Sy

dn

ey R

ide

s F

esti

val 2

01

8

Welcome

Sydney Rides Festival ideas session

What do we hope to achieve tonight?

Insights and ideas to help shape the program for 2018

Inspire ideas for third party event producers

Why Sydney Rides Festival?

Five key objectives...

1. Promote Sydney as a cycling city

2. Engage a broad audience

3. Raise the profile of bike riding

4. Encourage more people to give riding a go

5. Support events throughout the city

30 events

20,482people

100%positive

media

coverage

2016: 22 2016: 17,229

2015: 15,890

2014: 14,289

2013: 12,095

2016: 100%

2017 snapshot

Case study

Oliver Cashman

Omafiets Dutch Bicycles, Redfern

Event snapshot

Th

e B

ig A

dv

en

ture

6,000 attendees

85%extremely

or very

satisfied

26%heard about

it on

Facebook

The Big Adventure 2017

Survey results • 85% of respondents were either extremely or very satisfied with the event

• Most people were aged between 35 and 44 years (22% with friends, 82% with young children

12 years and under)

Lig

ht

the

Cit

y

5,000 attendees

71%extremely

or very

satisfied

38%walked the

event

Light the City 2017

Survey results • Most people were aged between 35 and 44 years

• Most people arrived by bike (32%) or train (28%)

• Most people were aged between 35 and 44 years (55% with friends, 38% with young children

14 years and under)

Chocolate rideSuit ride

Guided rides at night

Mechanics challenge

Photo exhibition Cargo bike parade

More Sydney Rides Festival events

Marketing and PR

An extensive, multi-channel campaign

Facebook advertising

Triffids and program standsCity lights and train stations Cycleway decals

E-mail whatson.sydney editorial

104 clips

23.9mcirculation

593,317$ value

2016: 88 2016: 3.78m 2016: $439,000

Publicity

56,478 sessions

225,822page views

2m 46sav. session

duration

2016: 29,879 2016: 68,260 2016: 1m 54s

Sydney Rides Festival 2017 website analytics

Ne

xt

ste

ps

Why be part of Sydney Rides?

Your event features as part of an extensive marketing and PR campaign

• Listing at sydeyridesfestival.net

• Featured on social media

• Featured in e-newsletter

• Publicity support

Activation opportunities at City of Sydney events

Key dates

Sydney Rides Festival: 6 October to 27 October

The Big Adventure: Saturday 6 October

Light the City: Saturday 27 October

Sydney Rides Photo Exhibition: 6 October to 27 October

Be a part of the festival in 2018

6 October to 27 October 2018

Submit expression of interest form at sydneyridesfestival.net

Submissions close on 18 May

Thank you

For further information or to develop your event please contact me:

James Adams

City of Sydney

jaadams@cityofsydney.nsw.gov.au

9246 7307

• Cargo Bike Parade (pre-festival event) – 28 September

• Sydney Rides Photo Exhibition – 3 to 29 October

• Try-a-bike: The Domain – 4 October

• Suit Ride – 4 October

• The Big Adventure – 7 October

• Chocolate Ride – 14 October

• Foodie Ride – 21 October

• Guided rides at night series – 5, 12, 19 and 26 October

• Mechanics Challenge – 25 October

• Building a powerful behaviour change program – 26 October

• Light the City guided rides – 28 October

• Light the City – 28 October

Potential City events

2017 third party events

• Pocket Sized Precincts – 3 to 8 October

• Headset cycling art exhibition for mental health – 11 to 16 October

• Sydney Bike Polo FTW night – 4 October

• Cargo Bike Picnic – 7 October

• Out Ride the Black Dog – 8 October

• Sydney Bike Polo New Player Night – 11 October

• Cyclocross – 14 October

• Cycle touring slide night – 14 October

• Overnight escape to Cockatoo Island – 21 to 22 October

• Women’s Criteruim Mountain Bike event – 21 October

• Bike Rave – 28 October

• Cycle Speed Dating – 28 October

• Sydney Bike Polo Slayerfest – 28 to 29 October

• White Bay Crit – 16 November