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Inside China: Understanding China’s Current and Future Automotive Industry UMTRI Automotive Futures Group “Focus on the Future” UM Automotive Research Conferences WELCOME! Bruce M. Belzowski University of Michigan Transportation Research Institute Managing Director-Automotive Futures [email protected]

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Page 1: WELCOME! [] › sites › default › files › Bruce.Belzowski.UMTRI… · Upcoming UMTRI-AF. Conferences . February 14, 2018: Marketing New Powertrain Technologies. This conference

Inside China: Understanding China’s Current and Future Automotive Industry

UMTRI Automotive Futures Group“Focus on the Future”

UM Automotive Research Conferences

WELCOME!Bruce M. Belzowski

University of MichiganTransportation Research Institute

Managing Director-Automotive [email protected]

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Automotive FuturesUniversity of Michigan

Transportation Research Institute

–Globalization–Powertrains–IT

Funding

Affiliate Program Research Conferences

– 5 Annual Conferences

–Supporting Members

–Research Partners

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Automotive FuturesAffiliate Program

Affiliate Members

Argonne National LabsBorgWarner Inc.

Bosch CorporationDelphi CorporationDenso Corporation

FCA LLCFord Motor Company

Valeo Corporation

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Automotive FuturesResearch Partners

Research Partners

IT OrganizationsHPIBMOracle CorporationSiemens-PLM

OEMsFCA LLCFord Motor CompanyGeneral MotorsNissan Tech CenterToyota Tech Center

Government/NGOsArgonne National LabsCALSTART CARBEnergy FoundationFederal Motor CarrierThe Hewlett FoundationICCTNRDCMichigan DOTNRELNSF

Government/NGOsUnion of Concerned ScientistsUS Army-TARDECUS DOTUS EPAUS DOE

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Automotive FuturesResearch Partners

Research PartnersSuppliersBASFBorgWarnerBoschChevronContinental DensoDanaDelphiDowEatonJATCO

SuppliersJCILearMagnaMeansMichelinPeterson SpringTRWYazakiVisteonValeo

ConsultantsAT KearneyAVLFEVMcKinseyRicardoRoland Berger

Page 6: WELCOME! [] › sites › default › files › Bruce.Belzowski.UMTRI… · Upcoming UMTRI-AF. Conferences . February 14, 2018: Marketing New Powertrain Technologies. This conference

Automotive FuturesCurrent Research Programs

• Powertrains• 2016-2017 Powertrain Strategies for the 21st Century Survey

(A collaboration with SAE)• Survey results have been distributed to Affiliates

• Total Cost of Ownership: Comparing Diesel and Gas Vehicles (Bosch)• Based on resale value of 30K vehicles sold through Mannheim auctions in

2012 / 2013• Report available

Page 7: WELCOME! [] › sites › default › files › Bruce.Belzowski.UMTRI… · Upcoming UMTRI-AF. Conferences . February 14, 2018: Marketing New Powertrain Technologies. This conference

Automotive FuturesCurrent Research Programs

• ITS• The Future of Automotive Safety Sensors (Sponsor: NHTSA)

• In Progress• Comprehensive V2X Retrofit Study of Heavy Trucks (Sponsor: NHTSA)

• In Progress

• Integrated Mobile Observations: Micro-level weather reporting using cell phones in MDOT vehicles (Sponsor: MDOT and FHWA)• Report available.

Page 8: WELCOME! [] › sites › default › files › Bruce.Belzowski.UMTRI… · Upcoming UMTRI-AF. Conferences . February 14, 2018: Marketing New Powertrain Technologies. This conference

Automotive FuturesCurrent Research Programs

• ITS• Stuck in Traffic: Analyzing Real Time Traffic Capabilities of Personal

Navigation Devices and Traffic Phone Applications • Final report available

• Roadway Evaluation Project: Measuring road roughness via accelerometers in cell phones mounted in MDOT vehicles• Final report available

Page 9: WELCOME! [] › sites › default › files › Bruce.Belzowski.UMTRI… · Upcoming UMTRI-AF. Conferences . February 14, 2018: Marketing New Powertrain Technologies. This conference

Automotive FuturesCurrent Research Programs

• ITS

• Deploying Safety Technologies in Commercial Vehicles• Familiarity and penetration currently and in the future of: Forward

Collision Warning / Lane Departure Warning / Blind Spot Detection / ESC / Vehicle Communications

• Final report available (Sponsor: ITS America)

Page 10: WELCOME! [] › sites › default › files › Bruce.Belzowski.UMTRI… · Upcoming UMTRI-AF. Conferences . February 14, 2018: Marketing New Powertrain Technologies. This conference

Automotive FuturesResearchers

• Student Researchers:• Alexa Kershenheiter: Senior, Mechanical Engineering

• Working on study of the effects of autonomous vehicles on society, the economy, and the individual study

• Camille Cu, Senior, Economics• Chinese electric vehicle industry: subsidies

• Aaron Dalal, Sophomore, Business• UM Automotive Industry Student Survey

• Michael Ross, Sophomore, Aerospace Engineering• UM Powertrain Strategies for the 21st Century Survey

• Brian Roche, Freshman, Political Science• UMTRI Automotive Futures Focus on the Future Conferences

Page 11: WELCOME! [] › sites › default › files › Bruce.Belzowski.UMTRI… · Upcoming UMTRI-AF. Conferences . February 14, 2018: Marketing New Powertrain Technologies. This conference

Upcoming UMTRI-AFConferences

February 14, 2018: Marketing New Powertrain Technologies. This conference will review what manufacturers have done to promote new powertrain technologies over the past 10 years, and also look at what will be the future trends for marketing these technologies over the next decade.]

April 18, 2018: New Mobility Conference. Our 4th annual New Mobility conference will investigate mobility as a service transportation business models that support sustainability as well as transport.

July 18, 2018: Powertrain Strategies for the 21st Century: Our 10th annual conference that focuses on major issues related to the future powertrains. This conference is also the place to see the results of our annual Powertrain Strategies for the 21st Century expert survey that estimates powertrain technology penetration for 2020 and 2025.

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Conference Presenters/Schedule9am Bruce Belzowski, Managing Director, Automotive Futures, UM

Transportation Research Institute

• Ken DeWoskin, Senior Advisor, Chinese Services Group, Deloitte Consulting

• Ken DeWoskin Q&A

• Jun Ma, Vice Dean for the Automotive College at Tongji University

• Jun Ma Q&A

Break (20 minutes) Changan CS55 on display outside

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Conference Presenters/Schedule• Bruce Belzowski, Managing Director, UMTRI Automotive Futures

• Michael Andrews, HMI Team Lead, Intelligent and Connected Vehicle Group, Changan US R&D Center

• Bruce Belzowski, Managing Director, UMTRI Automotive Futures

• Harold Sun, Technical Director, Fitech

• Conference Q&A

1:30pm Lunch

2:00pm Adjourn

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Post Conference Mailing

Attendees:• Link to presentations

Affiliates:• Link to presentations sent to all company representatives in our

database• Document and link to a review of highlights from the conference

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Housekeeping

• Restrooms

• Wireless

• Cell Phones: Silent

• Speaker Bios

• Question Cards

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Conference Questions

• Which companies are the leaders in sales?• How are the independent Chinese manufacturers faring?• What can the multinational auto industry expect from China

after the recent National Party Congress?• Is there any possibility of allowing multinationals to exit their

joint venture relationships?• How is China preparing for autonomous vehicles?

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Conference Questions• What kind of infrastructure projects are focused on

autonomous vehicles?• How have China’s NEV policies changed? How have the

changes affected sales?• How are multinational companies responding to the

aggressive goals set for NEVs?• What are Chinese manufacturers doing to meet the

challenges of autonomy?

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Conference Questions

• How quickly can China’s manufacturers come to the US with competitive vehicles?

• How have China’s vehicles emissions goals changed?• How far along are the companies in meeting the China VI

emissions goals?

Page 19: WELCOME! [] › sites › default › files › Bruce.Belzowski.UMTRI… · Upcoming UMTRI-AF. Conferences . February 14, 2018: Marketing New Powertrain Technologies. This conference

China’s Auto Industry By the Numbers

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China Total Sales of New Vehicles

Sources: OICA Sales Statistics and MarkLines Automotive Industry Portal

9,390,000

13,640,000

18,061,93618,505,114 19,306,435

21,984,079

23,499,001 24,597,583

28,028,175

20,224,500

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 (Jan-Sep)

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Total China Passenger Car and Light Truck Vehicle Production

18,061,900 18,505,10019,306,400

21,984,10023,491,893

24,503,326

28,110,880

20,349,200

0.00

5,000,000.00

10,000,000.00

15,000,000.00

20,000,000.00

25,000,000.00

30,000,000.00

2010 2011 2012 2013 2014 2015 2016 2017 (Jan-Sep)Sources: 2016 Ward’s Automotive Yearbook and MarkLines Automotive Industry Portal

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2016 Top Ten Vehicle Production

2,144,3351,968,571 1,919,069 1,876,256

1,445,395

1,142,000 1,136,198 1,094,360960,561 929,143

0

500000

1000000

1500000

2000000

2500000

Shanghai GMWuling

Shanghai VW FAWVolkswagen

Shanghai GM Changan BeijingHyundai

DongfengNissan

Great Wall Dongfeng Changan Ford

Num

ber o

f Sal

es

Source: 2017 Ward’s Automotive Yearbook

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2015 to 2016 Comparison of Top Ten Vehicle Production

0

500000

1000000

1500000

2000000

2500000

ShanghaiGM Wuling

ShanghaiVW

FAWVolkswagen

ShanghaiGM

Changan BeijingHyundai

DongfengNissan

Great Wall Dongfeng Chana Ford

2016

2015

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0

500000

1000000

1500000

2000000

2500000

ShanghaiGM Wuling

ShanghaiVW

FAWVolkswagen

ShanghaiGM

Changan BeijingHyundai

DongfengNissan

Great Wall Dongfeng ChanganFord

2016

2015

2014

2014 through 2016 Comparison of Top Ten Vehicle Production

Source: 2016/2017 Ward’s Automotive Yearbooks

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2016 Top Foreign Joint Venture Production

Source: 2017 Ward’s Automotive Yearbook

4,020,5913,887,640

1,789,029

1,198,706 1,136,198 1,063,800 929,143

335,008 305,561 188,606 138,620 114,072 101,8260

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

GM VW Hyundai &Kia

Honda Nissan Toyota Ford Mercedes BMW Mazda FiatChrysler

Suzuki Mitsubishi

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2014 to 2016 Comparison of Foreign Top Joint Venture Production

Source: 2016/2017 Ward’s Automotive Yearbook

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

4500000

GM VW Hyundai &Kia

Nissan Toyota Honda Ford Mercedes BMW Mazda FiatChrysler

Suzuki Mitsubishi

2016

2015

2014

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2016 Chinese Own Brands Production (Not including Joint Ventures)

1,445,395

960,561838,984

468,464304,766

207,257

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

Changan Dongfeng Beijing AIC Guangzhou AC FAW Shanghai AICSource: 2017 Ward’s Automotive Yearbook

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2014 to 2016 Comparison of Chinese Own Brands Production (Not including Joint Ventures)

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

Changan Dongfeng Beijing AIC Guangzhou AC FAW Shanghai AIC

201620152014

Source: 2016/2017 Ward’s Automotive Yearbook

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2016 Top Chinese Independent Manufacturer Production (Non-Joint Venture Companies)

1,094,360

811,084

666,215

576,683497,285

321,488

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Great Wall Geely Chery Jianghuai BYD JMCSource: 2017 Ward’s Automotive Yearbook

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2014 to 2016 Comparison of Top Chinese Independent Manufacturer Production

(Non-Joint Venture Companies)

Source: 2016/2017 Ward’s Automotive Yearbook

0

200000

400000

600000

800000

1000000

1200000

Great Wall Geely Chery Jianghuai BYD JMC

2016

2015

2014

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2016 Number of Models by Company (Chinese Own Brands Not Including Joint Ventures)

Source: ChinaAutoWeb

19

1215

21

8

1820

29

23

11

18

10

05

101520253035

Changan Dongfeng Beijing AIC FAW Guangzhou AC Shanghai AIC

Sedans, Hatchbacks

SUVs, MPVs,Microvans, Pickups

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2016 Number of Models by Company (Independent Companies)

Source: ChinaAutoWeb

8

35

12

29

16

0 0

20

8 10

20

96

11

05

10152025303540

Great Wall Geely Jianghuai Chery BYD JMC Foton

Sedans, Hatchbacks

SUVs, MPV's,Microvans, Pickups

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2016 Production By Company (Chinese Own Brands Not Including Joint Ventures)

0200,000400,000600,000800,000

1,000,0001,200,000

Changan Dongfeng Beijing AIC FAW Guangzhou AC Shanghai AIC

Passenger Cars Light Trucks Medium/Heavy Trucks BusesSource: 2017 Ward’s Automotive Yearbook

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2016 Production By Company (Independent Companies)

0

200,000

400,000

600,000

800,000

1,000,000

Great Wall Geely Jianghuai Chery BYD JMC FotonPassenger Cars Light Trucks Medium/Heavy Trucks Buses

Source: 2017 Ward’s Automotive Yearbook

Page 35: WELCOME! [] › sites › default › files › Bruce.Belzowski.UMTRI… · Upcoming UMTRI-AF. Conferences . February 14, 2018: Marketing New Powertrain Technologies. This conference

Consumer Preferences in China: Information Sources

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Consumer Preferences in China: Used Cars

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Consumer Preferences in China: Ownership Trends

Page 38: WELCOME! [] › sites › default › files › Bruce.Belzowski.UMTRI… · Upcoming UMTRI-AF. Conferences . February 14, 2018: Marketing New Powertrain Technologies. This conference

Inside China: Understanding China’s Current and Future Automotive Industry

UMTRI Automotive Futures Group“Focus on the Future”

UM Automotive Research Conferences

WELCOME!The Link to Presentations Will Be

Emailed This Weekend