersBuckwheat ZydecoBuddy GuyCampbell BrothersCarolina Chocolate DropsChris Robinson BrotherhoodCitizen CopeCyro Baptista & Beat the Donkey Dar WilliamsThe David Grisman QuintetDawesDel McCoury BandDelta RaeDoc WatsonDonavon FrankenreiterDonna The BuffaloDrive-By TruckersThe Duhks Edward Sharpe & the Magnetic ZeroesElephant RevivalEmmitt-Nershi BandEmmylou Harris & Rodney CrowellFantastic NegritoFemi Kuti and Positive ForceFirst Aid KitFoster the PeopleGalacticGary Clark JrGrace Potter & the NocturnalsGreensky BluegrassGogol Bordello
LIVE MUSIC: Our Heart and Soul!
With more than 20+ years of booking experience, we are committed to providing the best unique, high-quality, multi-genre musical experience.
Gov’t MuleHot 8 Brass Band Hot TunaIris DementIvan Neville’s DumpstaphunkJackson Browne Jade BirdJason Isbell and the 400 UnitJohn Butler TrioJohn ScofieldJunior BrownJJ Grey & MofroKacey MusgravesKarl Denson’s Tiny UniverseKeller WilliamsLake Street Dive Larry Keel ExperienceLeftover SalmonLevon Helm Lord HuronLos LobosLukas Nelson and Promise of the RealMargo PriceMatisyahuMichael Franti & SpearheadMonophonicsMountain HeartMs. Lauryn HillNahko and Medicine for the PeopleNathan & The Zydeco Cha ChasNew MonsoonNikki LaneNorth Mississippi AllstarsNickel CreekOld and in the GreyOld Crow Medicine ShowOh HellosOtis Taylor BandP-Funk with George ClintonPhil Lesh and The Terrapin Family Band
Peter Rowan Pimps of JoytimePunch BrothersRailroad Earth Ray LaMontagneRev Peyton’s Big Damn BandRich RobinsonRicky Skaggs & Kentucky ThunderRising AppalachiaRobert RandolphRusted RootSam Bush Seun Anikulapo Kuti & Egypt 80Shakey Graves Shovels & RopeSouliveSpeech from Arrested DevelopmentTaj MahalTea Leaf GreenThievery CorporationThe Dirty Dozen Brass BandThe Gregg Allman BandThe Lee BoysThe LumineersThe MotetThe String Cheese IncidentThe War and TreatyThe Wood BrothersTiff MerritTim O’BrienTony RiceToubab KreweTrampled by TurtlesTrigger HippyTrombone ShortyTyler Childers Vassar ClementsWarren Haynes Ashes and DustXavier RuddYard Dogs Road Show Yonder Mountain Sting BandZiggy Marley… AND SO MANY MORE!
ASSETS
TIMBER-FRAME STRUCTURESThe vision for our events has architecturally manifested itself over time with one-of-a-kind timber-frame structures — crafted by the award-winning Dreaming Creek Timber Frame and Streamline Timberframe — which blend into and augment the mountain landscape. AtWP is dedicated to continuing the beautification of the Blue Cow Pavilion, ever mindful of the balance within our festival’s natural environment.
BLUE COW PAVILION 80 acres off the stunningly beautiful, non-commercial, Blue Ridge Parkway. The site’s infrastructure can host small- to large-scale events with one-of-a-kind timber-frame stages and structures, an administration/headquarters building, roadways, stages, power, water access and wells, a hiking/mountain bike trail, and more.
DIGITAL ASSETS‘By the Numbers’ …100,000+ — subscribers to Across-the-Way Productions’ e-blasts/newsletters75,000+ — unique monthly visitors to FloydFest.com 100,000+ — monthly page views on FloydFest.com 1,000+ — subscribers to Across-the-Way Productions’ VIP Text Club 14,100+ — Instagram Followers6,700+ — Twitter Followers 50,000+ — FloydFest Facebook ‘Likes’54,000+ — cumulative ‘Likes’ on all Across-the-Way Productions-controlled Facebook Pages
FLOYDFEST STAGESFloydFest offers 100+ performing artists on nine stages over five days, with more than 80 artisans and crafters, along with specialty foods, craft beverages and an extensive children’s area.
PARTNERSHIP OPPORTUNITIES ... become part of the FloydFest Family!
AtWP can customize an event brand marketing package to fit any client’s need. In addition to the benefits listed, all sponsors will receive additional ‘value-added’ promotional benefits. We will do our best to find the greatest match between the promotional avenue and our shared target market. The primarily non-commercial atmosphere of the festival guarantees that your image will never be lost among myriad corporate logos. Naming rights to stages and hikes and customized product branding and placement are a few examples.
PRE-EVENT PROMOTION …• Website: (75,000 unique visitors/month, 100,000+ page views/month)Company logo, link and short description on the Partner Page• Newsletter feature story (Newsletter: 100,000+ subscribers)• Logo in newsletters • Feature posts on social media (51,500+ Facebook followers, 6,700+ Twitter followers, and 14,100+ Instagram followers)• Printed Promotional Materials• Logo inclusion on all promotional materials for the festival (postcards, posters, print advertising, and press releases)
ONSITE PROMOTION …• Souvenir Program AD (10,000 printed and distributed)• Logo on program app• Logo on Festival Map• Banner (3’ x 6’ — you provide) • Stage announcements throughout event• Corporate exhibit booth (10x10, 10x20 or 20x20 space) • Right to promote company at event with product placement. Put your product in the hands of general patrons, artists and VIPs in our hospitality area or Outdoor Enthusiasts in our Outdoor Adventure area!• Naming Rights to Guided Hikes, 5K Run, or Stages• Logo on HRAA (VIP) and artist cups (alcohol sponsors)
HOSPITALITY AND OTHER BENEFITS MAY INCLUDE …• VIP Ticket includes: onsite parking, full hospitality (lunch & dinner over 4 days), unlimited beverages & libations, onstage seating (when available), festival merchandise, free massage, pre- and post-festival party both with live music and food.• Additional tickets – 5-Day, 4-Day, 3-Day, and Single-Day, any of which with backstage access, and tickets for your company and clientele.
PARTNER TESTIMONIALS“We developed a totally Bitchin’ partnership with the FloydFest Fam, and their commitment to people is evident in every corner of the festival. We appreciate their dedication in designing a comprehensive brand activation, creating thousands of unique impressions on the field, in the vip areas, and artist green rooms. FloydFest is without a doubt one of the BEST festivals in the country.” -Harrison Edwards, Bitchin’ Sauce
“I have personally been attending festivals on behalf of Backpacker Magazine for the past 13 years, and there is no doubt that FloydFest is a personal (and business) favorite each and every year. Sam Calhoun and his team work intimately with our Brand to achieve the perfect partnership. We all share the common goals of enhancing the festival experience for their passionate attendees. The cooperation with which we achieve those goals is always professional, creative, and equally important, enjoyable throughout every aspect from pre-festival to post-festival and every mountain, music, magic moment in-between.” -Randy Propster, Backpacker Magazine, Get Out More Tour, Active Interest Media
“Partnering with FloydFest is a great way to show your community that you value arts and culture. Festivals are one of the most creative and expressive way for a community to celebrate together, and FloydFest is one of the best! Our partnership helps keep this alive. As a bonus, we get noticed by thousands of people each year for our contribution!” -Chris Newitt, Peluso Microphone Lab
“The Foothills crew had an amazing time at Floyd this year. The music was amazing and the weather was great. We always enjoy the freedom that is given to us when it comes to marketing our brand at the festival. We try hard to engage the festival-goers and the Floyd Crew makes this very easy for us to do.” -Scott Mizerak, Regional Sales Manager, Foothills Brewing Company
“I wanted to write and thank you for the absolutely phenomenal event the FloydFest-19 was. From a personal view, it was my first. I’ll be going every year as I loved everything, particularly when the bands combined to play covers together. From our company’s standpoint, it was an incredible value. Months prior your team sorted out all the loose ends to ensure our efficient access, requirements for POS, our positioning in the VIP area, etc. Everything was well planned. When we arrived onsite your crew was professional quickly clearing us in, setting us up and orientating us to the facility. The location and geography of the venue including all the shade trees separated you from any other music event I’ve seen. The campsites were one of the biggest positives! The music, stage crew changeover teams, and general quality of the sound stage were again unmatched especially for an outdoor event. I appreciate you having us there and look forward years to come.” -David Baxter, President, Blackbird Spirits, Dr. Stoner’s Herb Infused Spirits
“I have been to FloydFest several times as a volunteer and patron. Attending as a partner, I was able to view the festival through the logistical eyes of running my small business. I was amazed with how effortlessly everything seemed to run given the many moving parts. I truly enjoyed partnering with FloydFest and can’t wait to do it again next year!” -Lisa Sink, Owner, Ride Source
“It would not be a summer in the Blue Ridge without the ultimate festival experience that is FloydFest. The Blue Ridge Outdoors Magazine partnership with FloydFest spans over a decade, and it gets better every year. Our sponsorship puts us in front of our exact targeted audience of active, outdoors enthusiasts from across the Mid-Atlantic and Southeast, and our presence at the event provides with valuable, authentic opportunities to engage with our readers — old and new.” -Blake DeMaso, President, Blue Ridge Outdoors
For more information about partnering with Across-the-Way Productions for FloydFest 21~ Odyssey, July 21-25, 2021, please contact:
Sam CalhounChief Operating Officer