Welcome ! We are glad to welcome you to the Agrotechnology

Roadshow to South Africa

Meet the largest growers, Market Agents, Exporters and distributors

First hand first-hand exposure to the South African Agri- Industry and business culture

Exposure to the tremendous potential that exists in South Africa

Testimony from an Israeli Agritech Compnay that secured large investment from a South African Company - “ The exhibition that we attended in South Africa was a milestone for the establishment of our activities in SA.

This document is aimed at providing you generic information, in order to facilitate the success of your mission.

You will find hereby information on :

Logistical information

General program

Recommendation for preparing the mission

Logistical information

Transportation : Flights: You are in charge of booking your own flights

International and domestic.

Transportation from hotel to activity and back is provided by us.

Accommodation: Johannesburg: Capital Empire Hotel

Radisson blue

Limpopo: Protea Landmark

Cape Town: Capital Mirage

Mission program - Day 1Johannesburg/Pretoria :March 25th

11:00-11:30: Briefing with Charmaine Hirshowitz Business Development Manager Agriculture Economic and Trade Mission in South Africa.

11:30-12:30: Depart from hotel to PMA Venue (organized transportation)

2:00 –2:15 : Welcoming Remarks by Pma

Mrs. Lindie Stroebel – General Manager Group Pma Southern Africa

2:15 –2:30 : Opening Remarks and presentation on Israel’s Agro-technology

Mr. Amit Lev -Head of Economic and Trade Mission, Embassy of Israel

2:30 –3:30 : Israel’s innovative Agro-technologies showcase (10-15 minutes per company)

3:30 –5:00 : Informal B2B

5:00-6:00: Depart for Hotel

2:00 –5:00 :

Seminar with Pma members (Growers, Retailers, Exporters,

Distributors and Banks)Pma is a trade organization representing companies from every segment of the global fresh produce supply chain and brings them together with ultimate goal of growing a healthier world. Pma tackle issues such as plant disease, sustainability, legislation regarding export of produce, latest retail and agricultural trends and current events. Pma SA has 2,000 members form farm to fork.Target Audience: 100 Attendees from Magaliesberg, Marble Hall, Groblersdal and surrounding areas. Where the following intensive high value Vegetables are grown: grown: Cabbage, Spinach, Carrots, Tomatoes and Onions. Fruit, Cherries, Stonefruit, Citrus and Grapes.

Mission program - Day 2Pretoria: March 26th

9:00 –9:10 : Opening Remarks

9:10 –10:30 : Israel’s innovative Agro-technologies showcase

Presentation from Israeli Companies; comprehensive Q&A

(10-15 minutes per company)

10:30 –11:15 : Discussion & Q&A

11:15 –12:00 : Refreshments

12:00 –4:00 : Depart for Mooketsi

9:00 –12:00 :

On-site presentation to AfgriAfgri is a leading Agricultural services Company They provide services across the entire grain production and

storage cycle, offering financial support and solutions as well as inputs and hi-tech equipment through the John Deere brand supported by a large retail foot print. Harvest Time Investments, the entity created in 2012 to train, develop and mentor new era farmers, was recently renamed Lemang Agricultural Services and is housed within AFGRI as a focussed service in the further development of commercial black farmers in South Africa. It is specifically aimed at supporting large farmers ready to take the final steps towards becoming full-scale commercial farmers.

Mission program - Day 2Mooketsi/ZZ2: March 26th

16:00 - 17:00 : Welcoming Remarks by ZZ2 an Hishtil Management

Mr. Shlomo Zuker, Executive Director Hishtil South Africa, Mr. Bj van Zyl, Director ZZ2

Tour of ZZ2 and Hishtil

17:00 – 18:40 : Israel’s innovative Agro-technologies showcase

Presentation from Israeli Companies; comprehensive Q&A (10-15 minutes per company)

18:40 – 20:00: Mingling session and Light Dinner

20:00 – 20:30: Travel to hotel in Limpopo

17:30 –19:30 : On-site visit to ZZ2 followed by presentation to

Management

"ZZ2 aims to be the benchmark of success in agriculture and to create sustainable value for all its stakeholders as a living, open

system." - ZZ2's Inspiration (vision).

Currently, ZZ2 trades 66 000 tons of classic round tomatoes and 10 000 tons of specialty mini-tomatoes,Avocado production will exceed 12 000 tons this year and is set to grow exponentially in coming years. 85% of the Avocado crop is exported, mostly to Europe.Other products are 13 000 tons of Onions, 8 000 tons of

deciduous fruit, which are also mostly exported, while dates, cherries, almonds and blueberries are also in production and are set to grow in the future. In total 209 000 tons of fresh produce are currently packed and marketed, making ZZ2 one of the largest Companies of its kind Nationally and Internationally.

Note: Hishtil is the leading supplier of seedlings to the growers in this area, they will open the Seminar andinvite their clients.ZZ2 and Hishtil are joint venture partners.

Mission program - Day 3Limpopo Seminar :March 27th

8:00 - 8:30 : Opening Remarks

8:20 – 9:30 : Israel’s innovative Agro-technologies showcase

Presentation from Israeli Companies; comprehensive Q&A (10-15 minutes per company)

9:30 – 11:00: informal B2B

11:00 – 11:45 : Brunch

11:45 – 3:45 : Travel To ORT for Cape Town

8:00 –11:45 :

Seminar with Hishtil(Professional Commercial Farmers)

Target Audience: 150 Attendees: Professional Commercial Farmers from Limpopo, Tzaneen, Mooketsi and surrounding areas. Who supply chain stores, fresh produce markets and informal trade. Crops include leafy crops and crops that bear fruit, ie melons, tomatoes, peppers, Watermelon, Macadamia nuts amongst others.

Note: Hishtil is the leading supplier of seedlings to the growers in this area, they will open the seminar and invite their clients.

Mission program - Day 3Johannesburg To Cape Town: March 27th

18:20 Travel to Cape Town

Mission program - Day 4Stellenbosch Cape Town:March 28th

9:00 –9:30 : Opening Remarks

9:30 –11:00 : Presentation from Israeli Companies;

comprehensive Q&A

(10-15 minutes per company)

11:00 –12:30 : informal B2B

12:30 –1:00 : Brunch

1:00 –2:00 : Depart for Cape International Airport

9:00 –1:00 :

Seminar (Growers, Retailers, Exporters, Distributors

Media and Associations.

Citrus Growers association represents 14,000 members across Southern Africa. The Table Grape Association’s mission is to create a progressive, equitable and sustainable grape industry throughout South Africa. Through, market access and development, training and knowledge sharing. Landbou Weekblad has been serving the Agricultural Community for over 97 years, it provides the industry with the latest news in Agriculture, equipment and innovation. There journalists have visited Israel number of times and can give testimony to the Israeli Agritech eco-system.

Target Audience: 150 Attendees from Stellenbosch, Heks River, Western Cape and surrounding areas. Where the following fruit is grown, Table Grapes, Citrus, Stone fruit and Apples.

Potential participants

Woolworths, Food Lover’s Market, Pick n Pay, Shoprite, Spar Group

Growers and Agri distributors that work with the big banks in SA such as: Nedbank, ABSA, Standard, etc.

Agricultural Co-operatives –BKB, Senwes, GWK, Vrystaad Landbou, Hinterland, OVK

Kaap Agri

Agricultural distributors – Agrikol, Afgri, John Deere

Large Growers– CapeSpan, Corefruit, Fruit Farm Group, Roussouw Boedery, ZZ2

Johannesburg Market Agent

Perishable Goods Export Council

Associations – South African Table Grapes, Citrus Growers, Potato SA, Hortgro, Pma

South Africa Israel Chamber of Commerce

Contact Info

Contact Person Office Email/phone

Eyal Zachor IEI eyal@export.gov.il

Noa Isralowitz IEI noai@export.gov.il

Mr. Amit Lev Israel Trade Office Amit.lev@israeltrade.gov.il

27 72 523 9435

Ms. Charmaine Hirshowitz Israel Trade Office Charmaine.Hirshowitz@israeltrade.gov.il

27 82 651 4167