welcome cylists network...welcome cylists network louisa mursell, project manager for more...
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WELCOME CYLISTS NETWORK
Louisa Mursell, Project Manager
For More InformationPhone: 416-338-5083 or 1-866-333-4491 Email: [email protected]
www.welcomecyclists.ca© 2010 Transportation Options
What is the
Welcome Cyclists Network?
• Goal is to create a network of cycle friendly businesses that together enhance the regions cycle tourism product
• Comprehensive program
• Individual business profile / collective profile
• Economic development
• Target end users – visiting cycle tourists and local cyclists
Who Can Participate?
• Accommodations
• Food service providers
• Tourist attractions
• Cycling related businesses
• Other interested organizations
Project Background
• Project Coordinators
• Project Background
• Project Partners
•Project Scope
Welcome Cyclists Network Partners
Project Partners
• Regional CFDC’s
• Friends of the Greenbelt Foundation
• Province of Ontario
• TIAO
Regional & Event Partners
• Niagara: Tourism Niagara, Niagara Region, Niagara-on-the-Lake Chamber of Commerce, Twenty Valley Tourism Association, Inn on Twenty
• Frontenac: Rideau Heritage Route Tourism Association, Land O’LakesTourist Association, Wolfe Island Tourism Association
• Greenbelt: Hamilton, Halton, Peel, York, Durham, Northumberland
Supporting Partner Lead Organization
Welcome Cyclists Workshops
• 6 workshops to date
• Niagara & Frontenac
• 6 in Southern Ontario Greenbelt areas
• Toronto & more
• 2 hour workshop
Welcome Cyclists Workshop Agenda:
1. Introduction & Overview
2. Why Welcome Cyclists?
3. Why Your Region?
Guest Speaker/s
4. Who Are Cycle Tourists?
5. Industry Standards & Criteria Checklist
6. Quality Assurance & Staff Training
7. Promotional & Marketing Opportunities
8. Break Out Group Session
9. Evaluation
10. Networking
Industry Standards & Criteria Checklists• Secure bike lock-up area
• Local cycling information
• Use of basic bicycle repair tool set
(accommodations only)
• Healthy, local food options (where served)
• Rest area and water (attractions)
NETWORK MEMBERSHIPRegistration AvailableAt Workshops or On-Line
Options: a) Free Membershipb) Paid Membership
Welcome Cyclists Network Benefits• Tool Kit, tailored to region
• Product knowledge
• Group promotional & marketing opportunities Logo & decals. Communications & website. Regional group marketing. Package development.
• Access to growing cycle tourism market
• Formation of a larger network in region
www.welcomecyclists.ca
www.welcomecyclists.ca
Welcome Cyclists Network Benefits• Tool Kit, tailored to region
• Product knowledge
• Group promotional & marketing opportunities Logo & decals. Communications & website. Regional group marketing. Package development.
• Access to growing cycle tourism market
• Formation of a larger network in region
Photo Credit: Martin Reis, I Bike TO Photo Credit: Allan Stokell
Photo Credit: Martin Reis, I Bike TO Photo Credit: Allan Stokell
GERMANY
Welcome Cyclists Network
Looking Ahead:
• Network Expansion
• 2010 / 2011
-Thank You –www.welcomecyclists.ca
Louisa Mursell, Project ManagerFor More Information
Phone: 1-866-333-4491 Email: [email protected]
© 2010 Transportation Options