Week Start #10

- Monday 13:00 Robin (Layout) - Thursday 08:44 Field trip Amsterdam - Friday 10:00 Merlijn (Storytelling) - Friday 11:00 Project managers !

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Later: Presentation Jos & Ruben

This Week…

- Wednesday may 28 Concept pitches !

- Wednesday june 18 Deadline (12.00) Final presentations - Week 25 Client pitches - Week 26 + 27 Assessments

Planning

World Press Photo + Stedelijk

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World Press Photo

http://www.worldpressphoto.org/awards/2014

Stedelijk Museum

Stedelijk Museum

Logo lounge: trends 2014

http://www.logodesignlove.com/how-much-does-logo-design-cost

- Field trip - Koeweiden / Total Identity - Case LG, hoorn, hackaton, smartwatch - Planning (site) - workshop robin, vrijdag merlijn - photo stock

Koeweiden Postma

+ Total Identity

http://www.adformatie.nl/nieuws/koeweiden-postma-gaat-na-faillissement-samen-met-total-identity

- Field trip - Koeweiden / Total Identity - Case LG, hoorn, hackaton, smartwatch - Planning (site) - workshop robin, vrijdag merlijn - photo stock

Case: Typeface LG

http://totalidentity.nl/worldwide-branding

Why - How Laddering

https://dschool.stanford.edu/groups/k12/

Why - How Laddering

“I need a hole in the wall”!!

Why? So I can make a book shelf. Why? So I can buy and store more books. Why? So I will learn and study more. Why? So I will get a better job Why? So I will make more money and provide for my family

Why - How Laddering

“I need a hole in the wall”!!

How? Using an electric drill. How? At 1200 rpm with a stainless steel top.

Case: Hoorn

http://hoorn.nl/Int/De-stad-Hoorn/Nieuwsarchief/2014/2014-mei/Echt-geld-op-reclameborden.html