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POWERPOINT PRESENTATION

MARKETING FUNCTIONS

Prepared by:SWONA HENRY

COMMERCE OPTIONCANDIDATE CODE:13357011

MARKETING FUNCTIONS

Marketing includes very many activities

which may be called marketing functions. A

marketing function is an act, operation or

service by which the original producer and

the final consumers are linked together.

MARKETING FUNCTIONS

Basic functions Facilitating functions

Marketing research

Product planning and development

Buying and assemblingSellingStandardization , grading and

branding trademarkPackagingStorageTransportationsalesmanshipAdvertisingpricingInsurance

BASIC FUNCTIONS

MARKETING RESEARCH

PRODUCT PLANNING AND

DEVELOPMENT

MARKETING RESEARCH

Market Research helps the manufacturer to

know the habits of the customers, the

popularity of a product, effectiveness of

advertisement etc.

PRODUCT PLANNING AND DEVELOPMENT

Product planning and development requires

decision making on various aspects such as

the product to be manufactured,its packing,

selling, price, size, shape ,color and design. It

should satisfy the needs and desires of

consumers.

FACILITATING FUNCTIONS

Buying and assemblingSellingStandardization , grading and branding trademarkPackagingStorageTransportationsalesmanshipAdvertisingpricingInsurance

BUYING AND ASSEMBLING

Efficient buying is essential for successful

selling. Buying means purchasing of raw

materials by manufacturers or purchasing of

finished goods by traders.

Assembling means collecting and brought

out of purchased goods to a central point.

SELLING

Selling is the act of transferring the

ownership of goods by the seller to the buyer

in exchange of money or money’s worth.

STANDARDISATION

Standardisation refers to the process of setting certain standards for a product on the basis of some desirable qualities it should have. Eg.ISI mark.ISO mark etc.

GRADING

Grading Refers to the division of products

into different classes made up of units

possessing similar qualities as regards size,

weight, shape, color and quality.

BRANDING Branding means giving a

name,sign,symbol,design or a combination of

all so as to distinguish the product from other

similar products.

TRADEMARK

Trademark is a legal term. When a brand

name is registered with the government

under the Trade and Merchandise Act,1958, it

is legalised and is called Trademark.

PACKAGING

Packaging may be defined as the function

of designing and producing the package for a

product. A package is a container or a

wrapper or a box in which a product is

enclosed or sealed.

STORAGE

Storage is the process of holding and

preserving goods between the time of their

production and the time of sale.

TRANSPORTATION

Transportation is the physical movement of

goods from the places of production to the

places of production.

SALESMANSHIP Salesmanship or personal selling helps to

draw the attention, stimulate the interest and arouse the desire of potential buyers. It is widely used in retail marketing.

ADVERTISING

Advertisement helps consumers to get

information regarding different products

available in the market and their uses.

PRICING

Pricing is the process of fixing the price of a

product or service. Price is the exchange

value of a product expressed in money. It

determines the volume of sale and the profit.

INSURANCE

Risks are involved in exchange of goods and

services. Insurance facilities are available to

cover these risks in production,

transportation, storage and distribution.

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