welcome guide - washingtonian
TRANSCRIPT
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2014 record yearfor
visitation20.2 million
S OUR CE: DEStinatiOn D.C.
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WELCOMEGUIDE
Winter2015
Museums, Restaurants, Nightlife, Arts, Monuments, Shopping, Sports,
Events, Itineraries, Travel & More
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GUiDEwElcomE
Just$3.99
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GUIDEWELCOME
& More
Spring
2015
Washingtonian's WELCoME gUiDE
Washingtonian Media set out to create a comprehensive insider’s guide that would offer visitors and those professionals assisting Washington, DC visitors with information they could not get from average tourist publications. Our objective is to offer recommendations, reviews, and itineraries by The Washingtonian’s stable of experts.
Washingtonian’s experienced critics and writers compiled information on the best attractions in the Washington area—including museums, restaurants, shops, hotels, itineraries and more—in an attractive and upscale publication.
The Welcome Guide is published twice a year and the iPad and mobile editions feature photo galleries, maps, and interactive tools. Six hundred retailers, as well as luxury hotels, US House and Senate Office Buildings and visitors’ centers, distribute 170,000 copies of the Welcome Guide annually. The ipad version of the Welcome Guide has an average of almost 50,000 articles read per issue. Our ipad app sees an average of 8,000 launches each month.
Washingtonian is the magazine Washington lives by - and the Welcome Guide is the premier publication that visitors, newcomers, and residents can't live without!
DINI
NG
Braised lamb shank with pine nuts, chickpeas,
and pomegranate seeds at Ris.
C A P I T O L H I L L ∆ H S T R E E T, N E ∆ D O W N T O W N ∆ D U P O N T C I R C L EA D A M S M O R G A N ∆ G E O R G E T O W N ∆ P A L I S A D E S ∆ G L O V E R P A R K
L O G A N C I R C L E ∆ U S T R E E T ∆ P E N N Q U A R T E R ∆ T E N L E Y T O W NC L E V E L A N D P A R K ∆ W O O D L E Y P A R K ∆ A R L I N G T O N ∆ B E T H E S D A
DINING
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Dining.layout [P].indd 57 2/19/14 9:08 AM
WELCOME GUIDE ★ WASHINGTONIAN 25
No trip to Washington is complete
without a visit to Lincoln.
M A P O F T H E N AT I O N A L M A L L ∆ S E AT S O F P O W E RC A N ' T- M I S S M O N U M E N T S ∆ S C I E N C E & N AT U R E
H I S T O R Y M U S E U M S ∆ T O P 5 M U S E U M S ∆ A R T M U S E U M SM U S E U M D I N I N G G U I D E
SIGHTS
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AUG
H/E
PA/C
ORB
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Sights.layout [P].indd 25 2/20/14 9:16 AM
WELCOME GUIDE ★ WASHINGTONIAN 11
The Capitol is a must-see, but check out our itineraries
for other highlights.
PHO
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BY
IREN
E A
BDO
U P
HO
TOG
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Y
EXPLORE
P H O T O O P P O R T U N I T I E S ∆ 2 D AY S : A C H E C K L I S T6 S U G G E S T E D I T I N E R A R I E S ∆ T I P S F R O M L O C A L S
Explore.layout [P].indd 11 2/21/14 9:18 AM
ARTS
WELCOME GUIDE ★ WASHINGTONIAN 45
The Kennedy Center is one of Washington’s grandest arts institutions.
ARTS
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JEW
EL S
AM
AD
/AFP
/GET
TY IM
AGES
C U LT U R E O N T H E C H E A P ∆ T H E AT E R ∆ M U S I C ∆ D A N C E ∆ C O M E D YB O O K S ∆ M O V I E T H E AT E R S ∆ V E N U E L I S T I N G S
Arts.layout [P].indd 45 2/20/14 2:59 PM
WELCOME GUIDE ★ WASHINGTONIAN 93
Mixologist Alex Strange shakes things
up at Jack Rose Dining Saloon.
PHO
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BY
JEFF
ELK
INS
NIGHTLIFE
B A R S ∆ C R E AT I V E C O C K TA I L S ∆ L I V E M U S I C V E N U E S R O O F T O P S A N D P AT I O S ∆ B R E W E R I E S
Nightlife.layout [P].indd 93 2/19/14 9:12 AM
OUR aim with thE welcome guideiS tO hElp yOU gEt thE mOSt
OUt Of waShingtOn within thESE pagES, whEthER yOU’RE hERE fOR a wEEkEnD
OR a lOng-tERm RESiDEnt lOOking fOR nEw thingS tO DiSCOvER.
thE waShingtOn aREa’S UltimatE gUiDE tO mUSEUmS, REStaURantS, nightlifE, aRtS, mOnUmEntS, ShOpping, SpORtS, EvEntS, itinERaRiES, tRavEl & mORE...
BE a PaRt oF soMEthing Big
• For 51 years locals have turned to Washingtonian for reliable expert information on where to live, eat, shop, work, and play in the metropolitan area. Washingtonian Welcome Guide includes new looks at attractions like top museums, best restaurants, bargain and luxe shopping, hotels, and much more. Plus readers’ favorite categories, such as Cheap Eats, Best Bars, Day Trips, Hidden Gems and neighborhood profiles.
DistRiBUtion
• Washingtonian Magazine print subscribers twice annually » Mean Household Income of $260,000 » Mean Household Net Worth of $1,870,000 » Washingtonian has remained the single most trusted and widely read publication in the nation’s capital for 51 years• On sale in 600 retail locations in the Greater Washington Metropolitan Area• U.S. House and Senate Office Buildings• Washington Area Luxe Hotels • Premium visitor centers including Dulles International and Reagan National airports• Preferred boutique realtor locations
PRint & DigitaL EDitions
• 170,000 print copies issued annually• iPad and web version feature exclusive content such as photo galleries, maps, and other interactive tools• All print ads have a digital counterpart and half page and larger size advertisers receive complimentary hot links to their website• The iPad version of the Welcome Guide has an average of almost 50,000 articles read per issue.• Our iPad app sees an average of 8,000 launches each month.
4-CoLoR nEt RatEs
ad size 1x 2x
Full Page* $6,155 $5,465
1/2 $3,530 $3,010
1/4 $1,980 $1,545
*Cover 4*Cover 2 or 3
Add 15%Add 10%
Add 15%Add 10%
iMPoRtant DatEsspring/summer Fall/Winter
Space Close 1/15/16 7/15/16
Material Close 1/29/16 7/29/16
On-sale Date 3/15/16 9/15/16
Each year, the nation's greatest springtime celebration, The National Cherry Blossom
Festival, brings over 1.5 million visitors to the Washington, DC area!
DigitaL EnhanCEMEnt nEt RatEs
ad type 1x 2x
Basic
Link-Enabled
Premium $850 $700
Premium Plus $1,275 $1,050
Free with all print ads
Free with all 1/2 size & up
Custom Priced per your design
BE a PaRt oF soMEthing Big
For 51 years locals have turned to Washingtonian for reliable expert information on where to live, eat, shop, work, and play in the metropolitan area. Washingtonian Welcome Guide's Dining Guide is a great tool our affluent readers refer to when making dining choices. This “editorial-style” design with formatted 1/3, 2/3 and full page ads makes it easy for our readers to learn about your restaurant, lounge, and bar.
DistRiBUtion
• Washingtonian Magazine print subscribers » Mean Household Income of $260,000 » Mean Household Net Worth of $1,870,000 » Washingtonian has remained the single most trusted and widely read publication in the nation’s capital for 51 years• On sale in 600 retail locations in the Greater Washington Metropolitan Area• U.S. House and Senate Buildings• Washington Area Luxe Hotels • Premium visitor centers including Dulles International and Reagan National airports• Preferred boutique realtor locations
FoRMattED aD siZEs
• Full page: 300 words, 1-3 images• 2/3 page: 200 words, 1-2 images• 1/3 page: 85 words, 1 image
PRint & DigitaL EDitions
• 170,000 print copies issued annually• Emailed to over 48,000 Washingtonian subscribers• iPad and web versions feature exclusive content such as photo galleries, maps, and other interactive tools• All print ads have a digital counterpart• The iPad version of the Welcome Guide has an average of almost 50,000 articles read per issue.• Our iPad app sees an average of 8,000 launches each month.
Formatted ad size 1x 2x
Full Page $3,300 $2,985
2/3 2,200 1,990
1/3 1,100 995
Dining gUiDE nEt RatEs
2015Dining gUiDE
iMPoRtant DatEsspring/summer Fall/Winter
Space Close 1/15/16 7/15/16
Material Close 1/29/16 7/29/16
On-sale Date 3/15/16 9/15/16
Each year, the nation's greatest springtime celebration, The National Cherry Blossom
Festival, brings over 1.5 million visitors to the Washington, DC area!
washingtonian haS REmainED thE
SinglE mOSt tRUStED anD wiDEly REaD
pUbliCatiOn in thE natiOn’S Capital
fOR 50 yEaRS.
sUBMission gUiDELinEs & FiLE sPECiFiCations
What to sEnD• PDF/X-1a or native files* that include all graphic support files, linked and updated; and the screen and printer fonts used in the layout file.
*aCCEPtaBLE FiLE FoRMats
• Adobe InDesign • QuarkXpress • Adobe Photoshop• Adobe Illustrator (type converted to outlines)
PRoDUCtion notEs• Do not add bleed to fractional ads.• Images should have an effective resolution of 300 dpi. 72 dpi images, or images downloaded from a website, are of unacceptable quality for magazine printing. • PSD, TIFF and EPS format files are preferable to JPG.• CMYK or grayscale files are acceptable. RGB, Lab, Index, or Spot color files are unacceptable. • Tints and type in all color ads must be produced in a CMYK equivalent.
hoW to sEnD• E-MaiL completed advertising files to [email protected].• FtP: Contact your Washingtonian sales rep for instructions to place your ad on our FTP site. For both FTP and e-mail submission, give the advertiser’s name to your ad file or folder.• PRooF must be faxed (202-785-1822) or mailed when ad is transmitted digitally to Washingtonian Welcome Guide. Please direct it to the attention of your sales rep. • DELivER MEDia: We accept CD-ROM disks.
ContaCts• PRoDUCtion ManagER Ms. Cathy Dobos, 202-862-3505, [email protected]
UnaCCEPtaBLE FiLE FoRMats
• Microsoft Publisher • Microsoft Word • Microsoft PowerPoint
aD siZEs
InchesW x h
a Full Page Non-Bleed 51/2 x 81/8
Full Page Bleed* 7 x 93/4
Full Spread Bleed* 14 x 93/4
B 1/2 Page (vertical) 25/8 x 81/8
C 1/2 Page (horizontal) 51/2 x 4
D 1/4 Page 25/8 x 4
*Includes 1/8" bleed on all sides.
Safety Margin: 1/4" from trim all around.
Do not add bleed to fractional ads.
A BD
C
Welcome Guide Trim Size: 6.75” w x 9.5” h
InchesW x h
a Full Page Non-Bleed 51/2 x 81/8
Full Page Bleed* 7 x 93/4
Full Spread Bleed* 14 x 93/4
B 1/2 Page (vertical) 25/8 x 81/8
C 1/2 Page (horizontal) 51/2 x 4
D 1/4 Page 25/8 x 4
Welcome Guide Trim Size: 6.75” w x 9.5” h
DistRiBUtion Points oF intEREst
On Sale at over 600 of these fine retail locations• Barnes & Noble• CVS• Giant• Safeway• Washingtonian News• Wegmans
AKA White HouseAlexandria Visitors Center at Ramsey HouseAloft National Harbor Beacon Hotel & Corporate QuartersCapella Washington, DC*Capital HiltonClassic Concierge, custom programs in over 70 locations Coldwell Banker Residential-DCColdwell Banker Residential-Potomac MDCongressional & Senate OfficesDC Chamber Tourist Information Center Donovan HouseEmbassy Suites Washington D.C. - Convention CenterThe Fairfax at Embassy RowFairmont Washington D.C.Four Seasons HotelThe GeorgeThe Georgetown InnGeorgetown University Hotel and Conference CenterThe Graham GeorgetownGrand Hyatt WashingtonHamilton Crown PlazaThe Hay-Adams*The Henley Park HotelHelixHotel LombardyHyatt Regency Washington on Capitol HillJW Marriott Washington, DCKey Bridge MarriottThe Liaison Capitol HillLoews Madison Hotel*Long & Foster - DCLong & Foster - Great Falls
Long & Foster - McLeanLong & Foster - McLeanMacy's Visitor CenterMaderaMandarin Oriental Hotel The Mayflower RenaissanceMcEnearney AssociatesThe MelroseMonacoMonaco AlexandriaMorrison-Clark InnNational Cherry Blossom FestivalNational Press ClubPalomarPark HyattRenaissance Arlington Capital View HotelThe Ritz-Carlton, Pentagon City The Ritz-Carlton, Tysons Corner The Ritz-Carlton, Washington, DCThe Ritz-Carlton Georgetown, Washington, DCRonald Reagan Building and International Trade CenterRonald Reagan National and Dulles International Airport RougeSofitel Washington DC Lafayette SquareSt. Gregory Luxury Hotel & SuitesTrump National Golf ClubThe St. Regis* State Plaza HotelTopazUS House & Senate Office BuildingsUSO Lounge at DCAUSO Lounge at IADW HotelWashington, DC, Wardman Park Marriott Washington Court HotelWashington Design CenterWashington Fine PropertiesWashington Hilton The Westin GeorgetownThe Westin Washington DC City CenterThe Willard*
*Available in room
An official sponsor of the National Cherry Blossom Festival with added festival distribution
washingtonianDigital EDitiOnS
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REaD a mOnth
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