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NEWPORT BEACH MARRIOTT HOTEL AND SPA NEWPORT BEACH, CA 2020 FEB 9-12 DAY 1 AGENDA 8:00 - 9:00 Registration and Continental Breakfast 9:15 - 10:15 WELCOME + KEYNOTE WITH KIM DAMRON AND KEITH WHITE 10:15 - 10:45 Coffee Break with Business Partners 10:45 - 11:45 PACIOLAN PRODUCT + TECHNOLOGY SOLUTIONS KEYNOTE WITH KEITH WHITE AND EJ LIAO 11:45 - 1:15 LUNCH - IN-N-OUT BURGER 1:15 - 2:15 FROM THE BOX OFFICE TO THE FRONT OFFICE. Join us to hear from leaders in our community who started their careers in ticketing and are now athletic directors and senior leaders at their respective organizations. INNOVATION STRATEGY. Hear from leading innovative companies and thought-leading organizations about how they are embracing change, setting a culture of innovation, and driving growth. 2:15 - 2:45 Coffee Break 2:45 - 3:45 LEADING THROUGH CHANGE. Embracing change is often difficult and leading people through this process can strengthen organizations. Hear stories and strategies of how leaders have changed the game to create a competitive advantage. MOBILE INNOVATION. Mobile continues to dominate the world, and mobile-only strategies are required to adapt to consumer behavior. Join us to hear from industry thought- leaders and technology titans to discuss how to thrive in a mobile economy. 3:45 - 4:15 Coffee Break 4:15 - 5:15 SECRETS OF SUCCESSFUL LEADERS. Hear from a distinguished panel of industry veteran leaders who will share their secrets for success, tips for career growth, and lessons learned throughout their careers. DATA INNOVATION. 90% of the world's data has been created in the last three years. Learn how organizations are building data management strategies and putting systems and processes in place to take advantage of this trend to create value. 5:30 - 7:30 PACNET PREFEST COCKTAIL PARTY 8:00 - 11:00 PACFEST Driving Innovation. MON / 02-10 (Tracks by Theme) LEADERSHIP INNOVATION 1

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Page 1: WELCOME + KEYNOTE WITH KIM DAMRON AND KEITH WHITE …pacnet.paciolan.com › assets › documents › partials › core... · 2019-12-05 · NEWPORT BEACH M A R R I O T T HTEL D SP

NEWPORT BEACH M A R R I O T T HOTEL AND SPANEWPORT BEACH, CA

2020

FEB 9-12

DAY 1 AGENDA

8:00 - 9:00 Registration and Continental Breakfast

9:15 - 10:15 WELCOME + KEYNOTE WITH KIM DAMRON AND KEITH WHITE

10:15 - 10:45 Coffee Break with Business Partners

10:45 - 11:45 PACIOLAN PRODUCT + TECHNOLOGY SOLUTIONS KEYNOTE WITH KEITH WHITE AND EJ LIAO

11:45 - 1:15 LUNCH - IN-N-OUT BURGER

1:15 - 2:15 FROM THE BOX OFFICE TO THE FRONT OFFICE. Join us to hear from leaders in our community who started their careers in ticketing and are now athletic directors and senior leaders at their respective organizations.

INNOVATION STRATEGY. Hear from leading innovative companies and thought-leading organizations about how they are embracing change, setting a culture of innovation, and driving growth.

2:15 - 2:45 Coffee Break

2:45 - 3:45 LEADING THROUGH CHANGE. Embracing change is often difficult and leading people through this process can strengthen organizations. Hear stories and strategies of how leaders have changed the game to create a competitive advantage.

MOBILE INNOVATION. Mobile continues to dominate the world, and mobile-only strategies are required to adapt to consumer behavior. Join us to hear from industry thought-leaders and technology titans to discuss how to thrive in a mobile economy.

3:45 - 4:15 Coffee Break

4:15 - 5:15 SECRETS OF SUCCESSFUL LEADERS. Hear from a distinguished panel of industry veteran leaders who will share their secrets for success, tips for career growth, and lessons learned throughout their careers.

DATA INNOVATION. 90% of the world's data has been created in the last three years. Learn how organizations are building data management strategies and putting systems and processes in place to take advantage of this trend to create value.

5:30 - 7:30 PACNET PREFEST COCKTAIL PARTY

8:00 - 11:00 PACFEST

Driving Innovation.

MON / 02-10 (Tracks by Theme)

LEADERSHIPINNOVATION

1

Page 2: WELCOME + KEYNOTE WITH KIM DAMRON AND KEITH WHITE …pacnet.paciolan.com › assets › documents › partials › core... · 2019-12-05 · NEWPORT BEACH M A R R I O T T HTEL D SP

2

DAY 2 AGENDA

8:15 - 9:00 Continental Breakfast

9:00 - 9:45 ANNUAL STAR AWARDS

9:45 - 10:15 Break

10:15 - 11:15 THE HEALTH OF THE SEASON TICKET AND UNIQUE WAYS TO OFFER CONSUMERS CHOICES. Join us for an interactive discussion around ticket packaging and product positioning featuring season tickets, plans, flex passes, and other opportunities to meet consumer demand in a constantly changing environment.

INNOVATIVE STRATEGIES AND TECHNIQUES FOR DIGITAL MARKETING. Learn the newest strategies and opportunities to acquire new fans, efficiently leverage new technologies, including Artificial Intelligence, and execute sophisticated campaigns to drive ticket sales and grow revenue.

MAXIMIZE YOUR REVENUE THROUGH PRICING AND DISTRIBUTION. Learn about new Paciolan product features focused on unlocking incremental revenue through pricing strategy and distribution.

PAC PLATFORM TIPS & TRICKS. Hear from Paciolan experts to learn ways to maximize the system, efficiently manage processes, and unlock improvements to your day-to-day activities.

MOBILE-ONLY THINKING. Understand the holistic approach of why to move your organization fully into the mobile/digital space. What are the trends? What impacts decision making? What are examples that led to your shift?

GROWING YOUR DONOR BASE. Bringing in new donors isn't easy. Brush up on new techniques and technologies that can help you to identify prospects, encourage delivery of a compelling message, and make it easy for donors to join.

11:15 - 11:30 Break

11:30 - 12:30 MAXIMIZE YIELD AND TICKET SALES WITH DISTRIBUTION AND REACH PARTNERS. Hear ideas and opportunities to leverage your secondary and distribution partnerships to unlock incremental revenue and connect with new customers. We'll discuss pricing and yield management, strategies to sell the most tickets possible as well as unique distribution partnership opportunities.

SO YOU'VE GOT MARKETING AUTOMATION AND SALESFORCE, NOW WHAT? While marketing automation and Salesforce CRM provide access to new and exciting customer engagement and revenue generation opportunities; change can be difficult. Hear from our experts and recently implemented customers on strategies and techniques to help maximize the technology from day one.

FROM FANONE TO FANTWO - NEXT LEVEL STRATEGIES FOR MARKETING AUTOMATION AND SALESFORCE. Join us for a deeper dive into innovative best practices and strategic techniques to maximize your marketing automation and Salesforce CRM systems to personalize communication, fuel the sales funnel, and grow your database.

FAN EXPERIENCE FOR THE INSTANT GRATIFICATION GENERATION. Consumer preferences are changing. What may have seemed like a concierge service is now perceived as a less than desired customer support experience. Product managers from Paciolan will share insights on how to create a great fan experience.

PREPARING YOUR ORGANIZATION FOR STAFF TURNOVER. Employee turnover is a fact of life. How can you plan for it? Hear from tenured Paciolan and peer organization staff members on core strategies for preparing your organization with documentation and knowledge sharing.

CREATING THE BEST MOBILE JOURNEY. Hear strategies of maximizing your mobile channel and optimizing based on data. Utilize Paciolan's mobile-only thinking to help shift your customer base to the same philosophy.

CAPITAL CAMPAIGN SUCCESS. Ready to raise big money for a new project? Join us to hear about running a stellar capital campaign. From identifying prospects and giving opportunities, telling your story and reaching your fundraising goals.

12:30 - 1:30 LUNCH

1:30 - 2:30 AFTERNOON KEYNOTE

2:30 - 3:00 Break

3:00 - 4:00 ELEVATING THE CUSTOMER JOURNEY THROUGH EVERY ASPECT OF THE EVENT. Learn strategies from dynamic executives and industry leaders to provide an unmatched customer journey from purchase to participation. We'll dive into parking, ticket insurance, and venue/game day experiences that will keep your customers coming back again and again.

SYNERGIES FROM WORKING ACROSS MULTIPLE PARTNERS TO PROVIDE A POWERFUL SOLUTION. Share ideas with leading institutions who are taking advantage of integrated strategies and partnerships to engage customers and drive sales.

SIMPLIFY YOUR LIFE AS A DIRECTOR OF TICKET OPERATIONS. Learn about new PACLive product features released this past year focused on innovation, simplification, and ease-of-use.

VENUE RENOVATION BEST PRACTICES AND TACTICS TO ENSURE A SMOOTH SELLING PROCESS. We'll dive deep into how to set up and prepare for sales through venue renovations including how to manage seating changes, manifest and pricing set up, relocation of customers, and how to efficiently manage renewals. Hear from Paciolan experts and peers for a successful renovation strategy.

MOBILE IMPLEMENTATION & OPPORTUNITIES MOVING FORWARD. Share mobile strategies and techniques to encourage consumer behavior and build mobile momentum. These best practices will help to identify efforts to increase education, adoption, engagement, and additional revenue with your customers.

GETTING THE SECOND (AND THIRD AND FOURTH) DONATION. Developing loyal, consistent donors contributes to the long term success of your organization, yet your donor base is multi-faceted and spans multiple generations. How can you reach them all? Learn what strategies are working for your peers to ensure engagement across a broad donor community, leading to consistent renewals and higher rates of giving.

4:00 - 4:45 Break

4:45 - 5:45 CAPITALIZING ON THE ESPORTS PHENOMENON. eSports is one of the biggest trends in live entertainment. Hear from industry experts and eSports leaders on how they are tapping into opportunities to host eSports events at their venues and taking advantage of getting in front of this growing trend.

ROUND TABLES - MID-MAJORS. Share unique solutions to challenges that are faced by mid-major college athletics organizations. This session will feature interactive discussion, peer sharing, and brainstorming to uncover opportunities as a community.

ROUND TABLES - COLLEGES. Share unique solutions to challenges that are faced by college athletics organizations. This session will feature interactive discussion, peer sharing, and brainstorming to uncover opportunities as a community.

ROUND TABLES - OPERATIONAL BEST PRACTICES. Learn about best practices for optimal system management and set-up. This session will feature interactive discussion with Paciolan subject matter experts and peer sharing.

ROUND TABLES - PRO SPORTS / ARTS / ARENAS. Share unique solutions to challenges that are faced by like-minded organizations. This session will feature interactive discussion, peer sharing and brainstorming to uncover opportunities as a community.

5:45 - 7:00 COCKTAIL HOUR

7:15 - 10:00 RED-O FIESTA

Driving Innovation.

TUES / 02-11 (Tracks by Function)

Page 3: WELCOME + KEYNOTE WITH KIM DAMRON AND KEITH WHITE …pacnet.paciolan.com › assets › documents › partials › core... · 2019-12-05 · NEWPORT BEACH M A R R I O T T HTEL D SP

NEWPORT BEACH M A R R I O T T HOTEL AND SPANEWPORT BEACH, CA

2020

FEB 9-12

8:15 - 9:00 Continental Breakfast

9:00 - 9:45 ANNUAL STAR AWARDS

9:45 - 10:15 Break

10:15 - 11:15 THE HEALTH OF THE SEASON TICKET AND UNIQUE WAYS TO OFFER CONSUMERS CHOICES. Join us for an interactive discussion around ticket packaging and product positioning featuring season tickets, plans, flex passes, and other opportunities to meet consumer demand in a constantly changing environment.

INNOVATIVE STRATEGIES AND TECHNIQUES FOR DIGITAL MARKETING. Learn the newest strategies and opportunities to acquire new fans, efficiently leverage new technologies, including Artificial Intelligence, and execute sophisticated campaigns to drive ticket sales and grow revenue.

MAXIMIZE YOUR REVENUE THROUGH PRICING AND DISTRIBUTION. Learn about new Paciolan product features focused on unlocking incremental revenue through pricing strategy and distribution.

PAC PLATFORM TIPS & TRICKS. Hear from Paciolan experts to learn ways to maximize the system, efficiently manage processes, and unlock improvements to your day-to-day activities.

MOBILE-ONLY THINKING. Understand the holistic approach of why to move your organization fully into the mobile/digital space. What are the trends? What impacts decision making? What are examples that led to your shift?

GROWING YOUR DONOR BASE. Bringing in new donors isn't easy. Brush up on new techniques and technologies that can help you to identify prospects, encourage delivery of a compelling message, and make it easy for donors to join.

11:15 - 11:30 Break

11:30 - 12:30 MAXIMIZE YIELD AND TICKET SALES WITH DISTRIBUTION AND REACH PARTNERS. Hear ideas and opportunities to leverage your secondary and distribution partnerships to unlock incremental revenue and connect with new customers. We'll discuss pricing and yield management, strategies to sell the most tickets possible as well as unique distribution partnership opportunities.

SO YOU'VE GOT MARKETING AUTOMATION AND SALESFORCE, NOW WHAT? While marketing automation and Salesforce CRM provide access to new and exciting customer engagement and revenue generation opportunities; change can be difficult. Hear from our experts and recently implemented customers on strategies and techniques to help maximize the technology from day one.

FROM FANONE TO FANTWO - NEXT LEVEL STRATEGIES FOR MARKETING AUTOMATION AND SALESFORCE. Join us for a deeper dive into innovative best practices and strategic techniques to maximize your marketing automation and Salesforce CRM systems to personalize communication, fuel the sales funnel, and grow your database.

FAN EXPERIENCE FOR THE INSTANT GRATIFICATION GENERATION. Consumer preferences are changing. What may have seemed like a concierge service is now perceived as a less than desired customer support experience. Product managers from Paciolan will share insights on how to create a great fan experience.

PREPARING YOUR ORGANIZATION FOR STAFF TURNOVER. Employee turnover is a fact of life. How can you plan for it? Hear from tenured Paciolan and peer organization staff members on core strategies for preparing your organization with documentation and knowledge sharing.

CREATING THE BEST MOBILE JOURNEY. Hear strategies of maximizing your mobile channel and optimizing based on data. Utilize Paciolan's mobile-only thinking to help shift your customer base to the same philosophy.

CAPITAL CAMPAIGN SUCCESS. Ready to raise big money for a new project? Join us to hear about running a stellar capital campaign. From identifying prospects and giving opportunities, telling your story and reaching your fundraising goals.

12:30 - 1:30 LUNCH

1:30 - 2:30 AFTERNOON KEYNOTE

2:30 - 3:00 Break

3:00 - 4:00 ELEVATING THE CUSTOMER JOURNEY THROUGH EVERY ASPECT OF THE EVENT. Learn strategies from dynamic executives and industry leaders to provide an unmatched customer journey from purchase to participation. We'll dive into parking, ticket insurance, and venue/game day experiences that will keep your customers coming back again and again.

SYNERGIES FROM WORKING ACROSS MULTIPLE PARTNERS TO PROVIDE A POWERFUL SOLUTION. Share ideas with leading institutions who are taking advantage of integrated strategies and partnerships to engage customers and drive sales.

SIMPLIFY YOUR LIFE AS A DIRECTOR OF TICKET OPERATIONS. Learn about new PACLive product features released this past year focused on innovation, simplification, and ease-of-use.

VENUE RENOVATION BEST PRACTICES AND TACTICS TO ENSURE A SMOOTH SELLING PROCESS. We'll dive deep into how to set up and prepare for sales through venue renovations including how to manage seating changes, manifest and pricing set up, relocation of customers, and how to efficiently manage renewals. Hear from Paciolan experts and peers for a successful renovation strategy.

MOBILE IMPLEMENTATION & OPPORTUNITIES MOVING FORWARD. Share mobile strategies and techniques to encourage consumer behavior and build mobile momentum. These best practices will help to identify efforts to increase education, adoption, engagement, and additional revenue with your customers.

GETTING THE SECOND (AND THIRD AND FOURTH) DONATION. Developing loyal, consistent donors contributes to the long term success of your organization, yet your donor base is multi-faceted and spans multiple generations. How can you reach them all? Learn what strategies are working for your peers to ensure engagement across a broad donor community, leading to consistent renewals and higher rates of giving.

4:00 - 4:45 Break

4:45 - 5:45 CAPITALIZING ON THE ESPORTS PHENOMENON. eSports is one of the biggest trends in live entertainment. Hear from industry experts and eSports leaders on how they are tapping into opportunities to host eSports events at their venues and taking advantage of getting in front of this growing trend.

ROUND TABLES - MID-MAJORS. Share unique solutions to challenges that are faced by mid-major college athletics organizations. This session will feature interactive discussion, peer sharing, and brainstorming to uncover opportunities as a community.

ROUND TABLES - COLLEGES. Share unique solutions to challenges that are faced by college athletics organizations. This session will feature interactive discussion, peer sharing, and brainstorming to uncover opportunities as a community.

ROUND TABLES - OPERATIONAL BEST PRACTICES. Learn about best practices for optimal system management and set-up. This session will feature interactive discussion with Paciolan subject matter experts and peer sharing.

ROUND TABLES - PRO SPORTS / ARTS / ARENAS. Share unique solutions to challenges that are faced by like-minded organizations. This session will feature interactive discussion, peer sharing and brainstorming to uncover opportunities as a community.

5:45 - 7:00 COCKTAIL HOUR

7:15 - 10:00 RED-O FIESTA

HOW-TO / BEST PRACTICES

MOBILE

FUNDRAISING

VISIONS

MARKETING & SALES

PACLIVE PLATFORM

Page 4: WELCOME + KEYNOTE WITH KIM DAMRON AND KEITH WHITE …pacnet.paciolan.com › assets › documents › partials › core... · 2019-12-05 · NEWPORT BEACH M A R R I O T T HTEL D SP

4

8:00 - 9:00 Continental Breakfast

9:00 -10:00 REVENUE OPTIMIZATION: YIELD MANAGEMENT VS. BRAND PROTECTION. How do you protect your budget when the season doesn't go as planned on the field, or if you had Hamilton or an amazing concert series last season but this season is not as strong? Join us for an interactive discussion and collaborate on ideas on how to maximize revenue opportunities.

AUTOMATION, SALESFORCE, DIGITAL MARKETING AND THE SALES FUNNEL. Share insights and best practices from your peers and experts who will discuss how to efficiently utilize all of the tools available to you to drive sales including digital marketing, Salesforce, and marketing automation.

STREAMLINE DEVELOPMENT OPERATIONS. Learn about the recent and upcoming PAC Fund updates that improve efficiency and relevance and remove tedious tasks related to gift processing and management.

IMPLEMENTING AND MAINTAINING INTEGRATIONS & PARTNERSHIPS. Managing multiple partnerships across seasons can be complex. Hear from peer organizations leading the charge in successfully balancing their portfolio of partners.

OPTIMIZING SECONDARY TICKET SALES. Learn about the best plans, strategies, and marketing concepts to maximize your secondary ticketing initiatives.

10:00 - 10:15 Break

10:15 - 11:15 BUILDING THE BRAND AND ELEVATING THE ON-SITE OR IN-VENUE EXPERIENCE TO DRIVE ATTENDANCE. Maintaining attendance and getting customers to come to all of your events continues to be a growing opportunity for the community. Hear how leading institutions are tackling these challenges by creating unique and unmatched experiences at the venue or on gameday to provide an incredible experience, drive attendance, and elevate ticket sales.

INNOVATIONS AND BEST PRACTICES FOR DIGITAL MARKETING AND FANONE. Join us to discuss best practices with marketing automation, CRM, and digital marketing to create integrated, comprehensive programs. We'll share ideas around fundraising, integrating third party data, lead generation, and enriching the customer journey.

CUTTING THROUGH DATA TO GET INSIGHTS. Join us as we show how our new Data Platform can help automate data discovery and provide Fundraising insights.

TFUND TO PAC FUND CONVERSION PREP. The transition from tFund to PacFund provides organizations with the opportunity to rethink the structure of your fund data. Join us as we walk through new concepts, platform screens, and tools to prepare you for your conversion.

INNOVATIVE SOLUTIONS WITH BALLENA. Hear advanced and progressive ways your peers are leveraging Ballena to engage fans and sell more tickets. We'll share strategies to reduce scattered singles, techniques to enable season ticket relocation and upsells, and unique parking solutions.

11:15 - 11:30 Break

11:30 - 12:30 BUILDING YOUR PERSONAL BRAND. On social, in person, or in the industry your brand reflects your persona and offers both you and your organization business opportunities. Discuss how to continue to build and grow your personal brand to realize future opportunities.

GOOGLE ANALYTICS AND ECOMMERCE BEST PRACTICES. Join us as we explore the power of Google Analytics including actionable opportunities that you can deploy at your venue to increase conversions and drive revenue. 

12:30 - 2:00 CLOSING KEYNOTE

2:00 - 2:30 Break

2:30 - 4:00 PAC MAIL POWERED BY CHEETAH DIGITAL. Bring your laptops for a hands-on training session navigating the Cheetah Digital email marketing platform. You will learn what data is transferred from Paciolan, how to use that data to filter various audiences, how to update your mobile responsive design templates to create effective message campaigns, and the reports available to determine campaign success. Additional topics will include manually uploading contacts from a file, various personalization options, and using dynamic content to ensure patrons receive information most relevant to them. (Attend at NO additional cost!)

FANONE MARKETING AUTOMATION POWERED BY ADOBE CAMPAIGN. Bring your laptops for a hands-on training session navigating the Adobe Campaign email marketing platform. You will learn how data is populated from Paciolan and other sources, how to filter and segment data in order to develop target audiences, and how to effectively utilize the email campaign builder. Additional topics will include manually uploading contact lists, incorporating variable content for personalized messaging, and various best practices tips & tricks.(Attend at NO additional cost!)

SALESFORCE CRM. Whether you're just getting started, a Salesforce vet, or interested in learning what makes Salesforce the world's leading CRM solution, spend some hands-on time with our team of expert administrators. You'll get a quick refresher on Salesforce basics, learn how Salesforce interacts with Paciolan, marketing automation, and other third-party data plus a deep dive into Salesforce reports and dashboards. Additional topics will include custom fields, user layouts, and field security.(Attend at NO additional cost!)

BACK TO BASICS EVENUE TRAINING. Whether you're a new Pac user or a seasoned veteran, or simply interested in learning what drives online conversions, spend hands-on time with our team of eVenue experts. You'll get a quick refresher on online "do's" and "don'ts" plus a deep dive into advanced features and best practices. (Attend at NO additional cost!)

Driving Innovation. DAY 3 AGENDA

WED / 02-12 (Tracks by Function)

Page 5: WELCOME + KEYNOTE WITH KIM DAMRON AND KEITH WHITE …pacnet.paciolan.com › assets › documents › partials › core... · 2019-12-05 · NEWPORT BEACH M A R R I O T T HTEL D SP

NEWPORT BEACH M A R R I O T T HOTEL AND SPANEWPORT BEACH, CA

2020

FEB 9-12NEWPORT BEACH M A R R I O T T HOTEL AND SPANEWPORT BEACH, CA

2020

FEB 9-12

8:00 - 9:00 Continental Breakfast

9:00 -10:00 REVENUE OPTIMIZATION: YIELD MANAGEMENT VS. BRAND PROTECTION. How do you protect your budget when the season doesn't go as planned on the field, or if you had Hamilton or an amazing concert series last season but this season is not as strong? Join us for an interactive discussion and collaborate on ideas on how to maximize revenue opportunities.

AUTOMATION, SALESFORCE, DIGITAL MARKETING AND THE SALES FUNNEL. Share insights and best practices from your peers and experts who will discuss how to efficiently utilize all of the tools available to you to drive sales including digital marketing, Salesforce, and marketing automation.

STREAMLINE DEVELOPMENT OPERATIONS. Learn about the recent and upcoming PAC Fund updates that improve efficiency and relevance and remove tedious tasks related to gift processing and management.

IMPLEMENTING AND MAINTAINING INTEGRATIONS & PARTNERSHIPS. Managing multiple partnerships across seasons can be complex. Hear from peer organizations leading the charge in successfully balancing their portfolio of partners.

OPTIMIZING SECONDARY TICKET SALES. Learn about the best plans, strategies, and marketing concepts to maximize your secondary ticketing initiatives.

10:00 - 10:15 Break

10:15 - 11:15 BUILDING THE BRAND AND ELEVATING THE ON-SITE OR IN-VENUE EXPERIENCE TO DRIVE ATTENDANCE. Maintaining attendance and getting customers to come to all of your events continues to be a growing opportunity for the community. Hear how leading institutions are tackling these challenges by creating unique and unmatched experiences at the venue or on gameday to provide an incredible experience, drive attendance, and elevate ticket sales.

INNOVATIONS AND BEST PRACTICES FOR DIGITAL MARKETING AND FANONE. Join us to discuss best practices with marketing automation, CRM, and digital marketing to create integrated, comprehensive programs. We'll share ideas around fundraising, integrating third party data, lead generation, and enriching the customer journey.

CUTTING THROUGH DATA TO GET INSIGHTS. Join us as we show how our new Data Platform can help automate data discovery and provide Fundraising insights.

TFUND TO PAC FUND CONVERSION PREP. The transition from tFund to PacFund provides organizations with the opportunity to rethink the structure of your fund data. Join us as we walk through new concepts, platform screens, and tools to prepare you for your conversion.

INNOVATIVE SOLUTIONS WITH BALLENA. Hear advanced and progressive ways your peers are leveraging Ballena to engage fans and sell more tickets. We'll share strategies to reduce scattered singles, techniques to enable season ticket relocation and upsells, and unique parking solutions.

11:15 - 11:30 Break

11:30 - 12:30 BUILDING YOUR PERSONAL BRAND. On social, in person, or in the industry your brand reflects your persona and offers both you and your organization business opportunities. Discuss how to continue to build and grow your personal brand to realize future opportunities.

GOOGLE ANALYTICS AND ECOMMERCE BEST PRACTICES. Join us as we explore the power of Google Analytics including actionable opportunities that you can deploy at your venue to increase conversions and drive revenue. 

12:30 - 2:00 CLOSING KEYNOTE

2:00 - 2:30 Break

2:30 - 4:00 PAC MAIL POWERED BY CHEETAH DIGITAL. Bring your laptops for a hands-on training session navigating the Cheetah Digital email marketing platform. You will learn what data is transferred from Paciolan, how to use that data to filter various audiences, how to update your mobile responsive design templates to create effective message campaigns, and the reports available to determine campaign success. Additional topics will include manually uploading contacts from a file, various personalization options, and using dynamic content to ensure patrons receive information most relevant to them. (Attend at NO additional cost!)

FANONE MARKETING AUTOMATION POWERED BY ADOBE CAMPAIGN. Bring your laptops for a hands-on training session navigating the Adobe Campaign email marketing platform. You will learn how data is populated from Paciolan and other sources, how to filter and segment data in order to develop target audiences, and how to effectively utilize the email campaign builder. Additional topics will include manually uploading contact lists, incorporating variable content for personalized messaging, and various best practices tips & tricks.(Attend at NO additional cost!)

SALESFORCE CRM. Whether you're just getting started, a Salesforce vet, or interested in learning what makes Salesforce the world's leading CRM solution, spend some hands-on time with our team of expert administrators. You'll get a quick refresher on Salesforce basics, learn how Salesforce interacts with Paciolan, marketing automation, and other third-party data plus a deep dive into Salesforce reports and dashboards. Additional topics will include custom fields, user layouts, and field security.(Attend at NO additional cost!)

BACK TO BASICS EVENUE TRAINING. Whether you're a new Pac user or a seasoned veteran, or simply interested in learning what drives online conversions, spend hands-on time with our team of eVenue experts. You'll get a quick refresher on online "do's" and "don'ts" plus a deep dive into advanced features and best practices. (Attend at NO additional cost!)

PRODUCT

HOW-TO / BEST PRACTICES

TICKETING

VISIONS

MARKETING & SALES