welcome

Silvia Barbone | Director

Foundation for European Sustainable Tourism

PM4SD in Georgia Leadership, Governance and Management

for Sustainable Tourism

PM4SD

Welcome

Introductions

๏ Presentations of participants๏ Background๏ Objectives from the webinar

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Tourism and Sustainable Development Goals

UNWTO Tourism Highlights, 2015

Why tourism matters

KEY FACTORS OF SUCCESS AND COMPETITIVENESS FOR THE TOURISM INDUSTRY

GOVERNANCE MANAGEMENT

SKILLS KNOWLEDGE

A well-designed and well-managed tourism can make a significant contribution to the three dimensions of sustainable development and has close linkages to other sectors and can create decent jobs and generate trade opportunities.

UN Resolution 66/288 “The future we want” (2012)

To let tourism and culture grow, is not what you have but what you do with what you have

Taleb Rifai, UNWTO Secretary-General

Tourism specifically mentioned

The new Agenda 2030 and the Sustainable Development Goals

SDGs

SDG 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Sustainable Consumption and Production SDG 12

Conserve and sustainably use the oceans, seas and marine resources for sustainable development

SDG 14

Recognizing the important role of sustainable tourism as a positive instrument towards:๏ the eradication of poverty ๏ the protection of the environment ๏ the improvement of quality of life ๏ the economic empowerment of women and youth and its contribution to the three dimensions of sustainable development, especially in developing countries the UN decided to proclaim 2017 the International Year of Sustainable Tourism for Development.

UN GENERAL ASSEMBLY 18th November 2015

The International Year of Sustainable Tourism for Development

A step forward in sustainable tourismThe tourism sector needs a next step for transforming the way tourism projects and destinations

are managed, funded and made sustainable in developed and developing countries.

FEST aims to tackle this challenge through the dissemination of PM4SD™ and connecting tourism leaders and talents, donors and implementers

Foundation for European Sustainable Tourism

What is PM4SD?‘A project management method that aims to support

the process of making tourism more sustainable’

This Combination forms the basis of PM4SD® PM4SD™ is a Certified Project Management methodology developed to design and implement tourism projects, destinations, events with sustainability in order to create long term benefits for destinations and local communities.

ProjectManagement

SustainableDevelopment

Projects Funding

Until today any professional and standard methodology is used by Organizations.

Sustainable tourism

SUSTAINABLE TOURISMFROM THEORY TO PRACTICE

TOURISM KNOWLEDGE

Guidelines

Researches

Papers

Others

PROJECT

INDICATORS

ETIS

GTSC

Others

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Why have a project management method?

Project management is the leading, planning, delegating, monitoring and control of all aspects of projects and product development, and the motivation of those involved, to achieve clear outcomes whilst ensuring sustainable development.

PM4SD CERTIFICATION SCHEME

๏ Local, Regional, and National Public authorities ๏ Destinations ๏ Tourist Boards ๏ National and Regional Parks ๏ Heritage Sites ๏ Local Development Agencies ๏ Tour Operators ๏ Tourism and Cultural Networks ๏ National Trusts ๏ SMEs

Target 1 Organisations

๏ Decision makers ๏ Academics ๏ Tourism Consultants ๏ Destination Managers ๏ Programme Managers ๏ Project Managers ๏ Team Managers ๏ Trainers ๏ Entrepreneurs

Target 2 Individuals

FOUNDATION, a three day intensive training course plus a final exam that provides knowledge and understanding of the PM4SD™ methods to be able to work effectively within a project management team applying PM4SD™

PRACTITIONER, a two day intensive training course plus a final exam, building on the Foundation course, to provide the understanding of how to apply and tailor PM4SD™ in a scenario situation and co-ordinate small, medium and large scale development projects. To attend this level, delegates must have passed the Foundation exam before.

PM4SD CERTIFICATION

• A knowledge hub

• A peer to peer event

• A training event

• A funding

• A networking event

• A leading event to promote PM4SD™ as best management practice

FEST SUMMER SCHOOL

Foundation for European Sustainable Tourism Under the High Patronage of the European Parliament

SUMMER SCHOOL“Leadership and Management for Sustainable Tourism”

PM4SD TRAINING COURSES

๏ July 2013 Naples, ItalySuor Orsola Benincasa University of Naples

๏ July 2014 Seinäjoki, FinlandSeinäjoki University of Applied Sciences

๏ July 2015 Vitoria-GasteizBasquetour

๏ Oct 2016 Akureyri

20 Foundation Training Courses & 6 Practitioner Training Courses Delivered

8 different countriesJordan Portugal Spain Italy Belgium United Kingdom Czech Republic Canada

PM4SD Methodology

PM4SD Foundation

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Sustainable Tourism Principles and Indicators

Socio Cultural

EnvironmentEconomic

The Golden Triangle

PM4SD Foundation

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Thus, sustainable tourism should:1. Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural and cultural resources and biodiversity. 2. Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance. 3. Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

PM4SD: VISION AND STRATEGIES

๏DESTINATION PROFILE ๏POLICIES MAP ๏STAKEHOLDERS MAP ๏DESTINATION PRIORITIES MATRIX ๏PRODUCT BREAKDOWN STRUCTURE

PM4SD: PLANS AND ACTIONS

๏PLANNING ๏DELIVERING ๏MONITORING BENEFITS ACHIEVEMENTS ๏STAKEHOLDERS ENGAGEMENT ๏CAPACITY BUILDING

PM4SD StructureVariables Principles Processes Components Techniques Products

6 10 5 6 4 2

Costs Continuous Business Justification Project Direction Business Case Product Based Planning Tourism Specialist Product

Timescales Learning from Experience Project Initiation Risk, Issue and Change Management Team Building Management Specialist Product

Quality Roles and Responsibilities Stage Definition and Planning Organisation Logical Framework Approach

Scope Managing by Stages Stage Control and Product Delivery Quality Benefits Maps

Risks Management by Exception Project Closure Planning

Benefits Focus on Products Progress Control

Tailor to Suit the Project Environment

Collaborative approach

Sustainability

Policy

4 Main Stakeholders to involve as the PM4SD approach

PublicSector

PUBLIC SECTOR local, regional and national authorities; tourist boards, public attractions (parks, museums, etc), transports, local development agencies, European networks.

BusinessSector

BUSINESS SECTOR tour operators, travel agencies, hotel and catering sectors, private attractions, trade organisation, chamber of commerce, etc.

Knowledge Community

KNOWLEDGE COMMUNITY international organisations, Academies, Training Organisations, Research Centres, etc.

HostCommunity Host Community local citizens, associations, etc.

Sustainable Destinations

PublicSector

BusinessSector

Knowledge Community

HostCommunity

Tourist Satisfaction

CASE STUDIES๏PM4SD applied to implement ETIS ๏PM4SD applied world heritage sites management ๏PM4SD applied to create DMOs

MovingtowardssustainabletourisminMediterraneanMPAs-2015MedPANnetworkregionalexperience-sharingworkshop

SustainabilityandTourismintheMediterranean(S&TMED)

AnOverview

๏Sustainability and Tourism in the Mediterranean (S&T MED) is a strategic project, focusing on the integrated valorisation of environmental assets, traditions and cultural heritage through sustainable tourism

๏Overall budget of 5 million Euro => financed for an amount of 4,4 million Euro by the European Union through the ENPI CBC Mediterranean Sea Basin Programme 2007-2013

S&T MED: Facts and Figures

MovingtowardssustainabletourisminMediterraneanMPAs-2015MedPANnetworkregionalexperience-sharingworkshop

page3

S&TMED:FactsandFiguresCoordinated by MiBACT 9 Partners in 3 Countries: §  Governments§  LocalAuthoriCes§  ScienCficInsCtuCons 3 target areas

S&T MED \\ PM4SDS&T MED S&T Med DMO ModelDMO Set up (Jordan, Tunisia, Italy) and Implementation Plan PM4SD Business case, Organization, Planning, Stakeholder Management, Benefit Realization Management

S&T MED Sustainable Tourism Itineraries (Jordan, Tunisia, Italy) PM4SD Business Case, Organisation and Planning Component Product Based Planning Technique Stakeholder Management

S&T MED Business Alliances PM4SD Business Case Stakeholder Management

S&T MED Network PM4SD Business Case Organization Planning Stakeholder Management Planning Benefits Realization Management

Let’s get Social

www.facebook.com/TourismAroundEurope

Project Management for Sustainable Tourism

@pm4sd

www.pm4sd.eu www.festfoundation.eu

www.apmg-international.com

A method that aims at supporting sustainability

APM GROUP is the certification body for PM4SD

FEST owns the PM4SD copyright and promote the use of PM4SD

ATOs deliver the training

PM4SD® Roles

TSO Publisher

thanks

designed by Jlag

Silvia Barbone | FEST Directorsilvia@festfoundation.eu