welcome to east alabama, cotina terry & mary patchunka-smith
TRANSCRIPT
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From the mountains in the north to the nearly
endless lakes and rivers found throughout, you’ll discover
natural resources like nowhere else.
While you are here, visit our historic downtowns, relax in
one of the many bed and breakfasts, inns or more
traditional hotels and enjoy some of our food, from old-
fashioned Southern cooking and the best barbecue
anywhere to fine dining.
HIKE. BIKE. FISH. KAYAK. CAMP. BIRD-WATCH.
OFF-ROAD. RV. CLIMB. HUNT. RELAX. CANOE. SHOP.
WELCOME TO EAST ALABAMA
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Counties
Involved
1. Calhoun
2. Chambers
3. Clay
4. Cleburne
5. Coosa
6. Randolph
7. Talladega
8. Tallapoosa3
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• Chambers of Commerce
• Economic Development Authorities
• Alabama Cooperative Extension
• Community Colleges and Universities
• Alabama Tourism Department
• Federal and State Public Lands
• Department of Conservation and Natural
Resources
• Alabama State Parks
• National Park Service
• US Forestry Service-National Forest
• City and County staff
ORGANIZATIONS INVOLVED
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Textile and apparel
companies in counties in 2000
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Textile and apparel
companies in counties in 2000
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Textile and apparel
companies in counties in 2000
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Textile and apparel
companies in counties in 2000
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Textile and apparel
companies in counties in 2000
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Alabama Workforce Region 5
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Occupation 2012 2022 Net ChangePercent
Change
Farmers, Ranchers, and Other Agricultural Managers 2,590 2,210 -380 -14.57
Sewing Machine Operators 730 440 -290 -39.17
Postal Service Mail Carriers 470 320 -150 -30.47
Pressers, Textile, Garment, and Related Materials *** *** -90 -34.85
Textile Winding, Twisting, and Drawing Out Machine 240 180 -60 -24.26
Textile Knitting and Weaving Machine Setters, Operators,
and Tenders 170 120 -50 -26.19
Textile Bleaching and Dyeing Machine Operators and
Tenders 160 120 -40 -25.93
Postal Service Clerks 100 60 -40 -34.38
Electrical and Electronics Repairers, Commercial and
Industrial Equip. 220 190 -30 -13.24
Data Entry Keyers 150 120 -30 -21.48
Switchboard Operators, Including Answering Service 120 100 -20 -15.38
Meter Readers, Utilities 80 60 -20 -17.11
Postmasters and Mail Superintendents 50 30 -20 -26.67
Textile Cutting Machine Setters, Operators, and Tenders 50 30 -20 -38
Procurement Clerks 140 130 -10 -10.64
Floral Designers 90 80 -10 -9.3
Telephone Operators 90 80 -10 -13.83
Extruding and Forming Machine Setters, Operators, 70 60 -10 -13.85
Office Machine Operators, Except Computer 70 60 -10 -14.71
Tailors, Dressmakers, and Custom Sewers 70 60 -10 -15.71
WORKFORCE DEVELOPMENT REGION 5
Declining Occupations
Base Year 2012 and Projected Year 2022
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STATISTICS
•Textile and/or apparel plants are located in 65 of Alabama's 67 counties.
•Alabama's textile/apparel industry is comprised of approximately 450
companies, and over 600 plant sites.
•Alabama's largest manufacturing employer is the textile/apparel industry
with 71,900 employees. (2000)
•39,800 Textile Manufacturing Employees
26,100 Apparel Manufacturing Employees
6,000 Fiber Manufacturing Employees
_________________________________
71,900 Total Employees One (1) out of (5) manufacturing jobs in Alabama
are in the textile/apparel industry.
•Textile/apparel industry payrolls exceed $2.2 billion each year.
•Textile/apparel industry state taxes exceed $160 million each year.
•Textile/apparel industry purchases approximately 5% of the electric power
generated in Alabama annually.
•Average wages paid to employees in April 2000 were $10.73 per hour for
textile manufacturers and $9.15 per hour for apparel manufacturers. Fringe
benefits add an additional $2.25 to tp $3.50 per hour to labor costs.•
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The Geographic Distribution of Textile and Apparel Employment
by State (including fiber production
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•Initiated and Facilitated by University of Alabama
Center for Economic Development, Nisa Miranda, Director
•Project funded through an Appalachian Regional Commission grant.
•Included Four phases: (1) Research; (2) Capacity Building;
(3) Strategic Planning; (4) Marketing Collateral Development
•Activities include:
Regular meetings between organizations of each County
More frequent meetings of self-elected leaders from the counties to
discuss certain topics
Workshops on joint branding and events to share ideas and inventory
of each county
•Organizations involved from each county include:
Chambers of Commerce, Economic Development Authorities,
Alabama Cooperative Extension, Community Colleges, City and
County staff
ABOUT THE PROJECT
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•Eight County collaboration
focused on tourism-led
economic development.
•A coordinated region-wide
effort that identifies common
vision, goals and activities.
•A coordination between
elected officials, private
sector and non-profit
organizations on a broad
range of tourism
development topics.
•Comprehensive Inventory
•Update county Taskforce and
Stakeholders databases
•Develop a TourEastAlabama website
•Social media, e.g. Facebook
•Regional one-page newsletter
•Road Trips and Itineraries
•Regional Marketing Committee
tasked with Public Relations Plan
•Branding
Outcomes Outputs
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▪ Region-wide effort that identifies
common vision, goals, and activities.
▪ Multiple structured meetings led by
expert facilitators.
▪ Activities and exercises are necessary for
the individual organizations to “try on”
the persona and character they
believe they share with their
neighboring counties, to determine if
there is a good fit, and if it makes
sense for the long term.
▪ Exercises use imagery, verbal elements,
graphic senses, keyword identification,
and other tactics to build a unified brand
that is representative of the whole
region.
BRANDING …..
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• Regional Collaboration in order to grow visitation
to East Alabama.
• Physical Infrastructure Development- Scenic By-ways,
Design and Construction of Trails, Wayfinding and
Interpretive Signage.
• Cultivate the Support of Elected Officials. Structure
Use of Lodgings Tax to Support Development.
• Build Network of Entrepreneurs and existing Small
Businesses to Support Tourism Industry.
• Cultivate Media Outlets and Writers (Print, Television,
Radio) to get the word out about East Alabama.
• Cooperate on Marketing and Funding for Advertising in
Surrounding States (Tennessee, Georgia).
MOVING FORWARD……
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Tour East Alabama Website
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Talladega Superspeedway, Talladega County
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Coleman Lake, Cleburne County, Appalachian Highlands Birding Trail
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Talladega Scenic Byway, Clay County
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Horseshoe Bend National Military Park, Tallapoosa County
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Rice Pavilion, Lake Wedowee, Randolph County
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Kymulga Bridge, Talladega County
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Anniston Museum of Natural History, Calhoun County
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Hatchet Creek, Coosa County
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Wedowee Kiwanis Park, Randolph County
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West Point Lake, Chambers County
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Bald Rock, Cheaha State Park, Clay/Cleburne County
Photo Courtesy of John Denney
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WWW.TOUREASTALABAMA.COM
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