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Weekly CEO-Style Travel and Lifestyle E-Newsletter For Private Jet Owners

Doug Gollan is a leading expert on marketing to UHNWs. In addition to having co-authored “The Sky’s Limit: Marketing to the New Jet Set” and “Secrets of Selling to theSuper Rich,” he was co-founder of Elite Traveler, where he served as President andEditor from 2000 to 2014. Under his leadership the publication won over two dozenawards for excellence and reached $15 million in annual sales.In 2015, he launched Doug Gollan, LLC, which owns and operates Private Jet CardComparisons, a user’s guide to jet cards whose subscribers buy over $100 million inprivate jet travel annually. He also publishes DG Amazing Experiences, a weekly e-newsletter for private jet owners. Additionally, he consults on UHNW marketing andmedia strategy.Gollan is frequently quoted as an expert on private aviation and luxury travel,including by CNBC, Fox Business, Conde Nast Traveler, Town & Country, The New YorkTimes, The Wall Street Journal, USA Today, The Miami Herald, Dallas Morning News,Atlanta Journal-Constitution, Toronto Globe & Mail, South China Morning Post, Luxury

Daily, Travel Weekly, and others.

A b o u t D O U G G O L L A N

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We are the first and only travel and luxury e-mail newsletter forprivate jet owners written in “CEO-style”

• Founded by luxury and travel media expert Doug Gollan• An original list developed from over 500 sources

•Weekly (every Saturday – 52 x per year) DGAE reaches over 25,000full and fractional private jet owners and C-level executives atcompanies that operate private jets

• Open rate since inception (2015) is 19% +

A b o u t D G A M A Z I N G E X P E R I E N C E S

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O U R S I S T E R W E B S I T E i s P r iva t e Je t C a r d C o m p a r i s o n s

“PrivateJetCardComparisonsisamodern-dayonlineKelleyBlueBookforprivatejetcards”

- Barron’s

• Jetcardsarethefastestgrowingsegmentofprivateaviationrangingfrom$25,000to$1million• PJCCistheonlyindependentbuyer’sguidetojetcardprogramscoveringmorethan250programsandcomparingthemby65+variablesforsubscriberswhopay$250peryearforaccess

• PJCCdrawsover35,000uniquevisitorspermonthlookingforinsightsonprivateaviationsolutions• Subscribersbuyover$100millioninprivatejetmembershipsannually!• AllPrivateJetCardComparisonssubscribersreceivetheDGAmazingExperiencese-newsletter

Featured in:

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Reach UHNW Private Jet Users…DIGITAL, TARGETED, COST-EFFECTIVE, ACCOUNTABLE

• CEO’schecktheirsmartphones75+timesdailyforemail

• 85percentofDGAEreadershipisonsmartphones

• 89percentofreadersratecontentasExcellent/VeryGood

• 85percentdonotreadanyothertravel/luxurymagazinesore-newsletters

• TheirprimaryreadershipisB2Btitlesintheindustrieswheretheyownormanagecompanies– i.e.– tech,pharma,finance,distribution,manufacturing,franchising,etc.makingDGAEisanimpactfulwaytoreachthishard-to-reachaudience

High-qualityeditorialcontentthatprivatejetownerslike

Sources: Gallup and DGAE Readership Survey6

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“The target market of consumers who buy and charter superyachts is narrow and hard-to-reach. We’ve been advertising with DG Amazing Experiences for over four years because it reaches that audience cost-effectively without the clutter of multiple competitors. It’s a highly-focused and effective medium and I recommend it for companies targeting the UHNW segment.”

- Daniel Wade, Managing Director, Northrop & Johnson

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“Private Jet Card Comparisons drives a continued flow of qualified prospects for NetJets. The content really speaks to the private aviation user and prospect who is engaged in the buying process.”

- Patrick Gallagher, President, NetJets

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“We started advertising with DG Amazing Experiences in 2018 for our villas which rent for $4,000 to $20,000 per night, and have seen excellent results with a significant ROI. Your readership is amazing in terms of quality”

- Sean Emmerton, CEO, Elegant Mexico

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Hi Doug,

I am the CEO of Sprint and enjoy getting your newsletter. We love traveling around the world. We are privileged to have our own plane and now just bought a 150 ft yacht. Have a quick one for you ? How can I get the best boat itineraries? Any idea

Marcelo Claure, CEO, SprintI really enjoy your newsletters. It’s a great combination of travel information and private aviation news. It’s right to the point, well-written and no fluff. I’ve given it to my team to show them how to write newsletters that appeal to CEOs!

CEO, Fortune 500 Company

“Great ideas on new places to go”

Clifford ClarkFounder/ChairmanDiscovery Point Learning Centers

“Very informative, in-depth discussion. I enjoy your reports very much!”

James RaneChairmanGreat Southern Wood PreservingNet Worth = $610 million; richest person in Alabama

“Great information on hotels, particularly the 5-star type hotels I stay in.”

Colin CampbellCOONational Hockey League (NHL)

“Great information on what’s available in the luxury travel market (and) discussion of security.”

Richard AnderlCOO/General CounselMutual of Omaha

“Great job on providing information about access by private jets, runway length, FBO, etc.”

Gregg WilliamsChairman, CEO & President Williams International Corp. (Military Defense)Privately held – $500 million+ in annual revenues

Ourweeklye-newsletterdeliversweeklyover25,000fullandfractionalprivatejetownersandC-levelexecutiveswhosecompaniesoperateprivatejets.

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R E A D E R S S P E A K

WO R L DW I D E R E AC H – r e a c h i n g h a r d - t o - r e a c h U H N W s wh e r e ve r t h e y a r e

WhereReadersOpenedDGAEJan.9,2021

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S T R AT E G Y A N D AC C O U N TA B I L I T Y – SampleReaderReport

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CaseStudy– Ulysse Nardin(Banneradvertising)

Thecampaignranfor15weeksandgenerated562,900totalimpressionsfora$26CPMThecampaigngeneratedover220linkclicksAflashsurveytoreaderswhoclickedlinksgenerated50%responserate

Results:

Allrespondentsrecalledthecampaignand90%ofrespondentssaidtheywerenowconsideringUlysse Nardin

R E S E A RC H A N D R E S U LT S

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CaseStudy– JetSuite(Banneradvertising)

Thecampaignranfor13weeksandgenerated618,184totalimpressionsfora$21CPM

Results:

Apostcampaignsurveywassentto2,000readerswhoopenedatleastonenewsletterduringthecampaignand190surveyswerecompleted

- 74%saidtheywereinterestedinbuyingjetcardsoron-demandchartersolutions- 40%saidtheyrecalledtheJetSuite adsintheDGAmazingExperiencesnewsletters- 56%ofreaderswhorecalledtheJetSuite adsweren’tpreviouslyfamiliarwiththeoperator

R E S E A RC H A N D R E S U LT S

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CaseStudy– TheBrando(SpecialReport)

• 4,215readers

PriortoreceivingaDGAESpecialReportonTheBrando,aresortinFrenchPolynesia,only19percentofreaderswereawareofthepropertydespiteextensivecoverageinallmajorluxuryandtravelmedia.

R E S E A RC H A N D R E S U LT S

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AfterreadingtheDGAESpecialReportonTheBrando:

• 89percent ofrecipientsrecalled receivingtheDGAESpecialReport• 79percentsaidtheyaremorelikelytovisit• 12percentsaidtheyarelikelytovisitinthenext12months• 8percentsaidtheywereinterestedinafulltakeoveroftheresort,

whichstartsat$350,000• 2requestsforfulltakeoverswerereceivedfromanAfricanHeadofState

andaMiddleEastUHNW

R AT E C A R D N o. 7 – Va l i d u n t i l D e c . 2 0 2 1

AdvertisinginweeklyDGAENewsletter:

- Banners (Fourstacked560x60pixelsORTwo560x120pixelsperissue)

- LeadSponsoredSpotlight(Image560x300pixels+50wordsandlinktoyourwebsite)

-MostPopularSectionSpotlight(146x 178pixels+50wordsandlinktoyourwebsite)- Accountability– Youreceiveadetailedreadershipreportforeachissue

Frequency 13x 26x 52x

Lead Banner $2,200 $1,800 $1,500

Interior Banner $1,700 $1,300 $1,000

Spotlights – Lead/Most Popular Section

$2,700/$1,000

$2,300/$750

$1,800/$500

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R AT E C A R D N o. 7 – Va l i d u n t i l D e c . 2 0 2 1

SponsoredContentinDGAENewsletter:

SpecialReports• SubjectLineofNewslettergenerating100%awarenesstotoallrecipients(25,000+)

• Headlineofthatweek’sissue

• MainStory– 1,500to2,500wordsofco-developedcontent

• UPGRADE:YourmostrecentSpecialReportwillrunintheMostPopularSpecialReportssectionfor13weeks($6,500value)whenyouadda13weekbanneradprogramfor$22,100

• NetInvestmentperreport=$6,750

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R AT E C A R D N o. 7 – Va l i d u n t i l D e c . 2 0 2 1

PrivateJetCardComparisons’RecommendedDestination

- Reachthepurestprivatejetusermarketonline

• Over200,000privateaviationinterested userswithover850,000pageviews(Source:GoogleAnalytics– last6months– JunethroughNov.2020)

• Placementoneverypage*abovePrivateAviationNewswithimageandlinktoyourwebsite

• BoxonRightColumn– everypage,PinnedBoxattopofNews/BlogpageandNewsFeedonHomePage

• Limitedto3Advertisers

• $1,000perweek

Investment=$52,000annually

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Forfurtherinformation:

DougGollanDoug.Gollan@privatejetcardcomparisons.com

DGAmazingExperiences.comPrivateJetCardComparisons.com

+19173286518

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Weekly CEO-Style Travel and Lifestyle E-Newsletter For Private Jet Owners