welcome easypurl presentation small medium biz

Copyright © 2012 Easypurl, Inc.

Welcome to Easypurl.


Meet Easypurl.

The Print Industry’s leading Integrated marketing solution

We offer small- to medium-sized marketing service providers simple online SaaS tools to enhance their Direct Marketing Service offerings with:

-Personalized URLs & QR Codes

-Dynamic Web/Mobile Landing Pages

-Variable, Personalized Email Blasts

-IMB Postal Tracking

-Robust Analytics and Measurement


2002Indros Group

Founded

2002Mini-store Launches

2004Agency Services

2006Easypurl.com

launched

2007EasyStart Program

2009Easypurl.com 4.0 launched

2011Easypurl.com 6

launched

2012Easypurl 7.0

Launches

Corporate Headquarters: Brooklyn NYC

Over 800 Leading Printers & Direct Marketers

Over 3,000 Users

40,000 campaigns

http://www.sirspeedy.com/default.asp

http://www.rrd.com/wwwRRD1/Home.asp


The Problem: Print is Changing.

• October commercial printing shipments, historically print's biggest month, were nearly $7.7 billion, down -13% compared to October 2011

• Shipments have not been below $8 billion in an October since 1994.

• “By 2013 ‘US spending on interactive marketing is expected to increase to nearly $55b and represent 21% of all marketing spending’”


The New Channels Are Not Easy.


Our Solution is Easy.• EP7 is an integrated marketing platform that helps our

clients communicate on a one-to-one basis across multiple printed and electronic touchpoints.

• Uniquely intuitive WYSIWYG editor eliminates any need for HTML or CSS programming.

• Dozens of Industry-focused templates make reaching established and emerging channels a breeze – eliminating a majority of technology, selling and pricing issues affecting the growth of the industry.


Integrated Marketing + Print Industry = Smarter Campaigns

• Market Across Multiple Channels • Create 1:1 Conversations• Personalized Communications• Perform Trigger Marketing• Measure, Track & analyze

everything

1. Connect Print & Digital Channels2. Enable Personalized Communications3. Enhance ROI4. Improve follow-up and time-to-market

The Big Idea

Printers can drive ROI & enable better Campaign outcomes by enabling their clients to:


An untapped market of 1,500,000 companies with between $1,000,000-$10,000,000 in annual billings*

• Advertising and marketing• Apparel• Associations/non profits• Automotive services• E commerce and IT outsourcing• Educational services• Electrical/HVAC• Environmental markets• Financial• Furnishings• Insurance• Machinery and equipment• Manufacturing• Medical equipment and devices• Other business services• Professional services• Retail• Real estate• Restaurants and bars• Shopping and stores• Travel and leisure

Every one of these Industries market through most of these channels:

• Direct mail

• Trade shows

• Seminars

• Point of sale

• Brochures

• Sell sheet

• E-marketing

All are adopting at various degrees of speed:

• Social Media

• Microsites

• Banner Ads

• QR codes

• PURLs

*Census bureau

About the Market


Gaining Steam….

• Over 58% of printers offer some integrated marketing solutions

• In next 24 months that will jump to 87%


Our Model.

Solution Database setup, IMB, QR code, PURL Creation

Email Trigger

Cross-browser Landing Page, form, confirmation page

Mobile Landing Page

Hourly Cost

Total Service Cost

Easypurl 7 1 hour 15 min 2 hour 1 hour $30/hr $127

Other Solution

7 hours 30 min 8 hours 4 hours $75/hr $1,462.50


How? We make it EasyDynamic landing pages, emails, mobile, social share, IMB personalized QR codes and direct mail all in one platform.

EP7 creates and builds a complete data base without the need to import components from other resources, The result:

• Fewer human mistakes integrating disparate data from various sources i.e, Getting QR Codes from one source (we have developed our own proprietary font to eliminate the creation and uploading separately of PDF’s of each, purls from another source, emailing and retrieving data from other systems etc.

• Faster time to market (no reliance from outside suppliers)• Integrated reporting eliminates creating un-chargeable

custom reports• The more touch points, using best of class strategies and

techniques produce better outcomes and higher markup and profits


Our Unfair Advantage

The only platform that provides:

• Over 250 vertical specific cross-browser

compatible landing, mobile and email templates

• No HTML, CSS or programming necessary

• Unique Adobe Creative Suite Integration

• Private-labeled, multi-tenant environment with

reports dashboards dashboards that sit on any URL

• Variable-sizes, vector-based QR codes generated

with a proprietary font


An Easy Opportunity• Faster time to build, lower cost person creating forms means a

much lower threshold for smaller businesses to take advantage of 1:1 integrated marketing solutions. Every local client can now affordably market as efficiently as a large chain store

• Keeping control of sending work outside to programmers (safety, predictability)

• Eliminate lower outsourcing markups- Enjoy higher mark ups with less skilled operators

• More predictable work environment means less un-chargeable hours due to the typical variety of changes and issues of browser compatibility, platform-specific modification, mistakes and interpretations with outside programmers.


Thank You.

Steven AmielEVP of Sales & Marketing866-453-7671 x 808 Office917-653-5611 [email protected]

mailto:[email protected]

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