How must SONY change its business strategies for 2010

and beyond?

s1150150

Ryusuke Tashiro

Outline

● About the main business context

● Change their business model

● Conclusion

● Reference

About the main business context(1/2)

● Audio

→Portable Audio, Car Audio, Personal Navigation System

● Video

→Video Camera, Blue Ray, DVD Video Player

● Television set

→Liquid crystal Television

● Information and Communication

→Personal Computer

About the main business context(2/2)

● Device

→Image Sensor

● Component

→Input media, LCD, Battery

Change the business model(1/4)

● Sony steered growth strategy from the selection and concentrated way.

● Sony developed their own mass production technology of Blue ray disk by low cost

Figure Blue ray’s laser

Change the business model(2/4)

● Expand the business of PC, Blue ray disk, component and device on one thousand billion yen scale

● Double annual turnover of 2010 in BRICs countries(Brazil, Russia, India, China)

● Develop many products that precise wireless and network

Change the business model(3/4)

● Provide non game contents (movie contents , music one, TV program one and video one) by PS3 and PSP

● Improve their electronics organization

● Cut costs on two hundred billion yen scale

Change the business model(3/4)

● Provide low cost PS3 by developing minute device

● Produce organic EL television

● Strengthen core businesses (TV, Digital Imaging, Video Game, Cell Phone)

Conclusion

People’s needs has become diversified and Sony must accept them.

Reference

● http:/www.sony.co.jp

● http://japan.zdnet.com/news/ir/story/0,2000056187,20376116,00.htm

● http://www.gpara.com/pickupnews/news/080626_sony/

● http://news.dengeki.com/elem/000/000/089/89289/