WELCOME!

Bill SobelFounder/Executive Director

SobelMedia/NY:MIEGand media advisor to the E.Factor

25 June 2008High Tech Campus Eindhoven

Turning Old Media into New Media

A brief overview of media companies in the United States and their initiatives

Disney/ABC• We live in a world of “Multi Mediums”

• Multi cross-platform marketing programs

• Sports: ESPN

• Primetime Programming (ABC and sister cable nets)

• Specials

• DIMG (Disney Interactive Media Group) combining of WDIG (Walt Disney Internet Group) and DIS (Disney Interactive Studios)

• Newly formed Steamboat Investment Group

Time Warner: Warner Brothers Television Group (WBTVG)

• New Digital Initiatives

• TheWB.com: a premium ad-supported,VOD, interactive and personalized service.

• Essence.com: branded entertainment for African American women

• KidsWB.com: youth oriented immersive experiences...first time all WB characters will all be in the same place

• MomLogic.com: destination for moms of all ages

NBC Universal: George Kliavkoff: Chief Digital Officer

• NBCU forcing YouTube to pull down Videos

• Launch of Hulu (NBCU & Fox/NewsCorp)

• Apple: controlling MSRP of content

• Peacock Equity Fund: NBCU/GECF $250 Million

• NBC Olympics: Multi Platform

• NBC Local News (starting in NYC Q4 2008)

• Always looking at new ways to distribute content on devices such as smartphones

• Cable Properties (incl MSNBC, CNBC, USA, SciFi, Bravo, etc.

CBS

• Quincy Smith/CEO CBS Interactive

• Purchase CNET

• Invest in Wallstrip (Financial Parody)

• LastFM (internet radio destination) and intensive marketing of CBS Radio properties and internet radio stations

• Joost (internet video destination)

• SpotRunner (advertising startup)

• CBS Audience Network (partnership of large and small video content providers)

Fox/NewsCorporation• Hulu (with NBCU)

• Acqusition of Dow Jones (WSJ)

• Acqusition of BeliefNet

• Fox Sports

• MySpace

• Primetime Tie-Ins (American Idol)

My Contact Information

Bill Sobel

Principal

SobelMedia

bill@sobel.com

www.sobelmedia.com

SKYPE: bsobel

Thank You

(in Dutch)