Welcome to the 2019 President’s Forum

Craig Colvin

CEO PresentationDavid Thompson

• Female Clean Sweep in Field National Championships highlights the great work we do from club to association to state representation. We must continue to be up front in the female sports battlefield, it is a competitive space. We have held our 60% female participation in 2018 but we must be vigilant and continue to develop female role models to coach and mentor our young players.

• Our Respect for Officials was a wonderful campaign and attracted interest at all levels of the game and across the continent. Kylie and Zeke were great ambassadors and it is something we must all own. We should not tolerate abusive actions against our officials.

• The release of the Active Kid Voucher in 2018 saved our members $762,000 with 7981 members utilising the voucher for hockey - that is 64% of all members aged 4-18. With an election promise of 2 vouchers for each family in 2019 we are hopeful of further savings for our members.

• The signing of Steggles as our first true commercial partner has been very successful and they are enjoying our activation of the sponsorship. They also contributed as Match Day Sponsor for our Round 1 AHL game and have recently committed to support a Hockey NSW Family competition. Stay tuned for more on that in the coming weeks and remember when in the supermarket freezer section, chose Steggles products.

2018 Highlights

• Our Round 1 Match-Day at SOP against Queensland was a great success and a great test event for the new league launching in October this year. 2068 people attended the games at the Steggles Hockey Stadium and the positive sentiment from our players and fans was excellent.

• The 2018 Regional Challenge hosted by the Metro South West Association was at that stage our largest ever. Camden Council got on board and with that has created a great bond with the Association and further investments continue to come locally. This event truly was a wonderful season opening event.

• A massive thanks has to go to Destination NSW who have funded the hosting of Pro League at Sydney Olympic Park in 2019 and 2020. International Hockey in Sydney is a great way to increase the visibility of the sport.

• During the year I also caught up with 23 Life Members and presented them with a new Life Member Badge. It has been great reconnecting and chatting with these wonderful contributors to hockey in NSW,

2018 Highlights

• 5 Year Broadcast Deal for International and National Hockey through Fox Sports and on Kayo Streaming platform.

• Data better than all other sports. We need to use it to improve retention and engagement.

• Investment in hockey - Destination NSW bringing International games to Sydney Olympic Park, State Government and Private Business funding $15 million in new facilities in 2019 and 2020 - 7 new synthetic hockey fields in the next 2 years.

• We will launch our new team in the new national league in early April.

• TWO TEAMS, ONE DREAM - the first and only sporting code to have elite competition for men and women the same day, same venue, one after the other, three hours of entertainment. NEW FANS, NEW PARTNERS and a great opportunity to create new income streams for our sport.

• 5 years = 5 Pro Leagues, 2 Olympic Games, 5 National Leagues, other world events all broadcast.

Once in a Lifetime Opportunity

Umpires & Officials Update

Zeke Newman

• Increased focus on umpire development at ChampionshipsIntroduction of new grading systems for Umpires –Indoor & OutdoorIncreased support and resources for UM and TD, plus all volunteer staff at ChampionshipsFeedback to associations regarding the performance of their umpires at SC to increase development each week, not just at Championships

• Umpire and Umpire Coach Development Sessions13 different venues throughout 2018700+ participantsSharing one message regarding rules and interpretationsFocus on new and existing umpires, as well as player/coaches

• Creating a culture of officiating Pledge for Officials –over 2500 pledgesUniform and support at Championships

2018 Summary

• 276 HNSW Outdoor Accreditations

• 101 HNSW Indoor Accreditations

• 746 HockeyEdUmpire Accreditations –17% increase in 2018

• 120 HockeyEdOfficials Accreditations –30% increase in 2018

2018 Accreditation Summary

• Need to identify and develop a new breed of Technical OfficialsNeed to help future proof NSW at SC, as well as create the opportunity for NSW to be represented at HA and FIH level

• Opportunity to create similar accreditation programs for TO and UC components of HockeyEd

• Changes to requirements of associations regarding officiating at State ChampionshipsCreate more opportunities for development at State ChampionshipsMake associations see the value in State Championships not the $$$

• Linking development sessions to accreditation and upskilling of officials who attend

• Working with associations to allow all officials access to accreditation and development.

Opportunities From 2018

• Technical Officials Scholarship

• Development Sessions in associations and at Championships

• Increasing the development opportunities for all officialsOAP link to AAP for National Championship umpiresDevelopment plans for National Panel Umpires

• Increasing the reach of HNSW accreditation

• Increasing the culture of officiating in hockey community

2019 Focus Areas

• Increase HNSW accredited umpires by 100% -270 Outdoor, 100 Indoor throughout 2019

• Continue HockeyEd growth –above 25% for 2019 (combined)

• Incorporate Umpire Coaching and Technical Officials courses into any development weekends

• Continue to offer development weekends to associations

• Increase support for associations in delivering weekly development for all officials

• Support for National level officials to move into higher Championships –goal of 15 promotions in 2019Continue developing a structured pathway for high performing officials

2019 Goals

Participation & Junior Competition Structure

Parkes Hockey Association

Cherie & Glenn Johnstone

Junior DirectorsParkes Hockey Incorporated

Introduction

• Historically Parkes was renowned as a strong hockey centre, the social Saturday family sport, producing quality representative teams and many state representative players along the way.

• Unfortunately Parkes experienced a 10-15 year slump in junior participation numbers, the association struggling to field rep teams and state rep honours were a rarity.

• This was due to a lack of management and direction, hence volunteer support was also poor.

Background

• ALL junior players register with Parkes Junior Hockey (not clubs).

• Players are then evenly distributed into teams by the Junior Committee, considering ability, gender, school/friends and parent coaches.

• Competitions run from early April to mid September, excluding school holidays.

• Game times and field location for each grade are consistent and scheduled for the same time, same place each week for the whole season.

Current Junior Hockey Framework

• Each team is allocated a coach, which is usually a hockey playing parent, club person or young state representative player.

• Only high school aged players are eligible to play in the men’s and women’s competitions, it is from this point that juniors enter the club system. This encourages Club members to be involved with our junior programs in order to generate exposure and increase members.

• Representative team selection processes are also consistent across all age groups, both boys and girls.

Current Junior Hockey Framework (cont.)

GAME DAY ALL GRADES MIXED FIELD SIZE AGE GROUPS DURATION COMP FORMAT

Wednesday evenings A Grade Full field Players graded – developed high school age (Years 7-12) 2 x 25 minute halves Competitive

Wednesday evenings A Reserve Grade Full field Players graded – less developed high school age (Years 7-12) 2 x 25 minute halves Competitive

Saturday mornings B Grade Full field Years 5 & 6 2 x 25 minute halves Competitive

Saturday mornings B Reserve Grade Half field (8 v 8) Years 3 & 4 15 minutes skills2 x 15 minute halves Non-competitive

Saturday mornings C Grade Quarter field (6 v 6) Years 1 & 2 15 minutes skills2 x 15 minute halves Non-competitive

Saturday mornings D Grade Part quarter field (5 v 5) Kindergarten and Preschool, from 3 years old

15 minutes skills2 x 15-minute halves Non-competitive

Current Junior Hockey Structure

• 10% increase in participation numbers each year for the last two years.

• In 2018 there were over 400 registered junior hockey players in Parkes, which is great for a regional town with a population of just 10,000 people.

• ‘Parkes Junior Hockey’ Facebook page members increased by 200+ in last 2 years, now currently 766 members.

• Awarded inaugural 2017 ‘Community Event of the Year’ for most successful Kookaburra 8’s carnival. Parkes will have also hosted four other major SC’s in the last three years.

Positive Flow-On Effects & Results

• In 2019 all Parkes Junior Girls Rep teams will participate in Division 1 or 2 at State Championships (in 2014 all age groups played in Division 3 or 4)

• In 2019 all ‘Parkes 1’ Junior Boys Rep teams will participate in Division 1 or 2 at State Championships (since 2015 Parkes have entered 2 teams in U13 & U15 Boys SC’s)

• In 2018 Parkes won the U13 Boys Division 1 Junior State Championship, the first Division 1 Championship win in approximately 20+ years

• NSW State/Blues/Squad representative honours have increased exponentially! In 2015 Parkes had one state rep, 2016 – 2, 2017 – 9, 2018 – 19 and for the 2019 squads/teams we have 14 already!!!

Positive Flow-On Effects & Results (cont.)

Key Points of Success For Parkes• Actively and positively promote hockey – social media, school newsletters, flyers,

RCC support.

• Communication is paramount – ALWAYS keep everyone informed.

• Organisation, order and consistency – Parents appreciate and support a ‘well organised’ organisation.

• Present a professional image – Executive Committee and Coordinators wear identifying shirts (red polos).

• Ensure kids learn to play hockey and have fun – teach the basic skills, but also play fun and engaging games.

• Play MUSIC! A rocking Spotify playlist is broadcast all day Saturday and on Wednesday evenings to create a fun atmosphere.

• Provide development & networking opportunities for local coaches & parent coaches, e.g. gala days, group training sessions, accreditation.

• Offer encouragement/rewards – Weekly sponsored ‘Hockey Hero’ Awards for the kids, ‘great’ coffee and bacon/egg rolls for the parents!

• Make every hockey occasion a social event for players and parents. Parkes runs a successful Canteen and Bar with great food and service. Parents are rostered to assist each Saturday morning.

• Be inclusive. Make smart decisions, ones that will see MORE people play hockey. Accept and accommodate those with extra challenges in life, albeit physical, mental, financial, etc. Parkes has a wheelchair bound player who is part of the B Grade junior competition.

Key Points of Success For Parkes

• Have the right people involved, good people, good coaches – anyone involved with community programs of any sort, need to be involved for the right reasons. Many of us are at hockey because of our kids, but we are involved because we want to contribute and improve the sport for all players. Must be there for the greater good of the sport and for all participants, not just our own children.

• Listen to all suggestions and don’t be scared to try something different. What may have worked 10 years ago might still be ok now, but a revised and refreshed operating model might work even better in today’s environment

Key Points of Success For Parkes

Retention & Churn Analysis

Alex Mednis - RevolutioniseSPORTManaging Director

Retention & Churn Presentation

Welcome & introduction

Alex Mednis

Managing DirectorrevolutioniseSPORT

retention and churn

R e t e n t i o n & C h u r n

> “We need to grow membership” is a common theme amongst sports

> “Grow membership”, “more members”

> What does this mean?

> Do you need more people to join, or fewer people to leave?

formula

R e t e n t i o n & C h u r n

> Retention = How many members did you keep?

> Churn = Lost / (Returning + New)

> Magic number of 33% for participation sports (rather than elite bespoke e.g. platform diving - much higher turnover in those sports)

numbers

10,000 people

I n s t a n t r e p l a y

7,085 new

18,968 returning

9,054 lost

10,000 people

I n s t a n t r e p l a y

10,000 people

= 59 x 737-800s

numbers

numbers

summary

T h o u g h t ?

> In this case, keeping 5 members at every club would mean keeping 1,500-2,000 members.

> Be careful with analysis - % vs absolute numbers

> Similar numbers between metro and regional

> Profile of the sport is reflected regionally

Communications & Social Media

Metropolitan South West Hockey Association

Metropolitan South West Hockey Association

Social Media

SnapshotFacebook Summary (last 28 days)November 2015 30 new posts(over 2500 posts) 7500 users engaged

20 new followers

Instagram - Summary (last 28 days)December 2015 18 new posts(over 1100 posts) 17554 users engaged

1 new follower

Why ● Improve Communication

○ Emails to members via clubs not working in a timely manner → Players missing trials→ Unaware of information and important dates re. competitions→ Missing out on updates and changes at the complex→ Need to promote our local competitions and results→ Wanted to acknowledge volunteers → Improve announcements regarding representative team

selections → Share Representative team results→ To celebrate State and National selections

Why● Instill Pride in association

○ Culture→ Boost volunteers→ Snapshots of association’s soul→ Establish and build our brand→ Link to uniform and supporter gear orders form

● Marketing Opportunity to attract and acknowledge sponsors○ Tagging sponsors

● Player Recruitment○ Promote hockey to wider community for free

Why● Unity

○ Association merger→ Launch new uniform and supporter clothing→ Boost representative numbers

⇉ particularly in MSW 2 teams⇉ promote rep hockey as more than just State selection

Communication to all is keyInsights into our digital community -

Instagram FacebookGender Split 58% Female 64% Female

42% Male 36% MaleAge Bands 18 to 24 26% 19%25 to 34 19% 16%35 to 44 20% 26%45 to 54 15% 25%

Strategic Decisions● Data Driven posts● Instagram launched to capture younger demographic● Branding and themes consistent across each platform● User names match between each platform● Schedule content to post at peak times to maximise reach● MSW watermark on all photos and graphics● Partnership with Click in Focus

○ included in members representative levy● Separate sites for purpose:

○ Macarthur Hockey Complex - for local competitions and complex news

○ MSW Hockey Association - for representative news

Tagging & Hashtags

● Tagging Governing bodies - lifts data for them ● #mswpride - 1200 posts● Tagging sponsors for them to share● Hashtags to add humour and fun

MSW Hockey Association

Macarthur Hockey Complex

Instagram

Maximisation of RevolutioniseSPORTCentral Coast Hockey Association

• One stop shop - enabled us to combine three existing websites into one

• 6 of 7 main clubs now have their own portals which enables the flow up and down of player/team information, e.g. team lists

• Match details captured once – saving data entry for Volunteers• Updates online points table immediately• Updates # games played – available to be accessed via club admins• Updates Best & Fairest points

• Easy to create draws for competitions

• Started using meetings functionality for Board meetings, tracking action items, hashtags for commonly discussed issues

• Incidents and Injuries – data used in Grant applications for turf replacements

Revolutionise – Benefits to CCHA

• Easy to create draws for non CCHA club orientated comps, e.g. Indoor and Summer 6’s, Premier League comps

• We create our Rep team lists in the system – enables team managers easy access for communications.

Additional Tweaks to Functionality

• Umpire scheduling

• Looking at trialing teams entering own game results

• Utilising game cards from the system

What We’re Yet To Master