Hello,

Cruise360 is less than a month away, and we are gearing up for this to be

one of CLIA's best events ever. This year, we have designed an interactive

and exciting event that will provide you a truly "Panoramic View of Cruising."

In this issue, we highlight all the reasons why Cruise360 is a MUST attend

event for cruise travel professionals. I encourage you to take full advantage of

everything the event has to offer, from exploring the wonderful backdrop of

Vancouver to networking with industry leaders. We have designed this event

based on your input, and I can't wait to connect with each of you. For those

who are unable to join us this year, this issue also provides information on

how to be a part of the event.

I am also thrilled to share another exciting announcement as a result of our

collaboration with the Florida-Caribbean Cruise Association (FCCA). This

September, CLIA will introduce a new Travel Agent Destination Summit co-

designed with FCCA and hosted by Puerto Rico. This event, taking place in

September, is a first for CLIA and offers our membership another opportunity

to spend quality time with destination experts, experience ship inspections

and learn from industry leaders. More information regarding this new

opportunity will be released in the coming months.

I look forward to seeing you in Vancouver, and I hope you enjoy this issue of

the Travel Agent Cruise News.

Best,

Cindy D'Aoust 1

WELCOME

MA

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Contents

NEWS YOU CAN USE

Three Tips For Working With

Millennials

Page 2

Cruise tv: Cruising Around the

World - Extended Sailings

Page 3

TRAVEL AGENT TIPS

Jonathan Stone

Travel with Tinkerbell

Page 4

EVENTS UPDATE

Making the Most of Your Time at

Cruise360

Page 5

PUBLIC AFFAIRS UPDATE

New Webinar Series Provides

Travel Agents with Answers to

Tough Questions

Page 6

MEMBERSHIP

Are You Certified?

Page 6

MEMBER SPOTLIGHT

Page 7

WHAT’S NEW AT CLIA

New Member Benefit: Samsonite

Referral Program

CLIA Welcomes Caroline Johnson

Join the CLIA Travel Agent

Research Panel

Page 8

MEMBER NEWS

Page 9

A NOTE FROM CINDY

THREE TIPS FOR WORKING WITH MILLENNIALS

Earlier this year, it was reported that millennials

are the most likely generation to hire a travel

agent. According to MMGY Global’s 2014 Portrait

of the American Traveler, 28 percent of

millennials surveyed in February 2014 had used a

travel agent in the previous 12 months, compared

with 15 percent of Gen X consumers and 13

percent of baby boomers.

As millennials are a generation who are

constantly adapting their behavior to align with

new trends, it can be hard to pinpoint the

strategies needed to attract this generation. Here

are the top three tips for working with millennials:

Get Online

Millennials were born and raised online. They are

known for researching and exploring every aspect

of a trip on the internet, so by the time they get to

a travel agent, they are looking for specific details

that only a travel expert would know.

This also means that they are using the web to

find travel agents, so make sure your online

website and social profiles are up to date and

filled with enticing information. Using social media

is an easy way to interact with younger clients.

Encourage them to post photos of their trip on

social media so that you can share them as well.

2

Customize Everything

This generation is focused on creating authentic

experiences. Their desire for authenticity is a driver for

the type of destinations they travel to, such as places

like Africa and Mexico, which have been identified as

popular destinations for millennials. They want once-

in-a-lifetime experiences that feel authentic. The run

of the mill shore excursions won't cut it for this group;

they want to explore somewhere no one else has ever

been.

When working with millennials, look for off-the-beaten

path experiences, and make sure you focus on all

aspects of their travel experience, from their

transportation, hotel, excursions, food and of course,

their cruise.

Do Your Research

A common misconception with millennials is that they

want the cheapest option. However, studies show, this

is untrue. Because millennials generally have less

vacation, they are willing to spend more on vacations

in order to make the most of their time off.

When working with this generation, make sure you

discuss with them the reason for the vacation and ask

their budget. At first, it might seem like a no brainer to

throw the best deal at them, but that’s not always a

priority with these budding adventurers.

NEWS YOU CAN USE

CRUISE TV: CRUISING AROUND THE WORLD - EXTENDED SAILINGS

This month, the newest episode of CLIA Cruise tv

focus on Extended and World cruises which are

quickly growing in popularity and are considered

by many, to be the trip of a lifetime. While

extended cruises are a great way to experience

multiple destinations as on vacation, it is

important to make sure your clients understand

exactly what an Extended or World cruise entails

to make the planning process as seamless as

possible.

So What are Extended and World Cruises?

Extended cruises range from anything over a

week sailing both sides of the Caribbean to

hundreds of days sailing the entire world. World

cruises are extended sailings that cover

numerous ports through a variety of countries

typically lasting anywhere between 100 to 200

days.

Cruise lines tend to offer world cruises as a full

itinerary, however, guests also have the option to

purchase shorter segments if they don't have time

for the full sailing, but still want to experience a

cruise around the world.

Where Does a World Cruise Sail?

The world! World cruises cover a wide range of

ports, encompassing multiple continents at a time.

Instead of beginning and ending at the same

destination, World cruises usually begin in one

port and end in another, allowing travelers to

embark somewhere like Shanghai and sail

through Asia, the Indian subcontinent, Arabia, the

Mediterranean and the various corners of Europe.

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What Can Clients Expect from a World Cruise?

Explain to your clients, that they can expect to make

the ship their home away from home. Choosing a ship

and line that matches your client's style will ensure

they make the most of their world cruise.

Some cruise lines offer smaller, more intimate ships

for those interested in a more exclusive and tailored

experience while other lines offer larger ships with a

wide range of amenities.

To watch this month's full video, and to see other

CLIA Cruise tv episodes, click here.

You can share the videos on social media, or link to

them on your website using an embed code. To

request one, simply email stevans@cruising.org.

Each CLIA Cruise tv video covers topics that your

prospects and clients might have questions about or

would like to learn more about. We encourage you to

use CLIA Cruise tv videos to help you educate clients

on their different cruising options.

NEWS YOU CAN USE

JONATHAN STONE

TRAVEL AGENT TIPS

Independent Contractor – Owner of Travel with Tinkerbell and

affiliated to Vacation with the Magic & Garavanian Travel

4 Want to be featured in our Travel Agent Tips? Contact Sarah Kennedy at Skennedy@cruising.org.

Please add any additional thoughts

about your role working with the cruise

industry and selling cruise vacations that

may not have been covered above.

Cruising is one of the best ways to travel. You

can get a snippet of many different places in a

short time frame and it allows you to decide

where you would like to spend longer vacations.

When I cruise, I spend my down time walking

and exploring the ships. Some of the best

memories can be made when exploring away

from mainstream activities on and off the ship, so

finding time to adventure to new places is

important. Making friends with the staff can also

be a very rewarding personal and business

experience.

Name a “highlight” in your career.

As an agent, one of the best highlights is always

when a family returns home having tested the

boundaries of what they would normally do and

found out that they had a lot of fun exploring

things they never knew existed. Before

becoming a Travel Agent, I was a professional

tennis umpire travelling the world, so that set me

up well when it came to being knowledgeable

about international travel.

Please describe your career as a travel

agent.

My career really goes the full circle - I was

actually talked into trying life as a Travel Agent

after I spent so much time on social media

stating there is no reason to use one. Since

then, I have become a well-versed agent, who

has taken on many new challenges. I have

mentored new agents, assisted many people in

planning vacations, everything from a cruise

vacation or just a quick stay in a hotel. As

agents, we can often get requests that are

strange, but I work with each one of my clients to

get them what they need.

How long have you been a travel agent?

Soon I will be coming up to two full years as an

agent. I primarily started out booking only

Disney vacations, and have now exceeded not

only personal, but agency goals, by booking

with nearly all cruise lines throughout the last

year.

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Please give us a list/tips of your best

practices when it comes to selling cruise

vacations.

The best tip I can give anyone when selling is to

try the product first. To make a good, if not great

travel agent, you need to be very well versed in

the travel industry. Do your best to experience a

multitude of cruise lines and room

accommodations. For myself, travelling Disney

Cruise Line, Royal Caribbean, Princess Cruises,

Norwegian Cruise Line and Carnival Cruise Line

before even becoming an agent has allowed me

to see the demographics that each line is

targeting and it allows me to sell the right

product to the right customer, therefore

maximizing the trip of a lifetime for my client to

ensure they want to make the trip a repeat affair.

3

What is your biggest challenge when

selling cruise vacations and how do you

overcome it?

It is very hard to change some of the

misconceptions that are put out there about

cruising. People tend to believe something bad

about a product long before believing a positive

review and, in the cruise industry, that can be

very costly. So I find having the experience of

talking about cruises that I have been on helps

put my client's fears at ease.

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With six action-packed days in front you, it's important to create a game plan to make the most out of your

time at Cruise360. Haven't registered yet? There's still time! You can register here.

Before You Go – Plan Your Schedule!

With the full schedule of events available to view online, along with descriptions of each seminar, you can

plan ahead to make sure you attend the sessions to help you grow your business. Don't forget to register for

the sessions you want, they fill up quickly!

General Session x 3

This year, general session is better than ever as the audience will be greeted with a 80' x 20' panoramic

screen to be fully immersed into the program. All three general sessions are a MUST for any Cruise360

attendee. There are three amazing keynotes who will be taking the stage each day, including:

• Adam M. Goldstein, president & COO of Royal Caribbean Cruises Ltd. (RCCL), will provide travel agents

with useful information and tips on how to navigate and be successful in this dynamic and growing

industry.

• Edie Rodriguez, president and CEO of Crystal Cruises, will inspire travel agents to break out of their

comfort zone and take the steps they need to embark in new and unexplored areas of the industry.

• Arnold Donald, president & CEO of Carnival Corporation & plc, will speak to the importance of arming

travel agents with the right tools and resources to grow their business and promote cruise travel.

Become a Specialty Cruise Line Expert

River and Luxury Cruising provides the largest single sales potential

for travel agents and, this year, CLIA has created the Specialty Cruise

Line Section, a special area of the trade show floor specifically designed

to inform you about the all the amazing things our river, luxury, expedition

and coastal cruise lines offer.

Did You Know? - It's All About You!

Get ready for this year's Plan A Cruise Month and gain a better

understanding of all the marketing tools you have access to as CLIA

Members. You can also get a crash course in the new certification

options that you have at your fingertips, and the ways that you can

achieve them.

Can't Attend This Year's Cruise360? No Problem!

Back by popular demand, and thanks to our sponsors,

CLIA is live streaming all three general sessions.

To learn more and register, please visit here.

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EVENTS UPDATE

MAKING THE MOST OF YOUR TIME AT CRUISE360

Did you know that CLIA Certified Travel Agents

earn more than non-certified travel agents? CLIA

Certification not only elevates your professional

brand, but also provides you with the credibility to

attract new clients. Research shows that

professional designations, like CLIA certification,

are an important consideration for consumers when

selecting a qualified professional. For this reason,

CLIA has updated and developed four levels of

certification, including one brand new certification

for 2016:

• Certified Cruise Counsellor (CCC) (NEW!)

• Accredited Cruise Counsellor (ACC)

• Master Cruise Counsellor (MCC)

• Elite Cruise Counsellor (ECC)

All certifications are open for enrollment, so don’t

hesitate and enroll to take your career to the next

level.

Enrollment in these certifications is exclusive to

current CLIA Individual Travel Members (IAMs).

CLIA’s Career Seascape provides a variety of

options for completing your certification requirements

through live instructor-led training, online courses

and webinars. There is no better way to elevate your

professional brand and be recognized as a true

cruise-selling professional than to earn your CLIA

Certification.

Interested in becoming a Certified Cruise Counsellor

(CCC)? Cruise360 will be the first opportunity to

enroll in this new certification.

Ask us how by contacting the Professional

Development team at training@cruising.org.

MEMBERSHIP

ARE YOU CERTIFIED?

CLIA regularly receives requests from Individual

Agent Members (IAMs) on how to respond to

questions about important areas, such as

environmental stewardship, safety and public health

practices of cruise lines. The industry has a great

story to tell in all of these areas, and we are grateful

that our Individual Agent Members (IAMs) are

willing to help share the facts.

Based on your feedback, CLIA is introducing a

webinar series on industry issues that give you the

tools to speak with clients on current events relating

to the industry. We invite you to join us for this

informative series, please click the links below to

sign up.

• Cruise Lines Environmental Stewardship, June

21 at 2:00pm

• Cruise Ship Safety & Security, September 8 at

1:00pm

• Ensuring Passenger Health, December 1 at

1:00pm

CLIA Individual Agent Members (IAMs) who

participate are able to earn credit after successful

completion of a short quiz. In addition to this webinar

series, CLIA has added resources to the

Membership Resource Center to help you address

client questions on a variety of topics.

Please contact Christina Perez with questions or

suggestions for future webinars at

cperez@cruising.org; and CLIA’s Professional

Development team at training@cruising.org

regarding certification credit.

PUBLIC AFFAIRS UPDATE

NEW WEBINAR SERIES PROVIDES TRAVEL AGENTS

WITH ANSWERS TO TOUGH QUESTIONS

MEMBER SPOTLIGHT

CroisiEurope

Last month, CroisiEurope inaugurated their new

ship, the MS ELBE PRINCESSE, in Tegel,

Berlin. This is CroisiEurope’s second paddle

riverboat. The new paddle riverboat will cruise

between Berlin and Prague on the Elbe and

Vltava Rivers. Its adapted size lets it enter and

moor in the heart of city centers, allowing easy

access to some of the most important sites in

Europe. With this new cruising concept inspired

by the machinery of yesteryear and enhanced

with ultra-modern technology, CroisiEurope has

outdared navigational constraints. Unlike classic

propulsion vessels, this prestigious ship can

cruise the shallow waters of the Elbe all year

round. It can even travel right into the center of

Prague.

PONANT Yacht Cruises &

Expeditions

The world’s only French-flagged cruise line and

leader in Polar expeditions, PONANT, has

signed a letter of intent for the order of four ships

from VARD, the Norwegian subsidiary of the

Italian FINCANTIERI group. These new ships

are the first step in a project to expand the

company’s fleet since it was bought by

ARTEMIS, holding company of the Pinault

family, in 2015. In keeping with its philosophy,

PONANT has again opted for small-capacity,

intimate ships. The four newcomers will be

128m in length with 92 staterooms, and have a

crew of 110. Ice Class ranked and equipped with

the latest technologies, these expedition ships

will be easy to maneuver and able to reach sites

that larger vessels cannot access.

Tauck

Tauck is adding new journeys in Morocco and

Brazil to its “Exotics” collection of itineraries,

which next year will be comprised of 29 different

guided tours and cruises exploring Asia, Africa,

Latin America, the Middle East, Antarctica,

Australia and New Zealand. Included in the price

of both new itineraries are all lodging and

ground transportation, sightseeing and

admission to attractions, most meals and

gratuities, airport transfers and much more.

Tauck will operate seven departures of “Magic of

Morocco” in February, March, April, November

and December, 2017, and seven “Rhythms of

Brazil: Rio to Iguazu Falls” departures in March,

April, May,

September, October

and December 2017.

Windstar Cruises

Small ship luxury cruise line Windstar Cruises,

brings guests closer to European culture with 11

new Private Events in the region for 2016.

Launched in 2015, every Windstar sailing

features a spectacular onshore Private Event.

These events are exclusive and complimentary

for Windstar guests, allowing for an in-depth and

authentic local experience that complements the

voyage, destination and local culture. Windstar

is increasing guest opportunities for these

immersive local experiences through six new

Private Events in the Mediterranean and five

new Private Events in Northern Europe in 2016,

with a total of 20 unique Private Events in the

region.

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WHAT’S NEW AT CLIA

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Caroline Johnson has joined CLIA as the new Senior Vice President,

Membership and Operations, in North America. Johnson is responsible for

leading membership strategy, planning and business operations in North

America and will oversee the membership department. Johnson, who has

been with CLIA for the last four months as a contractor, brings extensive

experience in association and corporate leadership roles. Most recently,

she was Senior Director, Marketing and Communications at Meetings

Professional International (MPI) where she managed a department of 14

staff and built a unified brand by integrating consistent messages across

all platforms, including a re-imagined member magazine and a robust

social media strategy.

CLIA WELCOMES CAROLINE JOHNSON

CLIA has partnered with Samsonite to offer a new member benefit for Agency and Individual Agent Members

(IAMs) – the Samsonite Referral Program. The Samsonite Referral Program allows you to offer your clients an

exclusive 30-percent discount on Samsonite luggage, plus free shipping. This is the deepest discount Samsonite

offers consumers, either online or in stores. In addition, for any purchases your clients make online, you will earn

a 6-percent commission. All you do is email the Samsonite discount link to your clients. It's that easy!

This new benefit allows you to provide a value-add for your customers and an additional opportunity for you to

earn commission!

To learn more, please visit here.

Want to learn more? Join CLIA VP of Membership and Trade Relations, Charles Sylvia for a webinar with on

Thursday, June 9, 1-2pm EDT, as he shares insights and information on this new member benefit, Samsonite

Referral Program. Join to learn more about how to register for the Samsonite Referral Program and earn extra

income whenever you book a cruise.

Click here to sign up!

NEW MEMBER BENEFIT: SAMSONITE REFERRAL PROGRAM

JOIN THE CLIA TRAVEL AGENT RESEARCH PANEL

The CLIA Travel Agent Cruise Industry Outlook report is a quarterly study

conducted by CLIA. The data and research are compiled based on online

survey responses from the CLIA Travel Agent Research Panel, which

consists of more than 700 travel agents. For an opportunity to be part of the

CLIA Travel Agent Research Panel and have your opinions included, email

us at CLIAResearchPanel@cruising.org.

Cruising.org CruiseForward.org CLIAGlobal @CLIAGlobal

AmaWaterways

AmaWaterways celebrates inaugural sailing of new AmaViola

Carnival Cruise Line

Carnival accepts delivery of their largest ship, Carnival Vista

Crystal Cruises

Crystal signs contract with Llyod Werft for construction of eight ships

Linblad Expeditions

Linblad Expeditions announces "people to people" Cuba sailings

MSC Cruises

MSC Cruises celebrates coin ceremony for soon to be newest ship, MSC Seaside

Norwegian Cruise Line Holdings

Norwegian Cruise Line Holdings announces new high speed wifi service for Norwegian, Oceania, and

Regent Seven Seas

Oceania Cruises

Oceania celebrates christening of new ship, Sirena

Princess Cruises

Princess unveils new Club Class mini-suite category, soon to debut fleetwide

Royal Caribbean International

Royal Caribbean accepts delivery of newest and largest ship, Harmony of the Seas

Star Cruises

Genting Hong Kong announces order of two new ships for Star Cruises

MEMBER NEWS