welcome, counselors! presenter undergraduate admissions...• increase the persistence and...
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Welcome, alumni! Student Recruitment Training September 24, 2015
Vern Granger Associate Vice President and Director of Admissions, Enrollment Services
Thanks for a great year!
Julie Schultz Associate Director Admissions, Orientation, and FYE
New at The Ohio State University
New at OSU • President’s Investiture and 2020 Vision • Discovery Themes • North Residential District Transformation (NRDT) • Second Year Transformational Experience
Program (STEP)
Investiture Priorities 2020 Vision: The plan for Ohio State • Access, affordability and excellence • Community engagement • Diversity and inclusion
Discovery Themes • Grand challenges. Transformative solutions. • What are the globe’s most pressing challenges
and what is Ohio State’s role in addressing them? • Three themes
• Energy and Environment (ensuring a sustainable future)
• Food Production and Security (nourishing the world’s growing population)
• Health and Wellness (promoting the health of people everywhere)
North Residential District Transformation
Second Year Transformational Experience Program (STEP)
• Focus on student success and development through faculty mentoring and completing a transformative and meaningful signature project
• Artistic and Creative Endeavors • Internship • Leadership • Service Learning • Study Abroad • Undergraduate Research
• Third year of pilot program
Overview of Undergraduate Admissions, University Orientation,
and First Year Experience
Overview of Undergraduate Admissions • Work with high school students and families
throughout the college search process • Outreach
• Territory Managers • Visits and Events • Access and Diversity
• Competitive Admissions and Academic Relations • Admissions Operations
Recruitment Funnel
Prospects
Inquires
Applicants
Admits
Paid Fees
NFYS
Overview of University Orientation • Work with students and families to welcome and
orient them to the university • Focused on community building and logistics • Orientation Programs
• Freshman • Transfer • International
Overview of First Year Experience • Work with new students to help them transition to
campus, develop strong connections, and engage in personal growth
• Peer Leaders • Support programs
• Summer programs • Welcome Week • First Year Success Series • Buckeye Book Community • Support for at-risk populations
How Alumni Support our Office • Recruitment
• College fairs • Calling projects • Student receptions and events • Spot A Buckeye
• First Year Programs • Senior Send Offs • Summer programs • First Year Success Series
President Drake’s 2020 Vision
• Access • Affordability • Excellence
Access Students can connect with Ohio State through many pathways: • Dual enrollment while in high school
• Traditional enrollment at the Columbus or a regional campus
• Transferring from another institution
• Distance education offerings at all levels
Affordability In his March 2015 investiture address, President Michael V. Drake announced that one of the first targeted investments of his presidency would be an immediate increase of $15 million in the need-based scholarship pool for the 2015-16 academic year. Moreover, Ohio State is committed to working with the governor and legislative leaders to keep its tuition among the nation’s most affordable.
Excellence Academic excellence is predicated upon inclusive excellence.
Every student benefits from an environment that celebrates all individuals and embraces our rich diversity of race, class, culture, orientation and identity.
• Increase the enrollment of underrepresented populations to achieve a critical mass in support of the educational diversity mission of the university
• Take full account in the admissions process of the value added to the Ohio State experience by students who bring special talents and unique contributions to the university
• Increase the persistence rates of regional campus freshmen
• Increase the persistence and graduation rates of campus-change students
Excellence
Strategic enrollment
Enrollment plan progress and projections
Freshman class (Columbus)
2011 2012 2013 2014 2015 projected
Enrollment 6,904 7,186 7,083 7,024 7,000–7,100
ACT composite 28.0 28.1 28.5 28.8 28.8–28.9
Top 10 percent 55% 54% 58% 61% 62–63%
Top 25 percent 89% 89% 92% 95% 94–95%
Enrollment plan progress and projections
Freshman class (Columbus)
2011 2012 2013 2014 2015 projected
Non-Ohio resident 22% 25% 28% 30% 30–31%
International 6% 8% 7% 8% 5–6%
Diversity 18% 17% 18% 18% 18%
Enrollment plan progress and projections
* impacted by switch to semesters
Freshman class (Columbus)
2011 2012 2013 2014 2015 projected
First-year retention 92.8% 91.6% 92.4% 93.7% 93–94%
Four-year graduation 58.5% 61.4%* 58.5% 58.7% 57–59%
Six-year graduation 79.7% 82.4% 83.2% 83.5% 82–83%
The more you know…
BAR 2.0
Yes...The Decisions of Millennials define our success
How do we decide where to travel and recruit the next generation of
Buckeyes?
The Ohio State University 2014 Survey of Admitted Students
Preliminary Report July 2014
Background The Ohio State University participated in Eduventures’ 2014 Survey of Admitted Students to gain insight that will help the institution drive future enrollments and meet strategic goals. The project was designed to understand the perceptions, behaviors and decision- making process of students admitted to The Ohio State University in order to inform future operational, marketing and recruiting strategy. Survey Administration Eduventures invited 15,247 admitted students to take the survey. The survey was fielded on May 25, 2014 and remained open for responses until July 2, 2014. The survey received a total of 2,706 complete responses1, resulting in a response rate of 18%.2
About this Report In September, The Ohio State University will receive a full report of the survey findings including comparisons between enrolling and non-enrolling students, ratings of specific competitor institutions and a written analysis of the results. In the meantime, Eduventures has created this preliminary report that includes a question-by-question summary of the survey results.3
1 A response is classified as ‘complete’ if a respondent reached the end of the survey and submitted his or her results. In some cases, respondents may have ‘completed’ the survey but skipped particular questions. In addition, although this preliminary report displays answers from all complete responses, a small percentage of these cases may be discarded from the final report in the interest of data integrity. 2 Response rates are based on the number of intended invitations. If some email addresses are invalid, the response rate per invitation received may be higher. 3 Some questions, answer options and responses have been omitted from this report in the interest of brevity and clarity.
101 Federal Street, 12th Floor | Boston, MA 02110 | 617 426 5622 | www.eduventures.com | [email protected]
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Q1. How many colleges and universities did you apply to for Fall of 2014?
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Answer Response % 1 155 6% 2 239 9% 3 365 14% 4 390 14% 5 372 14% 6 266 10% 7 216 8% 8 167 6% 9 131 5% 10 119 4% 11 61 2% 12 77 3% 13 21 1% 14 28 1% 15 28 1% 16 13 0% 17 9 0% 18 8 0% 19 4 0% 20 9 0% 21 3 0% 22 2 0% 23 3 0% 24 0 0% 25 1 0% Do not recall 5 0% More than 25 10 0% Total 2,702 100%
Q5. Will you be attending The Ohio State University in Fall 2014?
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Answer Response %
Yes 1,680 62%
No 1,026 38%
Total 2,706 100%
Q.16A_1. Please rate The Ohio State University compared to other schools you were considering in the following areas. [Among enrolling students only]
101 Federal Street, 12th Floor | Boston, MA 02110 | 617 426 5622 | www.eduventures.com | [email protected]
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Question Far worse
Worse Slightly worse
About the same
Slightly better
Better Far better
Don’t Know
Total Responses
Overall reputation 0% 1% 5% 14% 10% 32% 35% 2% 1,674 Overall academic quality of institution
0% 1% 5% 17% 13% 35% 25% 3% 1,673
Strength of program in my area of interest
0% 1% 5% 13% 13% 29% 34% 5% 1,671
Wide variety of academic majors
0% 0% 1% 9% 10% 27% 51% 2% 1,668
Availability of program in my area of interest
0% 0% 2% 19% 11% 26% 36% 6% 1,669
Quality of faculty 0% 1% 3% 15% 13% 27% 20% 21% 1,671 Personal attention from faculty / administrators
1% 4% 11% 18% 13% 17% 16% 20% 1,669
Academic advising / support / degree planning
0% 1% 4% 19% 14% 23% 18% 20% 1,672
Preparation for graduate/professional school
0% 1% 2% 17% 13% 23% 23% 21% 1,672
Job opportunities for graduates
0% 1% 3% 13% 14% 26% 27% 16% 1,671
Strength and helpfulness of alumni network upon graduation
0% 1% 2% 10% 12% 22% 28% 25% 1,670
Opportunities for internships / experiential learning
0% 0% 3% 13% 13% 28% 28% 15% 1,671
Q.16A_2. Please rate The Ohio State University compared to other schools you were considering in the following areas related to its environment and affordability. [Among enrolling students only]
101 Federal Street, 12th Floor | Boston, MA 02110 | 617 426 5622 | www.eduventures.com | [email protected]
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Question Far worse
Worse Slightly worse
About the same
Slightly better
Better Far better
Don’t Know
Total Responses
School spirit / sports culture 0% 0% 1% 6% 7% 21% 59% 5% 1,670 Off-campus environment / things to do off-campus
0% 0% 2% 10% 12% 27% 41% 7% 1,672
Opportunity to be involved in campus events and organizations
0% 0% 1% 11% 13% 29% 40% 6% 1,673
Value of education for the cost of attending
0% 1% 3% 11% 14% 30% 34% 7% 1,669
Sense of community on campus
0% 1% 4% 13% 14% 27% 34% 7% 1,672
Attractiveness of campus 0% 1% 7% 15% 14% 27% 31% 4% 1,667 The feeling that I would fit in 0% 1% 3% 16% 14% 29% 31% 6% 1,671 Location (quality of the area) 0% 1% 6% 15% 17% 26% 30% 5% 1,665 Distance from home 2% 5% 9% 13% 14% 23% 30% 3% 1,666 Overall cost of attendance 1% 3% 7% 13% 17% 26% 29% 4% 1,670 Availability of financial aid (merit-based or need-based)
3% 5% 11% 15% 14% 23% 24% 5% 1,672
Quality of campus buildings (dorms, academic facilities, student centers, etc.)
0% 1% 4% 18% 17% 28% 24% 9% 1,670
Being the right size for me 1% 2% 9% 19% 15% 24% 24% 6% 1,669 Flexibility of delivery options (e.g., online options, course times, etc.)
0% 0% 1% 17% 12% 20% 21% 27% 1,670
Campus safety 1% 2% 9% 24% 14% 21% 17% 12% 1,671
Q.16B_1. Please rate The Ohio State University compared to (School Student is Attending) in the following areas related to academics and career preparation. [Among non-enrolling students only] The Ohio State University is....
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Question Far worse
Worse Slightly worse
About the
same
Slightly better
Better Far better
Don’t Know
Total Responses
Wide variety of academic majors
0% 2% 5% 48% 18% 15% 8% 4% 1,003
Overall reputation 2% 13% 22% 28% 13% 13% 5% 4% 1,005 Strength of program in my area of interest
4% 16% 26% 28% 10% 7% 4% 6% 1,005
Strength and helpfulness of alumni network upon graduation
2% 7% 13% 30% 11% 5% 3% 29% 1,005
Availability of program in my area of interest
2% 6% 13% 56% 9% 6% 3% 6% 1,003
Job opportunities for graduates
3% 9% 22% 36% 8% 4% 2% 16% 1,005
Preparation for graduate/professional school
2% 7% 18% 41% 7% 4% 2% 21% 1,005
Opportunities for internships / experiential learning
3% 10% 20% 35% 8% 5% 2% 18% 1,003
Quality of faculty 2% 7% 19% 40% 6% 3% 2% 21% 1,001 Overall academic quality of institution
2% 12% 24% 36% 12% 7% 2% 5% 1,005
Personal attention from faculty / administrators
8% 16% 23% 26% 5% 2% 2% 18% 1,000
Academic advising / support / degree planning
2% 11% 21% 35% 4% 3% 2% 22% 1,005
Q.16B_2. Please rate The Ohio State University compared to (School Student is Attending) in the following areas related to its environment and affordability. [Among non-enrolling students only] The Ohio State University is....
40
Question Far worse
Worse Slightly worse
About the
same
Slightly better
Better Far better
Don’t Know
Total Responses
School spirit / sports culture 2% 2% 9% 38% 19% 15% 9% 6% 998 Distance from home 11% 15% 17% 22% 14% 8% 8% 4% 995 Overall cost of attendance 10% 15% 16% 23% 12% 12% 7% 5% 995 Availability of financial aid (merit-based or need-based)
13% 16% 16% 25% 10% 8% 5% 8% 996
Off-campus environment / things to do off-campus
3% 7% 17% 31% 18% 10% 5% 10% 998
Opportunity to be involved in campus events and organizations
1% 3% 10% 59% 11% 6% 3% 8% 999
Location (quality of the area) 3% 13% 26% 32% 11% 5% 3% 7% 995 Attractiveness of campus 5% 12% 27% 29% 10% 6% 3% 8% 998 The feeling that I would fit in 5% 14% 25% 37% 6% 4% 2% 8% 996 Sense of community on campus
3% 9% 24% 40% 8% 5% 2% 10% 997
Value of education for the cost of attending
5% 12% 22% 35% 11% 5% 2% 9% 995
Quality of campus buildings (dorms, academic facilities, student centers, etc.)
2% 6% 16% 40% 13% 5% 2% 17% 997
Being the right size for me 9% 16% 22% 39% 4% 3% 2% 5% 996 Flexibility of delivery options (e.g., online options, course times, etc.)
1% 1% 8% 47% 7% 3% 1% 32% 996
Campus safety 3% 10% 18% 42% 7% 3% 1% 15% 996
Q17. Please select the attributes that best describe The Ohio State University.
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Answer Response % Well-known 2,203 82% “Spirit” school 2,199 82% Athletics 2,136 80% Fun/Exciting 1,877 70% Diverse 1,633 61% Well-rounded/balanced 1,506 56% High-quality 1,403 52% Dynamic/Energetic 1,287 48% Friendly/Inclusive 1,268 47% Intelligent/Intellectual 1,251 47% Value-for-the-money 1,149 43% Affordable 1,108 41% Career-minded 1,103 41% Partying 1,089 41% Challenging 1,088 41% Community-oriented 1,046 39% Comfortable 945 35% Familiar 803 30% Innovative 794 30% Prestigious/Selective 699 26% Traditional 698 26% Historic 663 25% Hands-on 619 23% Practical 599 22% Rigorous 598 22% Unique 545 20% Flexible 529 20% Cutting edge 513 19% Liberal 303 11% Average 246 9% Conservative 65 2%
Q.18B. How useful were each of the following information sources for learning about The Ohio State University? (If you did not use the information source, please select ‘Did Not Use’)
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Question 1 – Not
useful at all
2 3 4 5 6 7 – Extremely
useful
Don’t Know
Did not use
Total Responses
Campus-hosted visit (tours, overnight stays, open house, class visit)
1% 1% 2% 5% 11% 14% 32% 4% 30% 2,665
The College’s Website 1% 2% 6% 14% 21% 21% 26% 3% 8% 2,664 Campus visit not organized by school (visiting a friend/family member, athletic event)
1% 1% 2% 5% 10% 12% 22% 4% 43% 2,664
Events for admitted students 1% 1% 2% 4% 7% 10% 19% 5% 51% 2,663 Google searches 1% 2% 6% 13% 18% 17% 19% 4% 22% 2,663 College comparison websites (CollegeBoard, CollegeNavigator)
1% 2% 5% 9% 16% 15% 19% 3% 30% 2,668
Communication with admissions staff 2% 2% 5% 11% 15% 12% 16% 3% 34% 2,665
College Guides (Princeton Review, US News & World Report)
2% 2% 4% 10% 13% 12% 14% 3% 40% 2,663
The College’s publications (viewbooks, brochures, course catalogue)
1% 2% 6% 13% 17% 16% 14% 3% 27% 2,665
Group presentations by admissions officers held at your high school
2% 2% 3% 6% 9% 8% 11% 4% 53% 2,666
The College’s social media (Facebook, Twitter, YouTube)
2% 3% 6% 9% 10% 9% 10% 3% 50% 2,670
College fairs 2% 3% 5% 9% 10% 8% 10% 3% 50% 2,656 One-on-one sessions with admissions officers held at your high school
2% 2% 2% 4% 5% 5% 8% 4% 69% 2,661
Q. 18D. How would you rate the quality of the following information sources provided by The Ohio State University compared to those of (School Student is Attending)? (If you did not use the information source, please select ‘Did Not Use’).
[Among non-enrolling students only] The Ohio State University sources are...
43
Question Far worse
Worse Slightly worse
About the
same
Slightly better
Better Far better
Don’t Know
Did not use
Total Responses
The College’s website 1% 5% 15% 47% 9% 5% 3% 3% 11% 990 Group presentations by admissions officers held at your high school
1% 3% 7% 16% 5% 2% 3% 5% 57% 986
Campus visit not organized by school (visiting a friend/family member, athletic event)
1% 2% 10% 17% 5% 3% 2% 6% 55% 986
Events for admitted students 2% 3% 9% 14% 3% 3% 2% 7% 57% 988 Campus-hosted visit (tours, overnight stays, open house, class visit)
3% 6% 13% 23% 6% 4% 2% 5% 39% 991
One-on-one sessions with admissions officers held at your high school
1% 3% 5% 13% 2% 2% 2% 5% 68% 987
The College’s publications (viewbooks / brochures / course catalogue)
1% 4% 11% 39% 7% 4% 2% 5% 27% 987
Communication with admissions staff
4% 8% 16% 26% 6% 5% 2% 4% 29% 991
The College’s social media (Facebook, Twitter, YouTube)
1% 4% 10% 23% 5% 3% 2% 4% 47% 991
Q20A. Please select the social media sites you used during your college search process specifically to learn more about, or interact with, schools you were considering attending. Please select all that apply.
Q20B. Did (School Student is Attending) use social media in any way that positively influenced your likelihood to attend?
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Answer Response % Facebook 1,292 49% Twitter 884 33% None 821 31% YouTube 744 28% Instagram 478 18% Google+ 401 15% Pinterest 111 4% Snapchat 80 3% Vine 48 2% Other, please specify: 47 2% LinkedIn 23 1% Kik 7 0% Glide 0 0%
Statistic Value Total Responses 2,653
Answer Response % Yes 982 37% No 1,174 44% Don't know / unsure 532 20% Total 2,688 100%
Q.21A. Which of the following people strongly influenced your decision to attend (School Student is Attending)? Please select all that apply.
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Answer Response %
Parents 1,362 51%
Current students at (School Student is Attending) 1,347 50%
Peers / friends 1,165 43%
Alumni of (School Student is Attending) 824 31%
Teachers at your school 491 18%
Admissions counselors at (School Student is Attending) 481 18%
No one else strongly influenced my decision 444 17%
Professors at (School Student is Attending) 428 16%
Guidance counselors 381 14%
Other (please specify): 177 7%
Coaches at (School Student is Attending) 96 4%
Don’t know / unsure 27 1%
Statistic Value
Total Responses 2,681
College fairs and their impact…
Student Engagement Total Students Apps Admitted
Paid Acceptance Fee
College Fair or High School Visit 58 8 3 1
Non Fair or High School Visit 2710 187 91 29
As admissions trends change, so do the ways that we connect with prospective students. Knowing your community and the changes that are happening around the country with student recruitment, how do you feel that we can utilize our alums to best engage future buckeyes and their families?
Things to Remember…
Nov. 1 early action and priority deadline Freshman applicants to the Columbus campus for autumn semester who submit the Common Application and all required materials by our November 1 early action deadline qualify for:
• An admissions decision by mid-January – Indicate interest in “early action” on the Common Application
• Priority consideration for merit scholarships and Honors and Scholars Programs
– Indicate interest in Honors, Scholars and/or the Morrill Scholars Program on the Common Application
– Complete the associated essay(s) Note! Meeting the early action deadline is strongly recommended for applicants applying to the College of Engineering.
Decision timeline
• Early action
Applicants who meet the November 1 deadline and select the early action decision plan on the Common Application will receive a decision no later than mid-January
• Regular admission
Students not interested in the early action deadline must apply by February 1 and applications will be evaluated on a rolling admission timeline
Decisions
• Admit to the Columbus campus
• Deny to the Columbus campus – Ohio residents will be admitted to their second-choice campus
• Defer to be considered again during the mid-March review once all applications are received – Please see FAQ for additional information about defer decision
How Alumni Support our Office • Recruitment
• College fairs • Calling projects • Student receptions and events • Spot A Buckeye
Staff Contacts for 2015-2016 • Derek Dubose • Julie Schultz • Gustavo Stille • Regional Engagement Officers • Regional Recruitment Managers • New Program Coordinator for Advancement
